Bornova Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Izmir, Turkey
Is Airbnb profitable in Bornova in 2025? Explore comprehensive Airbnb analytics for Bornova, Izmir, Turkey to uncover income potential. This 2025 STR market report for Bornova, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Bornova, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bornova Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bornova Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bornova (2025)
Understanding the monthly revenue variations for Airbnb listings in Bornova is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bornova is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bornova across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,971+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,446 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $756 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $341, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bornova
Bornova Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bornova STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bornova:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bornova
Average Daily Rate (ADR) Airbnb Trends in Bornova (2025)
Effective short term rental pricing strategy in Bornova involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bornova typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $101+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $66 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Bornova
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Airbnb Seasonality Analysis & Trends in Bornova (2025)
Peak Season (May, January, April)
- Revenue averages $1,229 per month
- Occupancy rates average 44.7%
- Daily rates average $52
Shoulder Season
- Revenue averages $1,009 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $53
Low Season (February, March, October)
- Revenue drops to average $655 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $56
Seasonality Insights for Bornova
- The Airbnb seasonality in Bornova shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bornova's highest earning potential, with monthly revenues capable of climbing to $1,396, occupancy reaching a high of 54.8%, and ADRs peaking at $59.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $599, occupancy could drop to 26.3%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bornova.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bornova seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bornova (2025)
Exploring the top neighborhoods for short-term rentals in Bornova? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bornova Center | The heart of Bornova, offering a blend of urban life and accessibility. It is popular among students due to its proximity to various universities and transportation links. | Ege University, Bornova Metro Station, Bornova Cultural Center, Büyükpark, Shopping Centers |
| Kazim Dirik | A vibrant neighborhood that is undergoing development, attracting young professionals and families. It is close to universities and has numerous amenities. | Kazim Dirik Park, Local markets, Cafes and restaurants, Cultural centers |
| Buca | Close to Bornova and known for its charming neighborhoods, Buca has historic sites and a youthful vibe, making it attractive for short-term rentals. | Buca Municipality, Sancaklar Mosque, Buca Culture and Art Center, Local bazaars |
| Altındağ | A rapidly developing area with new housing projects and an influx of residents, Altındağ is appealing for investors looking to capitalize on growth. | Altındağ Park, Shopping Areas, Newly built residential neighborhoods |
| Işıkkent | A quieter residential area that is popular among families and those seeking longer stay rentals due to its peaceful nature and community feel. | Işıkkent Park, Schools and playgrounds, Local cafes |
| Sahilevleri | Located near the coastal sections of Izmir, this area is attractive to tourists looking for a beach town vibe while also having access to the city. | Coastal parks, Local beaches, Restaurants with sea views |
| Evka-3 | Known for its spacious living options and access to good amenities, Evka-3 is ideal for those looking for longer-term stays due to its community facilities. | Community parks, Shopping centers, Schools |
| Naldöken | A serene area with a strong residential community appeal, suitable for travelers wanting a peaceful retreat while being close to the city hubs. | Parks, Residential areas, Cafes and local shops |
Understanding Airbnb License Requirements & STR Laws in Bornova (2025)
Yes, Bornova, Izmir, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bornova to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 42% licensed listings)
Top Performing Airbnb Properties in Bornova (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bornovabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Countryside Home with Pool
Entire Place • 4 bedrooms
2+1 wide Site ici luks daire
Entire Place • 2 bedrooms
homeros dag evi
Entire Place • 2 bedrooms
Triplex villa in a compound close to Ege University
Entire Place • 4 bedrooms
Sea view modern apartment ev 1+1
Entire Place • 1 bedroom
Küçükpark/Metro is 2 minutes away.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bornova (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bornova based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gülcan | 3 | $40,984 | 104 | 4.82/5.0 |
| Erol | 3 | $40,258 | 37 | 4.47/5.0 |
| Nurella | 2 | $27,307 | 62 | 4.75/5.0 |
| Host #199671500 | 1 | $24,639 | 0 | 0.00/5.0 |
| Asli | 1 | $16,023 | 3 | 5.00/5.0 |
| Host #332267304 | 1 | $15,222 | 36 | 4.94/5.0 |
| Ata | 1 | $13,637 | 40 | 4.98/5.0 |
| Karşıyaka Sahil | 1 | $10,561 | 12 | 3.92/5.0 |
| Nihat | 1 | $10,298 | 28 | 4.86/5.0 |
| Host #473232803 | 1 | $10,161 | 22 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bornova.
Dive Deeper: Advanced Bornova STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bornova. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBornova Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bornova
- The Bornova Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.7% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bornova, Apartment/Condo properties are the most common (72.1%), reflecting the local real estate landscape.
- Houses represent a significant 23.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.7%) offer potential for unique stay experiences.
Bornova Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bornova
- The dominant room capacity in Bornova is 1 bedroom listings, making up 53.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.8% of the active Airbnb listings in Bornova, indicating a high concentration in these sizes.
- With over half the market (53.5%) consisting of studios or 1-bedroom units, Bornova is particularly well-suited for individuals or couples.
Bornova Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bornova
- The most common guest capacity trend in Bornova vacation rentals is listings accommodating 2 guests (30.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Bornova STR market, accounting for 48.8% of listings.
- 14.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bornova.
- On average, properties in Bornova are equipped to host 3.3 guests.
Bornova Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bornova
- The most common availability pattern in Bornova falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bornova (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bornova Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
10.5% of total
3 Nights
1 listings
2.6% of total
4-6 Nights
5 listings
13.2% of total
7-29 Nights
5 listings
13.2% of total
30+ Nights
23 listings
60.5% of total
Key Insights
- The most prevalent minimum stay requirement in Bornova is 30+ Nights, adopted by 60.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (60.5%) caters to monthly stays (30+ nights) in Bornova, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 60.5% of Bornova hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 60.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bornova.
Bornova Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
37.5% of total
Moderate
7 listings
21.9% of total
Firm
6 listings
18.8% of total
Strict
7 listings
21.9% of total
Cancellation Policy Insights for Bornova
- The prevailing Airbnb cancellation policy trend in Bornova is Flexible, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (40.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in Bornova.
- Regularly review your cancellation policy against competitors and market demand shifts in Bornova.
Bornova STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bornova
- The overall average booking lead time for vacation rentals in Bornova is 24 days.
- Guests book furthest in advance for stays during September (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Bornova.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Bornova averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bornova (2025)
Amenity Prevalence
Amenity Insights for Bornova
- Essential amenities in Bornova that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Washer, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bornova: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Washer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bornova to stay competitive.
Bornova Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bornova
- The typical guest profile for Airbnb in Bornova consists of predominantly international visitors (84%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 16.3% of guests.
- Key international markets include Türkiye (46.8%) and Turkey (16.3%).
- Top languages spoken are English (38.3%) followed by Turkish (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bornova Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Patmos | 38 | $1,558 | $342.73 | 38% |
| Gialiskari | 15 | $1,442 | $191.59 | 46% |
| Bodrum | 1,419 | $1,409 | $266.05 | 35% |
| Grigos | 45 | $1,237 | $296.70 | 36% |
| Urla | 317 | $1,206 | $128.59 | 37% |
| Foça | 134 | $1,180 | $135.01 | 40% |
| Çeşme | 1,055 | $1,163 | $202.58 | 34% |
| Municipality of Kalymnos | 51 | $1,132 | $164.26 | 42% |
| Skala | 103 | $1,074 | $226.06 | 42% |
| Kallimasia | 11 | $1,008 | $175.24 | 45% |