Güngören, Istanbul Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Güngören, Istanbul? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $6,041 per year — at a $64 nightly rate, 43.6% occupancy, and a N/A RevPAR.
With just 21 active listings, Güngören is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 52.3% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Güngören?
In Güngören, the headline Airbnb metrics are $6,041 in average annual revenue,43.6% occupancy, $64 ADR, and $0 in RevPAR, and guests book about 21 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Güngören?
Understanding the monthly revenue variations for Airbnb listings in Güngören is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Güngören is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Güngören across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,852+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,501 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $784 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $297, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Güngören
What Is the Monthly Airbnb Occupancy Rate in Güngören?
Maximize your bookings by understanding the Güngören STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Güngören:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Güngören
What Is the Average Airbnb Nightly Rate in Güngören?
Effective short term rental pricing strategy in Güngören involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Güngören typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $98+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $43 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Güngören
What Is the RevPAR for Airbnb in Güngören?
RevPAR in Güngören is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Güngören
RevPAR Insights for Güngören
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Güngören benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Güngören?
Güngören's peak Airbnb season falls in August, April, December, while the softest stretch is March, June, July. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, April, December)
- Revenue averages $1,130 per month
- Occupancy rates average 60.6%
- Daily rates average $50
Shoulder Season
- Revenue averages $938 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $54
Low Season (March, June, July)
- Revenue drops to average $685 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $49
Seasonality Insights for Güngören
- Airbnb seasonality in Güngören is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Güngören's highest earning potential, with monthly revenues climbing to $1,261, occupancy reaching 63.1%, and ADRs peaking at $67.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $606, occupancy could drop to 34.7%, and ADRs may adjust to $41.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Güngören.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Güngören, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Güngören?
With 29% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Güngören. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Güngören to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 29% licensed listings)
What Are the Best Neighborhoods for Airbnb in Güngören?
With a compact short-term rental market, Güngören gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Güngören Center | The bustling heart of Güngören with easy access to public transportation and amenities. It attracts both tourists and business travelers for its convenience and local flavor. | Güngören Bazaar, Güngören Park, Local restaurants and cafes, Public transport hub, Shopping centers |
| Merter | A commercial and industrial area known for its textile industry. Popular among business travelers and vendors, offering various accommodations close to business activities. | Merter Textile Market, Shopping malls, Local eateries, Metro access, Business centers |
| Küçükçekmece Lake | A picturesque area that offers green spaces and lakeside views. Ideal for tourists looking for relaxation and recreational activities. | Küçükçekmece Lake Park, Walking trails, Water sports activities, Restaurants with lake views |
| Sefaköy | A fast-developing neighborhood known for its residential projects and proximity to the main highways, making it ideal for both short-term and long-term rentals. | Sefaköy Shopping Mall, Local parks, Accessibility to main roads, Nearby attractions in the vicinity |
| Florya | A charming coastal neighborhood known for its beaches and parks. Attracts families and tourists looking for a relaxing seaside experience. | Florya Beach, Atatürk Forest, Florya Shopping Center, Florya Park, Restaurants along the coast |
| Istanbul Sea Life Aquarium | Close to one of the biggest aquariums, this area attracts families and tourists visiting the aquarium and nearby shopping centers. | Istanbul Sea Life Aquarium, Aqua Florya Shopping Center, Florya Park, Nearby entertainment options |
| Yeşilpınar | A residential area becoming popular for its affordability and access to amenities, attracting budget travelers and locals. | Local markets, Cheap eats, Parks, Residential community vibe |
| Bağcılar | A vibrant neighborhood known for its cultural diversity and local life, appealing to visitors seeking an authentic Turkish experience. | Bağcılar Bazaar, Local cafes and restaurants, Cultural events, Public parks |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Güngören offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Güngören?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Güngören
- The Güngören Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Güngören, Apartment/Condo properties are the most common (81%), reflecting the local real estate landscape.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house (combined 4.8%) offer potential for unique stay experiences.
Güngören Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Güngören
- The dominant room capacity in Güngören is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.0% of the active Airbnb listings in Güngören, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Güngören is particularly well-suited for individuals or couples.
Güngören Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Güngören
- The most common guest capacity trend in Güngören vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Güngören STR market, accounting for 57.2% of listings.
- A significant 47.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Güngören.
- On average, properties in Güngören are equipped to host 3.1 guests.
What Amenities Do Airbnb Guests Expect in Güngören?
Amenity Prevalence
Amenity Insights for Güngören
- Essential amenities in Güngören that guests expect include: TV, Wifi, Heating, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Güngören: TV, Wifi, Heating, Kitchen, Washer.
- Prioritize adding missing essentials: Heating, Kitchen, Washer.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Güngören to stay competitive.
Dive Deeper: Advanced Güngören STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Güngören. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGüngören Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Güngören
- The typical guest profile for Airbnb in Güngören consists of predominantly international visitors (95%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 4.8% of guests.
- Key international markets include Germany (14.3%) and United Kingdom (13.1%).
- Top languages spoken are English (34.9%) followed by Turkish (14.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Güngören Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Güngören
- The most common availability pattern in Güngören falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Güngören (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Güngören?
Average Booking Lead Time by Month
Booking Lead Time Insights for Güngören
- The overall average booking lead time for vacation rentals in Güngören is 21 days.
- Guests book furthest in advance for stays during June (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (30 days avg.) sees the longest lead times, while Fall (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Güngören.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 33 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Güngören averages to identify opportunities for dynamic pricing adjustments.
Güngören Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
25% of total
2 Nights
2 listings
12.5% of total
3 Nights
2 listings
12.5% of total
7-29 Nights
2 listings
12.5% of total
30+ Nights
6 listings
37.5% of total
Key Insights
- The most prevalent minimum stay requirement in Güngören is 30+ Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.5%) caters to monthly stays (30+ nights) in Güngören, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.5% of Güngören hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Güngören.
Güngören Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
33.3% of total
Moderate
7 listings
58.3% of total
Firm
1 listings
8.3% of total
Cancellation Policy Insights for Güngören
- The prevailing Airbnb cancellation policy trend in Güngören is Moderate, used by 58.3% of listings.
- The market strongly favors guest-friendly terms, with 91.6% of listings offering Flexible or Moderate policies. This suggests guests in Güngören may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.3% market standard in Güngören.
- Regularly review your cancellation policy against competitors and market demand shifts in Güngören.
What Do the Top Airbnb Listings in Güngören Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Güngörenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Central apartment-1 in Merter (A.C&WiFi)
Entire Place • 2 bedrooms
Central Loft in Merter - (A.C&Wi-Fi)
Entire Place • 2 bedrooms
Fully Well-furnished Spacious 2+1 TopFloor AC/Elvt
Entire Place • 2 bedrooms
Comfortable Safe Luxury Apartment
Entire Place • 1 bedroom
Easy-access metro station front 1+1 apartment
Entire Place • 1 bedroom
Safe Residence Luxury Suite in the Center (Entire Apartment)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Güngören?
Learn from the best! This table showcases top-performing Airbnb hosts in Güngören based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oguz | 3 | $47,803 | 140 | 4.87/5.0 |
| Nuri | 2 | $24,257 | 98 | 4.91/5.0 |
| Enes | 1 | $17,046 | 22 | 4.95/5.0 |
| Emre | 1 | $13,899 | 22 | 5.00/5.0 |
| Ercan | 3 | $7,048 | 1 | Not Rated |
| Mehmet Sami | 1 | $3,746 | 23 | 4.57/5.0 |
| Host #455037198 | 1 | $3,141 | 57 | 4.93/5.0 |
| Emilia | 1 | $2,382 | 3 | 5.00/5.0 |
| Ibrahim | 1 | $2,344 | 41 | 4.93/5.0 |
| Ulaş | 1 | $2,007 | 12 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Güngören.
How Does Güngören's Airbnb Market Compare to Nearby Cities?
How does the Güngören Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Beyoğlu, Güngören has 1 percentage points higher occupancy and about $45 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beyoğlu | 5,019 | $1,035 | $109.22 | 43% |
| Prince Islands | 201 | $824 | $140.82 | 29% |
| Iznik | 32 | $802 | $177.34 | 25% |
| Beykoz | 51 | $781 | $189.13 | 26% |
| Silivri | 23 | $774 | $195.28 | 30% |
| Beşiktaş | 801 | $764 | $105.27 | 37% |
| Esenköy | 18 | $762 | $131.53 | 28% |
| Başiskele | 17 | $756 | $160.32 | 23% |
| Şile | 176 | $752 | $184.69 | 24% |
| Fatih | 2,010 | $732 | $86.17 | 38% |
Frequently Asked Questions About Airbnb in Güngören
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Güngören.
How much do Airbnb hosts make in Güngören?
Güngören hosts earn about $6,041 per year on average, with an average nightly rate of $64 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Güngören, Istanbul, not the ceiling for the best operators. Source: AirROI 2025 data, Güngören market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Güngören?
The average Airbnb occupancy rate in Güngören is 43.6%. August is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Güngören?
Listings in Güngören average $64 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Güngören?
Güngören currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Güngören?
AirROI currently classifies the short-term rental regulation level in Güngören as Moderate. The dataset also shows about 28.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Güngören?
RevPAR in Güngören is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Güngören?
At 43.6% occupancy, Güngören can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $6,041, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Güngören?
The average booking lead time in Güngören is about 21 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Güngören?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Güngören include Güngören Center, Merter, Küçükçekmece Lake. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Güngören?
entire_home listings make up 76.2% of the active supply in Güngören. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Güngören compare to nearby Airbnb markets?
Among neighboring markets, Beyoğlu posts $12,420 in average annual revenue with 42.7% occupancy, compared to Güngören's $6,041 and 43.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Güngören?
August is the highest-revenue month in Güngören, while June is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.