Cloughton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Cloughton in 2025? Explore comprehensive Airbnb analytics for Cloughton, England, United Kingdom to uncover income potential. This 2025 STR market report for Cloughton, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Cloughton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cloughton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cloughton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cloughton (2025)
Understanding the monthly revenue variations for Airbnb listings in Cloughton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cloughton is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cloughton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,058+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,762 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,547 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,665, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cloughton
Cloughton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cloughton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cloughton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cloughton
Average Daily Rate (ADR) Airbnb Trends in Cloughton (2025)
Effective short term rental pricing strategy in Cloughton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cloughton typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $172 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Cloughton
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Airbnb Seasonality Analysis & Trends in Cloughton (2025)
Peak Season (August, July, May)
- Revenue averages $4,007 per month
- Occupancy rates average 60.4%
- Daily rates average $199
Shoulder Season
- Revenue averages $3,254 per month
- Occupancy maintains around 53.2%
- Daily rates hold near $188
Low Season (January, February, March)
- Revenue drops to average $1,791 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $192
Seasonality Insights for Cloughton
- The Airbnb seasonality in Cloughton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cloughton's highest earning potential, with monthly revenues capable of climbing to $4,491, occupancy reaching a high of 66.9%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,299, occupancy could drop to 28.8%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cloughton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cloughton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cloughton (2025)
Exploring the top neighborhoods for short-term rentals in Cloughton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cloughton Village | A quaint village atmosphere with beautiful countryside surroundings. Ideal for guests looking for a peaceful retreat close to nature and walking trails. | North York Moors National Park, Cloughton Common, Scarborough Castle, Scarborough Beach, Alpamare Scarborough Water Park |
| Ravenscar | A charming coastal village with stunning cliff-top views. Great for families seeking a holiday with scenic walks and beach access. | Ravenscar Coastal Centre, Old Raven Hall, Robin Hood's Bay, Ravenscar Beach, Moorland walks |
| Filey | A classic British seaside town with a beautiful beach and family-friendly amenities. Attracts families on holiday with activities for all ages. | Filey Brigg, Filey Beach, Filey Bird Garden and Animal Park, The Crescent, Filey Museum |
| Scarborough | One of the UK's most popular seaside resorts, offering vibrant entertainment and historical attractions. Perfect for visitors looking for a lively atmosphere. | Scarborough Promenade, Scarborough Castle, Sea Life Scarborough, Peasholm Park, Scarborough Spa |
| Whitby | A picturesque coastal town with rich history and Gothic charm. Popular for weekend getaways and tourists interested in history and culture. | Whitby Abbey, Whitby Harbour, Captain Cook Museum, Whitby Beach, 199 Steps to St. Mary's Church |
| Hunmanby | A lovely village that provides a more tranquil setting close to the beach. Great for those who want a relaxing stay away from the busier tourist spots. | Hunmanby Gap Beach, Hunmanby Hall, The Village Green, egress Parks, Ellingham Hall |
| Snainton | Ideal for outdoor enthusiasts, situated near the North York Moors. Appeals to guests who enjoy exploring nature and rural settings. | The Wolds Way, Snainton Golf Centre, Rural walks, Fishing spots, Snainton village |
| Eastfield | A suburb of Scarborough offering affordable accommodations. Attracts budget-conscious travelers while being close to the main attractions of Scarborough. | Scarborough Town Centre, Local parks, Easy access to public transport, Nearby shops and restaurants, Dinosaur Coast |
Understanding Airbnb License Requirements & STR Laws in Cloughton (2025)
While Cloughton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cloughton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cloughton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cloughtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Old Barn
Entire Place • 3 bedrooms
Scarborough only 4 miles! Country Sea Views! Spa!
Entire Place • 6 bedrooms
Stylish spacious country cottage
Entire Place • 2 bedrooms
Wood View - uk43707
Entire Place • 1 bedroom
Farm View - uk43708
Entire Place • 1 bedroom
Stunning country cottage with sea views
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cloughton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cloughton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 6 | $186,553 | 58 | 4.65/5.0 |
| Angela | 2 | $89,041 | 139 | 5.00/5.0 |
| Victoria | 1 | $52,767 | 21 | 4.90/5.0 |
| John | 1 | $28,612 | 153 | 4.98/5.0 |
| Lauren | 1 | $25,635 | 105 | 4.89/5.0 |
| Sophie | 1 | $24,375 | 24 | 4.92/5.0 |
| Cober | 1 | $24,048 | 25 | 4.68/5.0 |
| Joanna | 1 | $23,106 | 402 | 4.90/5.0 |
| Michael | 1 | $20,407 | 139 | 5.00/5.0 |
| Stuart | 1 | $8,873 | 106 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cloughton.
Dive Deeper: Advanced Cloughton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cloughton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCloughton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cloughton
- The Cloughton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cloughton, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
Cloughton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cloughton
- The dominant room capacity in Cloughton is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 72.2% of the active Airbnb listings in Cloughton, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cloughton.
Cloughton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cloughton
- The most common guest capacity trend in Cloughton vacation rentals is listings accommodating 2 guests (50%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Cloughton STR market, accounting for 72.2% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Cloughton.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cloughton.
- On average, properties in Cloughton are equipped to host 3.6 guests.
Cloughton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cloughton
- The most common availability pattern in Cloughton falls within the 181-270 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cloughton (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cloughton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
35.3% of total
2 Nights
2 listings
11.8% of total
3 Nights
4 listings
23.5% of total
30+ Nights
5 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in Cloughton is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.4%) caters to monthly stays (30+ nights) in Cloughton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.3% of Cloughton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cloughton.
Cloughton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
35.3% of total
Flexible
1 listings
5.9% of total
Moderate
5 listings
29.4% of total
Firm
3 listings
17.6% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Cloughton
- The prevailing Airbnb cancellation policy trend in Cloughton is Super Strict 60 Days, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (35.3%) and stricter (29.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 35.3% market standard in Cloughton.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cloughton.
Cloughton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cloughton
- The overall average booking lead time for vacation rentals in Cloughton is 57 days.
- Guests book furthest in advance for stays during June (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (69 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Cloughton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Cloughton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cloughton (2025)
Amenity data is currently unavailable for Cloughton.
Cloughton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cloughton
- The typical guest profile for Airbnb in Cloughton consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 90.0% of guests.
- Key international markets include United Kingdom (90%) and Germany (1.9%).
- Top languages spoken are English (68.8%) followed by German (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Sheffield.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cloughton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $4,879 | $341.89 | 48% |
| Appleby | 10 | $4,764 | $357.50 | 44% |
| Bishop Monkton | 11 | $4,759 | $304.91 | 51% |
| Ellingham | 11 | $4,329 | $276.63 | 63% |
| Escrick | 12 | $3,827 | $332.04 | 43% |
| Holy Island | 13 | $3,698 | $275.79 | 57% |
| Stamford Bridge | 15 | $3,676 | $364.63 | 35% |
| High Newton by the Sea | 20 | $3,455 | $449.02 | 36% |
| Blubberhouses | 11 | $3,419 | $377.02 | 39% |
| Brandesburton | 14 | $3,353 | $318.84 | 38% |