King's Lynn and West Norfolk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in King's Lynn and West Norfolk in 2025? Explore comprehensive Airbnb analytics for King's Lynn and West Norfolk, England, United Kingdom to uncover income potential. This 2025 STR market report for King's Lynn and West Norfolk, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,134 active listings.
Whether you're considering an Airbnb investment in King's Lynn and West Norfolk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the King's Lynn and West Norfolk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key King's Lynn and West Norfolk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in King's Lynn and West Norfolk (2025)
Understanding the monthly revenue variations for Airbnb listings in King's Lynn and West Norfolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in King's Lynn and West Norfolk is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in King's Lynn and West Norfolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,699+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,017 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,328 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,191, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in King's Lynn and West Norfolk
King's Lynn and West Norfolk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the King's Lynn and West Norfolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in King's Lynn and West Norfolk:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in King's Lynn and West Norfolk
Average Daily Rate (ADR) Airbnb Trends in King's Lynn and West Norfolk (2025)
Effective short term rental pricing strategy in King's Lynn and West Norfolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in King's Lynn and West Norfolk typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $311 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in King's Lynn and West Norfolk
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Airbnb Seasonality Analysis & Trends in King's Lynn and West Norfolk (2025)
Peak Season (August, July, May)
- Revenue averages $4,238 per month
- Occupancy rates average 52.5%
- Daily rates average $274
Shoulder Season
- Revenue averages $3,330 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $266
Low Season (January, February, March)
- Revenue drops to average $2,480 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $263
Seasonality Insights for King's Lynn and West Norfolk
- The Airbnb seasonality in King's Lynn and West Norfolk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases King's Lynn and West Norfolk's highest earning potential, with monthly revenues capable of climbing to $4,879, occupancy reaching a high of 61.5%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,361, occupancy could drop to 31.3%, and ADRs may adjust down to $253.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in King's Lynn and West Norfolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these King's Lynn and West Norfolk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in King's Lynn and West Norfolk (2025)
Exploring the top neighborhoods for short-term rentals in King's Lynn and West Norfolk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| King's Lynn Town Centre | The historic heart of King's Lynn, featuring medieval architecture, shops, and restaurants. A popular choice for visitors looking to explore the town's rich history and local attractions. | St. Nicholas' Chapel, The Custom House, King's Lynn Museum, The Queen's Walk, The West Norfolk Arts Centre |
| Hunstanton | A charming seaside resort known for its beautiful beaches and unique striped cliffs. Ideal for families and tourists looking for a beach holiday experience along the Norfolk Coast. | Hunstanton Beach, The Old Lighthouse, The Sea Life Sanctuary, St. Edmund's Chapel, The Gardens |
| Snettisham | A quaint village close to the coast, perfect for nature lovers and those seeking a peaceful retreat. Offers access to the RSPB Snettisham Nature Reserve, attracting bird watchers and outdoor enthusiasts. | Snettisham Beach, RSPB Snettisham Nature Reserve, Snettisham Park, The Church of St. Mary |
| West Walton | A picturesque village located near the river, known for its rural charm and peaceful surroundings. Attracts visitors looking for a countryside getaway with easy access to the nearby fens. | The Church of St. Mary, West Walton Windmill, Local walking trails, River Nene |
| West Norfolk Countryside | The scenic countryside around King's Lynn, offering opportunities for rural tourism and outdoor activities such as cycling and hiking. Breathtaking views and a taste of traditional Norfolk life. | The Nar Valley, Local pubs and farm shops, Cycling routes, Nature walks |
| Downham Market | A historic market town with a vibrant community and various local shops and markets. Attracts visitors looking for a taste of local life and culture away from the busier tourist spots. | Downham Market Town Centre, St. Edmund's Church, Downham Market Railway Station, Local markets and fairs |
| Thornham | A quaint coastal village known for its stunning beaches and nature reserves. Perfect for those seeking a peaceful escape with opportunities for bird watching and exploring the coast. | Thornham Beach, RSPB Titchwell Marsh, Local seafood eateries, Nearby dunes and marshes |
| Brancaster | A popular coastal destination known for its sandy beaches and excellent walking trails. Great for outdoor enthusiasts and those looking for a relaxing seaside retreat. | Brancaster Beach, Brancaster Staithe, Nature trails, Golf courses |
Understanding Airbnb License Requirements & STR Laws in King's Lynn and West Norfolk (2025)
While King's Lynn and West Norfolk, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for King's Lynn and West Norfolk to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in King's Lynn and West Norfolk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in King's Lynn and West Norfolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hockwold Hall: Formal Royal Residence on 50 Acres
Entire Place • 9 bedrooms
Manor house with natural swimming pool & sauna
Entire Place • 7 bedrooms
Abbey Barn Farmhouse
Entire Place • 8 bedrooms
dog friendly, outdoor pool & hot tub, BBQ, firepit
Entire Place • 6 bedrooms
The Priory
Entire Place • 6 bedrooms
Luxury Norfolk Family Retreat | Hot Tub & Games
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in King's Lynn and West Norfolk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in King's Lynn and West Norfolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 77 | $3,506,878 | 475 | 3.52/5.0 |
| Norfolk Cottages | 79 | $2,248,740 | 119 | 1.48/5.0 |
| 2cHolidays | 79 | $1,333,717 | 1323 | 4.31/5.0 |
| Hoseasons | 21 | $513,134 | 102 | 2.68/5.0 |
| Hockwold | 3 | $432,923 | 44 | 3.22/5.0 |
| Sandra | 2 | $414,277 | 272 | 4.91/5.0 |
| Janie | 11 | $336,352 | 278 | 4.87/5.0 |
| Norfolk Hideaways | 71 | $333,784 | 390 | 3.19/5.0 |
| Alex | 1 | $303,811 | 38 | 5.00/5.0 |
| Tan | 3 | $289,467 | 675 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in King's Lynn and West Norfolk.
Dive Deeper: Advanced King's Lynn and West Norfolk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for King's Lynn and West Norfolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKing's Lynn and West Norfolk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for King's Lynn and West Norfolk
- The King's Lynn and West Norfolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 1,134 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in King's Lynn and West Norfolk, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo (combined 7.8%) offer potential for unique stay experiences.
King's Lynn and West Norfolk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for King's Lynn and West Norfolk
- The dominant room capacity in King's Lynn and West Norfolk is 2 bedrooms listings, making up 33.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.6% of the active Airbnb listings in King's Lynn and West Norfolk, indicating a high concentration in these sizes.
- A significant 42.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in King's Lynn and West Norfolk.
King's Lynn and West Norfolk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for King's Lynn and West Norfolk
- The most common guest capacity trend in King's Lynn and West Norfolk vacation rentals is listings accommodating 4 guests (26.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the King's Lynn and West Norfolk STR market, accounting for 50.4% of listings.
- 43.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in King's Lynn and West Norfolk.
- On average, properties in King's Lynn and West Norfolk are equipped to host 4.8 guests.
King's Lynn and West Norfolk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for King's Lynn and West Norfolk
- The most common availability pattern in King's Lynn and West Norfolk falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in King's Lynn and West Norfolk (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
King's Lynn and West Norfolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
343 listings
32% of total
2 Nights
283 listings
26.4% of total
3 Nights
205 listings
19.1% of total
4-6 Nights
42 listings
3.9% of total
7-29 Nights
10 listings
0.9% of total
30+ Nights
190 listings
17.7% of total
Key Insights
- The most prevalent minimum stay requirement in King's Lynn and West Norfolk is 1 Night, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.7%) caters to monthly stays (30+ nights) in King's Lynn and West Norfolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32% of King's Lynn and West Norfolk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in King's Lynn and West Norfolk.
King's Lynn and West Norfolk Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
0.2% of total
Non-refundable
2 listings
0.2% of total
Super Strict 60 Days
173 listings
18.3% of total
Super Strict 30 Days
18 listings
1.9% of total
Flexible
115 listings
12.2% of total
Moderate
174 listings
18.4% of total
Firm
250 listings
26.5% of total
Strict
210 listings
22.2% of total
Cancellation Policy Insights for King's Lynn and West Norfolk
- The prevailing Airbnb cancellation policy trend in King's Lynn and West Norfolk is Firm, used by 26.5% of listings.
- There's a relatively balanced mix between guest-friendly (30.6%) and stricter (48.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26.5% market standard in King's Lynn and West Norfolk.
- Regularly review your cancellation policy against competitors and market demand shifts in King's Lynn and West Norfolk.
King's Lynn and West Norfolk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for King's Lynn and West Norfolk
- The overall average booking lead time for vacation rentals in King's Lynn and West Norfolk is 64 days.
- Guests book furthest in advance for stays during May (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 48 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in King's Lynn and West Norfolk.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these King's Lynn and West Norfolk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in King's Lynn and West Norfolk (2025)
Amenity Prevalence
Amenity Insights for King's Lynn and West Norfolk
- Essential amenities in King's Lynn and West Norfolk that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for King's Lynn and West Norfolk: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in King's Lynn and West Norfolk to stay competitive.
King's Lynn and West Norfolk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for King's Lynn and West Norfolk
- The typical guest profile for Airbnb in King's Lynn and West Norfolk consists of primarily domestic travelers (96%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.5% of guests.
- Key international markets include United Kingdom (95.5%) and United States (1.2%).
- Top languages spoken are English (75.1%) followed by French (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the King's Lynn and West Norfolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Southburn | 18 | $3,837 | $225.12 | 49% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |