Mae Nam Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Surat Thani, Thailand
Is Airbnb profitable in Mae Nam in 2025? Explore comprehensive Airbnb analytics for Mae Nam, Surat Thani, Thailand to uncover income potential. This 2025 STR market report for Mae Nam, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Mae Nam, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mae Nam Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mae Nam Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mae Nam (2025)
Understanding the monthly revenue variations for Airbnb listings in Mae Nam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mae Nam is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mae Nam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,628+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,985 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,820 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $682, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mae Nam
Mae Nam Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mae Nam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mae Nam:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mae Nam
Average Daily Rate (ADR) Airbnb Trends in Mae Nam (2025)
Effective short term rental pricing strategy in Mae Nam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mae Nam typically peaks in August and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $441+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $268 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Mae Nam
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Airbnb Seasonality Analysis & Trends in Mae Nam (2025)
Peak Season (August, July, June)
- Revenue averages $3,126 per month
- Occupancy rates average 43.1%
- Daily rates average $246
Shoulder Season
- Revenue averages $1,001 per month
- Occupancy maintains around 19.6%
- Daily rates hold near $227
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $212
Seasonality Insights for Mae Nam
- The Airbnb seasonality in Mae Nam shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mae Nam's highest earning potential, with monthly revenues capable of climbing to $4,059, occupancy reaching a high of 47.1%, and ADRs peaking at $269.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $210.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mae Nam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mae Nam seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mae Nam (2025)
Exploring the top neighborhoods for short-term rentals in Mae Nam? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mae Nam Beach | A tranquil beach destination known for its clean sands and relaxed vibe. It's ideal for tourists looking for a peaceful getaway close to nature, famous for its stunning sunsets. | Mae Nam Beach, Kiteboarding, Wat Na Phra Lan, Samui Football Golf Club, Nathon Town |
| Santiburi Samui Country Club | A premium golf resort area that attracts golf enthusiasts and visitors seeking leisure activities in a serene environment. Great for families and groups looking for a resort-style vacation. | Santiburi Samui Country Club, Golf Courses, Spa Facilities, Fine Dining, Nature Trails |
| Fisherman's Village | A charming area with a blend of traditional Thai and modern influences. It's popular for its walking street market and vibrant dining scene, attracting food lovers and shoppers. | Fisherman's Village Walking Street, The Wharf Samui, Dining at beachfront restaurants, Night markets, Local boutiques |
| Bophut Beach | Known for its family-friendly atmosphere and variety of accommodations, Bophut Beach offers both relaxation and convenience, making it a great base for exploring the island. | Bophut Beach, Bophut Fisherman’s Village, Nightlife, Wat Plai Laem, Grab a boat to Koh Phangan |
| Lipa Noi Beach | Famous for its soft sands and shallow waters, Lipa Noi Beach is perfect for families and those who want a quieter beach experience away from the crowds. | Lipa Noi Beach, Ko Samui Water Park, Thai restaurants, Sunset views, Relaxing atmosphere |
| Nathon Beach | The main ferry port of Koh Samui, Nathon Beach is an excellent place to stay for easy transport links and a taste of local life, with markets and local attractions nearby. | Nathon Town, Transportation to neighboring islands, Local markets, Traditional cuisine, Cultural sites |
| Tong Krut Beach | A quiet and picturesque beach area known for its stunning views and local fishing villages. Great for those looking to escape the busy tourist spots and enjoy unspoiled nature. | Tong Krut Beach, Fisherman experiences, Chaweng Noi Beach nearby, Relaxing cafes, Local seafood |
| Thong Krut | An authentic Thai village experience where visitors can immerse themselves in the local culture. A place for tranquility, with local eateries and beautiful beaches. | Local temples, Authentic Thai cuisine, Uncrowded beaches, Cultural experiences, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Mae Nam (2025)
While Mae Nam, Surat Thani, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mae Nam to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mae Nam (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mae Nambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa La Lay by S&P Villa Management
Entire Place • 4 bedrooms
Sea View Villa | Walk to Beach | Private
Entire Place • 3 bedrooms
Villa Celadon Samui - 4+1 Beds
Entire Place • 5 bedrooms
Private Luxury Retreat Villa Riverside Koh Samui
Entire Place • 5 bedrooms
Beach Front Villa - Mandala Beach House
Entire Place • 1 bedroom
Samui Jungle View Villa - Villa Sinava
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mae Nam (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mae Nam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandre | 3 | $71,758 | 25 | 4.87/5.0 |
| Lily | 4 | $48,674 | 18 | 4.85/5.0 |
| Santi | 3 | $32,390 | 5 | 4.33/5.0 |
| Oceane | 1 | $30,470 | 1 | Not Rated |
| Siam Commercial Service | 1 | $26,374 | 5 | 5.00/5.0 |
| Mandala House Asia | 1 | $21,722 | 13 | 5.00/5.0 |
| Laliphat | 1 | $19,478 | 9 | 5.00/5.0 |
| Inter Property | 1 | $17,032 | 4 | 5.00/5.0 |
| Marek | 1 | $15,605 | 3 | 5.00/5.0 |
| Siam-CS Management | 1 | $15,581 | 17 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mae Nam.
Dive Deeper: Advanced Mae Nam STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mae Nam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMae Nam Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mae Nam
- The Mae Nam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mae Nam, House properties are the most common (78.8%), reflecting the local real estate landscape.
- Houses represent a significant 78.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
Mae Nam Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mae Nam
- The dominant room capacity in Mae Nam is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 60.6% of the active Airbnb listings in Mae Nam, indicating a high concentration in these sizes.
- A significant 51.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mae Nam.
Mae Nam Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mae Nam
- The most common guest capacity trend in Mae Nam vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Mae Nam STR market, accounting for 57.5% of listings.
- 54.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mae Nam.
- On average, properties in Mae Nam are equipped to host 5.0 guests.
Mae Nam Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mae Nam
- The most common availability pattern in Mae Nam falls within the 271-366 days range, representing 87.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mae Nam (48.5%), reflecting common guest stay durations or potential owner blocking patterns.
Mae Nam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
9.1% of total
2 Nights
4 listings
12.1% of total
3 Nights
10 listings
30.3% of total
4-6 Nights
6 listings
18.2% of total
30+ Nights
10 listings
30.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mae Nam is 3 Nights, adopted by 30.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.3%) caters to monthly stays (30+ nights) in Mae Nam, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 30.3% of Mae Nam hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mae Nam.
Mae Nam Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3% of total
Flexible
8 listings
24.2% of total
Moderate
5 listings
15.2% of total
Firm
13 listings
39.4% of total
Strict
6 listings
18.2% of total
Cancellation Policy Insights for Mae Nam
- The prevailing Airbnb cancellation policy trend in Mae Nam is Firm, used by 39.4% of listings.
- A majority (57.6%) of hosts in Mae Nam utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.4% market standard in Mae Nam.
- Regularly review your cancellation policy against competitors and market demand shifts in Mae Nam.
Mae Nam STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mae Nam
- The overall average booking lead time for vacation rentals in Mae Nam is 24 days.
- Guests book furthest in advance for stays during November (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (31 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Mae Nam.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Mae Nam averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mae Nam (2025)
Amenity Prevalence
Amenity Insights for Mae Nam
- Essential amenities in Mae Nam that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mae Nam: Wifi, Air conditioning.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mae Nam to stay competitive.
Mae Nam Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mae Nam
- The typical guest profile for Airbnb in Mae Nam consists of predominantly international visitors (99%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.3% of guests.
- Key international markets include France (20.3%) and Germany (17.7%).
- Top languages spoken are English (43.7%) followed by French (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mae Nam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pa Khlok | 80 | $4,909 | $828.50 | 32% |
| Baan Thong Po | 137 | $4,132 | $388.57 | 49% |
| Baan Thong Krut | 29 | $3,795 | $519.85 | 43% |
| Baan Taling Ngam | 38 | $3,360 | $404.69 | 39% |
| Baan Chaweng Noi | 337 | $3,302 | $290.47 | 48% |
| Ko Samui | 920 | $3,246 | $335.60 | 47% |
| Ban Bang Khao | 58 | $3,068 | $429.95 | 42% |
| Baan Pang Ka | 14 | $2,788 | $263.23 | 44% |
| Ban Khlong Son | 25 | $2,782 | $333.98 | 41% |
| Tong Yang | 57 | $2,751 | $563.92 | 41% |