Top 100 Best Places in United Kingdom to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in United Kingdom‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across United Kingdom. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in United Kingdom for 2025.

Top Short-Term Rental Markets in United Kingdom

Rank:#1Market:LondonCountry:United KingdomProperties:44,064Monthly Revenue:$2263.28Daily Rate (ADR):$238.08Occupancy:45.74%Regulation:Low
Rank:#2Market:City of EdinburghCountry:United KingdomProperties:4,546Monthly Revenue:$4185.94Daily Rate (ADR):$282.48Occupancy:58.91%Regulation:Low
Rank:#3Market:LiverpoolCountry:United KingdomProperties:2,280Monthly Revenue:$1697.44Daily Rate (ADR):$190.10Occupancy:39.37%Regulation:Low
Rank:#4Market:East SuffolkCountry:United KingdomProperties:2,253Monthly Revenue:$2242.72Daily Rate (ADR):$353.63Occupancy:37.38%Regulation:Low
Rank:#5Market:North NorfolkCountry:United KingdomProperties:2,244Monthly Revenue:$2396.94Daily Rate (ADR):$281.43Occupancy:41.71%Regulation:Low
Rank:#6Market:North DevonCountry:United KingdomProperties:2,166Monthly Revenue:$2201.33Daily Rate (ADR):$278.01Occupancy:38.69%Regulation:Low
Rank:#7Market:BrightonCountry:United KingdomProperties:2,047Monthly Revenue:$2169.12Daily Rate (ADR):$221.25Occupancy:44.48%Regulation:Low
Rank:#8Market:ManchesterCountry:United KingdomProperties:2,029Monthly Revenue:$1676.73Daily Rate (ADR):$171.49Occupancy:43.56%Regulation:Low
Rank:#9Market:South HamsCountry:United KingdomProperties:2,014Monthly Revenue:$2021.24Daily Rate (ADR):$266.94Occupancy:38.93%Regulation:Low
Rank:#10Market:BirminghamCountry:United KingdomProperties:1,958Monthly Revenue:$1079.68Daily Rate (ADR):$133.07Occupancy:38.51%Regulation:Low
Rank:#11Market:Cotswold DistrictCountry:United KingdomProperties:1,928Monthly Revenue:$3730.46Daily Rate (ADR):$374.55Occupancy:43.57%Regulation:Low
Rank:#12Market:BristolCountry:United KingdomProperties:1,830Monthly Revenue:$1935.54Daily Rate (ADR):$179.54Occupancy:47.72%Regulation:Low
Rank:#13Market:City of WestminsterCountry:United KingdomProperties:1,626Monthly Revenue:$5508.11Daily Rate (ADR):$484.35Occupancy:50.76%Regulation:Low
Rank:#14Market:ChichesterCountry:United KingdomProperties:1,599Monthly Revenue:$2518.50Daily Rate (ADR):$305.84Occupancy:39.73%Regulation:Low
Rank:#15Market:Derbyshire DalesCountry:United KingdomProperties:1,592Monthly Revenue:$2830.94Daily Rate (ADR):$281.87Occupancy:45.29%Regulation:Low
Rank:#16Market:BelfastCountry:United KingdomProperties:1,512Monthly Revenue:$1803.45Daily Rate (ADR):$166.36Occupancy:43.95%Regulation:Low
Rank:#17Market:CardiffCountry:United KingdomProperties:1,462Monthly Revenue:$2064.43Daily Rate (ADR):$209.36Occupancy:41.65%Regulation:Low
Rank:#18Market:YorkCountry:United KingdomProperties:1,461Monthly Revenue:$2587.82Daily Rate (ADR):$230.07Occupancy:46.38%Regulation:Low
Rank:#19Market:GlasgowCountry:United KingdomProperties:1,448Monthly Revenue:$2095.24Daily Rate (ADR):$195.07Occupancy:49.70%Regulation:Low
Rank:#20Market:East DevonCountry:United KingdomProperties:1,374Monthly Revenue:$1901.41Daily Rate (ADR):$228.98Occupancy:41.80%Regulation:Low
Rank:#21Market:LeedsCountry:United KingdomProperties:1,312Monthly Revenue:$1363.06Daily Rate (ADR):$149.58Occupancy:39.95%Regulation:Low
Rank:#22Market:BournemouthCountry:United KingdomProperties:1,284Monthly Revenue:$1866.95Daily Rate (ADR):$208.66Occupancy:43.34%Regulation:Low
Rank:#23Market:ThanetCountry:United KingdomProperties:1,275Monthly Revenue:$2076.67Daily Rate (ADR):$217.78Occupancy:41.05%Regulation:Low
Rank:#24Market:New ForestCountry:United KingdomProperties:1,266Monthly Revenue:$2683.04Daily Rate (ADR):$254.17Occupancy:46.12%Regulation:Low
Rank:#25Market:OxfordCountry:United KingdomProperties:1,194Monthly Revenue:$1991.87Daily Rate (ADR):$178.42Occupancy:49.49%Regulation:Low
Rank:#26Market:East LindseyCountry:United KingdomProperties:1,182Monthly Revenue:$1682.40Daily Rate (ADR):$197.47Occupancy:38.00%Regulation:Low
Rank:#27Market:Torridge DistrictCountry:United KingdomProperties:1,182Monthly Revenue:$1861.69Daily Rate (ADR):$235.46Occupancy:38.46%Regulation:Low
Rank:#28Market:King's Lynn and West NorfolkCountry:United KingdomProperties:1,167Monthly Revenue:$2388.05Daily Rate (ADR):$271.07Occupancy:41.39%Regulation:Low
Rank:#29Market:CanterburyCountry:United KingdomProperties:1,150Monthly Revenue:$2234.68Daily Rate (ADR):$222.15Occupancy:44.28%Regulation:Low
Rank:#30Market:BathCountry:United KingdomProperties:1,149Monthly Revenue:$3249.23Daily Rate (ADR):$263.90Occupancy:49.45%Regulation:Low
Rank:#31Market:NewquayCountry:United KingdomProperties:1,121Monthly Revenue:$1949.88Daily Rate (ADR):$235.60Occupancy:44.19%Regulation:Low
Rank:#32Market:St. IvesCountry:United KingdomProperties:1,051Monthly Revenue:$2330.81Daily Rate (ADR):$287.60Occupancy:40.49%Regulation:Low
Rank:#33Market:BlackpoolCountry:United KingdomProperties:1,035Monthly Revenue:$1257.53Daily Rate (ADR):$168.06Occupancy:30.78%Regulation:Low
Rank:#34Market:RotherCountry:United KingdomProperties:989Monthly Revenue:$2571.61Daily Rate (ADR):$265.11Occupancy:41.84%Regulation:Low
Rank:#35Market:SheffieldCountry:United KingdomProperties:964Monthly Revenue:$1244.66Daily Rate (ADR):$139.41Occupancy:39.21%Regulation:Low
Rank:#36Market:CambridgeCountry:United KingdomProperties:949Monthly Revenue:$1766.89Daily Rate (ADR):$158.46Occupancy:48.66%Regulation:Low
Rank:#37Market:NottinghamCountry:United KingdomProperties:928Monthly Revenue:$1066.24Daily Rate (ADR):$135.19Occupancy:36.73%Regulation:Low
Rank:#38Market:TeignbridgeCountry:United KingdomProperties:923Monthly Revenue:$1865.34Daily Rate (ADR):$201.75Occupancy:41.38%Regulation:Low
Rank:#39Market:InvernessCountry:United KingdomProperties:880Monthly Revenue:$2738.94Daily Rate (ADR):$208.54Occupancy:51.63%Regulation:Low
Rank:#40Market:SalfordCountry:United KingdomProperties:876Monthly Revenue:$1333.04Daily Rate (ADR):$149.51Occupancy:41.26%Regulation:Low
Rank:#41Market:Stratford-on-AvonCountry:United KingdomProperties:812Monthly Revenue:$2429.50Daily Rate (ADR):$246.39Occupancy:43.64%Regulation:Low
Rank:#42Market:WhitbyCountry:United KingdomProperties:800Monthly Revenue:$2401.86Daily Rate (ADR):$246.31Occupancy:40.62%Regulation:Low
Rank:#43Market:West OxfordshireCountry:United KingdomProperties:786Monthly Revenue:$3193.43Daily Rate (ADR):$343.57Occupancy:44.32%Regulation:Low
Rank:#44Market:CheltenhamCountry:United KingdomProperties:780Monthly Revenue:$2094.01Daily Rate (ADR):$221.05Occupancy:43.30%Regulation:Low
Rank:#45Market:Great YarmouthCountry:United KingdomProperties:737Monthly Revenue:$1432.08Daily Rate (ADR):$170.78Occupancy:37.01%Regulation:Low
Rank:#46Market:HastingsCountry:United KingdomProperties:703Monthly Revenue:$1535.69Daily Rate (ADR):$170.25Occupancy:41.27%Regulation:Low
Rank:#47Market:WealdenCountry:United KingdomProperties:699Monthly Revenue:$2691.51Daily Rate (ADR):$264.39Occupancy:43.10%Regulation:Low
Rank:#48Market:PlymouthCountry:United KingdomProperties:692Monthly Revenue:$1502.20Daily Rate (ADR):$160.70Occupancy:41.35%Regulation:Low
Rank:#49Market:DoverCountry:United KingdomProperties:690Monthly Revenue:$2086.88Daily Rate (ADR):$267.43Occupancy:40.28%Regulation:Low
Rank:#50Market:LancasterCountry:United KingdomProperties:683Monthly Revenue:$1781.47Daily Rate (ADR):$176.75Occupancy:41.69%Regulation:Low
Rank:#51Market:StroudCountry:United KingdomProperties:681Monthly Revenue:$2587.94Daily Rate (ADR):$249.94Occupancy:44.63%Regulation:Low
Rank:#52Market:PortsmouthCountry:United KingdomProperties:677Monthly Revenue:$1341.61Daily Rate (ADR):$160.46Occupancy:42.08%Regulation:Low
Rank:#53Market:SouthamptonCountry:United KingdomProperties:677Monthly Revenue:$1291.19Daily Rate (ADR):$143.27Occupancy:42.25%Regulation:Low
Rank:#54Market:ArunCountry:United KingdomProperties:654Monthly Revenue:$2250.70Daily Rate (ADR):$244.84Occupancy:41.70%Regulation:Low
Rank:#55Market:High PeakCountry:United KingdomProperties:649Monthly Revenue:$2617.19Daily Rate (ADR):$213.18Occupancy:49.36%Regulation:Low
Rank:#56Market:Newcastle upon TyneCountry:United KingdomProperties:647Monthly Revenue:$1518.86Daily Rate (ADR):$164.26Occupancy:39.96%Regulation:Low
Rank:#57Market:CoventryCountry:United KingdomProperties:644Monthly Revenue:$859.84Daily Rate (ADR):$113.86Occupancy:36.18%Regulation:Low
Rank:#58Market:BradfordCountry:United KingdomProperties:639Monthly Revenue:$1643.46Daily Rate (ADR):$159.88Occupancy:42.38%Regulation:Low
Rank:#59Market:PooleCountry:United KingdomProperties:639Monthly Revenue:$2015.34Daily Rate (ADR):$265.35Occupancy:42.77%Regulation:Low
Rank:#60Market:South OxfordshireCountry:United KingdomProperties:602Monthly Revenue:$2181.66Daily Rate (ADR):$233.10Occupancy:43.10%Regulation:Low
Rank:#61Market:Folkestone and Hythe DistrictCountry:United KingdomProperties:601Monthly Revenue:$2039.45Daily Rate (ADR):$240.72Occupancy:41.61%Regulation:Low
Rank:#62Market:Staffordshire MoorlandsCountry:United KingdomProperties:587Monthly Revenue:$2760.74Daily Rate (ADR):$270.55Occupancy:43.93%Regulation:Low
Rank:#63Market:West DevonCountry:United KingdomProperties:578Monthly Revenue:$1713.89Daily Rate (ADR):$208.82Occupancy:38.81%Regulation:Low
Rank:#64Market:Aberdeen CityCountry:United KingdomProperties:572Monthly Revenue:$1286.22Daily Rate (ADR):$142.64Occupancy:41.37%Regulation:Low
Rank:#65Market:Milton KeynesCountry:United KingdomProperties:570Monthly Revenue:$1052.37Daily Rate (ADR):$150.89Occupancy:36.06%Regulation:Low
Rank:#66Market:Forest of DeanCountry:United KingdomProperties:568Monthly Revenue:$2458.79Daily Rate (ADR):$227.86Occupancy:44.07%Regulation:Low
Rank:#67Market:ScarboroughCountry:United KingdomProperties:565Monthly Revenue:$1769.47Daily Rate (ADR):$208.61Occupancy:37.96%Regulation:Low
Rank:#68Market:ChesterCountry:United KingdomProperties:559Monthly Revenue:$2408.64Daily Rate (ADR):$198.57Occupancy:48.84%Regulation:Low
Rank:#69Market:WeymouthCountry:United KingdomProperties:553Monthly Revenue:$1984.30Daily Rate (ADR):$207.32Occupancy:42.72%Regulation:Low
Rank:#70Market:NorwichCountry:United KingdomProperties:551Monthly Revenue:$1387.57Daily Rate (ADR):$141.79Occupancy:45.03%Regulation:Low
Rank:#71Market:Cherwell DistrictCountry:United KingdomProperties:548Monthly Revenue:$2346.33Daily Rate (ADR):$242.02Occupancy:42.35%Regulation:Low
Rank:#72Market:PenzanceCountry:United KingdomProperties:538Monthly Revenue:$1985.99Daily Rate (ADR):$197.56Occupancy:45.81%Regulation:Low
Rank:#73Market:TorquayCountry:United KingdomProperties:525Monthly Revenue:$1516.86Daily Rate (ADR):$219.65Occupancy:35.93%Regulation:Low
Rank:#74Market:TendringCountry:United KingdomProperties:524Monthly Revenue:$1387.78Daily Rate (ADR):$159.44Occupancy:37.72%Regulation:Low
Rank:#75Market:LewesCountry:United KingdomProperties:515Monthly Revenue:$2104.40Daily Rate (ADR):$206.11Occupancy:44.82%Regulation:Low
Rank:#76Market:CalderdaleCountry:United KingdomProperties:509Monthly Revenue:$1866.20Daily Rate (ADR):$176.40Occupancy:44.11%Regulation:Low
Rank:#77Market:ReadingCountry:United KingdomProperties:504Monthly Revenue:$1201.62Daily Rate (ADR):$145.65Occupancy:41.74%Regulation:Low
Rank:#78Market:KirkleesCountry:United KingdomProperties:492Monthly Revenue:$1605.02Daily Rate (ADR):$172.10Occupancy:40.51%Regulation:Low
Rank:#79Market:WinchesterCountry:United KingdomProperties:490Monthly Revenue:$2396.95Daily Rate (ADR):$247.34Occupancy:45.24%Regulation:Low
Rank:#80Market:FalmouthCountry:United KingdomProperties:482Monthly Revenue:$2049.26Daily Rate (ADR):$208.42Occupancy:47.21%Regulation:Low
Rank:#81Market:South NorfolkCountry:United KingdomProperties:477Monthly Revenue:$2161.84Daily Rate (ADR):$223.10Occupancy:41.05%Regulation:Low
Rank:#82Market:AshfordCountry:United KingdomProperties:474Monthly Revenue:$2092.03Daily Rate (ADR):$240.59Occupancy:41.54%Regulation:Low
Rank:#83Market:Mid DevonCountry:United KingdomProperties:473Monthly Revenue:$2030.53Daily Rate (ADR):$238.10Occupancy:39.37%Regulation:Low
Rank:#84Market:SwanseaCountry:United KingdomProperties:470Monthly Revenue:$1281.35Daily Rate (ADR):$137.71Occupancy:40.66%Regulation:Low
Rank:#85Market:LeicesterCountry:United KingdomProperties:469Monthly Revenue:$933.56Daily Rate (ADR):$126.26Occupancy:35.70%Regulation:Low
Rank:#86Market:Malvern HillsCountry:United KingdomProperties:461Monthly Revenue:$2208.39Daily Rate (ADR):$210.17Occupancy:43.56%Regulation:Low
Rank:#87Market:ExeterCountry:United KingdomProperties:459Monthly Revenue:$1542.92Daily Rate (ADR):$142.34Occupancy:48.49%Regulation:Low
Rank:#88Market:Vale of White HorseCountry:United KingdomProperties:459Monthly Revenue:$1890.87Daily Rate (ADR):$195.94Occupancy:46.50%Regulation:Low
Rank:#89Market:West SuffolkCountry:United KingdomProperties:458Monthly Revenue:$1854.33Daily Rate (ADR):$181.07Occupancy:43.39%Regulation:Low
Rank:#90Market:WychavonCountry:United KingdomProperties:455Monthly Revenue:$2587.98Daily Rate (ADR):$256.73Occupancy:43.84%Regulation:Low
Rank:#91Market:KeswickCountry:United KingdomProperties:454Monthly Revenue:$2878.67Daily Rate (ADR):$355.07Occupancy:43.07%Regulation:Low
Rank:#92Market:BroadlandCountry:United KingdomProperties:451Monthly Revenue:$2127.55Daily Rate (ADR):$233.42Occupancy:42.50%Regulation:Low
Rank:#93Market:HoveCountry:United KingdomProperties:433Monthly Revenue:$1956.84Daily Rate (ADR):$207.14Occupancy:45.50%Regulation:Low
Rank:#94Market:Breckland DistrictCountry:United KingdomProperties:424Monthly Revenue:$2218.37Daily Rate (ADR):$225.80Occupancy:42.41%Regulation:Low
Rank:#95Market:South CambridgeshireCountry:United KingdomProperties:422Monthly Revenue:$1946.53Daily Rate (ADR):$164.74Occupancy:46.91%Regulation:Low
Rank:#96Market:TraffordCountry:United KingdomProperties:422Monthly Revenue:$1573.37Daily Rate (ADR):$154.16Occupancy:46.41%Regulation:Low
Rank:#97Market:TenbyCountry:United KingdomProperties:416Monthly Revenue:$2537.67Daily Rate (ADR):$253.86Occupancy:42.22%Regulation:Low
Rank:#98Market:HorshamCountry:United KingdomProperties:411Monthly Revenue:$2405.56Daily Rate (ADR):$236.11Occupancy:44.25%Regulation:Low
Rank:#99Market:HarrogateCountry:United KingdomProperties:408Monthly Revenue:$2303.55Daily Rate (ADR):$226.57Occupancy:44.85%Regulation:Low
Rank:#100Market:TewkesburyCountry:United KingdomProperties:405Monthly Revenue:$2568.29Daily Rate (ADR):$261.22Occupancy:43.38%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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