Urgup Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nevşehir, Turkey
Is Airbnb profitable in Urgup in 2025? Explore comprehensive Airbnb analytics for Urgup, Nevşehir, Turkey to uncover income potential. This 2025 STR market report for Urgup, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Urgup, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Urgup Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Urgup Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Urgup (2025)
Understanding the monthly revenue variations for Airbnb listings in Urgup is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urgup is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urgup across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,725 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $877 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $417, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urgup
Urgup Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Urgup STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urgup:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urgup
Average Daily Rate (ADR) Airbnb Trends in Urgup (2025)
Effective short term rental pricing strategy in Urgup involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urgup typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Urgup
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Airbnb Seasonality Analysis & Trends in Urgup (2025)
Peak Season (June, May, April)
- Revenue averages $2,003 per month
- Occupancy rates average 36.6%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,293 per month
- Occupancy maintains around 27.1%
- Daily rates hold near $136
Low Season (January, February, December)
- Revenue drops to average $789 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $151
Seasonality Insights for Urgup
- The Airbnb seasonality in Urgup shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Urgup's highest earning potential, with monthly revenues capable of climbing to $2,097, occupancy reaching a high of 37.8%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $646, occupancy could drop to 18.1%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Urgup.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Urgup seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Urgup (2025)
Exploring the top neighborhoods for short-term rentals in Urgup? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Göreme | A UNESCO World Heritage Site known for its unique rock formations and cave dwellings. It attracts tourists who want to explore the stunning landscape and historical sites. | Göreme Open Air Museum, Hot Air Balloon Rides, Pasabag Valley, Devrent Valley, Uchisar Castle |
| Ürgüp Town Center | The heart of Ürgüp, offering a rich cultural experience with local restaurants, shops, and easy access to the surrounding attractions. Ideal for guests wanting a more local experience. | Temenni Hill, Ürgüp Museum, Old Stone Houses, Turasan Winery, Göreme National Park |
| Ortahisar | A quaint village that offers beautiful views and a more traditional Turkish atmosphere. Perfect for visitors looking to escape the more tourist-heavy areas. | Ortahisar Castle, Old Greek Houses, Local markets, Nature walks, Cave Churches |
| Nevşehir | The capital of the province and a gateway to Cappadocia's attractions, Nevşehir provides modern amenities and services while being close to natural wonders. | Nevşehir Castle, Kozaklı Thermal Springs, Derinkuyu Underground City, H Havaalanı, Cappadocia Vineyards |
| Mustafapaşa | Once a Greek village, it features stunning architecture and is less crowded than other tourist areas. Ideal for those looking for cultural immersion. | Mustafapaşa Church, Historical Houses, Local Artisan Shops, Scenic Views, Hiking Trails |
| Avanos | Famous for its pottery and the Red River, Avanos offers a charming atmosphere along with unique cultural experiences. Great for art enthusiasts. | Avanos Pottery Workshops, Kızılırmak River, Çavuşin Village, Fairy Chimneys, Sarıhan Caravanserai |
| Çavuşin | A small village known for its rock-cut churches and scenic views. Ideal for those interested in local history and hiking. | Çavuşin Church, Zelve Open Air Museum, Hiking Trails, Local Restaurants, Historic Ruins |
| Cavusin | A beautiful area known for its panoramic views and historical significance. Attracts hikers and those interested in Cappadocia's natural beauty. | Cavusin Valley, Viewpoints, Old Cave Houses, Hiking Paths, Photography Spots |
Understanding Airbnb License Requirements & STR Laws in Urgup (2025)
Yes, Urgup, Nevşehir, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Urgup to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 36% licensed listings)
Top Performing Airbnb Properties in Urgup (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urgupbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa "The Boutique Cappadocia"
Entire Place • 6 bedrooms
Cave Room with Private Pool
Private Room • N/A
Stone House with kitchen - Boutique Hotel Ürgüp
Entire Place • 1 bedroom
Cave-Life House , 2 Bedrooms, 2 Baths
Entire Place • 2 bedrooms
King Suite Türk Hamamlı Jakuzili
Private Room • 1 bedroom
Cappadocia Jacuzzi Cave Room
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Urgup (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Urgup based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #459668634 | 7 | $116,379 | 1 | 0.00/5.0 |
| Metin | 4 | $105,653 | 129 | 5.00/5.0 |
| Hikmet Süha | 7 | $105,629 | 313 | 5.00/5.0 |
| Dionysos Cave Cappadocia | 9 | $93,891 | 14 | 0.56/5.0 |
| Derya | 1 | $83,358 | 11 | 5.00/5.0 |
| Emre | 6 | $46,795 | 96 | 2.46/5.0 |
| Oguz | 6 | $44,515 | 18 | 2.39/5.0 |
| Eren | 3 | $35,693 | 16 | 5.00/5.0 |
| Host #300328320 | 6 | $33,374 | 0 | 0.00/5.0 |
| Host #455004692 | 2 | $24,938 | 105 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urgup.
Dive Deeper: Advanced Urgup STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urgup. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrgup Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urgup
- The Urgup Airbnb market composition is heavily skewed towards Private Room listings, which make up 71.1% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Urgup, Hotel/Boutique properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 16.5% portion, catering likely to families or larger groups.
- The presence of 61.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
Urgup Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urgup
- The dominant room capacity in Urgup is 1 bedroom listings, making up 75.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.6% of the active Airbnb listings in Urgup, indicating a high concentration in these sizes.
- With over half the market (75.3%) consisting of studios or 1-bedroom units, Urgup is particularly well-suited for individuals or couples.
Urgup Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urgup
- The most common guest capacity trend in Urgup vacation rentals is listings accommodating 2 guests (57.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Urgup STR market, accounting for 73.2% of listings.
- A significant 57.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Urgup.
- 11.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urgup.
- On average, properties in Urgup are equipped to host 2.9 guests.
Urgup Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urgup
- The most common availability pattern in Urgup falls within the 271-366 days range, representing 76.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Urgup (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Urgup Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
47.4% of total
2 Nights
14 listings
14.7% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
35 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in Urgup is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.1%) of the Urgup Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (36.8%) caters to monthly stays (30+ nights) in Urgup, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Urgup hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urgup.
Urgup Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
7.1% of total
Non-refundable
1 listings
2.4% of total
Flexible
18 listings
42.9% of total
Moderate
14 listings
33.3% of total
Firm
2 listings
4.8% of total
Strict
4 listings
9.5% of total
Cancellation Policy Insights for Urgup
- The prevailing Airbnb cancellation policy trend in Urgup is Flexible, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 76.2% of listings offering Flexible or Moderate policies. This suggests guests in Urgup may expect booking flexibility.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Urgup.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Urgup.
Urgup STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Urgup
- The overall average booking lead time for vacation rentals in Urgup is 32 days.
- Guests book furthest in advance for stays during May (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Urgup.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Urgup averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Urgup (2025)
Amenity Prevalence
Amenity Insights for Urgup
- Essential amenities in Urgup that guests expect include: Wifi, Heating, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Washer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Urgup: Wifi, Heating, Essentials, Hot water.
- Prioritize adding missing essentials: Wifi, Heating, Essentials, Hot water.
- Consider adding popular differentiators like TV or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Urgup to stay competitive.
Urgup Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Urgup
- The typical guest profile for Airbnb in Urgup consists of predominantly international visitors (92%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
- Domestic travelers account for 7.6% of guests.
- Key international markets include Türkiye (16.2%) and United States (15.5%).
- Top languages spoken are English (42.7%) followed by Turkish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Urgup Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ortahisar Beldesi | 105 | $1,013 | $158.24 | 29% |
| Göreme | 474 | $956 | $128.65 | 31% |
| Uçhisar Beldesi | 101 | $823 | $210.40 | 29% |
| Nar Beldesi | 59 | $813 | $112.68 | 31% |
| Avanos İlçe Merkezi | 46 | $765 | $102.82 | 35% |
| Ayvalı Köyü | 22 | $721 | $178.30 | 19% |
| Çavuşin Köyü | 11 | $590 | $85.27 | 24% |
| Melikgazi | 21 | $587 | $97.58 | 20% |
| Mustafapaşa Köyü | 37 | $485 | $107.09 | 23% |
| Seyhan | 22 | $296 | $52.47 | 28% |