Warminster Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Warminster in 2025? Explore comprehensive Airbnb analytics for Warminster, England, United Kingdom to uncover income potential. This 2025 STR market report for Warminster, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 34 active listings.

Whether you're considering an Airbnb investment in Warminster, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Warminster Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Warminster Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$195
The average rental revenue earned for an occupied room per day in Warminster.
Occupancy Rate(?)
38.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$24,521
Typical annual income for an Airbnb listing in Warminster. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.3%
Slight decrease (-1.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Warminster.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Warminster.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
34
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Warminster (2025)

Understanding the monthly revenue variations for Airbnb listings in Warminster is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Warminster is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Warminster across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,389+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,601 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,657 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $888, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Warminster

Warminster Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Warminster STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Warminster:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Warminster

Average Daily Rate (ADR) Airbnb Trends in Warminster (2025)

Effective short term rental pricing strategy in Warminster involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Warminster typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
  • Typical properties (Median) charge around $174 per night.
  • Entry-level properties (Bottom 25%) earn around $100 per night.

Average Daily Rate (ADR) Trend by Month in Warminster

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Airbnb Seasonality Analysis & Trends in Warminster (2025)

Peak Season (August, July, June)
  • Revenue averages $3,252 per month
  • Occupancy rates average 50.9%
  • Daily rates average $203
Shoulder Season
  • Revenue averages $2,408 per month
  • Occupancy maintains around 38.3%
  • Daily rates hold near $198
Low Season (January, February, November)
  • Revenue drops to average $1,496 per month
  • Occupancy decreases to average 29.1%
  • Daily rates adjust to average $192

Seasonality Insights for Warminster

  • The Airbnb seasonality in Warminster shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Warminster's highest earning potential, with monthly revenues capable of climbing to $3,655, occupancy reaching a high of 60.3%, and ADRs peaking at $222.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,347, occupancy could drop to 27.1%, and ADRs may adjust down to $189.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Warminster.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Warminster seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Warminster (2025)

Exploring the top neighborhoods for short-term rentals in Warminster? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Warminster Town Centre
The heart of Warminster with vibrant shops, restaurants, and access to local amenities. Ideal for visitors wanting to explore the local culture and enjoy convenience.
Warminster Library, Church of St. Denys, Warminster Market, The Greek Theatre
Longleat
Home to the famous Longleat Safari Park and Longleat House, this area attracts families and nature lovers seeking unique experiences and outdoor adventures.
Longleat House, Longleat Safari Park, Longleat Adventure Park
Westbury
A nearby town with a rich history, offering great transport links and potential for guests seeking a quieter stay with easy access to Warminster.
Westbury White Horse, Westbury town centre, The Laverton Institute
Cranborne Chase
A designated Area of Outstanding Natural Beauty, ideal for guests who enjoy hiking and exploring nature. Perfect for rural getaways and outdoor enthusiasts.
Cranborne Chase AONB, Shearwater Lake, Salisbury Plain
Salisbury
A historic city with stunning architecture and landmarks. Popular for day trips and cultural visits, making it a great addition for Airbnb hosts.
Salisbury Cathedral, The Market Square, Old Sarum
Bath
Famous for its Roman baths and Georgian architecture, Bath is a short drive away and attracts tourists year-round. A great spot for those who want to visit this UNESCO World Heritage Site.
Roman Baths, Bath Abbey, The Circus, Royal Crescent
Stonehenge
One of the most famous historical sites in the UK, attracting millions of visitors. Ideal for short stays for tourists exploring this iconic monument.
Stonehenge, Visitor Centre, Amesbury
Frome
A vibrant market town known for its independent shops and artsy vibe. Popular with tourists seeking a unique experience and a taste of local life.
Frome Independent Market, The Merlin Theatre, The River Frome

Understanding Airbnb License Requirements & STR Laws in Warminster (2025)

While Warminster, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Warminster to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Warminster (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Warminsterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Perfect Weekend Escape with Secret Bar & Hot Tub

Perfect Weekend Escape with Secret Bar & Hot Tub

Entire Place • 6 bedrooms

$163,321
Revenue
49.6%
Occupancy
$825.69
Daily Rate
Beech View 2

Beech View 2

Entire Place • 3 bedrooms

$73,808
Revenue
52.7%
Occupancy
$698.89
Daily Rate
Exclusive Smart Home with HotTub near Longleat

Exclusive Smart Home with HotTub near Longleat

Entire Place • 1 bedroom

$64,513
Revenue
72.0%
Occupancy
$244.37
Daily Rate
Jobs Mill Cottage

Jobs Mill Cottage

Entire Place • 3 bedrooms

$46,521
Revenue
50.8%
Occupancy
$247.52
Daily Rate
Spacious 3 bedroom flat in the heart of Warminster

Spacious 3 bedroom flat in the heart of Warminster

Entire Place • 3 bedrooms

$37,886
Revenue
65.0%
Occupancy
$159.32
Daily Rate
Large historic family home nr Longleat and Bath

Large historic family home nr Longleat and Bath

Entire Place • 3 bedrooms

$32,156
Revenue
46.8%
Occupancy
$228.11
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Warminster (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Warminster based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Luke13$212,4462254.37/5.0
Sophie1$163,321544.93/5.0
Wyke Dorset Cottages1$73,80835.00/5.0
Jake1$64,513754.97/5.0
Silvy1$46,5213614.95/5.0
Karolina1$37,8861384.66/5.0
Beth1$32,1561764.93/5.0
Samantha1$23,893614.64/5.0
Antonia1$23,149214.90/5.0
Andrew1$20,8463474.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Warminster.

Dive Deeper: Advanced Warminster STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Warminster. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Warminster Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Warminster

  • The Warminster Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 34 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Warminster, House properties are the most common (76.5%), reflecting the local real estate landscape.
  • Houses represent a significant 76.5% portion, catering likely to families or larger groups.
  • The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.

Warminster Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Warminster

  • The dominant room capacity in Warminster is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Warminster, indicating a high concentration in these sizes.
  • A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Warminster.

Warminster Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Warminster

  • The most common guest capacity trend in Warminster vacation rentals is listings accommodating 2 guests (41.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Warminster STR market, accounting for 67.7% of listings.
  • A significant 41.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Warminster.
  • 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Warminster.
  • On average, properties in Warminster are equipped to host 3.1 guests.

Warminster Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Warminster

  • The most common availability pattern in Warminster falls within the 271-366 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Warminster (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Warminster Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.2%)

1 Night

5 listings

15.2% of total

2 Nights (66.7%)

2 Nights

22 listings

66.7% of total

3 Nights (3%)

3 Nights

1 listings

3% of total

30+ Nights (15.2%)

30+ Nights

5 listings

15.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Warminster is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (81.9%) of the Warminster Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (15.2%) caters to monthly stays (30+ nights) in Warminster, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 66.7% of Warminster hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
  • A 2-night minimum appears standard (66.7%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Warminster.

Warminster Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

2.9% of total

Flexible (20.6%)

Flexible

7 listings

20.6% of total

Moderate (47.1%)

Moderate

16 listings

47.1% of total

Firm (5.9%)

Firm

2 listings

5.9% of total

Strict (23.5%)

Strict

8 listings

23.5% of total

Cancellation Policy Insights for Warminster

  • The prevailing Airbnb cancellation policy trend in Warminster is Moderate, used by 47.1% of listings.
  • There's a relatively balanced mix between guest-friendly (67.7%) and stricter (29.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 47.1% market standard in Warminster.
  • Regularly review your cancellation policy against competitors and market demand shifts in Warminster.

Warminster STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Warminster

  • The overall average booking lead time for vacation rentals in Warminster is 50 days.
  • Guests book furthest in advance for stays during December (average 77 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (50 days avg.) sees the longest lead times, while Summer (49 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Warminster.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 50 days) to capture early planners.
  • Monitor your own booking lead times against these Warminster averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Warminster (2025)

Amenity data is currently unavailable for Warminster.

Warminster Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Warminster

  • The typical guest profile for Airbnb in Warminster consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 85.7% of guests.
  • Key international markets include United Kingdom (85.7%) and Australia (2.1%).
  • Top languages spoken are English (70%) followed by French (5.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Warminster Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Chew Magna14$7,116$417.2746%
Englishcombe15$6,386$526.4749%
Long Sutton16$6,243$407.1845%
Ashley12$5,408$388.6351%
Lambourn13$5,330$650.2528%
Kintbury10$4,970$260.6655%
Oldland Common14$4,523$414.5540%
Pensford10$4,504$849.8037%
Dinton12$4,397$279.1156%
Crai32$4,387$501.9039%

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