Top 30 Best Places in England, United Kingdom to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in England, United Kingdom‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across England, United Kingdom. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in England, United Kingdom for 2025.

Top Short-Term Rental Markets in England, United Kingdom

Rank:#1Market:LondonCountry:United KingdomProperties:44,064Monthly Revenue:$2263.28Daily Rate (ADR):$238.08Occupancy:45.74%Regulation:Low
Rank:#2Market:LiverpoolCountry:United KingdomProperties:2,280Monthly Revenue:$1697.44Daily Rate (ADR):$190.10Occupancy:39.37%Regulation:Low
Rank:#3Market:East SuffolkCountry:United KingdomProperties:2,253Monthly Revenue:$2242.72Daily Rate (ADR):$353.63Occupancy:37.38%Regulation:Low
Rank:#4Market:North NorfolkCountry:United KingdomProperties:2,244Monthly Revenue:$2396.94Daily Rate (ADR):$281.43Occupancy:41.71%Regulation:Low
Rank:#5Market:North DevonCountry:United KingdomProperties:2,166Monthly Revenue:$2201.33Daily Rate (ADR):$278.01Occupancy:38.69%Regulation:Low
Rank:#6Market:BrightonCountry:United KingdomProperties:2,047Monthly Revenue:$2169.12Daily Rate (ADR):$221.25Occupancy:44.48%Regulation:Low
Rank:#7Market:ManchesterCountry:United KingdomProperties:2,029Monthly Revenue:$1676.73Daily Rate (ADR):$171.49Occupancy:43.56%Regulation:Low
Rank:#8Market:South HamsCountry:United KingdomProperties:2,014Monthly Revenue:$2021.24Daily Rate (ADR):$266.94Occupancy:38.93%Regulation:Low
Rank:#9Market:BirminghamCountry:United KingdomProperties:1,958Monthly Revenue:$1079.68Daily Rate (ADR):$133.07Occupancy:38.51%Regulation:Low
Rank:#10Market:Cotswold DistrictCountry:United KingdomProperties:1,928Monthly Revenue:$3730.46Daily Rate (ADR):$374.55Occupancy:43.57%Regulation:Low
Rank:#11Market:BristolCountry:United KingdomProperties:1,830Monthly Revenue:$1935.54Daily Rate (ADR):$179.54Occupancy:47.72%Regulation:Low
Rank:#12Market:City of WestminsterCountry:United KingdomProperties:1,626Monthly Revenue:$5508.11Daily Rate (ADR):$484.35Occupancy:50.76%Regulation:Low
Rank:#13Market:ChichesterCountry:United KingdomProperties:1,599Monthly Revenue:$2518.50Daily Rate (ADR):$305.84Occupancy:39.73%Regulation:Low
Rank:#14Market:Derbyshire DalesCountry:United KingdomProperties:1,592Monthly Revenue:$2830.94Daily Rate (ADR):$281.87Occupancy:45.29%Regulation:Low
Rank:#15Market:YorkCountry:United KingdomProperties:1,461Monthly Revenue:$2587.82Daily Rate (ADR):$230.07Occupancy:46.38%Regulation:Low
Rank:#16Market:East DevonCountry:United KingdomProperties:1,374Monthly Revenue:$1901.41Daily Rate (ADR):$228.98Occupancy:41.80%Regulation:Low
Rank:#17Market:LeedsCountry:United KingdomProperties:1,312Monthly Revenue:$1363.06Daily Rate (ADR):$149.58Occupancy:39.95%Regulation:Low
Rank:#18Market:BournemouthCountry:United KingdomProperties:1,284Monthly Revenue:$1866.95Daily Rate (ADR):$208.66Occupancy:43.34%Regulation:Low
Rank:#19Market:ThanetCountry:United KingdomProperties:1,275Monthly Revenue:$2076.67Daily Rate (ADR):$217.78Occupancy:41.05%Regulation:Low
Rank:#20Market:New ForestCountry:United KingdomProperties:1,266Monthly Revenue:$2683.04Daily Rate (ADR):$254.17Occupancy:46.12%Regulation:Low
Rank:#21Market:OxfordCountry:United KingdomProperties:1,194Monthly Revenue:$1991.87Daily Rate (ADR):$178.42Occupancy:49.49%Regulation:Low
Rank:#22Market:East LindseyCountry:United KingdomProperties:1,182Monthly Revenue:$1682.40Daily Rate (ADR):$197.47Occupancy:38.00%Regulation:Low
Rank:#23Market:Torridge DistrictCountry:United KingdomProperties:1,182Monthly Revenue:$1861.69Daily Rate (ADR):$235.46Occupancy:38.46%Regulation:Low
Rank:#24Market:King's Lynn and West NorfolkCountry:United KingdomProperties:1,167Monthly Revenue:$2388.05Daily Rate (ADR):$271.07Occupancy:41.39%Regulation:Low
Rank:#25Market:CanterburyCountry:United KingdomProperties:1,150Monthly Revenue:$2234.68Daily Rate (ADR):$222.15Occupancy:44.28%Regulation:Low
Rank:#26Market:BathCountry:United KingdomProperties:1,149Monthly Revenue:$3249.23Daily Rate (ADR):$263.90Occupancy:49.45%Regulation:Low
Rank:#27Market:NewquayCountry:United KingdomProperties:1,121Monthly Revenue:$1949.88Daily Rate (ADR):$235.60Occupancy:44.19%Regulation:Low
Rank:#28Market:St. IvesCountry:United KingdomProperties:1,051Monthly Revenue:$2330.81Daily Rate (ADR):$287.60Occupancy:40.49%Regulation:Low
Rank:#29Market:BlackpoolCountry:United KingdomProperties:1,035Monthly Revenue:$1257.53Daily Rate (ADR):$168.06Occupancy:30.78%Regulation:Low
Rank:#30Market:RotherCountry:United KingdomProperties:989Monthly Revenue:$2571.61Daily Rate (ADR):$265.11Occupancy:41.84%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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Discover Market Insights

All Markets in England, United Kingdom

AdurAlderburyAllerthorpeAllhallowsAllithwaiteAllonbyAlnmouthAlnwickAlstonAmber ValleyAmbleAmblesideAmesburyAppleby-in-WestmorlandApplethwaiteArnsideArunAscotAshfieldAshfordAshingtonAshton KeynesAskriggAylesburyBaberghBackbarrowBaltonsboroughBamburghBardon MillBarmstonBarnard CastleBarnsleyBarrow-in-FurnessBasildonBasingstoke and DeaneBassenthwaiteBassetlawBatcombeBathBathamptonBatheastonBathfordBeadnellBeaminsterBeckingtonBedfordBeethamBelfordBellinghamBembridgeBemptonBerrowBerwick-upon-TweedBeverleyBewaldethBillinghamBirchwoodBirkenheadBirminghamBishop AucklandBishop's CastleBisphamBlabyBlackburnBlackpoolBlandford ForumBlindcrakeBlunsdon St AndrewBlythBodminBolsoverBoltonBootBorough of FyldeBorough of PendleBorough of RossendaleBorough of RunnymedeBorough of SpelthorneBorough of SwaleBorough of WyreBorrowdaleBoscastleBostonBothenhamptonBournemouthBowness-on-SolwayBowness-on-WindermereBoxBrackleyBracknellBradfordBradford-on-AvonBradingBradley StokeBraintreeBraithwaiteBramptonBrayBreageBreanBreckland DistrictBrent KnollBrentwoodBridekirkBridgnorthBridgwaterBridlingtonBridportBriggswathBrighstoneBrightonBristolBrixhamBroad OakBroadlandBroadwindsorBromhamBromptonBromsgroveBromyardBroseleyBroughton in FurnessBroxbourneBroxtoweBrutonBuckdenBuckinghamBuckinghamshireBudeBudock WaterBurnham-on-SeaBurnleyBurton BradstockBuryBushCadgwithCaldbeckCalderdaleCallingtonCalstockCamborneCambridgeCamelfordCannock ChaseCanterburyCardingtonCarlisleCarlyon BayCarnhell GreenCarnmenellisCarnon DownsCartmelCartmel FellCastle CaryCastle PointCastletownCawsandChacewaterChaleChapel AmbleChapel StileCharlestownCharltonCharmouthCharnwoodChathamChattonCheddarChelmarshChelmsfordCheltenhamCherwell DistrictCheshamCheshire EastChesterChesterfieldChew StokeChichesterChickerellChippenhamChiswellChorleyChristchurchChurch StrettonChurchillCity of LondonCity of WestminsterCleator MoorCleethorpesClevedonCliffordCloughtonClunCoalbrookdaleCockermouthColchesterColerneCombe St NicholasCondoverCongletonConistonConnor DownsConsettConstantineCookhamCorbridgeCorbyCorfe CastleCorfe MullenCornwallCorshamCotswold DistrictCounty DurhamCoventryCoverackCowesCrackington HavenCraftholeCrantockCrasterCraswallCrawleyCresswellCreweCrewkerneCrookCroptonCrosswaysCrowlasCubertCumbriaDacorumDacreDalton-in-FurnessDarlingtonDartfordDawleyDeanDelaboleDentDerbyDerbyshire DalesDevoranDobwallsDoncasterDorchesterDorsetDoverDownderryDudleyDuloeDulvertonDunstableDunsterDurhamEarleyEasingwoldEast CambridgeshireEast CowesEast DevonEast HampshireEast HertfordshireEast LindseyEast Riding of YorkshireEast StaffordshireEast SuffolkEastbourneEastleighEastonEglinghamEgremontEllesmereEllesmere PortElmbridgeElterwaterEmbletonEnmoreEpping ForestEpsom and EwellErewashEshottEskdale GreenEtonExeterExfordEypeFalmouthFar CottonFarehamFeltonFenland DistrictFeockFerndownFileyFiltonFinsthwaiteFlamboroughFlexburyFlushingFolkestone and Hythe DistrictForest of DeanFortuneswellFoweyFreshwaterFrindsburyFromeFylingthorpeGalmptonGatesheadGedlingGermoeGerransGiggleswickGillinghamGlaisdaleGlastonburyGloucesterGoathlandGodshillGoodrichGooleGoonbellGorran HavenGosforthGosportGrange-Over-SandsGrasmereGrassingtonGraveshamGraysGreat AytonGreat HabtonGreat YarmouthGreystokeGrimsbyGuildfordGuisboroughGunnersideGurnardGweekHaltwhistleHambledenHarboroughHarlowHarrogateHartHartlepoolHarwood DaleHastingsHavantHawesHawksheadHayleHebdenHelfordHelmsleyHelstonHelstoneHerefordHerefordshireHertsmereHeswallHexhamHigh BenthamHigh Newton by the SeaHigh NibthwaiteHigh PeakHigh WycombeHighcliffe-on-SeaHigher CrackingtonHinckley and BosworthHinderwellHoltHornseaHorshamHortonHorton in RibblesdaleHoveHoylakeHubyHugh TownHullHumberstonHunmanbyHuntingdonshireHutton-le-HoleHyndburnIlloganIndian QueensIngletonIpswichIronbridgeIver HeathIvinghoeJacobstowKempstonKendalKeswickKetteringKettlewellKeynshamKilkhamptonKing's Lynn and West NorfolkKingsandKingswoodKingtonKirkby LonsdaleKirkby MalzeardKirkby StephenKirkbymoorsideKirkleesKirkoswaldKnaresboroughKnowsleyKnutsfordKuggarLadockLakeLamplughLancasterLanchesterLangton MatraversLanivetLannerLanreathLansallosLauncestonLedburyLeedsLeicesterLeigh on SeaLelantLeominsterLesburyLewesLeyburnLichfieldLincolnLintonLiskeardLittle MarcleLittle PetherickLiverpoolLizardLlangarronLofthouseLoftusLondonLondon ApprenticeLongframlingtonLongrockLongtownLooeLortonLostwithielLow RowLowickLudlowLutonLydbury NorthLyme RegisLymmLyonshallLytchett MatraversLytchett MinsterLytheMacclesfieldMaidenheadMaidstoneMaldonMalmesburyMaltonMalvern HillsManchesterMansfieldMantonMarazionMarhamchurchMarlboroughMarlowMarshfieldMarske-by-the-SeaMashamMawgan PorthMawnan SmithMelkshamMeltonMetropolitan Borough of SolihullMevagisseyMichaelstowMid DevonMid SuffolkMid SussexMiddle CrackingtonMiddlesbroughMiddletonMiddleton in TeesdaleMidsomer NortonMillbrookMillomMilton KeynesMineheadMole ValleyMoorendMorpethMotherbyMount HawkeMuch MarcleMuch WenlockMullionMungrisdaleNailseaNantwichNear SawreyNettlestoneNew FerryNew ForestNew PolzeathNewark and SherwoodNewbiggin by the SeaNewburyNewbyNewcastle upon TyneNewcastle-under-LymeNewchurchNewholm-cum-DunsleyNewportNewquayNitonNorth ChideockNorth CurryNorth DevonNorth East DerbyshireNorth HertfordshireNorth KestevenNorth NorfolkNorth PethertonNorth PetherwinNorth TynesideNorth WarwickshireNorth West LeicestershireNorth YorkshireNorthamptonNorthumberlandNorthwichNorthwoodNorwichNottinghamNuneaton and BedworthOadby and WigstonOakhamOakhillOld CleeveOld WindsorOldhamOrtonOsgodbyOsmingtonOsmotherleyOswestryOtterburnOvingdeanOxfordPadstowPaigntonParPatchamPatchwayPateley BridgePatringtonPatterdalePelyntPembridgePenrithPenrynPenzancePerranuthnoePerranzabuloePeterboroughPickeringPiltonPitymePlumblandPlymouthPocklingtonPolgoothPolperroPolruanPolzeathPontelandPoolPoolePorchfieldPorlockPort IsaacPorthcurnoPorthlevenPorthoustockPorthtowanPortinscalePortisheadPortloePortreathPortslade by SeaPortsmouthPoundstockPraze-An-BeeblePrestonPriddyRavenstonedaleReadingRedcarRedditchRedruthReethReigate and BansteadReightonRelubbusRibble ValleyRichmondRiponRobin Hood's BayRochdaleRochesterRochfordRockRodney StokeRoedeanRoosRosedale AbbeyRoss-on-WyeRothburyRotherRotherhamRottingdeanRugbyRushcliffeRushmoorRydeSalfordSalisburySaltashSaltburn by the SeaSaltfordSancreedSandbachSandownSandwellSanton BridgeSatterthwaiteScarboroughScunthorpeSeahamSeahousesSeatonSeaviewSeberghamSedberghSeftonSelsideSennenSettleSevenoaksShaftesburyShanklinShapSheffieldShepton MalletSherborneShopShorwellShrewsburySilverstoneSistonSithneySkelwith BridgeSkipseaSkiptonSleightsSloughSomersetSomertonSouth CambridgeshireSouth DerbyshireSouth HamsSouth HollandSouth KestevenSouth NorfolkSouth OckendonSouth OxfordshireSouth RibbleSouth StaffordshireSouth TynesideSouth WraxallSouthamptonSouthend-on-SeaSpennymoorSplattSt AlbansSt Ann's ChapelSt BeesSt BlazeySt CleerSt ErthSt HelensSt IsseySt IvesSt JustSt Kew HighwaySt LeonardsSt MinverSt. AgnesSt. AustellSt. BrewardSt. BuryanSt. Columb MajorSt. EvalSt. HelensSt. IvesSt. JohnSt. KeverneSt. MabynSt. MawesSt. MawganSt. MerrynSt. Newlyn EastStaffordStaffordshire MoorlandsStanleyStaveleyStaveley-in-CartmelStevenageStibbStickerStinsfordStockportStockton-on-TeesStoke GiffordStoke-on-TrentStokesleyStratford-on-AvonStrattonStreetStrensallStroudSturminster MarshallSturminster NewtonSummerbridgeSunderlandSurrey HeathSwanageSwarlandSwindonSymonds Yat WestTalbot VillageTamesideTamworthTandridgeTauntonTeignbridgeTelfordTendringTest ValleyTewkesburyThanetThirskThornaby-on-TeesThornthwaiteThornton-le-DaleThree RiversThreemilestoneThrelkeldTimberscombeTintagelTonbridge and MallingTorbayTorquayTorridge DistrictTorverTotlandTowcesterTraffordTreenTregonyTrenanceTrevellas DownsTreverbynTrevivianTroutbeckTroutbeck BridgeTrowbridgeTruroTunbridge WellsTywardreathUlverstonUppinghamUptonUttlesfordVale of White HorseVentnorWadebridgeWakefieldWalfordWallaseyWalsallWarehamWargraveWarkworthWarminsterWarringtonWarwickWatchetWatermillockWatfordWaverleyWavertonWealdenWedmoreWellingboroughWellingtonWellsWelwyn HatfieldWendronWest DevonWest HaddonWest KirbyWest LancashireWest LindseyWest LulworthWest OxfordshireWest ParleyWest PennardWest QuantoxheadWest SuffolkWest WittonWestburyWeston-super-MareWeymouthWheddon CrossWhippinghamWhitbyWhitchurchWhitchurch CanonicorumWhitecrossWhitehavenWhitstableWickWidemouth BayWidnesWiganWilberfossWilmslowWiltonWimborne MinsterWinchesterWindermereWindsorWinfordWinfrith NewburghWinkfieldWithernseaWithielWiveliscombeWokingWokinghamWolsinghamWolverhamptonWoolWoolerWoollandWootton BridgeWorcesterWorkingtonWorth MatraversWorthingWreltonWychavonWyre ForestYarmYarmouthYeovilYork