Sunderland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Sunderland in 2025? Explore comprehensive Airbnb analytics for Sunderland, England, United Kingdom to uncover income potential. This 2025 STR market report for Sunderland, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 234 active listings.
Whether you're considering an Airbnb investment in Sunderland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunderland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunderland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunderland (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunderland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunderland is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunderland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,660+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,475 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,393 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $586, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunderland
Sunderland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunderland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunderland:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunderland
Average Daily Rate (ADR) Airbnb Trends in Sunderland (2025)
Effective short term rental pricing strategy in Sunderland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunderland typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Sunderland
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Airbnb Seasonality Analysis & Trends in Sunderland (2025)
Peak Season (July, June, August)
- Revenue averages $2,026 per month
- Occupancy rates average 41.9%
- Daily rates average $145
Shoulder Season
- Revenue averages $1,762 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $123
Low Season (January, February, November)
- Revenue drops to average $1,474 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $115
Seasonality Insights for Sunderland
- The Airbnb seasonality in Sunderland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunderland's highest earning potential, with monthly revenues capable of climbing to $2,301, occupancy reaching a high of 52.0%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,391, occupancy could drop to 35.9%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunderland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunderland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunderland (2025)
Exploring the top neighborhoods for short-term rentals in Sunderland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sunderland City Centre | The vibrant heart of Sunderland, offering a mix of shopping, dining, and entertainment. Ideal for guests wanting to be close to major attractions and transport links. | Sunderland Museum and Winter Gardens, Empire Theatre, Sunderland Empire, St. Peter's Riverside, Sunderland Aquatic Centre |
| Seaburn | A beautiful seaside area known for its sandy beaches and family-friendly attractions. Perfect for guests looking to enjoy beach activities and coastal walks. | Seaburn Beach, Roker Park, Sunderland Sea Life, Roker Pier, Seaburn Promenade |
| West Sunniside | An emerging area with a blend of modern developments and cultural spots. Attractive for visitors interested in arts and local history. | National Glass Centre, Vaux Brewery, Sunderland Minster, Arts Centre Washington, Local eateries and cafés |
| Monkwearmouth | Historical area with access to the River Wear, providing a unique blend of heritage and natural beauty, appealing to visitors wanting to explore Sunderland's past. | Wearmouth Bridge, St. Peter's Church, Monkwearmouth Station Museum, National Glass Centre, Riverside Walks |
| Roker | A charming coastal area popular for its scenic views and lively atmosphere. Great for families and tourists seeking relaxation by the sea. | Roker Beach, Roker Park, Roker Lighthouse, Cafés and restaurants along the coast, Coastal walks |
| Southwick | A residential area with a local vibe, offering easy access to both the city center and the coast. Ideal for business travelers and families. | Southwick Green, Local parks, Shopping amenities, Easy transport links to Sunderland, Community events |
| East End | An area with a rich history and close proximity to key cultural sites. Attracts visitors interested in local heritage and community. | The Northern Gallery for Contemporary Art, Local markets, Historical architecture, Community festivals, Riverside activities |
| Hendon | A suburb with family-friendly amenities and close access to the beach. Attractive for families and travelers wanting a quieter stay. | Hendon Beach, Local schools, Parks and recreational areas, Community shops, Transport links to the city |
Understanding Airbnb License Requirements & STR Laws in Sunderland (2025)
While Sunderland, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunderland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Sunderland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunderlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6 bedroom Victorian town house (Sunderland)
Entire Place • 6 bedrooms
Spirewell Retreat - 4 bedroom, hot tub escape.
Entire Place • 4 bedrooms
The Barn
Entire Place • 3 bedrooms
Sea Glass Suite, outstanding views, free parking
Entire Place • 2 bedrooms
Perfect for Large Groups in Sunderland w/FREE Wifi
Entire Place • 5 bedrooms
Stunning Modern apartment with Sea View
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunderland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunderland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 9 | $199,088 | 117 | 4.45/5.0 |
| Stay With Us | 7 | $160,919 | 124 | 4.50/5.0 |
| Munro | 14 | $153,805 | 544 | 4.69/5.0 |
| Gaynor | 5 | $114,279 | 340 | 4.91/5.0 |
| Freola Holdings | 6 | $104,555 | 48 | 4.79/5.0 |
| John | 3 | $91,495 | 478 | 4.67/5.0 |
| Thomas | 5 | $85,279 | 89 | 4.46/5.0 |
| Craig | 1 | $80,727 | 84 | 4.93/5.0 |
| Nino | 2 | $70,647 | 211 | 4.77/5.0 |
| Cottages | 2 | $67,765 | 13 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunderland.
Dive Deeper: Advanced Sunderland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunderland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunderland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunderland
- The Sunderland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 234 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunderland, House properties are the most common (54.7%), reflecting the local real estate landscape.
- Houses represent a significant 54.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Sunderland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunderland
- The dominant room capacity in Sunderland is 2 bedrooms listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 45.3% of the active Airbnb listings in Sunderland, indicating a high concentration in these sizes.
- A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunderland.
Sunderland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunderland
- The most common guest capacity trend in Sunderland vacation rentals is listings accommodating 4 guests (19.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sunderland STR market, accounting for 36.4% of listings.
- 32.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunderland.
- On average, properties in Sunderland are equipped to host 3.8 guests.
Sunderland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunderland
- The most common availability pattern in Sunderland falls within the 271-366 days range, representing 49.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sunderland (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunderland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
18.9% of total
2 Nights
73 listings
32% of total
3 Nights
13 listings
5.7% of total
4-6 Nights
10 listings
4.4% of total
7-29 Nights
13 listings
5.7% of total
30+ Nights
76 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sunderland is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Sunderland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Sunderland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.9% currently do.
- A 2-night minimum appears standard (32%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunderland.
Sunderland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.3% of total
Non-refundable
1 listings
0.4% of total
Flexible
55 listings
24.2% of total
Moderate
56 listings
24.7% of total
Firm
61 listings
26.9% of total
Strict
51 listings
22.5% of total
Cancellation Policy Insights for Sunderland
- The prevailing Airbnb cancellation policy trend in Sunderland is Firm, used by 26.9% of listings.
- There's a relatively balanced mix between guest-friendly (48.9%) and stricter (49.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26.9% market standard in Sunderland.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunderland.
Sunderland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunderland
- The overall average booking lead time for vacation rentals in Sunderland is 35 days.
- Guests book furthest in advance for stays during August (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Sunderland.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Sunderland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunderland (2025)
Amenity Prevalence
Amenity Insights for Sunderland
- Essential amenities in Sunderland that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunderland: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunderland to stay competitive.
Sunderland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunderland
- The typical guest profile for Airbnb in Sunderland consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.9% of guests.
- Key international markets include United Kingdom (85.9%) and United States (3.2%).
- Top languages spoken are English (68.5%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunderland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bishop Monkton | 11 | $5,103 | $302.08 | 51% |
| Appleby | 10 | $4,983 | $373.80 | 45% |
| Stamford Bridge | 12 | $4,687 | $404.52 | 39% |
| Grinton | 13 | $4,493 | $340.46 | 47% |
| High Newton by the Sea | 19 | $4,311 | $497.78 | 38% |
| Ellingham | 12 | $4,251 | $270.46 | 62% |
| Kettlewell | 19 | $4,192 | $383.78 | 44% |
| Carlton | 10 | $4,036 | $372.31 | 43% |
| Bowness-on-Windermere | 358 | $3,934 | $353.63 | 45% |
| Blubberhouses | 10 | $3,904 | $402.53 | 42% |