Şarköy Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marmara Region, Turkey

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Şarköy in 2025? Explore comprehensive Airbnb analytics for Şarköy, Marmara Region, Turkey to uncover income potential. This 2025 STR market report for Şarköy, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Şarköy, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Şarköy Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Şarköy Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$110
The average rental revenue earned for an occupied room per day in Şarköy.
Occupancy Rate(?)
32.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,488
Typical annual income for an Airbnb listing in Şarköy. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
114.8%
Strong growth (114.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Şarköy.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Şarköy.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Şarköy (2025)

Understanding the monthly revenue variations for Airbnb listings in Şarköy is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Şarköy is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Şarköy across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,201+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,346 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $724 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $298, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Şarköy

Şarköy Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Şarköy STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Şarköy:

  • Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Şarköy

Average Daily Rate (ADR) Airbnb Trends in Şarköy (2025)

Effective short term rental pricing strategy in Şarköy involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Şarköy typically peaks in March and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
  • Typical properties (Median) charge around $71 per night.
  • Entry-level properties (Bottom 25%) earn around $49 per night.

Average Daily Rate (ADR) Trend by Month in Şarköy

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Airbnb Seasonality Analysis & Trends in Şarköy (2025)

Peak Season (August, September, November)
  • Revenue averages $1,371 per month
  • Occupancy rates average 38.3%
  • Daily rates average $77
Shoulder Season
  • Revenue averages $1,006 per month
  • Occupancy maintains around 27.3%
  • Daily rates hold near $102
Low Season (March, April, June)
  • Revenue drops to average $633 per month
  • Occupancy decreases to average 21.8%
  • Daily rates adjust to average $112

Seasonality Insights for Şarköy

  • The Airbnb seasonality in Şarköy shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Şarköy's highest earning potential, with monthly revenues capable of climbing to $1,640, occupancy reaching a high of 42.9%, and ADRs peaking at $129.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $580, occupancy could drop to 16.9%, and ADRs may adjust down to $76.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Şarköy.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Şarköy seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Şarköy (2025)

Exploring the top neighborhoods for short-term rentals in Şarköy? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ağva
Ağva is a charming coast town famous for its beautiful beaches and serene environment. It offers an escape from city life and is preferred by tourists looking for relaxation and nature.
Ağva Beach, Gözlü River, Ağva Marina, Hiking in the hills, Local seafood restaurants
Kumköy
Kumköy is renowned for its sandy beaches and crystal-clear waters. It is an ideal location for families and beach lovers.
Kumköy Beach, Water sports, Beachfront cafes, Sunset views, Local markets
Şarköy Center
The heart of Şarköy features a vibrant local culture with amenities and easy access to the coastline, making it attractive for tourists who want a local experience.
Şarköy Beach, Local markets, Cultural festivals, Restaurants and cafes, Historic sites
Tepeköy
A peaceful village area near Şarköy, perfect for travelers seeking tranquility and nature away from the hustle and bustle of the city.
Natural landscapes, Hiking trails, Vineyards and wineries, Traditional village life, Local cuisine
Görklüler
This quaint village close to Şarköy offers a slice of rural life and is great for those looking to explore the countryside and local agriculture.
Local farms and agricultural tours, Scenic views, Ancient ruins nearby, Traditional experiences, Quaint village ambiance
Mavişehir
Mavişehir is gaining popularity for its seaside views and modern facilities, ideal for luxury travelers and those seeking comfort close to nature.
Seaside promenade, Fishing activities, Restaurants with fresh seafood, Relaxing beaches, Cultural activities
Dereköy
Dereköy is an attractive destination for eco-tourism, where visitors can appreciate stunning natural landscapes and outdoor activities.
Hiking paths, Nature reserves, Breathtaking scenery, Local flora and fauna, Rural tourism experiences
Kalkım
Kalkım is a peaceful coastal town with beautiful landscapes; it offers a more authentic Turkish coastal experience with fewer tourists.
Coves and small beaches, Tranquil atmosphere, Local fishing activities, Traditional Turkish hospitality, Small seafood taverns

Understanding Airbnb License Requirements & STR Laws in Şarköy (2025)

Yes, Şarköy, Marmara Region, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Şarköy to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 35% licensed listings)

Top Performing Airbnb Properties in Şarköy (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Şarköybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Ganosdağevi 360 degree view

Ganosdağevi 360 degree view

Entire Place • 1 bedroom

$28,327
Revenue
43.1%
Occupancy
$177.18
Daily Rate
Mountain Farmhouse with sea views #2

Mountain Farmhouse with sea views #2

Entire Place • 3 bedrooms

$15,047
Revenue
47.3%
Occupancy
$211.73
Daily Rate
Uçmakdere'de Köprülü Ev

Uçmakdere'de Köprülü Ev

Entire Place • 3 bedrooms

$14,719
Revenue
27.5%
Occupancy
$157.80
Daily Rate
Mountain Farmhouse with sea views #3

Mountain Farmhouse with sea views #3

Entire Place • 4 bedrooms

$13,659
Revenue
58.5%
Occupancy
$197.75
Daily Rate
Tiny House

Tiny House

Entire Place • 1 bedroom

$13,385
Revenue
25.4%
Occupancy
$205.21
Daily Rate
1001 House Off-Grid vineyard & olive orchard home.

1001 House Off-Grid vineyard & olive orchard home.

Entire Place • 2 bedrooms

$12,394
Revenue
42.4%
Occupancy
$86.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Şarköy (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Şarköy based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Bekir2$28,706514.84/5.0
Nilüfer1$28,327184.72/5.0
Tunç2$15,227774.80/5.0
Host #526357501$14,7190N/A/5.0
Meryem1$13,3851454.97/5.0
Megan1$12,394424.69/5.0
Gökhan1$8,23065.00/5.0
Host #4832021231$7,4660N/A/5.0
Emir1$6,188155.00/5.0
Uğur1$5,24375.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Şarköy.

Dive Deeper: Advanced Şarköy STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Şarköy. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Şarköy Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Şarköy

  • The Şarköy Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Şarköy, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.

Şarköy Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Şarköy

  • The dominant room capacity in Şarköy is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 80.0% of the active Airbnb listings in Şarköy, indicating a high concentration in these sizes.
  • A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Şarköy.

Şarköy Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Şarköy

  • The most common guest capacity trend in Şarköy vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Şarköy STR market, accounting for 50.0% of listings.
  • 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Şarköy.
  • On average, properties in Şarköy are equipped to host 5.0 guests.

Şarköy Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Şarköy

  • The most common availability pattern in Şarköy falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Şarköy (40%), reflecting common guest stay durations or potential owner blocking patterns.

Şarköy Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.2%)

1 Night

4 listings

22.2% of total

2 Nights (5.6%)

2 Nights

1 listings

5.6% of total

7-29 Nights (5.6%)

7-29 Nights

1 listings

5.6% of total

30+ Nights (66.7%)

30+ Nights

12 listings

66.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Şarköy is 30+ Nights, adopted by 66.7% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (66.7%) caters to monthly stays (30+ nights) in Şarköy, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 66.7% of Şarköy hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 66.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Şarköy.

Şarköy Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30.8%)

Flexible

4 listings

30.8% of total

Moderate (23.1%)

Moderate

3 listings

23.1% of total

Firm (15.4%)

Firm

2 listings

15.4% of total

Strict (30.8%)

Strict

4 listings

30.8% of total

Cancellation Policy Insights for Şarköy

  • The prevailing Airbnb cancellation policy trend in Şarköy is Flexible, used by 30.8% of listings.
  • There's a relatively balanced mix between guest-friendly (53.9%) and stricter (46.2%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30.8% market standard in Şarköy.
  • With 30.8% using Strict terms, this is a viable option in Şarköy, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Şarköy.

Şarköy STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Şarköy

  • The overall average booking lead time for vacation rentals in Şarköy is 15 days.
  • Guests book furthest in advance for stays during September (average 22 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 3 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (16 days avg.) sees the longest lead times, while Winter (5 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Şarköy.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 16 days) to capture early planners.
  • Monitor your own booking lead times against these Şarköy averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Şarköy (2025)

Amenity Prevalence

Amenity Insights for Şarköy

  • Essential amenities in Şarköy that guests expect include: Kitchen, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Şarköy: Kitchen, Essentials.
  • Prioritize adding missing essentials: Essentials.
  • Consider adding popular differentiators like TV or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Şarköy to stay competitive.

Şarköy Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Şarköy

  • The typical guest profile for Airbnb in Şarköy consists of a mix of domestic (35%) and international guests, with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
  • Domestic travelers account for 35.0% of guests.
  • Key international markets include Türkiye (38.3%) and Turkey (35%).
  • Top languages spoken are English (39%) followed by Turkish (39%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Turkey.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Şarköy Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Beyoğlu5,019$1,035$109.2243%
Silivri23$774$195.2830%
Esenköy18$762$131.5328%
Molyvos55$753$112.3242%
Fatih2,010$732$86.1738%
Bakırköy121$697$99.0435%
Büyükçekmece69$682$151.6131%
Bozcaada209$665$167.1433%
Mudanya16$650$132.6228%
Ayvacık222$568$165.0628%

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