Urla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Izmir, Turkey
Is Airbnb profitable in Urla in 2025? Explore comprehensive Airbnb analytics for Urla, Izmir, Turkey to uncover income potential. This 2025 STR market report for Urla, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 317 active listings.
Whether you're considering an Airbnb investment in Urla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Urla Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Urla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Urla (2025)
Understanding the monthly revenue variations for Airbnb listings in Urla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urla is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,566+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,027 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,180 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $520, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urla
Urla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Urla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urla:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urla
Average Daily Rate (ADR) Airbnb Trends in Urla (2025)
Effective short term rental pricing strategy in Urla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urla typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Urla
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Airbnb Seasonality Analysis & Trends in Urla (2025)
Peak Season (August, May, June)
- Revenue averages $2,511 per month
- Occupancy rates average 42.0%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,624 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $124
Low Season (January, February, March)
- Revenue drops to average $827 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $121
Seasonality Insights for Urla
- The Airbnb seasonality in Urla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Urla's highest earning potential, with monthly revenues capable of climbing to $2,566, occupancy reaching a high of 54.6%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $773, occupancy could drop to 23.9%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Urla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Urla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Urla (2025)
Exploring the top neighborhoods for short-term rentals in Urla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Çeşmealtı | A scenic coastal area known for its picturesque beaches and laid-back atmosphere. Ideal for tourists seeking a peaceful beach getaway, while still close to Urla’s amenities. | Çeşmealtı Beach, Kaleici Harbor, A Bay, Dalyan Beach, Mythos Beach Club |
| Urla Center | The heart of Urla, known for its local markets and cultural experiences. Perfect for visitors wanting to immerse themselves in local life, food, and wine. | Urla Market, Urla Art Street, EMA Winery, Urla Pier, Urla Historical Windmill |
| Karaburun | A charming area with stunning natural landscapes and a tranquil environment. Great for eco-tourists and those seeking organic wines and local production. | Karaburun Beaches, Bademler Village, Divle Olive Oil, Karaburun Sea, Karaburun Harbor |
| Göztepe | A peaceful residential area near the coast, offering a serene atmosphere and beautiful views. Attractive for families and long-term guests. | Göztepe Beach, Köme Çeşmesi, Atatürk Park, Göztepe Marina, Local Restaurants |
| Seferihisar | Close to Urla, this area is known for eco-tourism and offers a village feel with rich history. Ideal for guests looking for a more authentic Turkish experience. | Sığacık Castle, Teos Ancient Ruins, Sığacık Market, Local Olive Farms, Seferihisar Beach |
| Sığacık | A small fishing village known for its old town charm, especially famous for its castle and local handicrafts. A unique spot for tourists looking for quaint and authentic experiences. | Sığacık Castle, Sığacık Marina, Local Craft Shops, Seaside Cafes, Sığacık Beach |
| Bodrum | Although further away, Bodrum is a popular destination for tourists traveling to Urla. It provides luxury and nightlife options as well as beautiful beaches. | Bodrum Castle, Marina Bodrum, Bodrum Windmills, Bodrum Museum of Underwater Archaeology, Gumbet Beach |
| İzmir City Center | Just a short drive away, Izmir offers urban attractions and nightlife. A key location for those wanting to explore a larger city while staying close to Urla. | Kemeralti Bazaar, Izmir Clock Tower, Kordon, Asansör, Konak Square |
Understanding Airbnb License Requirements & STR Laws in Urla (2025)
Yes, Urla, Izmir, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Urla to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 70% licensed listings)
Top Performing Airbnb Properties in Urla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urlabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa where you will find your own essence in nature
Entire Place • 3 bedrooms
A spacious villa with a private pool
Entire Place • 6 bedrooms
Huzurlu, keyifli, lux, ferah
Entire Place • 5 bedrooms
Nefes Urla Villa
Entire Place • 5 bedrooms
Fireplace, Zero to the Sea, Summer-Winter, Self Check-in
Entire Place • 4 bedrooms
Your home in nature in Urla Kekışepe
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Urla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Urla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| MertKuT | 3 | $220,396 | 161 | 4.97/5.0 |
| TTH Turizm Ltd Sti | 3 | $153,251 | 297 | 4.82/5.0 |
| Neset | 5 | $116,638 | 28 | 3.89/5.0 |
| Atilla | 6 | $111,904 | 485 | 4.91/5.0 |
| Yasemi̇n | 1 | $111,619 | 15 | 4.93/5.0 |
| Aylin | 1 | $98,257 | 6 | 5.00/5.0 |
| Aytuğ | 3 | $96,779 | 94 | 4.99/5.0 |
| Osman | 2 | $95,009 | 54 | 4.96/5.0 |
| Oguz | 4 | $91,806 | 90 | 4.76/5.0 |
| Erdi | 2 | $72,987 | 84 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urla.
Dive Deeper: Advanced Urla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urla
- The Urla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.9% of the 317 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Urla, House properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 58% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.6%) offer potential for unique stay experiences.
Urla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urla
- The dominant room capacity in Urla is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.4% of the active Airbnb listings in Urla, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Urla is particularly well-suited for individuals or couples.
Urla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urla
- The most common guest capacity trend in Urla vacation rentals is listings accommodating 2 guests (27.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Urla STR market, accounting for 53.3% of listings.
- 24.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urla.
- On average, properties in Urla are equipped to host 4.0 guests.
Urla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urla
- The most common availability pattern in Urla falls within the 271-366 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Urla (40.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Urla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
99 listings
36.5% of total
2 Nights
66 listings
24.4% of total
3 Nights
21 listings
7.7% of total
4-6 Nights
13 listings
4.8% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
71 listings
26.2% of total
Key Insights
- The most prevalent minimum stay requirement in Urla is 1 Night, adopted by 36.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.9%) of the Urla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.2%) caters to monthly stays (30+ nights) in Urla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.5% of Urla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urla.
Urla Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
61 listings
24.5% of total
Moderate
72 listings
28.9% of total
Firm
44 listings
17.7% of total
Strict
72 listings
28.9% of total
Cancellation Policy Insights for Urla
- The prevailing Airbnb cancellation policy trend in Urla is Moderate, used by 28.9% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (46.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.9% market standard in Urla.
- Regularly review your cancellation policy against competitors and market demand shifts in Urla.
Urla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Urla
- The overall average booking lead time for vacation rentals in Urla is 30 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Urla.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Urla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Urla (2025)
Amenity Prevalence
Amenity Insights for Urla
- Essential amenities in Urla that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Urla: Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Urla to stay competitive.
Urla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Urla
- The typical guest profile for Airbnb in Urla consists of predominantly international visitors (70%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 30.5% of guests.
- Key international markets include Türkiye (44.9%) and Turkey (30.5%).
- Top languages spoken are English (39.6%) followed by Turkish (39.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Urla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Agios Ioannis Diakoftis | 160 | $4,066 | $625.08 | 44% |
| Psarou | 112 | $3,929 | $802.27 | 45% |
| Faros Armenistis | 121 | $3,418 | $833.09 | 38% |
| Municipality of Mykonos | 338 | $3,257 | $672.36 | 39% |
| Orkos | 82 | $3,252 | $395.86 | 49% |
| Platys Gialos | 223 | $3,185 | $445.47 | 47% |
| Ornos | 243 | $3,134 | $367.58 | 49% |
| Mykonos | 903 | $2,918 | $397.96 | 46% |
| Plintri | 148 | $2,775 | $490.69 | 43% |
| Ano Mera | 121 | $2,765 | $547.66 | 39% |