Sukhothai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sukhothai Province, Thailand
Is Airbnb profitable in Sukhothai in 2025? Explore comprehensive Airbnb analytics for Sukhothai, Sukhothai Province, Thailand to uncover income potential. This 2025 STR market report for Sukhothai, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Sukhothai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sukhothai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sukhothai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sukhothai (2025)
Understanding the monthly revenue variations for Airbnb listings in Sukhothai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sukhothai is typically July, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sukhothai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $523+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $328 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $101 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $49, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sukhothai
Sukhothai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sukhothai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sukhothai:
- Best-in-class properties (Top 10%) achieve 41%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sukhothai
Average Daily Rate (ADR) Airbnb Trends in Sukhothai (2025)
Effective short term rental pricing strategy in Sukhothai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sukhothai typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $48+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $35 or more.
- Typical properties (Median) charge around $19 per night.
- Entry-level properties (Bottom 25%) earn around $16 per night.
Average Daily Rate (ADR) Trend by Month in Sukhothai
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Airbnb Seasonality Analysis & Trends in Sukhothai (2025)
Peak Season (July, February, November)
- Revenue averages $300 per month
- Occupancy rates average 28.0%
- Daily rates average $27
Shoulder Season
- Revenue averages $215 per month
- Occupancy maintains around 18.0%
- Daily rates hold near $27
Low Season (January, June, December)
- Revenue drops to average $133 per month
- Occupancy decreases to average 17.4%
- Daily rates adjust to average $27
Seasonality Insights for Sukhothai
- The Airbnb seasonality in Sukhothai shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sukhothai's highest earning potential, with monthly revenues capable of climbing to $321, occupancy reaching a high of 34.2%, and ADRs peaking at $29.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $128, occupancy could drop to 13.4%, and ADRs may adjust down to $25.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sukhothai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sukhothai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sukhothai (2025)
Exploring the top neighborhoods for short-term rentals in Sukhothai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sukhothai Historical Park | A UNESCO World Heritage site that showcases the ruins of the ancient capital of the Sukhothai Kingdom, attracting history enthusiasts and tourists seeking cultural experiences. | Buddha statues, Wat Mahathat, Wat Si Chum, Sukhothai Historical Park lake, Ancient city ruins |
| Old Sukhothai Town | The charming old town area offers a glimpse into traditional Thai life and is conveniently located near historical attractions, making it ideal for travelers looking for an authentic experience. | Local markets, Traditional Thai restaurants, Cultural events, Bicycle rentals, Parks |
| Ramkhamhaeng National Park | A beautiful national park known for its waterfalls and hiking trails, appealing to nature lovers and adventure seekers, providing an escape from city life. | Pha Suea Waterfall, Wildlife viewing, Campsites, Hiking trails, Scenic viewpoints |
| Sukhothai Night Market | A bustling market that offers a variety of local street foods and goods, perfect for visitors looking to immerse themselves in local culture and cuisine. | Food stalls, Souvenir shops, Live entertainment, Cultural shows, Local crafts |
| Si Satchanalai Historical Park | Another UNESCO site featuring historical ruins that represent the Sukhothai era's artistic heritage, attracting tourists interested in history and culture. | Wat Changrob, Wat Phra Si Ratana Mahathat, Ancient ruins, Historical exhibitions, Nature trails |
| Sukhothai Airport Area | Close to the airport, this area provides convenience for travelers seeking quick access to and from their flights, making it popular for short stay visitors. | Airport access, Business amenities, Near local restaurants, Transportation services, Business hotels |
| Khao Luang National Park | A scenic park with lush forests and mountainous terrain, attracting eco-tourists and those interested in trekking and wildlife. | Trekking, Wildlife photography, Waterfalls, Viewpoints, Camping |
| Local Art Galleries and Studios | Sukhothai has a growing art scene, with galleries showcasing local artists and cultural initiatives, appealing to those interested in art and culture tourism. | Local art exhibitions, Workshops, Cultural experiences, Meet the artists, Art sales |
Understanding Airbnb License Requirements & STR Laws in Sukhothai (2025)
While Sukhothai, Sukhothai Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sukhothai to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sukhothai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sukhothaibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family bungalow by Thanawong pool villla
Entire Place • 2 bedrooms
100sqm 2 bedroom apartment
Entire Place • 2 bedrooms
Double bed bungalow by Thanawong pool villa
Private Room • 1 bedroom
Foresto Sukhothai : Studio Pool View
Private Room • 1 bedroom
Cozy APT in the city, 15 Mins to Historical Park
Entire Place • N/A
Cozy APT in the city. 15 mins to Historical park
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sukhothai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sukhothai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chanin | 3 | $11,616 | 82 | 4.88/5.0 |
| Kanyarat | 1 | $6,891 | 83 | 4.92/5.0 |
| Pukij | 4 | $3,382 | 107 | 4.63/5.0 |
| Ratchada | 3 | $2,988 | 70 | 4.87/5.0 |
| EZ House & Café | 6 | $2,411 | 149 | 4.69/5.0 |
| TR Guesthouse Sukhothai By Nar | 6 | $1,701 | 177 | 4.84/5.0 |
| Tan & Michel | 2 | $1,055 | 73 | 4.86/5.0 |
| Kanjani | 2 | $960 | 26 | 4.67/5.0 |
| Nattinee | 3 | $489 | 248 | 4.68/5.0 |
| Best | 1 | $91 | 5 | 4.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sukhothai.
Dive Deeper: Advanced Sukhothai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sukhothai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSukhothai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sukhothai
- The Sukhothai Airbnb market composition is heavily skewed towards Private Room listings, which make up 67.7% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sukhothai, Hotel/Boutique properties are the most common (38.7%), reflecting the local real estate landscape.
- Houses represent a significant 16.1% portion, catering likely to families or larger groups.
- The presence of 38.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Sukhothai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sukhothai
- The dominant room capacity in Sukhothai is 1 bedroom listings, making up 61.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.2% of the active Airbnb listings in Sukhothai, indicating a high concentration in these sizes.
- With over half the market (61.3%) consisting of studios or 1-bedroom units, Sukhothai is particularly well-suited for individuals or couples.
Sukhothai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sukhothai
- The most common guest capacity trend in Sukhothai vacation rentals is listings accommodating 2 guests (71%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Sukhothai STR market, accounting for 77.5% of listings.
- A significant 74.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Sukhothai.
- Listings for large groups (6+ guests) are relatively rare (3.2%), potentially indicating an opportunity for hosts targeting this segment in Sukhothai.
- On average, properties in Sukhothai are equipped to host 2.2 guests.
Sukhothai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sukhothai
- The most common availability pattern in Sukhothai falls within the 271-366 days range, representing 93.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sukhothai (64.5%), reflecting common guest stay durations or potential owner blocking patterns.
Sukhothai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
90% of total
2 Nights
2 listings
6.7% of total
7-29 Nights
1 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sukhothai is 1 Night, adopted by 90% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.7%) of the Sukhothai Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90% of Sukhothai hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sukhothai.
Sukhothai Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
19.4% of total
Moderate
18 listings
58.1% of total
Firm
3 listings
9.7% of total
Strict
4 listings
12.9% of total
Cancellation Policy Insights for Sukhothai
- The prevailing Airbnb cancellation policy trend in Sukhothai is Moderate, used by 58.1% of listings.
- The market strongly favors guest-friendly terms, with 77.5% of listings offering Flexible or Moderate policies. This suggests guests in Sukhothai may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.1% market standard in Sukhothai.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sukhothai.
Sukhothai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sukhothai
- The overall average booking lead time for vacation rentals in Sukhothai is 34 days.
- Guests book furthest in advance for stays during November (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Spring (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Sukhothai.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Sukhothai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sukhothai (2025)
Amenity data is currently unavailable for Sukhothai.
Sukhothai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sukhothai
- The typical guest profile for Airbnb in Sukhothai consists of predominantly international visitors (96%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.6% of guests.
- Key international markets include France (25.3%) and Germany (10.8%).
- Top languages spoken are English (43.6%) followed by French (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sukhothai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 23 | $1,513 | $141.43 | 40% |
| Ban Tong Kai | 11 | $1,324 | $220.51 | 38% |
| Phudoi | 10 | $1,269 | $117.68 | 37% |
| Ban Ko Klang | 16 | $1,051 | $159.08 | 39% |
| Mae Rim | 18 | $976 | $166.74 | 30% |
| Ban Rong Ruea Kham | 27 | $961 | $143.07 | 38% |
| Nong Hoi | 215 | $876 | $73.83 | 51% |
| San Phra Net | 44 | $858 | $103.58 | 41% |
| Ban Pa Daet North | 13 | $842 | $113.66 | 43% |
| Ban Pa Daet Tai | 17 | $827 | $148.01 | 35% |