Bracknell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Bracknell in 2025? Explore comprehensive Airbnb analytics for Bracknell, England, United Kingdom to uncover income potential. This 2025 STR market report for Bracknell, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 79 active listings.
Whether you're considering an Airbnb investment in Bracknell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bracknell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bracknell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bracknell (2025)
Understanding the monthly revenue variations for Airbnb listings in Bracknell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bracknell is typically March, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bracknell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,730+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,241 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,847 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $944, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bracknell
Bracknell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bracknell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bracknell:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bracknell
Average Daily Rate (ADR) Airbnb Trends in Bracknell (2025)
Effective short term rental pricing strategy in Bracknell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bracknell typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Bracknell
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Airbnb Seasonality Analysis & Trends in Bracknell (2025)
Peak Season (March, December, August)
- Revenue averages $2,544 per month
- Occupancy rates average 51.5%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,331 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $153
Low Season (February, June, November)
- Revenue drops to average $1,932 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $166
Seasonality Insights for Bracknell
- The Airbnb seasonality in Bracknell shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bracknell's highest earning potential, with monthly revenues capable of climbing to $2,670, occupancy reaching a high of 54.6%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,760, occupancy could drop to 33.9%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bracknell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bracknell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bracknell (2025)
Exploring the top neighborhoods for short-term rentals in Bracknell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bracknell Town Centre | The heart of Bracknell, offering shopping, dining, and entertainment options. Close proximity to offices and business parks makes it ideal for short stays and business travelers. | The Lexicon Shopping Centre, Bracknell Leisure Centre, The Look Out Discovery Centre, Bracknell Forest, South Hill Park Arts Centre |
| Warfield | A suburban area with a village feel, Warfield is perfect for families and those looking for a peaceful retreat while still being close to Bracknell's amenities. | Bracknell Forest, Warfield Park, Local pubs and restaurants, Nature walks in nearby parks |
| Crowthorne | A picturesque village with great schools and parks, making it attractive for families. It's a peaceful area but has good transport links to Bracknell and Reading. | Crowthorne Woods, The Village Square, The Morgan Recreation Ground, Local cafes and shops |
| Binfield | A quiet residential area that offers a mix of rural charm and modern conveniences. It's ideal for those looking for a peaceful getaway that’s still near Bracknell. | Binfield Village, Local parks, Binfield Memorial Ground, Eateries and local shops |
| Sandhurst | Close to both Bracknell and the scenic countryside, Sandhurst is appealing for tourists looking for outdoor activities while still having quick access to urban centers. | Sandhurst Memorial Park, Landscape Gardens, Local walking trails, Historical sites |
| Chieveley | A small village with a strong community feel, Chieveley offers a glimpse of local life while being a short drive to Bracknell's amenities and attractions. | Local shops, Green spaces, Countryside walks, Chieveley Community Centre |
| Wokingham | Just a short distance from Bracknell, Wokingham is known for its historic town center, making it perfect for vacationers seeking local character and charm. | Wokingham Town Hall, Elms Field, Local markets, Shopping streets |
| Ascot | Famous for its racecourse and affluent environment, Ascot attracts tourists looking for a more luxurious experience, close to Bracknell's business districts. | Ascot Racecourse, Sunningdale Golf Club, Local parks, High-end dining spots |
Understanding Airbnb License Requirements & STR Laws in Bracknell (2025)
While Bracknell, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bracknell to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Bracknell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bracknellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Penthouse with Huge Balcony
Entire Place • 2 bedrooms
Hide Away House Bracknell Ascot Legoland LaplandUK
Entire Place • 3 bedrooms
Awesome 3 bed with parking & WIFI, town 5 min walk
Entire Place • 3 bedrooms
Bracknell - Stylish - Three Bedroom (Three Bathroo
Entire Place • 3 bedrooms
Beautiful, stylish for 5, town 5 min walk, parking
Entire Place • 2 bedrooms
Greenfield's Hurley House - Modern 3 Bedroom Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bracknell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bracknell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Seven Living | 5 | $125,920 | 35 | 4.73/5.0 |
| Angie | 6 | $104,649 | 64 | 4.66/5.0 |
| Skyla | 3 | $98,619 | 174 | 4.88/5.0 |
| Alex | 8 | $94,723 | 89 | 4.76/5.0 |
| Govardhan | 3 | $77,111 | 48 | 4.77/5.0 |
| Charles | 2 | $74,551 | 274 | 4.82/5.0 |
| Alexandra | 1 | $57,986 | 117 | 4.97/5.0 |
| Sam | 4 | $46,364 | 23 | 4.56/5.0 |
| Jill | 1 | $42,368 | 19 | 4.74/5.0 |
| Viviane | 1 | $31,223 | 13 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bracknell.
Dive Deeper: Advanced Bracknell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bracknell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBracknell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bracknell
- The Bracknell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 79 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bracknell, Apartment/Condo properties are the most common (55.7%), reflecting the local real estate landscape.
- Houses represent a significant 39.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 5.1%) offer potential for unique stay experiences.
Bracknell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bracknell
- The dominant room capacity in Bracknell is 2 bedrooms listings, making up 39.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 74.6% of the active Airbnb listings in Bracknell, indicating a high concentration in these sizes.
Bracknell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bracknell
- The most common guest capacity trend in Bracknell vacation rentals is listings accommodating 4 guests (32.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bracknell STR market, accounting for 60.7% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bracknell.
- On average, properties in Bracknell are equipped to host 3.6 guests.
Bracknell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bracknell
- The most common availability pattern in Bracknell falls within the 271-366 days range, representing 55.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bracknell (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bracknell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
18.4% of total
2 Nights
16 listings
21.1% of total
3 Nights
7 listings
9.2% of total
4-6 Nights
1 listings
1.3% of total
7-29 Nights
12 listings
15.8% of total
30+ Nights
26 listings
34.2% of total
Key Insights
- The most prevalent minimum stay requirement in Bracknell is 30+ Nights, adopted by 34.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.2%) caters to monthly stays (30+ nights) in Bracknell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.2% of Bracknell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 34.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bracknell.
Bracknell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
19.2% of total
Moderate
26 listings
35.6% of total
Firm
13 listings
17.8% of total
Strict
20 listings
27.4% of total
Cancellation Policy Insights for Bracknell
- The prevailing Airbnb cancellation policy trend in Bracknell is Moderate, used by 35.6% of listings.
- There's a relatively balanced mix between guest-friendly (54.8%) and stricter (45.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.6% market standard in Bracknell.
- Regularly review your cancellation policy against competitors and market demand shifts in Bracknell.
Bracknell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bracknell
- The overall average booking lead time for vacation rentals in Bracknell is 27 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Bracknell.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Bracknell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bracknell (2025)
Amenity data is currently unavailable for Bracknell.
Bracknell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bracknell
- The typical guest profile for Airbnb in Bracknell consists of primarily domestic travelers (73%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.2% of guests.
- Key international markets include United Kingdom (73.2%) and United States (5.1%).
- Top languages spoken are English (62.7%) followed by French (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bracknell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,270 | $648.51 | 40% |
| City of Westminster | 1,626 | $5,508 | $484.35 | 51% |
| Lambourn | 13 | $5,330 | $650.25 | 28% |
| Kintbury | 10 | $4,970 | $260.66 | 55% |
| Dinton | 12 | $4,397 | $279.11 | 56% |
| Wraysbury | 16 | $4,384 | $354.74 | 48% |
| Alderbury | 21 | $4,266 | $344.08 | 42% |
| Old Windsor | 25 | $4,123 | $360.83 | 51% |
| Furzehill | 11 | $3,920 | $260.54 | 48% |
| Flore | 13 | $3,895 | $338.86 | 36% |