Rock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Rock in 2025? Explore comprehensive Airbnb analytics for Rock, England, United Kingdom to uncover income potential. This 2025 STR market report for Rock, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Rock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rock (2025)
Understanding the monthly revenue variations for Airbnb listings in Rock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rock is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,575+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,999 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,128 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,335, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rock
Rock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rock:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rock
Average Daily Rate (ADR) Airbnb Trends in Rock (2025)
Effective short term rental pricing strategy in Rock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rock typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $602+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $343 or more.
- Typical properties (Median) charge around $203 per night.
- Entry-level properties (Bottom 25%) earn around $143 per night.
Average Daily Rate (ADR) Trend by Month in Rock
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Airbnb Seasonality Analysis & Trends in Rock (2025)
Peak Season (July, August, September)
- Revenue averages $5,234 per month
- Occupancy rates average 53.7%
- Daily rates average $349
Shoulder Season
- Revenue averages $3,890 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $285
Low Season (January, February, November)
- Revenue drops to average $2,358 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $246
Seasonality Insights for Rock
- The Airbnb seasonality in Rock shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rock's highest earning potential, with monthly revenues capable of climbing to $5,832, occupancy reaching a high of 57.7%, and ADRs peaking at $382.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,297, occupancy could drop to 26.3%, and ADRs may adjust down to $241.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rock (2025)
Exploring the top neighborhoods for short-term rentals in Rock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Hams | A picturesque area known for its stunning coastlines and rural charm. Popular with families and couples looking for a peaceful getaway and outdoor activities. | Salcombe, Dartmouth, Bigbury-on-Sea, Wembury Beach, South Devon National Park |
| Bath | Famous for its Roman baths and stunning Georgian architecture, Bath attracts tourists seeking history, culture, and relaxation in a charming city atmosphere. | The Roman Baths, Bath Abbey, Royal Crescent, Pulteney Bridge, Thermae Bath Spa |
| Cornwall | Known for its stunning beaches and surfing, Cornwall is a hotspot for tourists looking for coastal adventures and scenic beauty. | St Ives, Newquay, Fistral Beach, Land's End, Eden Project |
| Cotswolds | A designated Area of Outstanding Natural Beauty, the Cotswolds attract visitors seeking charming villages and scenic landscapes ideal for walks and relaxation. | Bourton-on-the-Water, Bibury, Cirencester, Sudeley Castle, Cotswold Wildlife Park |
| Oxford | Renowned for its university and historical significance, Oxford attracts academics and tourists interested in culture, education, and history. | University of Oxford, Bodleian Library, Ashmolean Museum, Christ Church, Radcliffe Camera |
| Brighton | A vibrant coastal city known for its artistic scene, beach, and nightlife, making it a popular destination for younger travelers and families. | Brighton Pier, The Lanes, Royal Pavilion, Brighton Beach, British Airways i360 |
| Canterbury | Famous for its cathedral and historical significance, Canterbury is a popular destination for those wanting rich history and culture. | Canterbury Cathedral, St. Augustine's Abbey, Beaney House of Art & Knowledge, Canterbury Roman Museum, Westgate Gardens |
| Lake District | A UNESCO World Heritage site known for its forests and mountains, perfect for nature lovers seeking adventure and stunning scenery. | Windermere, Derwentwater, Scafell Pike, Grasmere, Castlerigg Stone Circle |
Understanding Airbnb License Requirements & STR Laws in Rock (2025)
While Rock, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful Home with Pool Overlooking Camel Estuary
Entire Place • 5 bedrooms
The Old Boat House, Rock.
Entire Place • 5 bedrooms
Sunny Nook
Entire Place • 4 bedrooms
Porthilly Beach Holiday Park | Sauna | Hot Tub
Entire Place • 1 bedroom
Scandinavian Style Lodge in Rock
Entire Place • 2 bedrooms
Spacious Apartment in Rock, Private Parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carolanne & Luke | 12 | $270,952 | 437 | 4.98/5.0 |
| William | 2 | $219,838 | 100 | 4.83/5.0 |
| Karen | 1 | $83,748 | 55 | 4.91/5.0 |
| Finest Retreats | 1 | $83,606 | 8 | 5.00/5.0 |
| Charlie | 1 | $66,750 | 31 | 5.00/5.0 |
| Maggi | 1 | $56,239 | 5 | 5.00/5.0 |
| Helene | 1 | $56,042 | 76 | 4.87/5.0 |
| Amy And Kate | 1 | $55,773 | 197 | 4.98/5.0 |
| Ros | 2 | $54,236 | 62 | 4.86/5.0 |
| William Edward Marshall | 1 | $50,210 | 17 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rock.
Dive Deeper: Advanced Rock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rock
- The Rock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rock, House properties are the most common (53.2%), reflecting the local real estate landscape.
- Houses represent a significant 53.2% portion, catering likely to families or larger groups.
Rock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rock
- The dominant room capacity in Rock is 2 bedrooms listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.4% of the active Airbnb listings in Rock, indicating a high concentration in these sizes.
- A significant 46.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rock.
Rock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rock
- The most common guest capacity trend in Rock vacation rentals is listings accommodating 4 guests (31.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Rock STR market, accounting for 59.6% of listings.
- 49.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rock.
- On average, properties in Rock are equipped to host 5.3 guests.
Rock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rock
- The most common availability pattern in Rock falls within the 271-366 days range, representing 46.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rock (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
6.4% of total
2 Nights
3 listings
6.4% of total
3 Nights
5 listings
10.6% of total
4-6 Nights
14 listings
29.8% of total
7-29 Nights
4 listings
8.5% of total
30+ Nights
18 listings
38.3% of total
Key Insights
- The most prevalent minimum stay requirement in Rock is 30+ Nights, adopted by 38.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (38.3%) caters to monthly stays (30+ nights) in Rock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.3% of Rock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rock.
Rock Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
6.5% of total
Flexible
2 listings
4.3% of total
Moderate
5 listings
10.9% of total
Firm
24 listings
52.2% of total
Strict
12 listings
26.1% of total
Cancellation Policy Insights for Rock
- The prevailing Airbnb cancellation policy trend in Rock is Firm, used by 52.2% of listings.
- A majority (78.3%) of hosts in Rock utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52.2% market standard in Rock.
- Regularly review your cancellation policy against competitors and market demand shifts in Rock.
Rock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rock
- The overall average booking lead time for vacation rentals in Rock is 85 days.
- Guests book furthest in advance for stays during July (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (120 days avg.) sees the longest lead times, while Fall (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Rock.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 120 days) to capture early planners.
- Monitor your own booking lead times against these Rock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rock (2025)
Amenity Prevalence
Amenity Insights for Rock
- Essential amenities in Rock that guests expect include: TV, Kitchen, Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rock: TV, Kitchen, Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Heating, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rock to stay competitive.
Rock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rock
- The typical guest profile for Airbnb in Rock consists of primarily domestic travelers (95%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United Kingdom (95.2%) and United States (2%).
- Top languages spoken are English (77.6%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Angle | 13 | $5,937 | $631.49 | 46% |
| Southerndown | 14 | $5,070 | $398.27 | 47% |
| Llanrhidian | 16 | $4,607 | $339.06 | 56% |
| Crai | 32 | $4,396 | $534.46 | 39% |
| Milverton | 11 | $4,354 | $354.15 | 42% |
| Dinas Powys | 11 | $4,037 | $329.36 | 46% |
| Ludchurch | 18 | $3,878 | $388.14 | 36% |
| Llandough | 10 | $3,775 | $235.08 | 46% |
| Rhossili | 33 | $3,750 | $333.12 | 49% |
| Bridgwater | 21 | $3,709 | $316.55 | 48% |