Marmaris Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Muğla, Turkey
Is Airbnb profitable in Marmaris in 2025? Explore comprehensive Airbnb analytics for Marmaris, Muğla, Turkey to uncover income potential. This 2025 STR market report for Marmaris, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 762 active listings.
Whether you're considering an Airbnb investment in Marmaris, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marmaris Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marmaris Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marmaris (2025)
Understanding the monthly revenue variations for Airbnb listings in Marmaris is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marmaris is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marmaris across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,118+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,887 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $957 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $406, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marmaris
Marmaris Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marmaris STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marmaris:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marmaris
Average Daily Rate (ADR) Airbnb Trends in Marmaris (2025)
Effective short term rental pricing strategy in Marmaris involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marmaris typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Marmaris
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Airbnb Seasonality Analysis & Trends in Marmaris (2025)
Peak Season (August, July, June)
- Revenue averages $2,326 per month
- Occupancy rates average 43.0%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,290 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $131
Low Season (February, March, December)
- Revenue drops to average $651 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $125
Seasonality Insights for Marmaris
- The Airbnb seasonality in Marmaris shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marmaris's highest earning potential, with monthly revenues capable of climbing to $2,512, occupancy reaching a high of 48.8%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $629, occupancy could drop to 20.4%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marmaris.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marmaris seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marmaris (2025)
Exploring the top neighborhoods for short-term rentals in Marmaris? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Icmeler | A tranquil beach resort known for its beautiful bay and proximity to Marmaris. It's a favorite among families and couples looking for a relaxing holiday, offering a range of amenities and scenic views. | Icmeler Beach, Turunc Beach, Icmeler Waterfall, Local markets, Dancing Fountain |
| Marmaris Centrum | The heart of Marmaris, bustling with activity, shops, restaurants, and nightlife. It's ideal for tourists who want to be in the middle of the action with easy access to the harbor and historical sites. | Marmaris Castle, Marmaris Museum, Bar Street, Marmaris Marina, Old Town |
| Turunc | A charming village with stunning coastlines and a more laid-back vibe, ideal for nature lovers and those seeking a peaceful retreat while still being close to Marmaris. | Turunc Beach, Turunc Harbor, Nature walks, Local eateries, Diving spots |
| Hisaronu | Located near the famous Oludeniz beach, Hisaronu offers a mix of tranquility and nightlife, popular among younger crowds and families alike. | Blue Lagoon, Butterfly Valley, Local markets, Hisaronu Village center, Paragliding |
| Datca | A bit further from Marmaris, Datca offers tranquil beaches and a charming village ambiance, perfect for those seeking natural beauty and serenity. | Datca beaches, Knidos Ancient City, Datca Harbor, Local wine tasting, Nature trails |
| Selimiye | Known for its stunning scenery and authentic village charm, Selimiye attracts travelers looking for a retreat away from the busy tourist spots. | Selimiye Bay, Fishing village, Local restaurants, Nature hikes, Boat tours |
| Sogut | A peaceful village with beautiful beaches and crystal-clear waters, ideal for a quiet escape and nature lovers. | Sogut Beach, Quiet coves, Local seafood, Day trip opportunities to nearby islands |
| Orhaniye | Famous for its unique Kızkumu beach, where you can walk on the sandbar that extends into the sea, perfect for tourists looking for something special. | Kızkumu Beach, Boat tours, Orhaniye village, Water sports, Countryside nature |
Understanding Airbnb License Requirements & STR Laws in Marmaris (2025)
Yes, Marmaris, Muğla, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marmaris to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in Marmaris (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marmarisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious 4BR Villa Perfect for Families & Friends
Entire Place • 4 bedrooms
villa with citrus private pool and sea views
Entire Place • 4 bedrooms
Villa Blue Aegean
Entire Place • 3 bedrooms
Luxury Villa with Spa & Pool in Marmaris, Turkey
Entire Place • 6 bedrooms
Carpe Diem House - for larger groups
Entire Place • 4 bedrooms
Modern Summerhouse with an Incredible View
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marmaris (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marmaris based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anya | 21 | $303,499 | 164 | 4.68/5.0 |
| Nuri | 15 | $215,781 | 341 | 4.86/5.0 |
| Ülkü | 9 | $208,109 | 91 | 4.35/5.0 |
| Ayhan | 8 | $185,699 | 234 | 3.70/5.0 |
| Baykan | 12 | $134,362 | 292 | 4.82/5.0 |
| Bilal | 6 | $113,704 | 103 | 4.72/5.0 |
| Ugur | 14 | $105,409 | 474 | 4.66/5.0 |
| Ali | 8 | $101,732 | 272 | 4.79/5.0 |
| Host #471592769 | 6 | $90,440 | 0 | 0.00/5.0 |
| Mine | 3 | $89,471 | 13 | 1.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marmaris.
Dive Deeper: Advanced Marmaris STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marmaris. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarmaris Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marmaris
- The Marmaris Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 762 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marmaris, House properties are the most common (45.7%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 4.5%) offer potential for unique stay experiences.
Marmaris Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marmaris
- The dominant room capacity in Marmaris is 1 bedroom listings, making up 52% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.7% of the active Airbnb listings in Marmaris, indicating a high concentration in these sizes.
- With over half the market (52%) consisting of studios or 1-bedroom units, Marmaris is particularly well-suited for individuals or couples.
Marmaris Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marmaris
- The most common guest capacity trend in Marmaris vacation rentals is listings accommodating 4 guests (28.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Marmaris STR market, accounting for 47.9% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marmaris.
- On average, properties in Marmaris are equipped to host 4.2 guests.
Marmaris Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marmaris
- The most common availability pattern in Marmaris falls within the 271-366 days range, representing 69.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marmaris (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marmaris Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
148 listings
21.8% of total
2 Nights
92 listings
13.5% of total
3 Nights
98 listings
14.4% of total
4-6 Nights
60 listings
8.8% of total
7-29 Nights
23 listings
3.4% of total
30+ Nights
259 listings
38.1% of total
Key Insights
- The most prevalent minimum stay requirement in Marmaris is 30+ Nights, adopted by 38.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.1%) caters to monthly stays (30+ nights) in Marmaris, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.1% of Marmaris hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marmaris.
Marmaris Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
0.6% of total
Non-refundable
2 listings
0.4% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
117 listings
22.1% of total
Moderate
97 listings
18.3% of total
Firm
173 listings
32.6% of total
Strict
137 listings
25.8% of total
Cancellation Policy Insights for Marmaris
- The prevailing Airbnb cancellation policy trend in Marmaris is Firm, used by 32.6% of listings.
- A majority (58.4%) of hosts in Marmaris utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.6% market standard in Marmaris.
- Regularly review your cancellation policy against competitors and market demand shifts in Marmaris.
Marmaris STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marmaris
- The overall average booking lead time for vacation rentals in Marmaris is 43 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Marmaris.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Marmaris averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marmaris (2025)
Amenity Prevalence
Amenity Insights for Marmaris
- Essential amenities in Marmaris that guests expect include: Air conditioning, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marmaris: Air conditioning, Wifi, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marmaris to stay competitive.
Marmaris Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marmaris
- The typical guest profile for Airbnb in Marmaris consists of predominantly international visitors (80%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 20.0% of guests.
- Key international markets include Türkiye (32.9%) and Turkey (20%).
- Top languages spoken are English (40.9%) followed by Turkish (28.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marmaris Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fanes | 17 | $2,777 | $287.15 | 43% |
| Μάσαρη | 21 | $2,527 | $230.02 | 52% |
| Kalathos | 45 | $2,459 | $301.49 | 48% |
| Pefki | 58 | $2,274 | $287.75 | 44% |
| Μαριτσά | 10 | $2,198 | $227.35 | 52% |
| Lachania | 43 | $2,189 | $330.45 | 46% |
| Municipality of Rhodes | 411 | $2,159 | $264.51 | 47% |
| Lindos | 261 | $2,008 | $272.95 | 46% |
| Kolymbia | 122 | $1,980 | $232.50 | 52% |
| Kiotari | 58 | $1,814 | $215.87 | 51% |