Serik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Antalya, Turkey

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Serik in 2025? Explore comprehensive Airbnb analytics for Serik, Antalya, Turkey to uncover income potential. This 2025 STR market report for Serik, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 326 active listings.

Whether you're considering an Airbnb investment in Serik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Serik Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$194
The average rental revenue earned for an occupied room per day in Serik.
Occupancy Rate(?)
34.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,612
Typical annual income for an Airbnb listing in Serik. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.1%
Strong growth (29.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Serik.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Serik.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
326
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Serik (2025)

Understanding the monthly revenue variations for Airbnb listings in Serik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serik is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serik across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,121+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,704 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,477 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $682, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Serik

Serik Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Serik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serik:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Serik

Average Daily Rate (ADR) Airbnb Trends in Serik (2025)

Effective short term rental pricing strategy in Serik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serik typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $339+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $240 or more.
  • Typical properties (Median) charge around $158 per night.
  • Entry-level properties (Bottom 25%) earn around $92 per night.

Average Daily Rate (ADR) Trend by Month in Serik

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Airbnb Seasonality Analysis & Trends in Serik (2025)

Peak Season (August, July, September)
  • Revenue averages $3,674 per month
  • Occupancy rates average 47.0%
  • Daily rates average $195
Shoulder Season
  • Revenue averages $1,605 per month
  • Occupancy maintains around 26.6%
  • Daily rates hold near $189
Low Season (January, March, December)
  • Revenue drops to average $883 per month
  • Occupancy decreases to average 20.3%
  • Daily rates adjust to average $167

Seasonality Insights for Serik

  • The Airbnb seasonality in Serik shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Serik's highest earning potential, with monthly revenues capable of climbing to $4,551, occupancy reaching a high of 53.9%, and ADRs peaking at $235.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $815, occupancy could drop to 17.3%, and ADRs may adjust down to $161.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serik.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Serik seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Serik (2025)

Exploring the top neighborhoods for short-term rentals in Serik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Belek
A world-famous golf destination, Belek attracts tourists year-round for its luxurious golf resorts and beautiful beaches. Ideal for hosting visitors looking for leisure and relaxation.
Regnum Carya Golf & Resort, Montgomerie Golf Course, Turkey Golf Club, Belek Beach Park, Kirkkağacı Beach
Kadriye
Known for its proximity to numerous golf courses and entertainment options, Kadriye is popular among families and groups seeking a fun and active holiday.
Titanic Golf Club, The Land of Legends Theme Park, Beach Park Kadriye, Düden Waterfalls, Kadriye Mosque
Side
An ancient town rich in history and stunning beaches, Side attracts cultural and beach tourism. It's ideal for those looking to explore while enjoying seaside leisure.
Temple of Apollo, Side Theater, Antique Side, Side Museum, Side Beach
Kalkan
Recognized for its picturesque harbor and charming old town, Kalkan has become a popular destination for luxury travelers and couples.
Kaputaş Beach, Patara Beach, Kalkan Harbor, Kalkan Market, Kalkan Old Town
Kaş
A beautiful destination for diving enthusiasts and nature lovers, Kaş is known for its stunning coastline and laid-back atmosphere, attracting eco-tourists.
Kaputas Beach, Antiphellos Ancient Theatre, Sunken City of Kekova, Kaş Marina, Saklikent Gorge
Antalya City Center
The vibrant heart of Antalya with rich history, shopping, and nightlife. Ideal for tourists looking for convenience and accessibility to attractions.
Hadrian's Gate, Antalya Old Town (Kaleiçi), Antalya Marina, Hidirlik Tower, Atatürk Boulevard
Olympos
Famous for its natural beauty and historical ruins, Olympos is popular among young travelers and backpackers for its tranquil setting and scenic hikes.
Olympos Ancient City, Chimaera (Burning Stones), Cirali Beach, Olympos Beach, Lycia Way Trail
Lara Beach
Known for its upscale resorts and stunning stretch of coastline, Lara Beach is popular with families and those seeking a beach holiday close to the city.
Lara Beach, Duden Waterfalls, Antalya Aquarium, Sandland (Sand Sculpture Festival), TerraCity Shopping Mall

Understanding Airbnb License Requirements & STR Laws in Serik (2025)

While Serik, Antalya, Turkey currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serik to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Serik (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Serikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

(KONAK DE LUXE)Villa On Kadriye

(KONAK DE LUXE)Villa On Kadriye

Entire Place • 10 bedrooms

$69,903
Revenue
54.9%
Occupancy
$621.64
Daily Rate
Villa Annabèll2 with private pool,3 floor, jaccuzi

Villa Annabèll2 with private pool,3 floor, jaccuzi

Entire Place • 4 bedrooms

$67,035
Revenue
62.5%
Occupancy
$355.19
Daily Rate
Luxury villa near airport, Land of Legends, beach

Luxury villa near airport, Land of Legends, beach

Entire Place • 4 bedrooms

$57,143
Revenue
58.3%
Occupancy
$237.88
Daily Rate
Private Luxury Villa Pool/Jacuzzi/Ensuite Bedrooms

Private Luxury Villa Pool/Jacuzzi/Ensuite Bedrooms

Entire Place • 4 bedrooms

$56,747
Revenue
33.6%
Occupancy
$351.82
Daily Rate
Kybele Elite Villa

Kybele Elite Villa

Entire Place • 5 bedrooms

$51,386
Revenue
45.0%
Occupancy
$305.80
Daily Rate
40 M² PRiVATE POOL , Near By THE LAND OF LEGENDs

40 M² PRiVATE POOL , Near By THE LAND OF LEGENDs

Entire Place • 4 bedrooms

$51,290
Revenue
27.8%
Occupancy
$351.40
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Serik (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Serik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kerim Durmaz22$333,5111904.69/5.0
Ali6$237,9281444.94/5.0
Merve6$191,033554.81/5.0
Gizem9$190,585634.61/5.0
Gökhan10$137,493794.46/5.0
Ayna2$112,645304.92/5.0
Ilker7$110,9142234.60/5.0
Sibel5$104,141924.92/5.0
Pelin4$98,6245Not Rated
Павел5$92,705534.54/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serik.

Dive Deeper: Advanced Serik STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Serik Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Serik

  • The Serik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 326 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Serik, House properties are the most common (73%), reflecting the local real estate landscape.
  • Houses represent a significant 73% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 1.2%) offer potential for unique stay experiences.

Serik Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Serik

  • The dominant room capacity in Serik is 3 bedrooms listings, making up 30.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 59.5% of the active Airbnb listings in Serik, indicating a high concentration in these sizes.
  • A significant 73.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Serik.

Serik Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Serik

  • The most common guest capacity trend in Serik vacation rentals is listings accommodating 8+ guests (49.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Serik STR market, accounting for 69.0% of listings.
  • 78.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Serik.
  • On average, properties in Serik are equipped to host 6.6 guests.

Serik Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Serik

  • The most common availability pattern in Serik falls within the 271-366 days range, representing 82.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 99.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Serik (45.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 0.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Serik Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.9%)

1 Night

27 listings

8.9% of total

2 Nights (10.3%)

2 Nights

31 listings

10.3% of total

3 Nights (19.2%)

3 Nights

58 listings

19.2% of total

4-6 Nights (20.9%)

4-6 Nights

63 listings

20.9% of total

7-29 Nights (11.3%)

7-29 Nights

34 listings

11.3% of total

30+ Nights (29.5%)

30+ Nights

89 listings

29.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Serik is 30+ Nights, adopted by 29.5% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (19.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (29.5%) caters to monthly stays (30+ nights) in Serik, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 29.5% of Serik hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 29.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serik.

Serik Airbnb Cancellation Policy Trends Analysis (2025)

Limited (7.5%)

Limited

23 listings

7.5% of total

Non-refundable

2 listings

0.6% of total

Super Strict 30 Days

3 listings

1% of total

Super Strict 60 Days

1 listings

0.3% of total

Flexible (25%)

Flexible

77 listings

25% of total

Moderate (10.4%)

Moderate

32 listings

10.4% of total

Firm (45.5%)

Firm

140 listings

45.5% of total

Strict (9.7%)

Strict

30 listings

9.7% of total

Cancellation Policy Insights for Serik

  • The prevailing Airbnb cancellation policy trend in Serik is Firm, used by 45.5% of listings.
  • A majority (55.2%) of hosts in Serik utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 45.5% market standard in Serik.
  • Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Serik.

Serik STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Serik

  • The overall average booking lead time for vacation rentals in Serik is 32 days.
  • Guests book furthest in advance for stays during May (average 46 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (36 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Serik.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Serik averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Serik (2025)

Amenity data is currently unavailable for Serik.

Serik Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Serik

  • The typical guest profile for Airbnb in Serik consists of predominantly international visitors (89%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
  • Domestic travelers account for 11.2% of guests.
  • Key international markets include United Kingdom (18.9%) and Germany (14.3%).
  • Top languages spoken are English (38.4%) followed by Turkish (16.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Serik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pomos55$1,901$223.3839%
Argaka38$1,837$255.5440%
Yialia15$1,544$310.3939%
Neo Chorio112$1,337$218.4939%
Ayia Marina Chrysochous30$1,261$176.3737%
Polis Chrysochous193$1,241$146.0642%
Döşemealtı12$1,056$231.2833%
Muratpaşa1,491$619$79.9239%
Pachyammos12$536$103.1136%
Bozyazı13$534$160.0430%

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