Sarıyer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istanbul, Turkey
Is Airbnb profitable in Sarıyer in 2025? Explore comprehensive Airbnb analytics for Sarıyer, Istanbul, Turkey to uncover income potential. This 2025 STR market report for Sarıyer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 175 active listings.
Whether you're considering an Airbnb investment in Sarıyer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sarıyer Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sarıyer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sarıyer (2025)
Understanding the monthly revenue variations for Airbnb listings in Sarıyer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sarıyer is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sarıyer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,377+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,283 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,041 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $425, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sarıyer
Sarıyer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sarıyer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sarıyer:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sarıyer
Average Daily Rate (ADR) Airbnb Trends in Sarıyer (2025)
Effective short term rental pricing strategy in Sarıyer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sarıyer typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Sarıyer
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Airbnb Seasonality Analysis & Trends in Sarıyer (2025)
Peak Season (May, June, April)
- Revenue averages $2,432 per month
- Occupancy rates average 29.7%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,753 per month
- Occupancy maintains around 40.9%
- Daily rates hold near $173
Low Season (January, February, March)
- Revenue drops to average $1,116 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $135
Seasonality Insights for Sarıyer
- The Airbnb seasonality in Sarıyer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sarıyer's highest earning potential, with monthly revenues capable of climbing to $2,546, occupancy reaching a high of 42.5%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,090, occupancy could drop to 29.4%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sarıyer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sarıyer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sarıyer (2025)
Exploring the top neighborhoods for short-term rentals in Sarıyer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Emirgan | Known for its beautiful parks and the famous Emirgan Tulip Festival, this area is perfect for nature lovers and those seeking a peaceful atmosphere near the Bosphorus. | Emirgan Park, Sakıp Sabancı Museum, Bosphorus views, Tulip Festival, Çınaraltı Tea Garden |
| Tarabya | A charming coastal area with stunning sea views and a relaxed vibe, appealing to those looking for a serene getaway while being close to Istanbul's center. | Tarabya Marina, Tarabya Park, Bosphorus promenade, Seafood restaurants, Historical mansions |
| Bebek | Bebek is a fashionable neighborhood along the Bosphorus, known for its vibrant atmosphere, upscale cafes, and waterfront activities, attracting both locals and tourists. | Bebek Park, Bebek Bay and beaches, Bebek Mosque, Upscale dining and cafes, Bosphorus tours |
| Kirecburnu | A tranquil area with beautiful natural landscapes, ideal for those who appreciate outdoor activities and seaside relaxation, away from the hustle of the city. | Kirecburnu Forest, Seaside walking paths, Picnic areas, Quiet beaches, Cooking classes |
| Sarıyer | Sarıyer combines a mix of modern life and traditional Turkish culture. It’s a convenient location for accessing both business districts and coastal entertainment. | Sarıyer fish market, Müslüm Baba Museum, Parks and green spaces, Historical sites, Local eateries |
| Acarlar | A quieter suburban area known for its green parks and family-friendly environment, making it great for families or longer stays. | Acarlar Park, Local shopping centers, Family-friendly activities, Cozy cafes, Nature trails |
| Kandilli | An upscale residential area with panoramic views of the Bosphorus, it attracts tourists looking for luxury and exclusivity while enjoying nature. | Kandilli Coast, Historical mansions, Scenic walking routes, Waterfront dining, Cultural festivals |
| Zekeriyaköy | Known for its spacious villas and lush greenery, this area appeals to those seeking a luxurious and relaxed lifestyle on the outskirts of Istanbul. | Gardens and parks, Local vineyards, Quiet living environment, Dining options, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Sarıyer (2025)
Yes, Sarıyer, Istanbul, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sarıyer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 41% licensed listings)
Top Performing Airbnb Properties in Sarıyer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarıyerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Premium 3 BDR Maslak 1453 Stay
Entire Place • 3 bedrooms
Best Magnificent Mansion W/View Bosphorus&Jacuzzi
Entire Place • 2 bedrooms
Stunning 6BR Apt near Bosphorus
Entire Place • 6 bedrooms
Best Magnificent Mansion W/View Bosphorus
Entire Place • 2 bedrooms
Luxury with Bosphorus view 3BR Apartment
Entire Place • 3 bedrooms
Maslak 1453 VIP Luxury 4+1
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sarıyer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sarıyer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zafer | 2 | $138,952 | 45 | 4.83/5.0 |
| Marcel | 3 | $122,324 | 56 | 4.91/5.0 |
| Carter | 3 | $97,312 | 61 | 4.81/5.0 |
| Maslak | 8 | $89,398 | 50 | 2.91/5.0 |
| Umit | 1 | $76,828 | 25 | 4.96/5.0 |
| Cordo | 1 | $69,565 | 24 | 4.92/5.0 |
| Hatice | 1 | $60,902 | 43 | 5.00/5.0 |
| Tarabya Family Suit | 9 | $59,300 | 118 | 4.25/5.0 |
| Esma | 1 | $58,378 | 6 | 4.83/5.0 |
| Turan | 1 | $50,009 | 20 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sarıyer.
Dive Deeper: Advanced Sarıyer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sarıyer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSarıyer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sarıyer
- The Sarıyer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 175 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sarıyer, Apartment/Condo properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 23.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
Sarıyer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sarıyer
- The dominant room capacity in Sarıyer is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.3% of the active Airbnb listings in Sarıyer, indicating a high concentration in these sizes.
- A significant 20.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sarıyer.
Sarıyer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sarıyer
- The most common guest capacity trend in Sarıyer vacation rentals is listings accommodating 4 guests (17.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sarıyer STR market, accounting for 33.1% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sarıyer.
- On average, properties in Sarıyer are equipped to host 3.8 guests.
Sarıyer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sarıyer
- The most common availability pattern in Sarıyer falls within the 271-366 days range, representing 65.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sarıyer (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sarıyer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
14.2% of total
2 Nights
18 listings
12.2% of total
3 Nights
12 listings
8.1% of total
4-6 Nights
16 listings
10.8% of total
7-29 Nights
11 listings
7.4% of total
30+ Nights
70 listings
47.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sarıyer is 30+ Nights, adopted by 47.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.3%) caters to monthly stays (30+ nights) in Sarıyer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.3% of Sarıyer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sarıyer.
Sarıyer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
39 listings
33.6% of total
Moderate
21 listings
18.1% of total
Firm
25 listings
21.6% of total
Strict
31 listings
26.7% of total
Cancellation Policy Insights for Sarıyer
- The prevailing Airbnb cancellation policy trend in Sarıyer is Flexible, used by 33.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (48.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.6% market standard in Sarıyer.
- Regularly review your cancellation policy against competitors and market demand shifts in Sarıyer.
Sarıyer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sarıyer
- The overall average booking lead time for vacation rentals in Sarıyer is 35 days.
- Guests book furthest in advance for stays during October (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Sarıyer.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Sarıyer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sarıyer (2025)
Amenity Prevalence
Amenity Insights for Sarıyer
- Essential amenities in Sarıyer that guests expect include: Kitchen, Wifi, Washer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sarıyer: Kitchen, Wifi, Washer, Heating.
- Prioritize adding missing essentials: Kitchen, Wifi, Washer, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sarıyer to stay competitive.
Sarıyer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sarıyer
- The typical guest profile for Airbnb in Sarıyer consists of predominantly international visitors (86%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 14.1% of guests.
- Key international markets include Türkiye (17.1%) and United States (14.7%).
- Top languages spoken are English (41%) followed by Turkish (21.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sarıyer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arifiye | 12 | $2,346 | $209.76 | 26% |
| Serdivan | 23 | $2,014 | $243.17 | 26% |
| Sapanca | 1,026 | $1,833 | $241.71 | 31% |
| Kartepe | 165 | $1,661 | $207.97 | 29% |
| Beyoğlu | 4,474 | $1,270 | $106.81 | 46% |
| Başiskele | 15 | $1,157 | $155.51 | 28% |
| Esenköy | 19 | $1,006 | $131.13 | 30% |
| Beşiktaş | 717 | $999 | $100.59 | 40% |
| Büyükçekmece | 57 | $995 | $143.02 | 37% |
| Kandıra | 28 | $992 | $152.08 | 26% |