Norwich Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Norwich in 2025? Explore comprehensive Airbnb analytics for Norwich, England, United Kingdom to uncover income potential. This 2025 STR market report for Norwich, based on AirROI data from October 2024 to September 2025, reveals key trends in the market of 529 active listings.
Whether you're considering an Airbnb investment in Norwich, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norwich Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norwich Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norwich (2025)
Understanding the monthly revenue variations for Airbnb listings in Norwich is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norwich is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norwich across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,169+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,967 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,713 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $821, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norwich
Norwich Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norwich STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norwich:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norwich
Average Daily Rate (ADR) Airbnb Trends in Norwich (2025)
Effective short term rental pricing strategy in Norwich involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norwich typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Norwich
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Airbnb Seasonality Analysis & Trends in Norwich (2025)
Peak Season (July, August, May)
- Revenue averages $2,564 per month
- Occupancy rates average 52.6%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,047 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $142
Low Season (January, February, November)
- Revenue drops to average $1,638 per month
- Occupancy decreases to average 42.7%
- Daily rates adjust to average $138
Seasonality Insights for Norwich
- The Airbnb seasonality in Norwich shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norwich's highest earning potential, with monthly revenues capable of climbing to $2,764, occupancy reaching a high of 55.1%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,524, occupancy could drop to 38.5%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norwich.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norwich seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norwich (2025)
Exploring the top neighborhoods for short-term rentals in Norwich? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The vibrant heart of Norwich, offering a mix of historical sites, shops, and restaurants. Ideal for tourists looking to explore the cultural and nightlife aspects of the city. | Norwich Cathedral, Norwich Castle, The Forum, Shopping at Chapelfield, Market Place, The Plantation Garden |
| Riverside | A picturesque area along the River Wensum, popular for its scenic views, walking paths, and waterside dining. Attracts those wanting a tranquil yet accessible location. | Norwich Riverside Walk, The Wherryman's Way, Riverside Entertainment, Carrow Road Stadium, St. Julian's Shrine |
| Eaton | A charming suburb close to the University of East Anglia, making it attractive for visiting academics and families. Offers a mix of parks and residential vibes. | Eaton Park, University of East Anglia, Hewett School, Norwich Golf Club, Eaton Village |
| Thorpe St Andrew | A lovely residential area just outside the city center, ideal for families and those wanting a quieter stay close to nature and the Broads National Park. | Julian's Bower, Thorpe St Andrew church, Yare Valley, Norfolk Broads, The Waters Edge |
| Cromer | A picturesque seaside town north of Norwich, popular for its beautiful beach, pier, and coastal activities. Great for summer vacation rentals. | Cromer Pier, Cromer Beach, The Amazona Zoo, The RNLI Henry Blogg Museum, Overstrand Beach |
| Norwich Lanes | A unique district known for its independent shops, cafes, and historic architecture. Attracts a creative crowd and those looking for a vibrant local atmosphere. | St. Benedict's Street, The Picture House, The Tea House, The Norman House, Grape Vine Cafe |
| Mousehold Heath | A large parkland area offering stunning views of Norwich. Perfect for nature lovers and those looking for outdoor activities close to the city. | Mousehold Heath, The Wishing Tree, Norwich City Football Club, The Cathedral of St John the Baptist, The Old Vicarage |
| Hellesdon | A suburban area northeast of the city, known for its amenities and proximity to the airport, drawing both business and leisure travelers. | Hellesdon Hall, The Golf Club, Sewell Park, Hellesdon Hospital, Local shops and cafes |
Understanding Airbnb License Requirements & STR Laws in Norwich (2025)
While Norwich, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norwich to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Norwich (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norwichbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Watermill on the River Yare
Entire Place • 5 bedrooms
Luxury City Centre House Central Norwich
Entire Place • 4 bedrooms
Host & Stay | Princes Cottage
Entire Place • 3 bedrooms
Norwich City Home w/ Cinema, Games Room & Parking
Entire Place • 4 bedrooms
New city house, great location - with parking!
Entire Place • 3 bedrooms
Norwich City Centre Home ideal for large groups
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norwich (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norwich based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Liam | 21 | $707,501 | 931 | 4.82/5.0 |
| Thomas William | 40 | $690,370 | 393 | 4.65/5.0 |
| Serviced Lettings | 16 | $356,257 | 619 | 4.75/5.0 |
| Host & Stay | 14 | $355,002 | 507 | 4.61/5.0 |
| NorfolkStays | 6 | $314,926 | 1098 | 4.75/5.0 |
| Echo Locations | 20 | $305,081 | 238 | 4.34/5.0 |
| AirNorfolk | 11 | $295,051 | 1581 | 4.84/5.0 |
| Hollie-Anne | 9 | $262,926 | 206 | 4.74/5.0 |
| Felicity | 13 | $197,033 | 570 | 4.68/5.0 |
| Jamie | 6 | $163,772 | 174 | 4.55/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norwich.
Dive Deeper: Advanced Norwich STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norwich. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorwich Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norwich
- The Norwich Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.4% of the 529 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norwich, Apartment/Condo properties are the most common (48.4%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 1.6%) offer potential for unique stay experiences.
Norwich Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norwich
- The dominant room capacity in Norwich is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.3% of the active Airbnb listings in Norwich, indicating a high concentration in these sizes.
- A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norwich.
Norwich Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norwich
- The most common guest capacity trend in Norwich vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Norwich STR market, accounting for 45.6% of listings.
- 20.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norwich.
- On average, properties in Norwich are equipped to host 3.3 guests.
Norwich Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norwich
- The most common availability pattern in Norwich falls within the 271-366 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Norwich (28.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norwich Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
167 listings
31.7% of total
2 Nights
141 listings
26.8% of total
3 Nights
36 listings
6.8% of total
4-6 Nights
26 listings
4.9% of total
7-29 Nights
59 listings
11.2% of total
30+ Nights
98 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Norwich is 1 Night, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Norwich, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.7% of Norwich hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norwich.
Norwich Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
10 listings
1.9% of total
Super Strict 60 Days
18 listings
3.4% of total
Refundable
2 listings
0.4% of total
Super Strict 30 Days
9 listings
1.7% of total
Flexible
148 listings
28.1% of total
Moderate
166 listings
31.5% of total
Firm
103 listings
19.5% of total
Strict
71 listings
13.5% of total
Cancellation Policy Insights for Norwich
- The prevailing Airbnb cancellation policy trend in Norwich is Moderate, used by 31.5% of listings.
- There's a relatively balanced mix between guest-friendly (59.6%) and stricter (33.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.5% market standard in Norwich.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Norwich.
Norwich STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norwich
- The overall average booking lead time for vacation rentals in Norwich is 35 days.
- Guests book furthest in advance for stays during August (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Norwich.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Norwich averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norwich (2025)
Amenity Prevalence
Amenity Insights for Norwich
- Essential amenities in Norwich that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norwich: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Heating, Wifi, Smoke alarm.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norwich to stay competitive.
Norwich Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norwich
- The typical guest profile for Airbnb in Norwich consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.5% of guests.
- Key international markets include United Kingdom (84.5%) and United States (4%).
- Top languages spoken are English (62.6%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norwich Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $2,996 | $220.15 | 50% |
| Sevenoaks | 178 | $2,825 | $276.89 | 42% |
| Epping Forest | 112 | $2,758 | $247.84 | 47% |
| Diksmuide | 51 | $2,737 | $313.49 | 35% |
| Braintree | 195 | $2,677 | $272.50 | 39% |
| North Norfolk | 2,238 | $2,577 | $293.12 | 41% |
| Gistel | 12 | $2,529 | $233.63 | 35% |
| King's Lynn and West Norfolk | 1,170 | $2,512 | $278.86 | 41% |
| Uttlesford | 248 | $2,496 | $230.04 | 45% |
| Zuydcoote | 11 | $2,433 | $183.35 | 50% |