North Yorkshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in North Yorkshire in 2025? Explore comprehensive Airbnb analytics for North Yorkshire, England, United Kingdom to uncover income potential. This 2025 STR market report for North Yorkshire, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 153 active listings.
Whether you're considering an Airbnb investment in North Yorkshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Yorkshire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key North Yorkshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in North Yorkshire (2025)
Understanding the monthly revenue variations for Airbnb listings in North Yorkshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Yorkshire is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Yorkshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,224+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,157 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,505 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,167, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in North Yorkshire
North Yorkshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the North Yorkshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Yorkshire:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in North Yorkshire
Average Daily Rate (ADR) Airbnb Trends in North Yorkshire (2025)
Effective short term rental pricing strategy in North Yorkshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Yorkshire typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $542+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $317 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in North Yorkshire
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Airbnb Seasonality Analysis & Trends in North Yorkshire (2025)
Peak Season (August, July, September)
- Revenue averages $4,381 per month
- Occupancy rates average 48.3%
- Daily rates average $323
Shoulder Season
- Revenue averages $3,234 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $314
Low Season (January, March, November)
- Revenue drops to average $2,611 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $305
Seasonality Insights for North Yorkshire
- The Airbnb seasonality in North Yorkshire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases North Yorkshire's highest earning potential, with monthly revenues capable of climbing to $5,205, occupancy reaching a high of 54.7%, and ADRs peaking at $333.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,535, occupancy could drop to 34.4%, and ADRs may adjust down to $297.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Yorkshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these North Yorkshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in North Yorkshire (2025)
Exploring the top neighborhoods for short-term rentals in North Yorkshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| York | A historic city known for its medieval architecture and rich history. Popular with tourists visiting the iconic York Minster, offering plenty of attractions and a vibrant cultural scene. | York Minster, The Shambles, National Railway Museum, York Castle Museum, Clifford's Tower, Jorvik Viking Centre |
| Harrogate | A charming spa town famous for its Victorian architecture and beautiful gardens. Attracts visitors for relaxation, as well as events and festivals throughout the year. | Harrogate Turkish Baths, Valley Gardens, Royal Pump Room Museum, Bettys Cafe Tea Rooms, The Stray, Harrogate Convention Centre |
| Scarborough | A popular seaside resort town with beautiful beaches and a historic castle. Great for attracting holidaymakers looking for beach experiences and family-friendly activities. | Scarborough Castle, South Bay Beach, Peasholm Park, Scarborough Spa, North Bay Railway, Sea Life Scarborough |
| Whitby | A picturesque coastal town known for its association with Bram Stoker's Dracula and its stunning abbey ruins. Ideal for those seeking scenic views and historical exploration. | Whitby Abbey, Whitby Beach, Captain Cook Memorial Museum, The Dracula Experience, Whitby Harbour, St Mary's Church |
| Ripon | A historic cathedral city offering charming rural surroundings and a peaceful atmosphere. Attracts visitors seeking tranquility and cultural insights into English history. | Ripon Cathedral, The Workhouse Museum, Fountains Abbey and Studley Royal Water Garden, Ripon Market Place, Newby Hall and Gardens, Grantley Hall |
| Filey | A quaint seaside town with a long sandy beach and a friendly community feel. Great for holiday rentals catering to families and couples looking for a peaceful getaway. | Filey Beach, Filey Brigg, Briggate Bridge, Florence Scar, The Filey Diner, Filey Bird Garden and Outdoor Theatre |
| Malton | Known as the food capital of Yorkshire, it attracts foodies and those interested in gourmet experiences. Offers a unique appeal for visitors wanting to explore local cuisine. | Malton Food Festival, Flamingo Land Theme Park, Eden Camp Modern History Museum, Malton's Market Place, The Talbot Hotel, Yorkshire's Foodie Trail |
| Richmond | A quaint market town located in the stunning Yorkshire Dales, ideal for those looking for outdoor adventures and a taste of rural life. Popular with hikers and nature lovers. | Richmond Castle, The Green Walk, Easby Abbey, Richmond Market, The Station, Dales Bike Centre |
Understanding Airbnb License Requirements & STR Laws in North Yorkshire (2025)
While North Yorkshire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Yorkshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in North Yorkshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in North Yorkshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Traditional stone barn in the heart of The Dales
Entire Place • 6 bedrooms
5 Bed in Markington (83892)
Entire Place • 5 bedrooms
Finest Retreats | Abbeyview
Entire Place • 3 bedrooms
Martin's Farm House
Entire Place • 5 bedrooms
Yorkshire country retreat, Newby Hall - sleeps 9+
Entire Place • 5 bedrooms
White Willow Washburn Valley Lodges
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in North Yorkshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in North Yorkshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joanne | 10 | $313,917 | 507 | 4.97/5.0 |
| Serena | 6 | $228,808 | 504 | 4.96/5.0 |
| Shanie | 3 | $200,644 | 58 | 5.00/5.0 |
| Stuart | 1 | $193,766 | 36 | 5.00/5.0 |
| Yorkshire Escapes | 4 | $193,002 | 95 | 4.95/5.0 |
| Kerry | 3 | $149,037 | 136 | 4.80/5.0 |
| Park | 5 | $148,655 | 121 | 4.72/5.0 |
| Holidaycottages.Co.Uk | 1 | $137,534 | 1 | Not Rated |
| Norfolk Hideaways Ltd TA Yorks | 7 | $126,091 | 42 | 4.87/5.0 |
| Finest Retreats | 1 | $116,528 | 14 | 4.14/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Yorkshire.
Dive Deeper: Advanced North Yorkshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Yorkshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorth Yorkshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for North Yorkshire
- The North Yorkshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 153 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in North Yorkshire, House properties are the most common (52.3%), reflecting the local real estate landscape.
- Houses represent a significant 52.3% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo, hotel/boutique (combined 7.8%) offer potential for unique stay experiences.
North Yorkshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for North Yorkshire
- The dominant room capacity in North Yorkshire is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.7% of the active Airbnb listings in North Yorkshire, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Yorkshire.
North Yorkshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for North Yorkshire
- The most common guest capacity trend in North Yorkshire vacation rentals is listings accommodating 2 guests (40.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the North Yorkshire STR market, accounting for 65.3% of listings.
- A significant 40.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in North Yorkshire.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Yorkshire.
- On average, properties in North Yorkshire are equipped to host 3.7 guests.
North Yorkshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for North Yorkshire
- The most common availability pattern in North Yorkshire falls within the 271-366 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in North Yorkshire (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
North Yorkshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
28.8% of total
2 Nights
39 listings
25.5% of total
3 Nights
14 listings
9.2% of total
4-6 Nights
4 listings
2.6% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
51 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in North Yorkshire is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in North Yorkshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of North Yorkshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Yorkshire.
North Yorkshire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
2.6% of total
Non-refundable
2 listings
1.3% of total
Super Strict 60 Days
26 listings
17.1% of total
Flexible
27 listings
17.8% of total
Moderate
33 listings
21.7% of total
Firm
50 listings
32.9% of total
Strict
10 listings
6.6% of total
Cancellation Policy Insights for North Yorkshire
- The prevailing Airbnb cancellation policy trend in North Yorkshire is Firm, used by 32.9% of listings.
- There's a relatively balanced mix between guest-friendly (39.5%) and stricter (39.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.9% market standard in North Yorkshire.
- Using a Strict policy might deter some guests, as only 6.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in North Yorkshire.
North Yorkshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for North Yorkshire
- The overall average booking lead time for vacation rentals in North Yorkshire is 56 days.
- Guests book furthest in advance for stays during June (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in North Yorkshire.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these North Yorkshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in North Yorkshire (2025)
Amenity Prevalence
Amenity Insights for North Yorkshire
- Essential amenities in North Yorkshire that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for North Yorkshire: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in North Yorkshire to stay competitive.
North Yorkshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for North Yorkshire
- The typical guest profile for Airbnb in North Yorkshire consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United Kingdom (93.2%) and United States (2.4%).
- Top languages spoken are English (73.7%) followed by French (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the North Yorkshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ellingham | 11 | $5,019 | $329.06 | 55% |
| Appleby | 10 | $4,920 | $365.30 | 44% |
| Bishop Monkton | 12 | $4,886 | $362.42 | 48% |
| Lindale | 10 | $4,723 | $287.95 | 50% |
| Stamford Bridge | 12 | $4,641 | $413.69 | 39% |
| Kettlewell | 17 | $4,619 | $440.44 | 43% |
| Grinton | 13 | $4,574 | $353.69 | 48% |
| High Newton by the Sea | 20 | $4,352 | $520.70 | 35% |
| Blubberhouses | 10 | $4,278 | $441.38 | 42% |
| Bowness-on-Windermere | 351 | $4,253 | $366.76 | 45% |