Kartal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istanbul, Turkey
Is Airbnb profitable in Kartal in 2025? Explore comprehensive Airbnb analytics for Kartal, Istanbul, Turkey to uncover income potential. This 2025 STR market report for Kartal, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Kartal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kartal Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kartal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kartal (2025)
Understanding the monthly revenue variations for Airbnb listings in Kartal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kartal is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kartal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,603+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,711 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,005 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $513, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kartal
Kartal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kartal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kartal:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kartal
Average Daily Rate (ADR) Airbnb Trends in Kartal (2025)
Effective short term rental pricing strategy in Kartal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kartal typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $140+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Kartal
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Airbnb Seasonality Analysis & Trends in Kartal (2025)
Peak Season (May, April, August)
- Revenue averages $1,678 per month
- Occupancy rates average 37.9%
- Daily rates average $82
Shoulder Season
- Revenue averages $1,393 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $80
Low Season (January, February, March)
- Revenue drops to average $1,115 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $82
Seasonality Insights for Kartal
- The Airbnb seasonality in Kartal shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kartal's highest earning potential, with monthly revenues capable of climbing to $1,729, occupancy reaching a high of 49.3%, and ADRs peaking at $84.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $991, occupancy could drop to 28.7%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kartal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kartal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kartal (2025)
Exploring the top neighborhoods for short-term rentals in Kartal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kartal Marina | A vibrant waterfront area known for its stunning views of the sea and modern amenities. Attracts tourists, especially those interested in leisure and boating activities. | Kartal Marina, Bütünşehir Park, Aydos Forest, Maltepe Park, Iskele Square |
| Pendik | Close to Kartal, offering a suburban experience with easy access to Istanbul's busy city life. Popular with families and business travelers. | Pendik Port, Pendik Marina, Kaynarca Beach, Neomarin Shopping Mall, Pendik Sahil Park |
| Aydos Forest | A natural escape within the city, perfect for those seeking outdoor activities and a serene environment. Great for eco-tourism. | Aydos Forest, Aydos Hill, picnic areas, walking trails, nature retreats |
| Dragos | A scenic neighborhood with seaside parks and recreational areas, ideal for relaxation and enjoying nature's tranquility. | Dragos Park, sea views, restaurants with terraces, walking paths, local cafes |
| Soğanlık | A residential area with affordable housing and growing popularity among young professionals, making it ideal for long-term rentals. | local markets, community parks, traditional Turkish cuisine spots, indigenous shopping areas |
| Ibn-i Sina | An emerging area with investment potential, featuring new housing developments and convenient access to public transportation. | community centers, accessible transportation, new shopping facilities, local cafes |
| Cumhuriyet | A historical neighborhood mixed with modern developments, attracting tourists interested in Istanbul's culture and lifestyle. | historical sites, local bazaars, cultural centers, cafes and restaurants |
| Huzur | A peaceful residential area with parks and greenery, popular among families looking for a quiet place away from the city bustle. | local parks, family-friendly cafes, daycare centers, community events |
Understanding Airbnb License Requirements & STR Laws in Kartal (2025)
With 30% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Kartal. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kartal to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 30% licensed listings)
Top Performing Airbnb Properties in Kartal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kartalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
One of a kind Masterpiece above Marmara Sea & Mall
Entire Place • 2 bedrooms
DRAGOs 5bdr ViLLA, POOL & GARAGe, Floor Heating
Entire Place • 5 bedrooms
Luxury 2BR Condo Terrace&Sea View + Shopping Mall
Entire Place • 2 bedrooms
Apertment with a view of Islands
Entire Place • 2 bedrooms
Your Comfortable Residence Flat(Metro 5 Dakika)
Entire Place • 1 bedroom
High Floor Residance
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kartal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kartal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zafer | 1 | $74,515 | 98 | 4.95/5.0 |
| Rena | 2 | $49,086 | 14 | 4.70/5.0 |
| Host #387500263 | 1 | $45,962 | 5 | 4.00/5.0 |
| Kemal | 1 | $25,471 | 57 | 4.81/5.0 |
| Princess Residence | 3 | $24,240 | 35 | 4.79/5.0 |
| İsmail | 2 | $22,866 | 37 | 4.40/5.0 |
| 777EminHome | 2 | $21,567 | 232 | 4.72/5.0 |
| Second | 1 | $20,473 | 31 | 4.84/5.0 |
| İstanbul Holiday | 1 | $17,396 | 8 | 5.00/5.0 |
| M | 2 | $16,502 | 37 | 2.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kartal.
Dive Deeper: Advanced Kartal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kartal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKartal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kartal
- The Kartal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kartal, Apartment/Condo properties are the most common (89.1%), reflecting the local real estate landscape.
- Smaller segments like unique stays (combined 1.6%) offer potential for unique stay experiences.
Kartal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kartal
- The dominant room capacity in Kartal is 1 bedroom listings, making up 57.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.1% of the active Airbnb listings in Kartal, indicating a high concentration in these sizes.
- With over half the market (57.8%) consisting of studios or 1-bedroom units, Kartal is particularly well-suited for individuals or couples.
Kartal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kartal
- The most common guest capacity trend in Kartal vacation rentals is listings accommodating 2 guests (29.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kartal STR market, accounting for 56.3% of listings.
- 14.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kartal.
- On average, properties in Kartal are equipped to host 3.5 guests.
Kartal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kartal
- The most common availability pattern in Kartal falls within the 271-366 days range, representing 64.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kartal (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kartal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
3.9% of total
2 Nights
5 listings
9.8% of total
3 Nights
4 listings
7.8% of total
4-6 Nights
2 listings
3.9% of total
7-29 Nights
3 listings
5.9% of total
30+ Nights
35 listings
68.6% of total
Key Insights
- The most prevalent minimum stay requirement in Kartal is 30+ Nights, adopted by 68.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (68.6%) caters to monthly stays (30+ nights) in Kartal, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 68.6% of Kartal hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 68.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kartal.
Kartal Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
45% of total
Moderate
9 listings
22.5% of total
Firm
5 listings
12.5% of total
Strict
8 listings
20% of total
Cancellation Policy Insights for Kartal
- The prevailing Airbnb cancellation policy trend in Kartal is Flexible, used by 45% of listings.
- There's a relatively balanced mix between guest-friendly (67.5%) and stricter (32.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45% market standard in Kartal.
- Regularly review your cancellation policy against competitors and market demand shifts in Kartal.
Kartal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kartal
- The overall average booking lead time for vacation rentals in Kartal is 24 days.
- Guests book furthest in advance for stays during October (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Kartal.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Kartal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kartal (2025)
Amenity Prevalence
Amenity Insights for Kartal
- Essential amenities in Kartal that guests expect include: Washer, Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kartal: Washer, Kitchen, Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kartal to stay competitive.
Kartal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kartal
- The typical guest profile for Airbnb in Kartal consists of predominantly international visitors (87%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 13.3% of guests.
- Key international markets include Türkiye (30.9%) and Turkey (13.3%).
- Top languages spoken are English (38.2%) followed by Turkish (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kartal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arifiye | 12 | $2,346 | $209.76 | 26% |
| Serdivan | 23 | $2,014 | $243.17 | 26% |
| Sapanca | 1,026 | $1,833 | $241.71 | 31% |
| Kartepe | 165 | $1,661 | $207.97 | 29% |
| Beyo ğlu | 4,474 | $1,270 | $106.81 | 46% |
| Başiskele | 15 | $1,157 | $155.51 | 28% |
| Esenköy | 19 | $1,006 | $131.13 | 30% |
| Beşiktaş | 717 | $999 | $100.59 | 40% |
| Büyükçekmece | 57 | $995 | $143.02 | 37% |
| Kandıra | 28 | $992 | $152.08 | 26% |