Nottingham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Nottingham in 2025? Explore comprehensive Airbnb analytics for Nottingham, England, United Kingdom to uncover income potential. This 2025 STR market report for Nottingham, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 953 active listings.
Whether you're considering an Airbnb investment in Nottingham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nottingham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nottingham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nottingham (2025)
Understanding the monthly revenue variations for Airbnb listings in Nottingham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nottingham is typically September, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nottingham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,442+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,121 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,050 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $477, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nottingham
Nottingham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nottingham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nottingham:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nottingham
Average Daily Rate (ADR) Airbnb Trends in Nottingham (2025)
Effective short term rental pricing strategy in Nottingham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nottingham typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $248+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Nottingham
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Airbnb Seasonality Analysis & Trends in Nottingham (2025)
Peak Season (September, July, May)
- Revenue averages $1,792 per month
- Occupancy rates average 42.2%
- Daily rates average $167
Shoulder Season
- Revenue averages $1,557 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $157
Low Season (January, June, November)
- Revenue drops to average $1,321 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $161
Seasonality Insights for Nottingham
- The Airbnb seasonality in Nottingham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nottingham's highest earning potential, with monthly revenues capable of climbing to $1,870, occupancy reaching a high of 49.4%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,234, occupancy could drop to 31.5%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nottingham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nottingham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nottingham (2025)
Exploring the top neighborhoods for short-term rentals in Nottingham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | Nottingham's bustling city centre filled with shops, restaurants, and attractions. Ideal for tourists wanting easy access to everything the city has to offer. | Nottingham Castle, Old Market Square, The Lace Market, Nottingham Contemporary, City of Caves |
| The Meadows | A vibrant and diverse area close to the city, known for its community feel and accessibility. Popular with young families and those looking for local experiences. | Meadows Art Gallery, The River Trent, Victoria Embankment, The Meadows Recreation Ground |
| West Bridgford | An affluent suburb just south of the city centre, known for its parks and excellent restaurants. Attractive to families and professionals. | Bridge Field, West Bridgford Park, Central Avenue shops, Nottingham Forest Football Club |
| Sneinton | A trendy area undergoing regeneration, attracting young professionals and artists. Great for those looking for a more eclectic community. | Sneinton Market, The Cornerhouse, The Forest Recreation Ground, Poppleton Gardens |
| Hockley | The cultural heart of Nottingham, known for its indie shops, bars, and restaurants. Popular among creatives and young adults. | Broadway Cinema, Nottingham Arts Theatre, Hockley Villas, Shire Hall |
| Lenton | Close to the university, making it a hotspot for students and young professionals. Offers a vibrant and lively atmosphere. | University of Nottingham, Lenton Boulevard, Dale Road Park, Green's Windmill |
| Mapperley | A residential neighborhood with beautiful views of the city. Attractive to families looking for a quieter area with easy access to the city. | Mapperley Top, Nottingham Racecourse, Parks and green spaces, Local shops and cafes |
| Radford | A diverse area with a mix of students and long-term residents. Known for its affordable accommodations and community vibe. | Radford Cemetery, Local markets, Community centres, Parks and leisure facilities |
Understanding Airbnb License Requirements & STR Laws in Nottingham (2025)
While Nottingham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nottingham to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Nottingham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nottinghambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
* Your own City Centre Pub- 7 Bedrooms and 11 Beds
Entire Place • 7 bedrooms
Central Adjacent Coach Houses, sleeps 15, Parking
Entire Place • 6 bedrooms
Liz's 4 Bed House
Entire Place • 4 bedrooms
*Your own City Centre Pub with 7 Rooms and 11 Beds
Entire Place • 7 bedrooms
A beautiful detached Victorian house in city
Entire Place • 5 bedrooms
Two Nottingham Modern Apts|Sleeps 10 | Castle View
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nottingham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nottingham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Travel Fox | 10 | $583,649 | 421 | 4.72/5.0 |
| Graham | 31 | $361,191 | 354 | 4.48/5.0 |
| Misha | 60 | $294,499 | 334 | 4.22/5.0 |
| Ng1 Lofts | 11 | $238,448 | 504 | 4.53/5.0 |
| The Stays Team | 8 | $237,871 | 306 | 4.69/5.0 |
| Steve | 12 | $224,172 | 626 | 4.78/5.0 |
| Phillip | 7 | $218,271 | 1152 | 4.88/5.0 |
| Steve | 8 | $200,434 | 229 | 4.81/5.0 |
| Hulya And Ryan | 12 | $195,501 | 106 | 4.90/5.0 |
| Andrew And Juvy | 11 | $187,467 | 878 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nottingham.
Dive Deeper: Advanced Nottingham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nottingham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNottingham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nottingham
- The Nottingham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.5% of the 953 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Nottingham, Apartment/Condo properties are the most common (51.3%), reflecting the local real estate landscape.
- Houses represent a significant 45.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 3.2%) offer potential for unique stay experiences.
Nottingham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nottingham
- The dominant room capacity in Nottingham is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.5% of the active Airbnb listings in Nottingham, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nottingham.
Nottingham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nottingham
- The most common guest capacity trend in Nottingham vacation rentals is listings accommodating 2 guests (24.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Nottingham STR market, accounting for 37.1% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nottingham.
- On average, properties in Nottingham are equipped to host 3.2 guests.
Nottingham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nottingham
- The most common availability pattern in Nottingham falls within the 271-366 days range, representing 59.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nottingham (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nottingham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
268 listings
29% of total
2 Nights
312 listings
33.8% of total
3 Nights
40 listings
4.3% of total
4-6 Nights
44 listings
4.8% of total
7-29 Nights
64 listings
6.9% of total
30+ Nights
196 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Nottingham is 2 Nights, adopted by 33.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.8%) of the Nottingham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Nottingham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.8% of Nottingham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nottingham.
Nottingham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.4% of total
Non-refundable
1 listings
0.1% of total
Refundable
2 listings
0.2% of total
Super Strict 30 Days
17 listings
2% of total
Flexible
237 listings
28.3% of total
Moderate
237 listings
28.3% of total
Firm
119 listings
14.2% of total
Strict
221 listings
26.4% of total
Cancellation Policy Insights for Nottingham
- The prevailing Airbnb cancellation policy trend in Nottingham is Flexible, used by 28.3% of listings.
- There's a relatively balanced mix between guest-friendly (56.6%) and stricter (40.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.3% market standard in Nottingham.
- Regularly review your cancellation policy against competitors and market demand shifts in Nottingham.
Nottingham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nottingham
- The overall average booking lead time for vacation rentals in Nottingham is 31 days.
- Guests book furthest in advance for stays during May (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Nottingham.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Nottingham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nottingham (2025)
Amenity Prevalence
Amenity Insights for Nottingham
- Essential amenities in Nottingham that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nottingham: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nottingham to stay competitive.
Nottingham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nottingham
- The typical guest profile for Airbnb in Nottingham consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.8% of guests.
- Key international markets include United Kingdom (81.8%) and United States (3.6%).
- Top languages spoken are English (62.6%) followed by French (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nottingham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Appleby | 10 | $5,005 | $366.90 | 45% |
| Woolhope | 11 | $4,986 | $592.14 | 29% |
| Dinton | 11 | $4,616 | $250.27 | 58% |