Oxfordshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Oxfordshire in 2025? Explore comprehensive Airbnb analytics for Oxfordshire, England, United Kingdom to uncover income potential. This 2025 STR market report for Oxfordshire, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in Oxfordshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oxfordshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oxfordshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oxfordshire (2025)
Understanding the monthly revenue variations for Airbnb listings in Oxfordshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oxfordshire is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oxfordshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,959+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,228 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,033 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,107, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oxfordshire
Oxfordshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oxfordshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oxfordshire:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oxfordshire
Average Daily Rate (ADR) Airbnb Trends in Oxfordshire (2025)
Effective short term rental pricing strategy in Oxfordshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oxfordshire typically peaks in September and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $377+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $261 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Oxfordshire
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Airbnb Seasonality Analysis & Trends in Oxfordshire (2025)
Peak Season (July, August, September)
- Revenue averages $3,390 per month
- Occupancy rates average 50.0%
- Daily rates average $213
Shoulder Season
- Revenue averages $1,663 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $205
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $202
Seasonality Insights for Oxfordshire
- The Airbnb seasonality in Oxfordshire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oxfordshire's highest earning potential, with monthly revenues capable of climbing to $3,519, occupancy reaching a high of 52.8%, and ADRs peaking at $216.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $201.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oxfordshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oxfordshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oxfordshire (2025)
Exploring the top neighborhoods for short-term rentals in Oxfordshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oxford City Centre | The heart of Oxford, known for its historic university and vibrant cultural scene. It's a prime location for tourists and academics alike, with easy access to museums, colleges, and entertainment. | University of Oxford, Ashmolean Museum, Bodleian Library, Oxford Castle, Christchurch College |
| Woodstock | A charming market town known for its stunning architecture and the nearby Blenheim Palace, a UNESCO World Heritage site. Attracts visitors looking for history and picturesque landscapes. | Blenheim Palace, Woodstock Town Centre, St. Mary's Church, Old Court House, Bladon Burial Ground |
| Abingdon | A historic town located near Oxford, Abingdon offers a blend of cultural heritage and modern amenities. Its riverside location makes it a lovely retreat for travelers. | Abingdon County Hall Museum, River Thames, Abbey Gardens, St. Helen's Church, The Old Gaol |
| Henley-on-Thames | Known for its scenic riverside and the famous Henley Royal Regatta, this town attracts tourists seeking relaxation and outdoor activities along the Thames. | Henley Royal Regatta, River Thames, Henley Bridge, The Henley Festival, Greys Court |
| Didcot | A growing town with strong transport links and attractions nearby, Didcot is popular for families and tourists visiting the surrounding countryside. | Didcot Railway Centre, The Orchard Centre, South Oxfordshire Cycleway, North Drift, Milton Manor Park |
| Chinnor | A picturesque village located at the edge of the Chiltern Hills, offering beautiful countryside views and a peaceful atmosphere. Great for nature lovers. | Chinnor and Prince's Risborough Railway, Whiteleaf Hill, Chiltern Hills, The Old Slade, St. Andrew's Church |
| Bicester | Famous for Bicester Village, a luxury shopping outlet, Bicester attracts shoppers and tourists looking for brand experiences and also has good transport links. | Bicester Village, Garth Park, Bicester Heritage, St. Edburg's Church, The Church of St Mary |
| Thame | A historic market town with a range of shops, cafes, and beautiful architecture. A great spot for visitors looking to explore the Cotswolds and local heritage. | Thame Museum, Thame Farmers' Market, St. Mary's Church, Chinnor & Princes Risborough Railway, The Cross Keys |
Understanding Airbnb License Requirements & STR Laws in Oxfordshire (2025)
While Oxfordshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oxfordshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oxfordshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oxfordshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 3 Bedroom Oxford Retreat
Entire Place • 3 bedrooms
Cosy 3 Bedroom Home Next to Bicester Village
Entire Place • 3 bedrooms
Japandi Duplex | 2BR Modern Designer Flat
Entire Place • 2 bedrooms
Luxury large 3-Bed Flat with A/C,Free Parking,WiFi
Entire Place • 3 bedrooms
The Studio at 101 Central Oxford, with parking
Entire Place • 1 bedroom
Luxury 2-Bed Flat with A/C, Private Garden,Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oxfordshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oxfordshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hamid | 7 | $141,793 | 36 | 4.84/5.0 |
| Red Kite Stays | 2 | $106,504 | 27 | 4.70/5.0 |
| Splendoor Stays | 4 | $49,288 | 19 | 4.58/5.0 |
| Tim | 2 | $44,193 | 45 | 4.96/5.0 |
| TheINVITED.UK | 1 | $41,186 | 5 | 5.00/5.0 |
| Susannah | 1 | $34,425 | 27 | 5.00/5.0 |
| Penny & Sinclair | 2 | $31,610 | 6 | 4.00/5.0 |
| Liv | 2 | $26,409 | 7 | 4.40/5.0 |
| Allie | 2 | $26,250 | 27 | 4.63/5.0 |
| Andreea | 1 | $26,182 | 10 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oxfordshire.
Dive Deeper: Advanced Oxfordshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oxfordshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOxfordshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oxfordshire
- The Oxfordshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oxfordshire, Apartment/Condo properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 45.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.3%) offer potential for unique stay experiences.
Oxfordshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oxfordshire
- The dominant room capacity in Oxfordshire is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Oxfordshire, indicating a high concentration in these sizes.
Oxfordshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oxfordshire
- The most common guest capacity trend in Oxfordshire vacation rentals is listings accommodating 2 guests (24%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Oxfordshire STR market, accounting for 44.0% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oxfordshire.
- On average, properties in Oxfordshire are equipped to host 3.3 guests.
Oxfordshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oxfordshire
- The most common availability pattern in Oxfordshire falls within the 271-366 days range, representing 76% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Oxfordshire (57.3%), reflecting common guest stay durations or potential owner blocking patterns.
Oxfordshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
26.7% of total
2 Nights
20 listings
26.7% of total
3 Nights
2 listings
2.7% of total
4-6 Nights
3 listings
4% of total
7-29 Nights
12 listings
16% of total
30+ Nights
18 listings
24% of total
Key Insights
- The most prevalent minimum stay requirement in Oxfordshire is 1 Night, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24%) caters to monthly stays (30+ nights) in Oxfordshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.7% of Oxfordshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oxfordshire.
Oxfordshire Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
1.3% of total
Flexible
21 listings
28% of total
Moderate
28 listings
37.3% of total
Firm
21 listings
28% of total
Strict
4 listings
5.3% of total
Cancellation Policy Insights for Oxfordshire
- The prevailing Airbnb cancellation policy trend in Oxfordshire is Moderate, used by 37.3% of listings.
- There's a relatively balanced mix between guest-friendly (65.3%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.3% market standard in Oxfordshire.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Oxfordshire.
Oxfordshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oxfordshire
- The overall average booking lead time for vacation rentals in Oxfordshire is 26 days.
- Guests book furthest in advance for stays during September (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Oxfordshire.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Oxfordshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oxfordshire (2025)
Amenity Prevalence
Amenity Insights for Oxfordshire
- Essential amenities in Oxfordshire that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oxfordshire: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oxfordshire to stay competitive.
Oxfordshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oxfordshire
- The typical guest profile for Airbnb in Oxfordshire consists of a mix of domestic (63%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 63.3% of guests.
- Key international markets include United Kingdom (63.3%) and United States (12.8%).
- Top languages spoken are English (62.8%) followed by French (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oxfordshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,347 | $432.78 | 45% |
| Dorney | 12 | $7,123 | $693.25 | 43% |
| Englishcombe | 15 | $6,585 | $523.86 | 53% |
| City of Westminster | 1,503 | $6,396 | $527.02 | 51% |
| Wraysbury | 15 | $6,261 | $502.57 | 49% |
| Long Sutton | 17 | $6,208 | $412.77 | 43% |
| Lambourn | 12 | $6,079 | $683.58 | 30% |
| Ashley | 13 | $5,387 | $362.18 | 55% |
| Freshford | 12 | $5,125 | $309.55 | 56% |
| Grosmont | 11 | $5,059 | $468.70 | 54% |