Rushmoor Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Rushmoor in 2025? Explore comprehensive Airbnb analytics for Rushmoor, England, United Kingdom to uncover income potential. This 2025 STR market report for Rushmoor, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 126 active listings.
Whether you're considering an Airbnb investment in Rushmoor, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rushmoor Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rushmoor Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rushmoor (2025)
Understanding the monthly revenue variations for Airbnb listings in Rushmoor is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rushmoor is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rushmoor across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,704+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,277 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,739 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $804, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rushmoor
Rushmoor Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rushmoor STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rushmoor:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rushmoor
Average Daily Rate (ADR) Airbnb Trends in Rushmoor (2025)
Effective short term rental pricing strategy in Rushmoor involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rushmoor typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $378+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Rushmoor
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Airbnb Seasonality Analysis & Trends in Rushmoor (2025)
Peak Season (July, December, August)
- Revenue averages $3,146 per month
- Occupancy rates average 44.7%
- Daily rates average $242
Shoulder Season
- Revenue averages $2,540 per month
- Occupancy maintains around 41.2%
- Daily rates hold near $212
Low Season (September, October, November)
- Revenue drops to average $2,082 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $227
Seasonality Insights for Rushmoor
- The Airbnb seasonality in Rushmoor shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rushmoor's highest earning potential, with monthly revenues capable of climbing to $3,457, occupancy reaching a high of 48.0%, and ADRs peaking at $265.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,896, occupancy could drop to 36.4%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rushmoor.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rushmoor seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rushmoor (2025)
Exploring the top neighborhoods for short-term rentals in Rushmoor? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Farnborough | Farnborough is well known for its rich aviation history and the Farnborough International Airshow. It's a popular destination for business travelers and aviation enthusiasts. | Farnborough Air Sciences Trust Museum, Aldershot Military Museum, St. Michael's Abbey, King John's Castle, Fleet Pond |
| Aldershot | Aldershot is famous for its military history and has a vibrant town center. It's a great spot for families visiting service members or exploring local history. | Aldershot Military Museum, The West End Centre, Lions Park, The Wellington Statue, St. Michael's Church |
| Blackwater | Blackwater is a charming village with a great sense of community. It's close to the nature reserve and perfect for those seeking tranquility close to urban life. | Yateley Common Country Park, The Leisure Centre, Blackwater Valley Path, Local shops and cafes |
| Fleet | Fleet offers a suburban vibe with links to London and beautiful parks. It's ideal for guests wanting a mix of urban and rural experiences. | Fleet Pond, Fleet Town Centre, Hart Shopping Centre, Basingstoke Canal |
| Crondall | Crondall is a picturesque village that attracts visitors looking for a peaceful retreat and is close to beautiful countryside. | St. Mary’s Church, Local pubs, Crondall Nature Reserve |
| Church Crookham | Church Crookham provides a quiet residential atmosphere with parks and local amenities, appealing to families and those looking for short breaks. | Basingstoke Canal, Local parks, Community events |
| Cove | Cove is a small suburb with a rich history and community feel. It's suitable for visitors looking for a relaxed stay yet near larger towns. | Cove Green, Local shops, Nature walks |
| Hawley | Hawley is known for its beautiful nature areas and parks. It's perfect for guests who enjoy outdoor activities and scenic landscapes. | Hawley Common, Local walking trails, Scenic picnic areas |
Understanding Airbnb License Requirements & STR Laws in Rushmoor (2025)
While Rushmoor, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rushmoor to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rushmoor (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rushmoorbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Family, Contractor Home, FREE Parking
Entire Place • 5 bedrooms
Remarkable 8 Bed Family House Sleeping 16 w/ Pool
Entire Place • 8 bedrooms
Stylish and comfy 5 bedroom house in Farnborough
Entire Place • 5 bedrooms
Huge House, Contractors/Families, 2X Free Parking
Entire Place • 4 bedrooms
Huge House, Contractors/Families, 2X Free Parking
Entire Place • 4 bedrooms
Rose Cottage, 4 bedrooms, parking 3 cars, garden
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rushmoor (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rushmoor based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Redwood Stays | 11 | $516,292 | 251 | 4.66/5.0 |
| Redwood Stays | 11 | $429,572 | 163 | 4.61/5.0 |
| Rosie | 2 | $123,994 | 122 | 4.90/5.0 |
| Travelnest | 1 | $118,356 | 12 | 5.00/5.0 |
| Craig | 2 | $118,238 | 125 | 4.63/5.0 |
| Keith | 5 | $93,932 | 442 | 4.71/5.0 |
| Travaal | 6 | $93,775 | 51 | 4.17/5.0 |
| Alex | 4 | $81,597 | 64 | 4.58/5.0 |
| Claire | 1 | $75,635 | 135 | 4.85/5.0 |
| Tia | 2 | $60,882 | 41 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rushmoor.
Dive Deeper: Advanced Rushmoor STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rushmoor. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRushmoor Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rushmoor
- The Rushmoor Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rushmoor, House properties are the most common (47.6%), reflecting the local real estate landscape.
- Houses represent a significant 47.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 7.2%) offer potential for unique stay experiences.
Rushmoor Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rushmoor
- The dominant room capacity in Rushmoor is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.0% of the active Airbnb listings in Rushmoor, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rushmoor.
Rushmoor Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rushmoor
- The most common guest capacity trend in Rushmoor vacation rentals is listings accommodating 4 guests (26.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rushmoor STR market, accounting for 42.9% of listings.
- 26.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rushmoor.
- On average, properties in Rushmoor are equipped to host 3.9 guests.
Rushmoor Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rushmoor
- The most common availability pattern in Rushmoor falls within the 271-366 days range, representing 46.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rushmoor (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rushmoor Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
24.6% of total
2 Nights
18 listings
14.3% of total
3 Nights
8 listings
6.3% of total
4-6 Nights
15 listings
11.9% of total
7-29 Nights
5 listings
4% of total
30+ Nights
49 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Rushmoor is 30+ Nights, adopted by 38.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.9%) caters to monthly stays (30+ nights) in Rushmoor, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.9% of Rushmoor hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rushmoor.
Rushmoor Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
47 listings
37.3% of total
Moderate
32 listings
25.4% of total
Firm
19 listings
15.1% of total
Strict
28 listings
22.2% of total
Cancellation Policy Insights for Rushmoor
- The prevailing Airbnb cancellation policy trend in Rushmoor is Flexible, used by 37.3% of listings.
- There's a relatively balanced mix between guest-friendly (62.7%) and stricter (37.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.3% market standard in Rushmoor.
- Regularly review your cancellation policy against competitors and market demand shifts in Rushmoor.
Rushmoor STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rushmoor
- The overall average booking lead time for vacation rentals in Rushmoor is 33 days.
- Guests book furthest in advance for stays during August (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Rushmoor.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Rushmoor averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rushmoor (2025)
Amenity Prevalence
Amenity Insights for Rushmoor
- Essential amenities in Rushmoor that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rushmoor: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rushmoor to stay competitive.
Rushmoor Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rushmoor
- The typical guest profile for Airbnb in Rushmoor consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 85.0% of guests.
- Key international markets include United Kingdom (85%) and United States (3.2%).
- Top languages spoken are English (66.8%) followed by French (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rushmoor Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,123 | $693.25 | 43% |
| City of Westminster | 1,503 | $6,396 | $527.02 | 51% |
| Wraysbury | 15 | $6,261 | $502.57 | 49% |
| Lambourn | 12 | $6,079 | $683.58 | 30% |
| Dinton | 11 | $5,038 | $289.00 | 52% |
| Kintbury | 10 | $4,835 | $265.16 | 54% |
| Furzehill | 10 | $4,583 | $293.07 | 48% |
| Old Windsor | 20 | $4,554 | $346.58 | 50% |
| Bourne End | 10 | $4,464 | $494.64 | 48% |
| Shrewton | 15 | $4,400 | $495.87 | 45% |