Rotherham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Rotherham in 2025? Explore comprehensive Airbnb analytics for Rotherham, England, United Kingdom to uncover income potential. This 2025 STR market report for Rotherham, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Rotherham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rotherham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rotherham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rotherham (2025)
Understanding the monthly revenue variations for Airbnb listings in Rotherham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rotherham is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rotherham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,580+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,376 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,328 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $593, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rotherham
Rotherham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rotherham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rotherham:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rotherham
Average Daily Rate (ADR) Airbnb Trends in Rotherham (2025)
Effective short term rental pricing strategy in Rotherham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rotherham typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Rotherham
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Airbnb Seasonality Analysis & Trends in Rotherham (2025)
Peak Season (August, May, December)
- Revenue averages $2,513 per month
- Occupancy rates average 49.8%
- Daily rates average $145
Shoulder Season
- Revenue averages $2,258 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $144
Low Season (February, September, November)
- Revenue drops to average $1,669 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $134
Seasonality Insights for Rotherham
- The Airbnb seasonality in Rotherham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rotherham's highest earning potential, with monthly revenues capable of climbing to $2,599, occupancy reaching a high of 55.4%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,499, occupancy could drop to 31.9%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rotherham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rotherham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rotherham (2025)
Exploring the top neighborhoods for short-term rentals in Rotherham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rotherham Town Centre | The heart of Rotherham, close to shops, bars, and restaurants, making it convenient for visitors. Attracts both business and leisure travelers. | Rotherham Minster, Clifton Park, Rotherham Heritage Centre, Magna Science Adventure Centre, Rotherham Markets |
| Clifton Park | A beautiful park area with great green spaces and family-friendly attractions. Ideal for guests looking for leisure and nature activities. | Clifton Park Museum, Children's Playground, Clifton Park Miniature Railway, Bowling Green, Clifton Park |
| Meadowhall | A large shopping center that attracts many visitors, ideal for short-term rentals for shopping trips. Great location for retail enthusiasts. | Meadowhall Shopping Centre, Vue Cinema, Ice Sheffield, Sports Direct |
| Greasborough | A charming village setting with a variety of local pubs and scenic walks, appealing to those looking for a more rural getaway. | Greasborough Village, Greasborough Reservoir, Local Pubs, Walking Trails |
| Masbrough | Close to the railway station, this area is appealing to commuters and visitors who need access to transportation links. | Masbrough Train Station, Local Shops, Rotherham United FC |
| Rawmarsh | A residential area with easy access to nature trails, perfect for outdoor enthusiasts and families seeking a stay in a quiet locality. | Rawmarsh Park, Local Recreation Areas, Walking Trails |
| Brinsworth | A quiet suburb offering a peaceful environment for guests, with easy access to the A630 and Rotherham's attractions. | Brinsworth Park, Local Community Events, Natural Parks |
| Thorpe Hesley | This suburb offers a blend of countryside charm and proximity to the amenities of Rotherham's town center. | Local Parks, Countryside Walks, Community Events |
Understanding Airbnb License Requirements & STR Laws in Rotherham (2025)
While Rotherham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rotherham to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Rotherham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rotherhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SpaPartyHome with Swimming Pool, Hottub, and Sauna
Entire Place • 6 bedrooms
Rural cottage! Wood-fired hot tub. Bliss awaits.
Entire Place • 4 bedrooms
Woodsetts Lofts
Entire Place • 6 bedrooms
2 Bed Bungalow - Enclosed Garden - Wheel Chair Acc
Entire Place • 2 bedrooms
Turners Escape
Entire Place • 3 bedrooms
Home from Home | Ideal for Groups | FREE Parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rotherham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rotherham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nancy | 1 | $397,469 | 47 | 4.96/5.0 |
| Helen & Ally | 10 | $104,811 | 81 | 4.60/5.0 |
| Lia | 4 | $91,353 | 201 | 4.88/5.0 |
| Luke At Stay Host Save | 2 | $65,772 | 53 | 4.95/5.0 |
| Shauny | 1 | $63,454 | 22 | 4.91/5.0 |
| John & Juliet | 5 | $54,709 | 101 | 4.91/5.0 |
| Will | 2 | $51,908 | 64 | 4.99/5.0 |
| Jayne | 4 | $51,344 | 416 | 4.78/5.0 |
| Sean | 1 | $42,951 | 23 | 4.91/5.0 |
| Michelle | 1 | $37,558 | 113 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rotherham.
Dive Deeper: Advanced Rotherham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rotherham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRotherham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rotherham
- The Rotherham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rotherham, House properties are the most common (64.6%), reflecting the local real estate landscape.
- Houses represent a significant 64.6% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 5.0%) offer potential for unique stay experiences.
Rotherham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rotherham
- The dominant room capacity in Rotherham is 3 bedrooms listings, making up 24.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 47.4% of the active Airbnb listings in Rotherham, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rotherham.
Rotherham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rotherham
- The most common guest capacity trend in Rotherham vacation rentals is listings accommodating 4 guests (21.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rotherham STR market, accounting for 41.4% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rotherham.
- On average, properties in Rotherham are equipped to host 3.6 guests.
Rotherham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rotherham
- The most common availability pattern in Rotherham falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rotherham (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rotherham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
33.3% of total
2 Nights
34 listings
35.4% of total
3 Nights
3 listings
3.1% of total
4-6 Nights
7 listings
7.3% of total
30+ Nights
20 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Rotherham is 2 Nights, adopted by 35.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.7%) of the Rotherham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Rotherham, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.4% of Rotherham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rotherham.
Rotherham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.1% of total
Flexible
42 listings
44.7% of total
Moderate
30 listings
31.9% of total
Firm
12 listings
12.8% of total
Strict
9 listings
9.6% of total
Cancellation Policy Insights for Rotherham
- The prevailing Airbnb cancellation policy trend in Rotherham is Flexible, used by 44.7% of listings.
- The market strongly favors guest-friendly terms, with 76.6% of listings offering Flexible or Moderate policies. This suggests guests in Rotherham may expect booking flexibility.
- Strict cancellation policies are quite rare (9.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.7% market standard in Rotherham.
- Using a Strict policy might deter some guests, as only 9.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rotherham.
Rotherham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rotherham
- The overall average booking lead time for vacation rentals in Rotherham is 25 days.
- Guests book furthest in advance for stays during June (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Rotherham.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Rotherham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rotherham (2025)
Amenity data is currently unavailable for Rotherham.
Rotherham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rotherham
- The typical guest profile for Airbnb in Rotherham consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.7% of guests.
- Key international markets include United Kingdom (88.7%) and United States (1.7%).
- Top languages spoken are English (75.8%) followed by French (3.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rotherham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $4,879 | $341.89 | 48% |
| Appleby | 10 | $4,764 | $357.50 | 44% |
| Bishop Monkton | 11 | $4,759 | $304.91 | 51% |
| Crosthwaite | 11 | $4,745 | $394.77 | 53% |
| Hayton | 15 | $4,067 | $239.10 | 56% |
| Staveley-in-Cartmel | 24 | $3,943 | $355.44 | 46% |
| Flore | 13 | $3,895 | $338.86 | 36% |
| Escrick | 12 | $3,827 | $332.04 | 43% |
| Craven Arms | 11 | $3,771 | $294.16 | 47% |
| Bampton | 14 | $3,740 | $400.63 | 43% |