Bodrum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Muğla, Turkey
Is Airbnb profitable in Bodrum in 2025? Explore comprehensive Airbnb analytics for Bodrum, Muğla, Turkey to uncover income potential. This 2025 STR market report for Bodrum, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,419 active listings.
Whether you're considering an Airbnb investment in Bodrum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bodrum Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bodrum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bodrum (2025)
Understanding the monthly revenue variations for Airbnb listings in Bodrum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bodrum is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bodrum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,173+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,777 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,187 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bodrum
Bodrum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bodrum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bodrum:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bodrum
Average Daily Rate (ADR) Airbnb Trends in Bodrum (2025)
Effective short term rental pricing strategy in Bodrum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bodrum typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $567+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Bodrum
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Airbnb Seasonality Analysis & Trends in Bodrum (2025)
Peak Season (July, August, May)
- Revenue averages $4,202 per month
- Occupancy rates average 38.9%
- Daily rates average $270
Shoulder Season
- Revenue averages $2,355 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $252
Low Season (January, February, December)
- Revenue drops to average $1,275 per month
- Occupancy decreases to average 22.8%
- Daily rates adjust to average $236
Seasonality Insights for Bodrum
- The Airbnb seasonality in Bodrum shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bodrum's highest earning potential, with monthly revenues capable of climbing to $4,474, occupancy reaching a high of 44.0%, and ADRs peaking at $277.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,144, occupancy could drop to 19.9%, and ADRs may adjust down to $232.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bodrum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bodrum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bodrum (2025)
Exploring the top neighborhoods for short-term rentals in Bodrum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bodrum City Center | Vibrant and bustling area with numerous shops, restaurants, and nightlife options, perfect for tourists wanting to experience the local culture and convenience. | Bodrum Castle, Bodrum Marina, Myndos Gate, Bodrum Amphitheatre, Bodrum Bazaar |
| Gundogan | A beautiful coastal village known for its scenic views and tranquil environment, attracting families and couples looking for a relaxing getaway by the sea. | Gundogan Beach, Kucukbuk Beach, Coves of Gundogan, Dining at local seafood restaurants, Bodrum Water Sports |
| Bitez | A serene spot with a lovely beach and a laid-back atmosphere, ideal for families and those seeking a peaceful retreat away from the hustle and bustle of the city. | Bitez Beach, Water sports activities, Bitez Village restaurants, Bodrum Windmills, Sunset views |
| Yalikavak | Famous for its upscale marina and luxurious vibe, Yalikavak is popular among wealthy tourists and offers a lively social scene, especially during summer. | Yalikavak Marina, Palmarina, Local bazaars, Beaches, Dining at high-end restaurants |
| Turgutreis | A beautiful coastal town known for stunning sunsets and a wide variety of water sports, excellent for those wanting an active holiday by the sea. | Turgutreis Beach, Istanbul Market, Sunset views, Water sports, Diving activities |
| Ortakent | A hidden gem with a relaxed atmosphere and beautiful beaches, perfect for those looking to escape the crowds and enjoy less commercialized tourism. | Ortakent Beach, Local fruit markets, Dining on fresh seafood, Nature trails, Family-friendly atmosphere |
| Akyarlar | This charming area offers a mix of traditional Turkish life and beautiful beaches, ideal for travelers wanting to experience authentic local culture. | Akyarlar Beach, Local markets, Outdoor cafes, Water sports, Fishing |
| Torba | A peaceful retreat just a short drive from Bodrum, known for its calm beaches and picturesque views, perfect for those seeking tranquility. | Torba Beach, Torba Marina, Historical sites nearby, Traditional Turkish cuisine, Spa resorts |
Understanding Airbnb License Requirements & STR Laws in Bodrum (2025)
Yes, Bodrum, Muğla, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bodrum to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 48% licensed listings)
Top Performing Airbnb Properties in Bodrum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bodrumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Mansion great views, housekeeper, breakfast
Entire Place • 7 bedrooms
Luxury Villa: Sea & Marina Views
Entire Place • 5 bedrooms
Feel Special
Entire Place • 2 bedrooms
BoVilla Hotel Yalikavak
Entire Place • 3 bedrooms
Yalikavak Seaside Villa with Private Pool
Entire Place • 4 bedrooms
Villa Secret Garden
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bodrum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bodrum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| EvTatilim | 22 | $899,722 | 81 | 3.01/5.0 |
| Ali | 7 | $877,809 | 274 | 4.92/5.0 |
| Bovilla | 6 | $743,143 | 67 | 4.86/5.0 |
| Murat | 6 | $559,357 | 56 | 4.95/5.0 |
| Ali | 5 | $382,727 | 42 | 4.98/5.0 |
| Fatma | 1 | $337,560 | 8 | 5.00/5.0 |
| Host #4486574 | 14 | $302,783 | 0 | 0.00/5.0 |
| Ali | 3 | $301,359 | 159 | 4.96/5.0 |
| Emre | 3 | $273,326 | 41 | 4.98/5.0 |
| Mateen Nabil | 1 | $265,487 | 19 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bodrum.
Dive Deeper: Advanced Bodrum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bodrum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBodrum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bodrum
- The Bodrum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 1,419 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bodrum, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- The presence of 11.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 2.8%) offer potential for unique stay experiences.
Bodrum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bodrum
- The dominant room capacity in Bodrum is 1 bedroom listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.7% of the active Airbnb listings in Bodrum, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bodrum.
Bodrum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bodrum
- The most common guest capacity trend in Bodrum vacation rentals is listings accommodating 4 guests (23.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Bodrum STR market, accounting for 42.0% of listings.
- 39.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bodrum.
- On average, properties in Bodrum are equipped to host 4.8 guests.
Bodrum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bodrum
- The most common availability pattern in Bodrum falls within the 271-366 days range, representing 75.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Bodrum (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bodrum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
276 listings
21.9% of total
2 Nights
117 listings
9.3% of total
3 Nights
107 listings
8.5% of total
4-6 Nights
178 listings
14.1% of total
7-29 Nights
97 listings
7.7% of total
30+ Nights
483 listings
38.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bodrum is 30+ Nights, adopted by 38.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.4%) caters to monthly stays (30+ nights) in Bodrum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.4% of Bodrum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bodrum.
Bodrum Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Refundable
4 listings
0.4% of total
Non-refundable
2 listings
0.2% of total
Super Strict 30 Days
1 listings
0.1% of total
Flexible
221 listings
24.2% of total
Moderate
151 listings
16.5% of total
Firm
221 listings
24.2% of total
Strict
312 listings
34.2% of total
Cancellation Policy Insights for Bodrum
- The prevailing Airbnb cancellation policy trend in Bodrum is Strict, used by 34.2% of listings.
- A majority (58.4%) of hosts in Bodrum utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.2% market standard in Bodrum.
- With 34.2% using Strict terms, this is a viable option in Bodrum, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bodrum.
Bodrum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bodrum
- The overall average booking lead time for vacation rentals in Bodrum is 41 days.
- Guests book furthest in advance for stays during October (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (59 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Bodrum.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Bodrum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bodrum (2025)
Amenity Prevalence
Amenity Insights for Bodrum
- Essential amenities in Bodrum that guests expect include: Air conditioning, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bodrum: Air conditioning, TV, Wifi.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bodrum to stay competitive.
Bodrum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bodrum
- The typical guest profile for Airbnb in Bodrum consists of predominantly international visitors (85%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 15.5% of guests.
- Key international markets include Türkiye (21.1%) and Turkey (15.5%).
- Top languages spoken are English (41.6%) followed by Turkish (22.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bodrum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fanes | 17 | $2,777 | $287.15 | 43% |
| Μάσαρη | 21 | $2,527 | $230.02 | 52% |
| Kalathos | 45 | $2,459 | $301.49 | 48% |
| Pefki | 58 | $2,274 | $287.75 | 44% |
| Μαριτσά | 10 | $2,198 | $227.35 | 52% |
| Municipality of Rhodes | 411 | $2,159 | $264.51 | 47% |
| Lindos | 261 | $2,008 | $272.95 | 46% |
| Kolymbia | 122 | $1,980 | $232.50 | 52% |
| Kiotari | 58 | $1,814 | $215.87 | 51% |
| Ialysos | 292 | $1,794 | $186.67 | 52% |