Serik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Antalya, Turkey
Is Airbnb profitable in Serik in 2025? Explore comprehensive Airbnb analytics for Serik, Antalya, Turkey to uncover income potential. This 2025 STR market report for Serik, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 352 active listings.
Whether you're considering an Airbnb investment in Serik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serik Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Serik Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Serik (2025)
Understanding the monthly revenue variations for Airbnb listings in Serik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serik is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serik across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,194+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,104 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,544 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $636, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serik
Serik Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Serik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serik:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serik
Average Daily Rate (ADR) Airbnb Trends in Serik (2025)
Effective short term rental pricing strategy in Serik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serik typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $360+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $239 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Serik
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Airbnb Seasonality Analysis & Trends in Serik (2025)
Peak Season (August, July, June)
- Revenue averages $3,706 per month
- Occupancy rates average 41.7%
- Daily rates average $210
Shoulder Season
- Revenue averages $2,141 per month
- Occupancy maintains around 29.2%
- Daily rates hold near $188
Low Season (January, March, December)
- Revenue drops to average $895 per month
- Occupancy decreases to average 20.0%
- Daily rates adjust to average $170
Seasonality Insights for Serik
- The Airbnb seasonality in Serik shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serik's highest earning potential, with monthly revenues capable of climbing to $4,120, occupancy reaching a high of 48.7%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $826, occupancy could drop to 17.7%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serik.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Serik seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Serik (2025)
Exploring the top neighborhoods for short-term rentals in Serik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Belek | A world-famous golf destination, Belek attracts tourists year-round for its luxurious golf resorts and beautiful beaches. Ideal for hosting visitors looking for leisure and relaxation. | Regnum Carya Golf & Resort, Montgomerie Golf Course, Turkey Golf Club, Belek Beach Park, Kirkkağacı Beach |
| Kadriye | Known for its proximity to numerous golf courses and entertainment options, Kadriye is popular among families and groups seeking a fun and active holiday. | Titanic Golf Club, The Land of Legends Theme Park, Beach Park Kadriye, Düden Waterfalls, Kadriye Mosque |
| Side | An ancient town rich in history and stunning beaches, Side attracts cultural and beach tourism. It's ideal for those looking to explore while enjoying seaside leisure. | Temple of Apollo, Side Theater, Antique Side, Side Museum, Side Beach |
| Kalkan | Recognized for its picturesque harbor and charming old town, Kalkan has become a popular destination for luxury travelers and couples. | Kaputaş Beach, Patara Beach, Kalkan Harbor, Kalkan Market, Kalkan Old Town |
| Kaş | A beautiful destination for diving enthusiasts and nature lovers, Kaş is known for its stunning coastline and laid-back atmosphere, attracting eco-tourists. | Kaputas Beach, Antiphellos Ancient Theatre, Sunken City of Kekova, Kaş Marina, Saklikent Gorge |
| Antalya City Center | The vibrant heart of Antalya with rich history, shopping, and nightlife. Ideal for tourists looking for convenience and accessibility to attractions. | Hadrian's Gate, Antalya Old Town (Kaleiçi), Antalya Marina, Hidirlik Tower, Atatürk Boulevard |
| Olympos | Famous for its natural beauty and historical ruins, Olympos is popular among young travelers and backpackers for its tranquil setting and scenic hikes. | Olympos Ancient City, Chimaera (Burning Stones), Cirali Beach, Olympos Beach, Lycia Way Trail |
| Lara Beach | Known for its upscale resorts and stunning stretch of coastline, Lara Beach is popular with families and those seeking a beach holiday close to the city. | Lara Beach, Duden Waterfalls, Antalya Aquarium, Sandland (Sand Sculpture Festival), TerraCity Shopping Mall |
Understanding Airbnb License Requirements & STR Laws in Serik (2025)
Yes, Serik, Antalya, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serik to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 53% licensed listings)
Top Performing Airbnb Properties in Serik (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
(KONAK DE LUXE)Villa On Kadriye
Entire Place • 10 bedrooms
40 M² PRiVATE POOL , Near By THE LAND OF LEGENDs
Entire Place • 4 bedrooms
Kybele Elite Villa
Entire Place • 5 bedrooms
Private Luxury Villa Pool/Jacuzzi/Ensuite Bedrooms
Entire Place • 4 bedrooms
Ultra Luxury Villa Casa Feliz
Entire Place • 4 bedrooms
Ramses 5
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Serik (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Serik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kerim Durmaz | 22 | $354,130 | 195 | 4.71/5.0 |
| Merve | 6 | $264,768 | 42 | 3.21/5.0 |
| Ali | 5 | $251,386 | 124 | 4.94/5.0 |
| Gizem | 9 | $196,125 | 58 | 4.07/5.0 |
| Host #474468883 | 8 | $134,856 | 3 | 0.00/5.0 |
| Павел | 5 | $133,278 | 51 | 4.53/5.0 |
| Idris | 2 | $128,361 | 69 | 4.87/5.0 |
| Sibel | 5 | $126,635 | 83 | 4.93/5.0 |
| Emel | 4 | $126,495 | 55 | 3.72/5.0 |
| Erdem | 7 | $124,352 | 98 | 3.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serik.
Dive Deeper: Advanced Serik STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerik Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serik
- The Serik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 352 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Serik, House properties are the most common (77.6%), reflecting the local real estate landscape.
- Houses represent a significant 77.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 1.2%) offer potential for unique stay experiences.
Serik Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serik
- The dominant room capacity in Serik is 3 bedrooms listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 62.5% of the active Airbnb listings in Serik, indicating a high concentration in these sizes.
- A significant 75.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Serik.
Serik Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serik
- The most common guest capacity trend in Serik vacation rentals is listings accommodating 8+ guests (47.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Serik STR market, accounting for 68.2% of listings.
- 78.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Serik.
- On average, properties in Serik are equipped to host 6.6 guests.
Serik Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serik
- The most common availability pattern in Serik falls within the 271-366 days range, representing 77.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Serik (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Serik Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
10.1% of total
2 Nights
44 listings
13.8% of total
3 Nights
70 listings
22% of total
4-6 Nights
66 listings
20.8% of total
7-29 Nights
15 listings
4.7% of total
30+ Nights
91 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Serik is 30+ Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Serik, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.6% of Serik hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serik.
Serik Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.5% of total
Super Strict 30 Days
3 listings
1.4% of total
Flexible
51 listings
23.4% of total
Moderate
25 listings
11.5% of total
Firm
60 listings
27.5% of total
Strict
78 listings
35.8% of total
Cancellation Policy Insights for Serik
- The prevailing Airbnb cancellation policy trend in Serik is Strict, used by 35.8% of listings.
- A majority (63.3%) of hosts in Serik utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.8% market standard in Serik.
- With 35.8% using Strict terms, this is a viable option in Serik, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Serik.
Serik STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Serik
- The overall average booking lead time for vacation rentals in Serik is 40 days.
- Guests book furthest in advance for stays during October (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (55 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Serik.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Serik averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Serik (2025)
Amenity Prevalence
Amenity Insights for Serik
- Essential amenities in Serik that guests expect include: Washer, Air conditioning, Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Serik.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Serik: Washer, Air conditioning, Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Washer, Air conditioning, Wifi, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serik to stay competitive.
Serik Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Serik
- The typical guest profile for Airbnb in Serik consists of predominantly international visitors (88%), with top international origins including Türkiye, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 11.7% of guests.
- Key international markets include United Kingdom (18.5%) and Türkiye (15.7%).
- Top languages spoken are English (37.4%) followed by Turkish (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Türkiye.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Serik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pomos | 58 | $1,901 | $211.65 | 39% |
| Argaka | 34 | $1,833 | $259.29 | 43% |
| Döşemealtı | 15 | $1,445 | $202.77 | 36% |
| Neo Chorio | 105 | $1,395 | $204.70 | 37% |
| Polis Chrysochous | 182 | $1,304 | $146.33 | 42% |
| Yialia | 18 | $1,294 | $579.12 | 31% |
| Ayia Marina Chrysochous | 38 | $1,291 | $217.04 | 36% |
| Muratpaşa | 1,348 | $781 | $84.16 | 40% |
| Aksu | 78 | $768 | $99.14 | 34% |
| Manavgat | 202 | $683 | $97.55 | 38% |