Pazar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rize, Turkey
Is Airbnb profitable in Pazar in 2025? Explore comprehensive Airbnb analytics for Pazar, Rize, Turkey to uncover income potential. This 2025 STR market report for Pazar, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Pazar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pazar Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pazar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pazar (2025)
Understanding the monthly revenue variations for Airbnb listings in Pazar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pazar is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pazar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,117+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,123 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $547 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $333, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pazar
Pazar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pazar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pazar:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pazar
Average Daily Rate (ADR) Airbnb Trends in Pazar (2025)
Effective short term rental pricing strategy in Pazar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pazar typically peaks in August and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Pazar
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Airbnb Seasonality Analysis & Trends in Pazar (2025)
Peak Season (June, July, August)
- Revenue averages $1,804 per month
- Occupancy rates average 38.7%
- Daily rates average $126
Shoulder Season
- Revenue averages $691 per month
- Occupancy maintains around 20.1%
- Daily rates hold near $119
Low Season (February, March, April)
- Revenue drops to average $351 per month
- Occupancy decreases to average 12.9%
- Daily rates adjust to average $118
Seasonality Insights for Pazar
- The Airbnb seasonality in Pazar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pazar's highest earning potential, with monthly revenues capable of climbing to $1,986, occupancy reaching a high of 40.0%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $298, occupancy could drop to 11.3%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pazar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pazar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pazar (2025)
Exploring the top neighborhoods for short-term rentals in Pazar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zilkale | A picturesque medieval castle located in the heart of Rize, offering stunning views and historical significance. Popular with tourists seeking culture and nature experiences. | Zilkale Castle, Çamlıhemşin, Fırtına Valley, Hiking Trails, Nature Photography Opportunities |
| Ayder Plateau | Known for its lush green landscapes and thermal springs, Ayder is a prime location for visitors seeking relaxation and outdoor activities such as hiking and nature walks. | Ayder Plateau Hot Springs, Kackar Mountains, Waterfalls, Hiking Trails, Tea Plantations |
| Cimil Plateau | A serene and lesser-known plateau offering beautiful views and a tranquil atmosphere. Ideal for visitors looking to escape the crowds and enjoy nature. | Nature Walks, Scenic Views, Traditional Villages, Local Cuisine, Wildlife Observation |
| Rize City Center | The heart of Rize with local markets, shops, and cultural sites. A convenient location for visitors who want to experience daily life and local culture. | Rize Castle, Tea Museum, Local Markets, Cultural Events, Rize Botanical Garden |
| Pazar Beach | A charming coastal area that attracts visitors during summer for its beach and recreational activities. Great for families and those seeking sun and sea. | Pazar Beach, Water Sports, Charming Cafés, Seafood Restaurants, Beachfront Activities |
| Fırtına Valley | Famous for its natural beauty, rafting, and adventure sports, Fırtına Valley is a must-visit for thrill-seekers and nature lovers. | Rafting Tours, Scenic Views, Historic Bridges, Local Festivals, Nature Trails |
| Dester | Known for its lush forests and traditional Turkish village life, Dester offers a unique opportunity to experience local culture and stunning landscapes. | Local Villages, Tea Picking, Nature Treks, Cultural Exchanges, Village Cuisine |
| Çamlıhemşin | A charming town surrounded by mountains, perfect for eco-tourism and nature-based activities. A scenic destination for outdoor enthusiasts and those seeking tranquility. | Mountains, Rural Scenery, Eco-tourism Activities, Local Food, Cultural Heritage |
Understanding Airbnb License Requirements & STR Laws in Pazar (2025)
Yes, Pazar, Rize, Turkey enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pazar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 47% licensed listings)
Top Performing Airbnb Properties in Pazar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pazarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Biber’s Home
Entire Place • 1 bedroom
Rize Pazar Full house for rent with nature and sea views
Entire Place • 5 bedrooms
Bulut Suit Bungalov
Entire Place • 2 bedrooms
Heated pool, jacuzzi, terrace and more
Entire Place • 1 bedroom
Tenora 1 cabin bungalow detached with pool
Entire Place • 2 bedrooms
Eşsiz Doğasıyla Havuz Keyfi FEyZA VİLLA
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pazar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pazar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #467750991 | 2 | $26,308 | 2 | N/A/5.0 |
| Merve | 1 | $21,086 | 116 | 4.96/5.0 |
| Aşkın | 1 | $16,455 | 33 | 4.91/5.0 |
| Mutlu | 5 | $14,441 | 73 | 4.95/5.0 |
| Sinan | 1 | $13,764 | 51 | 4.88/5.0 |
| Meyrem | 1 | $13,027 | 41 | 4.90/5.0 |
| Host #270217189 | 1 | $11,537 | 1 | N/A/5.0 |
| Onursal | 2 | $11,008 | 31 | 4.86/5.0 |
| Sibel | 3 | $9,590 | 17 | 4.96/5.0 |
| Volkan | 6 | $8,407 | 20 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pazar.
Dive Deeper: Advanced Pazar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pazar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPazar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pazar
- The Pazar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.4% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pazar, House properties are the most common (53.5%), reflecting the local real estate landscape.
- Houses represent a significant 53.5% portion, catering likely to families or larger groups.
- The presence of 25.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 2.3%) offer potential for unique stay experiences.
Pazar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pazar
- The dominant room capacity in Pazar is 1 bedroom listings, making up 53.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.1% of the active Airbnb listings in Pazar, indicating a high concentration in these sizes.
- With over half the market (53.5%) consisting of studios or 1-bedroom units, Pazar is particularly well-suited for individuals or couples.
Pazar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pazar
- The most common guest capacity trend in Pazar vacation rentals is listings accommodating 4 guests (41.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Pazar STR market, accounting for 58.2% of listings.
- 30.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pazar.
- On average, properties in Pazar are equipped to host 4.8 guests.
Pazar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pazar
- The most common availability pattern in Pazar falls within the 271-366 days range, representing 93% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Pazar (58.1%), reflecting common guest stay durations or potential owner blocking patterns.
Pazar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
16.7% of total
2 Nights
1 listings
2.4% of total
4-6 Nights
1 listings
2.4% of total
30+ Nights
33 listings
78.6% of total
Key Insights
- The most prevalent minimum stay requirement in Pazar is 30+ Nights, adopted by 78.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (78.6%) caters to monthly stays (30+ nights) in Pazar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 78.6% of Pazar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 78.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pazar.
Pazar Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
63.6% of total
Moderate
6 listings
18.2% of total
Firm
5 listings
15.2% of total
Strict
1 listings
3% of total
Cancellation Policy Insights for Pazar
- The prevailing Airbnb cancellation policy trend in Pazar is Flexible, used by 63.6% of listings.
- The market strongly favors guest-friendly terms, with 81.8% of listings offering Flexible or Moderate policies. This suggests guests in Pazar may expect booking flexibility.
- Strict cancellation policies are quite rare (3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 63.6% market standard in Pazar.
- Given the high prevalence of Flexible policies (63.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pazar.
Pazar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pazar
- The overall average booking lead time for vacation rentals in Pazar is 18 days.
- Guests book furthest in advance for stays during August (average 24 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (19 days avg.) sees the longest lead times, while Spring (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Pazar.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these Pazar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pazar (2025)
Amenity Prevalence
Amenity Insights for Pazar
- Essential amenities in Pazar that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pazar: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Air conditioning or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pazar to stay competitive.
Pazar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pazar
- The typical guest profile for Airbnb in Pazar consists of predominantly international visitors (91%), with top international origins including Türkiye, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Arabic.
- Domestic travelers account for 9.5% of guests.
- Key international markets include Saudi Arabia (36.5%) and Türkiye (31.1%).
- Top languages spoken are English (38%) followed by Arabic (29.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Türkiye.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pazar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shekvetili | 80 | $626 | $150.99 | 35% |
| Çayeli | 31 | $465 | $115.39 | 23% |
| Çamlıhemşin | 190 | $463 | $150.18 | 21% |
| Ardeşen | 153 | $439 | $131.05 | 21% |
| Akçaabat | 60 | $364 | $139.43 | 24% |
| Yomra | 52 | $363 | $171.14 | 28% |
| Grigoleti | 31 | $344 | $166.09 | 32% |
| Araklı | 19 | $344 | $160.50 | 28% |
| Chakvi | 152 | $338 | $101.32 | 33% |
| Tsikhisdziri | 18 | $310 | $71.64 | 27% |