Yarm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Yarm in 2025? Explore comprehensive Airbnb analytics for Yarm, England, United Kingdom to uncover income potential. This 2025 STR market report for Yarm, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Yarm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yarm Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yarm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yarm (2025)
Understanding the monthly revenue variations for Airbnb listings in Yarm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yarm is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yarm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,966+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,102 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,951 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $962, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yarm
Yarm Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yarm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yarm:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yarm
Average Daily Rate (ADR) Airbnb Trends in Yarm (2025)
Effective short term rental pricing strategy in Yarm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yarm typically peaks in January and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $321+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Yarm
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Airbnb Seasonality Analysis & Trends in Yarm (2025)
Peak Season (July, August, March)
- Revenue averages $2,574 per month
- Occupancy rates average 44.8%
- Daily rates average $169
Shoulder Season
- Revenue averages $2,161 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $171
Low Season (February, May, November)
- Revenue drops to average $1,718 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $184
Seasonality Insights for Yarm
- The Airbnb seasonality in Yarm shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yarm's highest earning potential, with monthly revenues capable of climbing to $2,723, occupancy reaching a high of 52.8%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,513, occupancy could drop to 32.7%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yarm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yarm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yarm (2025)
Exploring the top neighborhoods for short-term rentals in Yarm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yarm Town Centre | Yarm's charming town centre, with its historic buildings, boutique shops, and riverside walks, offers a picturesque setting for visitors. It's ideal for those looking for a quaint escape with easy access to local amenities. | Yarm High Street, Yarm Bridge, Teesdale Way, The Yarm School, Yarm Golf Club |
| Teesside University Area | Proximity to Teesside University makes this area attractive for student accommodation as well as family visits. It's vibrant and bustling, catering to both local and visiting students. | Teesside University, The Students' Union, Cineworld, Middlesbrough Town Hall, Viewpoint at Captain Cook's Monument |
| Preston Park | This area offers a blend of greenery and cultural attractions. Preston Park has beautiful gardens and a museum, making it great for families and those interested in nature and history. | Preston Park Museum and Grounds, Tees Barrage International White Water Course, River Tees, Butterfly World, Preston Park |
| Ingleby Barwick | A suburban area with family-friendly amenities, parks, and great schools, Ingleby Barwick is appealing for families looking to visit relatives or explore the surrounding nature. | Raynes Park, Ingleby Barwick Community Centre, Teeside Shopping Park, Nature reserves, Local parks |
| Stockton-on-Tees | Just a short drive from Yarm, Stockton-on-Tees has seen investment in its revitalization, making it an attractive place for visitors with a range of shopping and dining options. | Stockton High Street, Infinity Bridge, Preston Park, SIRF (Stockton International Riverside Festival), Stockton Globe |
| Wynyard | An upscale area with luxury homes and golf courses, Wynyard attracts affluent travelers looking for a countryside retreat with high-end amenities and golf courses nearby. | Wynyard Hall, Wynyard Golf Club, The Wynyard Woodland Park, Nature trails, Fine dining |
| Middlesbrough Industrial Landscape | This area has seen unprecedented urban renewal and investment, appealing to a range of visitors interested in industrial heritage and architecture. | Middlesbrough Institute of Modern Art (mima), The Dorman Museum, Middlesbrough Town Hall, Transporter Bridge, Teesside University Art Gallery |
| Eaglescliffe | A suburban area close to Yarm, known for its friendly community vibe and good schools. It appeals to families and visitors looking for quiet yet accessible accommodations. | Eaglescliffe Golf Club, Kirklevington Woods, Local shops and cafes, Durham Tees Valley Airport (nearby), Community parks |
Understanding Airbnb License Requirements & STR Laws in Yarm (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Yarm. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yarm to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Yarm (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yarmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverside Mews - Yarm High Street
Entire Place • 1 bedroom
Mews Cottage within Yarm with parking for 2 cars
Entire Place • 2 bedrooms
Host & Stay | Bentley Wynd
Entire Place • 1 bedroom
Bridge Cottage
Entire Place • 2 bedrooms
Cosy cottage off Yarm Highstreet
Entire Place • 2 bedrooms
Self contained annexe with kitchenette & en-suite
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yarm (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yarm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #217570714 | 5 | $86,180 | 1 | N/A/5.0 |
| Kate | 3 | $43,529 | 277 | 4.97/5.0 |
| Jack | 1 | $42,441 | 51 | 4.98/5.0 |
| Helen | 1 | $42,300 | 101 | 4.97/5.0 |
| Host & Stay | 1 | $40,033 | 7 | 4.57/5.0 |
| Neil | 1 | $32,077 | 63 | 4.95/5.0 |
| Gareth | 4 | $31,358 | 2 | N/A/5.0 |
| Tori | 1 | $24,196 | 156 | 4.84/5.0 |
| Hayley | 1 | $16,439 | 107 | 4.92/5.0 |
| Duncan | 1 | $15,598 | 29 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yarm.
Dive Deeper: Advanced Yarm STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yarm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYarm Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yarm
- The Yarm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Yarm, House properties are the most common (82.6%), reflecting the local real estate landscape.
- Houses represent a significant 82.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Yarm Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yarm
- The dominant room capacity in Yarm is 1 bedroom listings, making up 52.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.3% of the active Airbnb listings in Yarm, indicating a high concentration in these sizes.
- With over half the market (52.2%) consisting of studios or 1-bedroom units, Yarm is particularly well-suited for individuals or couples.
Yarm Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yarm
- The most common guest capacity trend in Yarm vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Yarm STR market, accounting for 69.6% of listings.
- Listings for large groups (6+ guests) are relatively rare (4.3%), potentially indicating an opportunity for hosts targeting this segment in Yarm.
- On average, properties in Yarm are equipped to host 3.0 guests.
Yarm Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yarm
- The most common availability pattern in Yarm falls within the 271-366 days range, representing 65.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Yarm (56.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yarm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
40.9% of total
2 Nights
5 listings
22.7% of total
30+ Nights
8 listings
36.4% of total
Key Insights
- The most prevalent minimum stay requirement in Yarm is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.6%) of the Yarm Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (36.4%) caters to monthly stays (30+ nights) in Yarm, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Yarm hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yarm.
Yarm Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5.6% of total
Flexible
2 listings
11.1% of total
Moderate
6 listings
33.3% of total
Firm
4 listings
22.2% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for Yarm
- The prevailing Airbnb cancellation policy trend in Yarm is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (44.4%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Yarm.
- Regularly review your cancellation policy against competitors and market demand shifts in Yarm.
Yarm STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yarm
- The overall average booking lead time for vacation rentals in Yarm is 36 days.
- Guests book furthest in advance for stays during September (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Yarm.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Yarm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yarm (2025)
Amenity Prevalence
Amenity Insights for Yarm
- Essential amenities in Yarm that guests expect include: Wifi, TV, Smoke alarm, Carbon monoxide alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yarm: Wifi, TV, Smoke alarm, Carbon monoxide alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Carbon monoxide alarm, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yarm to stay competitive.
Yarm Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yarm
- The typical guest profile for Airbnb in Yarm consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.2% of guests.
- Key international markets include United Kingdom (85.2%) and Australia (4.1%).
- Top languages spoken are English (74.5%) followed by Spanish (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yarm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 13 | $5,067 | $361.00 | 51% |
| Appleby | 10 | $5,005 | $366.90 | 45% |
| Crosthwaite | 11 | $4,760 | $392.99 | 54% |
| Cark | 13 | $4,492 | $861.23 | 28% |
| Bishop Monkton | 12 | $4,137 | $340.57 | 48% |
| Stamford Bridge | 13 | $4,069 | $404.46 | 34% |
| Allithwaite | 19 | $4,025 | $256.57 | 59% |
| Escrick | 10 | $3,981 | $333.82 | 45% |
| Bampton | 12 | $3,936 | $429.00 | 44% |
| Kielder | 12 | $3,923 | $331.15 | 52% |