Milas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Muğla, Turkey
Is Airbnb profitable in Milas in 2025? Explore comprehensive Airbnb analytics for Milas, Muğla, Turkey to uncover income potential. This 2025 STR market report for Milas, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 263 active listings.
Whether you're considering an Airbnb investment in Milas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Milas Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Milas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Milas (2025)
Understanding the monthly revenue variations for Airbnb listings in Milas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Milas is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Milas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,326+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,798 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $884 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $348, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Milas
Milas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Milas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Milas:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Milas
Average Daily Rate (ADR) Airbnb Trends in Milas (2025)
Effective short term rental pricing strategy in Milas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Milas typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Milas
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Airbnb Seasonality Analysis & Trends in Milas (2025)
Peak Season (August, July, June)
- Revenue averages $2,187 per month
- Occupancy rates average 39.8%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,432 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $119
Low Season (March, November, December)
- Revenue drops to average $840 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $118
Seasonality Insights for Milas
- The Airbnb seasonality in Milas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Milas's highest earning potential, with monthly revenues capable of climbing to $2,327, occupancy reaching a high of 47.5%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $756, occupancy could drop to 17.4%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Milas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Milas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Milas (2025)
Exploring the top neighborhoods for short-term rentals in Milas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Güllük | A charming coastal town known for its peaceful atmosphere and beautiful beaches. It's popular with tourists looking for a relaxing getaway, making it a great spot for short-term rentals. | Güllük Beach, Güllük Harbour, Ancient ruins of Iasos, Local seafood restaurants, Scenic views of the Aegean Sea |
| Bodrum | A world-renowned tourist destination with vibrant nightlife, stunning beaches, and rich history. Known for attracting international tourists, Bodrum is a prime location for Airbnb investments. | Bodrum Castle, Marina, Bar Street, Bodrum Museum of Underwater Archaeology, Gümbet Beach |
| Turkbuku | A picturesque village known for its crystal-clear waters and luxurious beach clubs. It caters to affluent travelers and is ideal for hosting high-end Airbnb experiences. | Turkbuku Beach, Beach clubs, Gourmet restaurants, Water sports, Scenic sunsets |
| Yalıkavak | A trendy coastal area with upscale marina, shops, and restaurants. It attracts a sophisticated crowd and is perfect for those seeking luxury accommodations. | Yalıkavak Marina, Shopping in Yalıkavak, Local markets, Parks and shores, Seafood dining |
| Turgutreis | Famous for its beautiful beaches and vibrant local market, Turgutreis is an attractive destination for families and couples, making it suitable for Airbnb hosting. | Turgutreis Beach, Turgutreis Market, Sunset views from the harbor, Diving spots, Nearby islands |
| Çamlık | A tranquil area located inland, ideal for those seeking a peaceful retreat surrounded by nature, offering unique experiences away from tourist hotspots. | Local nature trails, Countryside scenery, Gastronomic experiences, Traditional village life, Biking routes |
| Akyaka | Known for its unique architecture and stunning natural surroundings, Akyaka attracts nature lovers and those interested in outdoor activities, providing a different Airbnb experience. | Akyaka Beach, Azmak River, Kiteboarding schools, Hiking trails, Local cafes and artisan shops |
| Marmaris | A popular holiday resort with stunning scenery, nightlife, and a bustling marina. Perfect for attracting both domestic and international tourists looking for various types of accommodations. | Marmaris Marina, Marmaris Castle, Beachfront promenades, Nightclubs and bars, Day trips to nearby islands |
Understanding Airbnb License Requirements & STR Laws in Milas (2025)
Yes, Milas, Muğla, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Milas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 39% licensed listings)
Top Performing Airbnb Properties in Milas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Milasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Duplex Villa 4+1 with a private Pool
Entire Place • 3 bedrooms
Sea-View Residence 3+1 (4)
Entire Place • 3 bedrooms
Patron Villa 1
Entire Place • 5 bedrooms
Villa Belle Vue Bodrum
Entire Place • 3 bedrooms
Luxurious Villa in core of Gulluk, close to Bodrum
Entire Place • 5 bedrooms
Top of The Hill Villa With Pool (not heated)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Milas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Milas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ahmet | 16 | $179,896 | 78 | 3.43/5.0 |
| Julia | 3 | $155,433 | 4 | 1.67/5.0 |
| Bayram Çağrı | 22 | $128,326 | 38 | 1.80/5.0 |
| Fatih | 2 | $92,418 | 33 | 4.94/5.0 |
| Aydan | 9 | $86,833 | 58 | 2.37/5.0 |
| Murat | 2 | $76,359 | 6 | 2.38/5.0 |
| Host #575051300 | 1 | $60,239 | 4 | 5.00/5.0 |
| Milena | 2 | $59,443 | 37 | 4.98/5.0 |
| Host #427896987 | 1 | $53,030 | 18 | 4.94/5.0 |
| Host #146027292 | 1 | $37,513 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Milas.
Dive Deeper: Advanced Milas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Milas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMilas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Milas
- The Milas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 263 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Milas, House properties are the most common (65.8%), reflecting the local real estate landscape.
- Houses represent a significant 65.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 9.8%) offer potential for unique stay experiences.
Milas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Milas
- The dominant room capacity in Milas is 2 bedrooms listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.5% of the active Airbnb listings in Milas, indicating a high concentration in these sizes.
- A significant 33.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Milas.
Milas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Milas
- The most common guest capacity trend in Milas vacation rentals is listings accommodating 4 guests (27.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Milas STR market, accounting for 51.0% of listings.
- 42.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Milas.
- On average, properties in Milas are equipped to host 5.1 guests.
Milas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Milas
- The most common availability pattern in Milas falls within the 271-366 days range, representing 78.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Milas (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Milas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
18.9% of total
2 Nights
21 listings
9.5% of total
3 Nights
18 listings
8.1% of total
4-6 Nights
32 listings
14.4% of total
7-29 Nights
8 listings
3.6% of total
30+ Nights
101 listings
45.5% of total
Key Insights
- The most prevalent minimum stay requirement in Milas is 30+ Nights, adopted by 45.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.5%) caters to monthly stays (30+ nights) in Milas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.5% of Milas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Milas.
Milas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
38 listings
27.1% of total
Moderate
26 listings
18.6% of total
Firm
45 listings
32.1% of total
Strict
31 listings
22.1% of total
Cancellation Policy Insights for Milas
- The prevailing Airbnb cancellation policy trend in Milas is Firm, used by 32.1% of listings.
- A majority (54.2%) of hosts in Milas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.1% market standard in Milas.
- Regularly review your cancellation policy against competitors and market demand shifts in Milas.
Milas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Milas
- The overall average booking lead time for vacation rentals in Milas is 32 days.
- Guests book furthest in advance for stays during October (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (64 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Milas.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Milas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Milas (2025)
Amenity Prevalence
Amenity Insights for Milas
- Essential amenities in Milas that guests expect include: Air conditioning, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Milas: Air conditioning, Kitchen, TV.
- Prioritize adding missing essentials: Air conditioning, Kitchen, TV.
- Consider adding popular differentiators like Washer or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Milas to stay competitive.
Milas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Milas
- The typical guest profile for Airbnb in Milas consists of predominantly international visitors (76%), with top international origins including Turkey, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 24.5% of guests.
- Key international markets include Türkiye (30.8%) and Turkey (24.5%).
- Top languages spoken are English (38.3%) followed by Turkish (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Turkey.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Milas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fanes | 17 | $2,777 | $287.15 | 43% |
| Μάσαρη | 21 | $2,527 | $230.02 | 52% |
| Kalathos | 45 | $2,459 | $301.49 | 48% |
| Pefki | 58 | $2,274 | $287.75 | 44% |
| Μαριτσά | 10 | $2,198 | $227.35 | 52% |
| Municipality of Rhodes | 411 | $2,159 | $264.51 | 47% |
| Lindos | 261 | $2,008 | $272.95 | 46% |
| Kolymbia | 122 | $1,980 | $232.50 | 52% |
| Kiotari | 58 | $1,814 | $215.87 | 51% |
| Ialysos | 292 | $1,794 | $186.67 | 52% |