Brighton and Hove Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Brighton and Hove in 2025? Explore comprehensive Airbnb analytics for Brighton and Hove, England, United Kingdom to uncover income potential. This 2025 STR market report for Brighton and Hove, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 163 active listings.
Whether you're considering an Airbnb investment in Brighton and Hove, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brighton and Hove Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brighton and Hove Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brighton and Hove (2025)
Understanding the monthly revenue variations for Airbnb listings in Brighton and Hove is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brighton and Hove is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brighton and Hove across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,294+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,097 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,521 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,769, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brighton and Hove
Brighton and Hove Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brighton and Hove STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brighton and Hove:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brighton and Hove
Average Daily Rate (ADR) Airbnb Trends in Brighton and Hove (2025)
Effective short term rental pricing strategy in Brighton and Hove involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brighton and Hove typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $388+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $145 per night.
Average Daily Rate (ADR) Trend by Month in Brighton and Hove
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Airbnb Seasonality Analysis & Trends in Brighton and Hove (2025)
Peak Season (January, July, August)
- Revenue averages $4,850 per month
- Occupancy rates average 51.9%
- Daily rates average $242
Shoulder Season
- Revenue averages $2,914 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $227
Low Season (February, May, December)
- Revenue drops to average $730 per month
- Occupancy decreases to average 9.1%
- Daily rates adjust to average $240
Seasonality Insights for Brighton and Hove
- The Airbnb seasonality in Brighton and Hove shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brighton and Hove's highest earning potential, with monthly revenues capable of climbing to $5,625, occupancy reaching a high of 54.4%, and ADRs peaking at $265.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $206.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brighton and Hove.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brighton and Hove seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brighton and Hove (2025)
Exploring the top neighborhoods for short-term rentals in Brighton and Hove? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kemptown | A vibrant and eclectic neighborhood known for its LGBTQ+ scene, independent shops, and close proximity to the beach. It's popular with tourists seeking a lively atmosphere and diverse nightlife. | Brighton Pier, Kemptown's vibrant nightlife, Royal Pavilion, Brighton Beach, Independent cafes and shops |
| North Laine | A bohemian quarter packed with independent boutiques, vintage shops, and artistic venues, appealing to visitors interested in culture, arts, and a unique shopping experience. | Brighton Museum and Art Gallery, Independent theaters, Street art, The SBC Museum of Cool, North Laine's quirky cafes |
| Hove | A quieter but equally charming area with beautiful architecture and a more laid-back beach experience. It's ideal for families and those looking for a relaxing holiday. | Hove Lawns, Hove Museum and Art Gallery, Shops along Church Road, Hove's pebble beach, The King Alfred Leisure Centre |
| Brighton Marina | A bustling waterfront area with shops, restaurants, and beautiful views of the marina. Offers a mix of maritime activity and leisure opportunities. | Brighton Marina, Cinema and bowling, Water sports, Restaurants with sea views, The boardwalk |
| The Lanes | This historic area filled with narrow alleys is known for its shopping, dining, and vibrant atmosphere. A must-visit for tourists wanting a taste of Brighton's charm. | Shopping in The Lanes, The Royal Pavilion, Quirky cafes and restaurants, Street performers, Historic architecture |
| Seven Dials | A unique residential area known for its circular traffic layout, boasting a mix of independent shops, cafes, and Victorian architecture, attracting both locals and tourists. | Independent boutiques, Parks and gardens, Local restaurants, Seven Dials park, Theatre Royal Brighton |
| Brighton Beach | World-renowned for its pebble beach and vibrant promenade. Perfect for tourists wanting immediate beach access and classic seaside fun. | Brighton Palace Pier, Beachfront restaurants, Outdoor fitness classes, Brighton Wheel, Seaside amusements |
| West Pier | An iconic part of Brighton's seafront with historical significance and beautiful views. Attracts visitors interested in local history and seaside activities. | The ruins of the West Pier, Seafront walks, Beachfront cafes, Local events and festivals, Great views of the coast |
Understanding Airbnb License Requirements & STR Laws in Brighton and Hove (2025)
While Brighton and Hove, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brighton and Hove to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brighton and Hove (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brighton and Hovebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Awesome family house. Sea views
Entire Place • 5 bedrooms
Stunning Big House with garden
Entire Place • 2 bedrooms
The Lanes Diamond - Rose Platinum Properties
Entire Place • 2 bedrooms
Stylish 4 Bed in Central Brighton - Sleeps 10
Entire Place • 4 bedrooms
Grand Victorian Brighton Escape With Garden Oasis
Entire Place • 4 bedrooms
Spacious home in Kemptown
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brighton and Hove (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brighton and Hove based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rose Platinum Properties | 5 | $201,266 | 52 | 4.27/5.0 |
| My Getaways | 8 | $173,385 | 78 | 4.51/5.0 |
| Daisy | 13 | $139,244 | 92 | 3.97/5.0 |
| Host & Stay | 8 | $133,875 | 76 | 4.43/5.0 |
| Ricky | 3 | $112,337 | 160 | 4.95/5.0 |
| Sowmya | 4 | $109,651 | 22 | 4.66/5.0 |
| Juliana | 3 | $75,533 | 51 | 4.52/5.0 |
| Mark | 3 | $68,111 | 45 | 4.90/5.0 |
| Matthew | 1 | $65,164 | 7 | 5.00/5.0 |
| Fusion Holiday Homes | 3 | $58,977 | 47 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brighton and Hove.
Dive Deeper: Advanced Brighton and Hove STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brighton and Hove. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrighton and Hove Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brighton and Hove
- The Brighton and Hove Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 163 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brighton and Hove, Apartment/Condo properties are the most common (69.3%), reflecting the local real estate landscape.
- Houses represent a significant 28.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Brighton and Hove Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brighton and Hove
- The dominant room capacity in Brighton and Hove is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.6% of the active Airbnb listings in Brighton and Hove, indicating a high concentration in these sizes.
- A significant 27.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brighton and Hove.
Brighton and Hove Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brighton and Hove
- The most common guest capacity trend in Brighton and Hove vacation rentals is listings accommodating 4 guests (28.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Brighton and Hove STR market, accounting for 50.9% of listings.
- 38.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brighton and Hove.
- On average, properties in Brighton and Hove are equipped to host 4.6 guests.
Brighton and Hove Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brighton and Hove
- The most common availability pattern in Brighton and Hove falls within the 271-366 days range, representing 73% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brighton and Hove (52.1%), reflecting common guest stay durations or potential owner blocking patterns.
Brighton and Hove Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
17.2% of total
2 Nights
41 listings
25.2% of total
3 Nights
4 listings
2.5% of total
4-6 Nights
12 listings
7.4% of total
7-29 Nights
11 listings
6.7% of total
30+ Nights
67 listings
41.1% of total
Key Insights
- The most prevalent minimum stay requirement in Brighton and Hove is 30+ Nights, adopted by 41.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (41.1%) caters to monthly stays (30+ nights) in Brighton and Hove, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 41.1% of Brighton and Hove hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 41.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brighton and Hove.
Brighton and Hove Airbnb Cancellation Policy Trends Analysis (2025)
Limited
4 listings
2.5% of total
Super Strict 60 Days
2 listings
1.2% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
51 listings
31.3% of total
Moderate
64 listings
39.3% of total
Firm
32 listings
19.6% of total
Strict
9 listings
5.5% of total
Cancellation Policy Insights for Brighton and Hove
- The prevailing Airbnb cancellation policy trend in Brighton and Hove is Moderate, used by 39.3% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Brighton and Hove may expect booking flexibility.
- Strict cancellation policies are quite rare (5.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Brighton and Hove.
- Using a Strict policy might deter some guests, as only 5.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brighton and Hove.
Brighton and Hove STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brighton and Hove
- The overall average booking lead time for vacation rentals in Brighton and Hove is 25 days.
- Guests book furthest in advance for stays during September (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (2 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Brighton and Hove.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Brighton and Hove averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brighton and Hove (2025)
Amenity Prevalence
Amenity Insights for Brighton and Hove
- Popular amenities like Wifi, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brighton and Hove to stay competitive.
Brighton and Hove Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brighton and Hove
- The typical guest profile for Airbnb in Brighton and Hove consists of primarily domestic travelers (75%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 74.5% of guests.
- Key international markets include United Kingdom (74.5%) and United States (4.9%).
- Top languages spoken are English (57%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brighton and Hove Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,123 | $693.25 | 43% |
| City of Westminster | 1,503 | $6,396 | $527.02 | 51% |
| Wraysbury | 15 | $6,261 | $502.57 | 49% |
| Lambourn | 12 | $6,079 | $683.58 | 30% |
| Dinton | 11 | $5,038 | $289.00 | 52% |
| Kintbury | 10 | $4,835 | $265.16 | 54% |
| Furzehill | 10 | $4,583 | $293.07 | 48% |
| Old Windsor | 20 | $4,554 | $346.58 | 50% |
| Bourne End | 10 | $4,464 | $494.64 | 48% |
| Shrewton | 15 | $4,400 | $495.86 | 45% |