Güngören Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istanbul, Turkey
Is Airbnb profitable in Güngören in 2025? Explore comprehensive Airbnb analytics for Güngören, Istanbul, Turkey to uncover income potential. This 2025 STR market report for Güngören, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Güngören, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Güngören Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Güngören Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Güngören (2025)
Understanding the monthly revenue variations for Airbnb listings in Güngören is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Güngören is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Güngören across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,025+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,418 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $849 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $327, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Güngören
Güngören Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Güngören STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Güngören:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Güngören
Average Daily Rate (ADR) Airbnb Trends in Güngören (2025)
Effective short term rental pricing strategy in Güngören involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Güngören typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $92+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
- Typical properties (Median) charge around $43 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Güngören
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Airbnb Seasonality Analysis & Trends in Güngören (2025)
Peak Season (August, December, September)
- Revenue averages $1,172 per month
- Occupancy rates average 57.2%
- Daily rates average $48
Shoulder Season
- Revenue averages $955 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $47
Low Season (January, March, July)
- Revenue drops to average $787 per month
- Occupancy decreases to average 41.8%
- Daily rates adjust to average $50
Seasonality Insights for Güngören
- The Airbnb seasonality in Güngören shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Güngören's highest earning potential, with monthly revenues capable of climbing to $1,324, occupancy reaching a high of 63.1%, and ADRs peaking at $55.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $661, occupancy could drop to 37.4%, and ADRs may adjust down to $43.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Güngören.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Güngören seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Güngören (2025)
Exploring the top neighborhoods for short-term rentals in Güngören? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Güngören Center | The bustling heart of Güngören with easy access to public transportation and amenities. It attracts both tourists and business travelers for its convenience and local flavor. | Güngören Bazaar, Güngören Park, Local restaurants and cafes, Public transport hub, Shopping centers |
| Merter | A commercial and industrial area known for its textile industry. Popular among business travelers and vendors, offering various accommodations close to business activities. | Merter Textile Market, Shopping malls, Local eateries, Metro access, Business centers |
| Küçükçekmece Lake | A picturesque area that offers green spaces and lakeside views. Ideal for tourists looking for relaxation and recreational activities. | Küçükçekmece Lake Park, Walking trails, Water sports activities, Restaurants with lake views |
| Sefaköy | A fast-developing neighborhood known for its residential projects and proximity to the main highways, making it ideal for both short-term and long-term rentals. | Sefaköy Shopping Mall, Local parks, Accessibility to main roads, Nearby attractions in the vicinity |
| Florya | A charming coastal neighborhood known for its beaches and parks. Attracts families and tourists looking for a relaxing seaside experience. | Florya Beach, Atatürk Forest, Florya Shopping Center, Florya Park, Restaurants along the coast |
| Istanbul Sea Life Aquarium | Close to one of the biggest aquariums, this area attracts families and tourists visiting the aquarium and nearby shopping centers. | Istanbul Sea Life Aquarium, Aqua Florya Shopping Center, Florya Park, Nearby entertainment options |
| Yeşilpınar | A residential area becoming popular for its affordability and access to amenities, attracting budget travelers and locals. | Local markets, Cheap eats, Parks, Residential community vibe |
| Bağcılar | A vibrant neighborhood known for its cultural diversity and local life, appealing to visitors seeking an authentic Turkish experience. | Bağcılar Bazaar, Local cafes and restaurants, Cultural events, Public parks |
Understanding Airbnb License Requirements & STR Laws in Güngören (2025)
Yes, Güngören, Istanbul, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Güngören to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 32% licensed listings)
Top Performing Airbnb Properties in Güngören (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Güngörenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Central Loft in Merter - (A.C&Wi-Fi)
Entire Place • 2 bedrooms
Central apartment-1 in Merter (A.C&WiFi)
Entire Place • 2 bedrooms
Fully Well-furnished Spacious 2+1 TopFloor AC/Elvt
Entire Place • 2 bedrooms
Comfortable Safe Luxury Apartment
Entire Place • 1 bedroom
Central Apartment-2 (A.C&WİFİ)
Entire Place • 2 bedrooms
Easy-access metro station front 1+1 apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Güngören (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Güngören based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oguz | 3 | $56,967 | 140 | 4.87/5.0 |
| Nuri | 3 | $30,446 | 109 | 4.94/5.0 |
| Enes | 1 | $17,362 | 17 | 4.94/5.0 |
| Emre | 1 | $11,594 | 22 | 5.00/5.0 |
| Host #315158778 | 3 | $6,713 | 0 | 0.00/5.0 |
| Host #455037198 | 1 | $6,628 | 57 | 4.93/5.0 |
| Emilia | 1 | $4,725 | 3 | 5.00/5.0 |
| Rasul | 1 | $3,369 | 12 | 4.50/5.0 |
| Ibrahim | 1 | $3,011 | 41 | 4.93/5.0 |
| Ulaş | 1 | $1,770 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Güngören.
Dive Deeper: Advanced Güngören STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Güngören. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGüngören Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Güngören
- The Güngören Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Güngören, Apartment/Condo properties are the most common (86.4%), reflecting the local real estate landscape.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Güngören Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Güngören
- The dominant room capacity in Güngören is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.9% of the active Airbnb listings in Güngören, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Güngören.
Güngören Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Güngören
- The most common guest capacity trend in Güngören vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Güngören STR market, accounting for 54.6% of listings.
- A significant 40.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Güngören.
- On average, properties in Güngören are equipped to host 3.0 guests.
Güngören Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Güngören
- The most common availability pattern in Güngören falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Güngören (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Güngören Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
16.7% of total
2 Nights
2 listings
11.1% of total
3 Nights
1 listings
5.6% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
10 listings
55.6% of total
Key Insights
- The most prevalent minimum stay requirement in Güngören is 30+ Nights, adopted by 55.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55.6%) caters to monthly stays (30+ nights) in Güngören, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55.6% of Güngören hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 55.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Güngören.
Güngören Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
25% of total
Moderate
7 listings
58.3% of total
Firm
2 listings
16.7% of total
Cancellation Policy Insights for Güngören
- The prevailing Airbnb cancellation policy trend in Güngören is Moderate, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Güngören may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.3% market standard in Güngören.
- Regularly review your cancellation policy against competitors and market demand shifts in Güngören.
Güngören STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Güngören
- The overall average booking lead time for vacation rentals in Güngören is 30 days.
- Guests book furthest in advance for stays during July (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Güngören.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Güngören averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Güngören (2025)
Amenity Prevalence
Amenity Insights for Güngören
- Essential amenities in Güngören that guests expect include: Wifi, Heating, Kitchen, TV, Washer, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Air conditioning, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Güngören: Wifi, Heating, Kitchen, TV, Washer, Essentials, Hot water.
- Prioritize adding missing essentials: Essentials, Hot water.
- Consider adding popular differentiators like Hair dryer or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Güngören to stay competitive.
Güngören Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Güngören
- The typical guest profile for Airbnb in Güngören consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 2.9% of guests.
- Key international markets include United Kingdom (14.7%) and Germany (12.7%).
- Top languages spoken are English (35.7%) followed by Turkish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Güngören Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beyoğlu | 4,474 | $1,270 | $106.81 | 46% |
| Başiskele | 15 | $1,157 | $155.51 | 28% |
| Esenköy | 19 | $1,006 | $131.13 | 30% |
| Beşiktaş | 717 | $999 | $100.59 | 40% |
| Büyükçekmece | 57 | $995 | $143.02 | 37% |
| Prince Islands | 178 | $990 | $136.00 | 31% |
| Iznik | 32 | $988 | $170.16 | 27% |
| Bakırköy | 108 | $984 | $100.91 | 39% |
| Sarıyer | 175 | $957 | $142.35 | 36% |
| Şile | 156 | $952 | $160.03 | 28% |