Esenyurt Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istanbul, Turkey
Is Airbnb profitable in Esenyurt in 2025? Explore comprehensive Airbnb analytics for Esenyurt, Istanbul, Turkey to uncover income potential. This 2025 STR market report for Esenyurt, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 234 active listings.
Whether you're considering an Airbnb investment in Esenyurt, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Esenyurt Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Esenyurt Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Esenyurt (2025)
Understanding the monthly revenue variations for Airbnb listings in Esenyurt is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Esenyurt is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Esenyurt across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,235 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $677 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $305, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Esenyurt
Esenyurt Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Esenyurt STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Esenyurt:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Esenyurt
Average Daily Rate (ADR) Airbnb Trends in Esenyurt (2025)
Effective short term rental pricing strategy in Esenyurt involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Esenyurt typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $88+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $63 or more.
- Typical properties (Median) charge around $43 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Esenyurt
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Airbnb Seasonality Analysis & Trends in Esenyurt (2025)
Peak Season (May, October, June)
- Revenue averages $915 per month
- Occupancy rates average 42.7%
- Daily rates average $51
Shoulder Season
- Revenue averages $848 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $52
Low Season (February, March, September)
- Revenue drops to average $687 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $51
Seasonality Insights for Esenyurt
- The Airbnb seasonality in Esenyurt shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Esenyurt's highest earning potential, with monthly revenues capable of climbing to $973, occupancy reaching a high of 51.9%, and ADRs peaking at $53.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $587, occupancy could drop to 32.6%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Esenyurt.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Esenyurt seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Esenyurt (2025)
Exploring the top neighborhoods for short-term rentals in Esenyurt? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Esavenue | A modern shopping and lifestyle center that attracts both locals and visitors. Ideal for Airbnb due to its proximity to shopping, dining, and entertainment options. | Esavenu Mall, shops and restaurants, Esenyurt Culture Center |
| Torium Shopping Mall | A popular destination for family entertainment, shopping, and dining, making it a great choice for short-term rentals catering to family travelers and tourists. | Torium Mall, Cinema, Restaurants and cafes, Entertainment center |
| Esenyurt Park | A serene green space in the area, perfect for families and those looking for a relaxed atmosphere. Proximity to the park adds a unique appeal to potential guests. | Esenyurt Park, walking trails, playgrounds |
| Sahiba Gokcen Boulevard | A central street that hosts many shops, cafes, and services, making it a bustling area ideal for attracting short-term guests. | Cafes and restaurants, Local shops, Public transport access |
| Esenyurt University | Close to the university, which attracts students and visitors for educational purposes. Ideal for hosting students or university-affiliated guests. | Esenyurt University, Nearby student housing, Local libraries |
| Cemal Sururi Park | A neighborhood park that serves as a recreational area for local residents, making it appealing for guests seeking a quiet residential experience with green spaces. | Cemal Sururi Park, Play areas, Community events |
| Bahcesehir Lake Park | Located near Bahcesehir, this park offers beautiful views and recreational activities, attracting visitors looking for a natural experience nearby. | Bahcesehir Lake, Walking paths, Picnic areas |
| Esenyurt Metro Station | Convenient public transportation access which is essential for tourists and business travelers. Hosting near the metro station makes it easy for guests to explore İstanbul. | Metro connections, Local shops and amenities, Public transport access |
Understanding Airbnb License Requirements & STR Laws in Esenyurt (2025)
Yes, Esenyurt, Istanbul, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Esenyurt to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 40% licensed listings)
Top Performing Airbnb Properties in Esenyurt (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Esenyurtbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Linkinn 2Br Luxury Residence & Spa
Entire Place • 2 bedrooms
Sea view 3 +1 with AC for families big and new
Entire Place • 3 bedrooms
Air Conditioned 3+1 in front of Tuyap and Metrobus
Entire Place • 3 bedrooms
Linkinn 2Br Luxury Residence & Spa
Entire Place • 2 bedrooms
Balcony pleasure 2 + 1 with Air Condition
Entire Place • 2 bedrooms
Clean New Spacious 3+1 in New Compound Full Kitcen
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Esenyurt (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Esenyurt based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AkdInn | 40 | $463,529 | 445 | 3.56/5.0 |
| D Royal | 12 | $226,398 | 830 | 4.86/5.0 |
| Royal Panorama Suits Dreamsvil | 14 | $73,730 | 191 | 4.53/5.0 |
| Berk | 5 | $49,758 | 245 | 4.60/5.0 |
| Mosaab | 8 | $39,942 | 29 | 2.19/5.0 |
| Fırat | 2 | $29,902 | 28 | 4.94/5.0 |
| Host #379967946 | 15 | $25,955 | 376 | 4.27/5.0 |
| Host #421301655 | 2 | $22,772 | 1 | 0.00/5.0 |
| Host #465986437 | 3 | $21,316 | 34 | 4.26/5.0 |
| Alpha Home | 4 | $20,741 | 225 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Esenyurt.
Dive Deeper: Advanced Esenyurt STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Esenyurt. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEsenyurt Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Esenyurt
- The Esenyurt Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 234 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Esenyurt, Apartment/Condo properties are the most common (94.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house (combined 5.1%) offer potential for unique stay experiences.
Esenyurt Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Esenyurt
- The dominant room capacity in Esenyurt is 1 bedroom listings, making up 62% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.2% of the active Airbnb listings in Esenyurt, indicating a high concentration in these sizes.
- With over half the market (62%) consisting of studios or 1-bedroom units, Esenyurt is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Esenyurt.
Esenyurt Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Esenyurt
- The most common guest capacity trend in Esenyurt vacation rentals is listings accommodating 4 guests (32.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Esenyurt STR market, accounting for 56.5% of listings.
- On average, properties in Esenyurt are equipped to host 3.6 guests.
Esenyurt Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Esenyurt
- The most common availability pattern in Esenyurt falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Esenyurt (28.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Esenyurt Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
9% of total
2 Nights
61 listings
29% of total
3 Nights
7 listings
3.3% of total
4-6 Nights
4 listings
1.9% of total
7-29 Nights
15 listings
7.1% of total
30+ Nights
104 listings
49.5% of total
Key Insights
- The most prevalent minimum stay requirement in Esenyurt is 30+ Nights, adopted by 49.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49.5%) caters to monthly stays (30+ nights) in Esenyurt, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.5% of Esenyurt hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Esenyurt.
Esenyurt Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
7 listings
5.1% of total
Refundable
7 listings
5.1% of total
Flexible
37 listings
26.8% of total
Moderate
15 listings
10.9% of total
Firm
52 listings
37.7% of total
Strict
20 listings
14.5% of total
Cancellation Policy Insights for Esenyurt
- The prevailing Airbnb cancellation policy trend in Esenyurt is Firm, used by 37.7% of listings.
- A majority (52.2%) of hosts in Esenyurt utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.7% market standard in Esenyurt.
- Using a Strict policy might deter some guests, as only 14.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Esenyurt.
Esenyurt STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Esenyurt
- The overall average booking lead time for vacation rentals in Esenyurt is 20 days.
- Guests book furthest in advance for stays during October (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (31 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Esenyurt.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 31 days) to capture early planners.
- Monitor your own booking lead times against these Esenyurt averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Esenyurt (2025)
Amenity Prevalence
Amenity Insights for Esenyurt
- Essential amenities in Esenyurt that guests expect include: Wifi, Heating, Washer, Kitchen, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Smoke alarm, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Esenyurt: Wifi, Heating, Washer, Kitchen, Hot water, TV.
- Prioritize adding missing essentials: Heating, Washer, Kitchen, Hot water, TV.
- Consider adding popular differentiators like Essentials or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Esenyurt to stay competitive.
Esenyurt Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Esenyurt
- The typical guest profile for Airbnb in Esenyurt consists of predominantly international visitors (91%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 9.0% of guests.
- Key international markets include Türkiye (22.2%) and Turkey (9%).
- Top languages spoken are English (37%) followed by Turkish (16.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Esenyurt Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beyoğlu | 4,474 | $1,270 | $106.81 | 46% |
| Başiskele | 15 | $1,157 | $155.51 | 28% |
| Esenköy | 19 | $1,006 | $131.13 | 30% |
| Beşiktaş | 717 | $999 | $100.59 | 40% |
| Büyükçekmece | 57 | $995 | $143.02 | 37% |
| Prince Islands | 178 | $990 | $136.00 | 31% |
| Iznik | 32 | $988 | $170.16 | 27% |
| Bakırköy | 108 | $984 | $100.91 | 39% |
| Sarıyer | 175 | $957 | $142.35 | 36% |
| Şile | 156 | $952 | $160.03 | 28% |