Göreme Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nevşehir, Turkey
Is Airbnb profitable in Göreme in 2025? Explore comprehensive Airbnb analytics for Göreme, Nevşehir, Turkey to uncover income potential. This 2025 STR market report for Göreme, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 414 active listings.
Whether you're considering an Airbnb investment in Göreme, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Göreme Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Göreme Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Göreme (2025)
Understanding the monthly revenue variations for Airbnb listings in Göreme is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Göreme is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Göreme across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,616+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,651 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $851 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $396, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Göreme
Göreme Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Göreme STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Göreme:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Göreme
Average Daily Rate (ADR) Airbnb Trends in Göreme (2025)
Effective short term rental pricing strategy in Göreme involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Göreme typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Göreme
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Airbnb Seasonality Analysis & Trends in Göreme (2025)
Peak Season (August, September, April)
- Revenue averages $1,538 per month
- Occupancy rates average 39.7%
- Daily rates average $124
Shoulder Season
- Revenue averages $1,196 per month
- Occupancy maintains around 30.7%
- Daily rates hold near $127
Low Season (January, February, December)
- Revenue drops to average $880 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $112
Seasonality Insights for Göreme
- The Airbnb seasonality in Göreme shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Göreme's highest earning potential, with monthly revenues capable of climbing to $1,602, occupancy reaching a high of 41.8%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $859, occupancy could drop to 22.9%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Göreme.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Göreme seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Göreme (2025)
Exploring the top neighborhoods for short-term rentals in Göreme? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Göreme Open Air Museum | A UNESCO World Heritage Site filled with ancient cave churches and stunning frescoes. It's a major attraction for tourists looking to explore the rich history of the area. | Göreme Open Air Museum, Cavusin Village, Pasabag (Monks Valley), Devrent Valley, Love Valley |
| Uçhisar | Home to the largest castle in Cappadocia, Uçhisar offers panoramic views of the surrounding landscape. It’s a quiet area with luxury cave hotels that attract visitors. | Uçhisar Castle, Pigeon Valley, Sunset Point, Kaya Pansiyon, Uçhisar Village |
| Avanos | Famous for its pottery and the Kızılırmak River, Avanos provides a cultural experience with workshops and river activities, appealing to families and artists. | Avanos Pottery Workshops, Kızılırmak River, Historical Old Town, Saratlı Kanyon, Zelve Open-Air Museum |
| Urgup | A larger town nearby famous for its wine production and cave hotels. It has a vibrant nightlife and is a great base for exploring Cappadocia. | Urgup Wine Houses, Three Beauties Fairy Chimneys, Temenni Hill, Urgup Museum, Damsa Dam |
| Çavuşin village | Known for its rock-cut churches and a quaint village atmosphere, Çavuşin provides a quieter alternative for visitors wanting to explore local culture. | Çavuşin Church, Love Valley, Old Çavuşin Village, Cavusin Castle, Local wine tasting |
| Red Valley | Ideal for hiking and famous for its stunning sunsets, Red Valley attracts nature lovers and photographers looking for breathtaking views. | Sunset Point, Hiking Trails, Red Valley Panorama, Cave Churches, Colors of the Valley |
| Ortahisar | Famous for its rock castle and charming village ambiance. Ortahisar is a hidden gem for those seeking a peaceful stay with easy access to touristic sites. | Ortahisar Castle, Ortahisar Village, Wine Shops, Traditional Restaurants, Valley of the Monks |
| Ibrahimpasa | Offering an authentic local experience with fewer tourists, Ibrahimpasa is ideal for travelers looking to immerse themselves in the rural life of Cappadocia. | Cave Houses, Local Farm Tours, Traditional Cafes, Scenic Views, Cappadocia Culture |
Understanding Airbnb License Requirements & STR Laws in Göreme (2025)
While Göreme, Nevşehir, Turkey currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Göreme to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Göreme (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Göremebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 Pax Family Suite In Goreme With Pool & Breakfast
Entire Place • 2 bedrooms
Arinna Cappadocia Hotel-204 Balcony room/jacuzzi
Private Room • N/A
Adelya Cave 3 apartments in Goreme (3-8 persons)
Entire Place • 3 bedrooms
Serene Premium Family&Honeymoon Suite with Sauna
Private Room • 1 bedroom
Balloon View*Fireplace*Free Parking*Cave Suite@VCH
Private Room • 2 bedrooms
Exclusive Family Suite W Pool & Breakfast
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Göreme (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Göreme based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adelya Cave Hotel | 15 | $362,069 | 1022 | 4.91/5.0 |
| Tekkaya Cave Hotel | 15 | $336,513 | 978 | 4.91/5.0 |
| Yeşim | 13 | $275,090 | 502 | 4.95/5.0 |
| Ahmet | 8 | $234,085 | 911 | 4.93/5.0 |
| Osman | 9 | $226,039 | 663 | 4.98/5.0 |
| Serdar | 15 | $205,163 | 1369 | 4.79/5.0 |
| Arinna | 9 | $142,998 | 540 | 4.92/5.0 |
| Naif | 9 | $141,833 | 448 | 4.90/5.0 |
| Century Cave Hotel | 8 | $120,421 | 215 | 4.80/5.0 |
| Nomads Cave | 9 | $112,352 | 465 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Göreme.
Dive Deeper: Advanced Göreme STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Göreme. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGöreme Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Göreme
- The Göreme Airbnb market composition is heavily skewed towards Private Room listings, which make up 86.5% of the 414 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Göreme, Hotel/Boutique properties are the most common (88.2%), reflecting the local real estate landscape.
- The presence of 88.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, house (combined 6.5%) offer potential for unique stay experiences.
Göreme Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Göreme
- The dominant room capacity in Göreme is 1 bedroom listings, making up 72.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.7% of the active Airbnb listings in Göreme, indicating a high concentration in these sizes.
- With over half the market (72.5%) consisting of studios or 1-bedroom units, Göreme is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Göreme.
Göreme Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Göreme
- The most common guest capacity trend in Göreme vacation rentals is listings accommodating 2 guests (57.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Göreme STR market, accounting for 69.3% of listings.
- A significant 58.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Göreme.
- Listings for large groups (6+ guests) are relatively rare (3.3%), potentially indicating an opportunity for hosts targeting this segment in Göreme.
- On average, properties in Göreme are equipped to host 2.2 guests.
Göreme Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Göreme
- The most common availability pattern in Göreme falls within the 271-366 days range, representing 63.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Göreme (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Göreme Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
143 listings
34.7% of total
2 Nights
11 listings
2.7% of total
4-6 Nights
7 listings
1.7% of total
7-29 Nights
77 listings
18.7% of total
30+ Nights
174 listings
42.2% of total
Key Insights
- The most prevalent minimum stay requirement in Göreme is 30+ Nights, adopted by 42.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.2%) caters to monthly stays (30+ nights) in Göreme, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.2% of Göreme hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 42.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Göreme.
Göreme Airbnb Cancellation Policy Trends Analysis (2025)
Limited
5 listings
1.2% of total
Flexible
164 listings
40.2% of total
Moderate
145 listings
35.5% of total
Firm
80 listings
19.6% of total
Strict
14 listings
3.4% of total
Cancellation Policy Insights for Göreme
- The prevailing Airbnb cancellation policy trend in Göreme is Flexible, used by 40.2% of listings.
- The market strongly favors guest-friendly terms, with 75.7% of listings offering Flexible or Moderate policies. This suggests guests in Göreme may expect booking flexibility.
- Strict cancellation policies are quite rare (3.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.2% market standard in Göreme.
- Using a Strict policy might deter some guests, as only 3.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Göreme.
Göreme STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Göreme
- The overall average booking lead time for vacation rentals in Göreme is 49 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Göreme.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Göreme averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Göreme (2025)
Amenity Prevalence
Amenity Insights for Göreme
- Essential amenities in Göreme that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, Heating, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Göreme: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hair dryer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Göreme to stay competitive.
Göreme Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Göreme
- The typical guest profile for Airbnb in Göreme consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 1.1% of guests.
- Key international markets include United States (19.3%) and United Kingdom (9.9%).
- Top languages spoken are English (45.8%) followed by Spanish (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Göreme Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ortahisar Beldesi | 119 | $975 | $131.83 | 31% |
| Ayvalı Köyü | 13 | $868 | $202.72 | 20% |
| Urgup | 73 | $864 | $131.71 | 28% |
| Uçhisar Beldesi | 69 | $835 | $198.43 | 29% |
| Nar Beldesi | 46 | $782 | $105.88 | 30% |
| İbrahimpaşa Köyü | 10 | $762 | $164.22 | 36% |
| Nevşehir | 117 | $670 | $113.98 | 28% |
| Melikgazi | 26 | $606 | $134.65 | 21% |
| Avanos İlçe Merkezi | 34 | $520 | $99.21 | 25% |
| Mustafapaşa Köyü | 24 | $432 | $121.90 | 22% |