Portsmouth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Portsmouth in 2025? Explore comprehensive Airbnb analytics for Portsmouth, England, United Kingdom to uncover income potential. This 2025 STR market report for Portsmouth, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 665 active listings.
Whether you're considering an Airbnb investment in Portsmouth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portsmouth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portsmouth Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portsmouth (2025)
Understanding the monthly revenue variations for Airbnb listings in Portsmouth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portsmouth is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portsmouth across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,345+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,824 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,544 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $694, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portsmouth
Portsmouth Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portsmouth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portsmouth:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portsmouth
Average Daily Rate (ADR) Airbnb Trends in Portsmouth (2025)
Effective short term rental pricing strategy in Portsmouth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portsmouth typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Portsmouth
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Airbnb Seasonality Analysis & Trends in Portsmouth (2025)
Peak Season (July, August, September)
- Revenue averages $2,541 per month
- Occupancy rates average 51.3%
- Daily rates average $250
Shoulder Season
- Revenue averages $1,979 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $218
Low Season (January, February, November)
- Revenue drops to average $1,615 per month
- Occupancy decreases to average 39.2%
- Daily rates adjust to average $196
Seasonality Insights for Portsmouth
- The Airbnb seasonality in Portsmouth shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portsmouth's highest earning potential, with monthly revenues capable of climbing to $2,740, occupancy reaching a high of 55.1%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,504, occupancy could drop to 36.2%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portsmouth.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portsmouth seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portsmouth (2025)
Exploring the top neighborhoods for short-term rentals in Portsmouth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Historic area with charming streets, rich maritime history, and proximity to attractions. Popular with tourists looking for culture and heritage in Portsmouth. | Portsmouth Historic Dockyard, Charles Dickens' Birthplace Museum, Gunwharf Quays, Spinnaker Tower, The Mary Rose Museum |
| Gunwharf Quays | A vibrant waterfront outlet shopping center featuring dining, entertainment, and scenic views of the harbor. Ideal for visitors seeking shopping and leisure activities. | Gunwharf Quays shopping, Spinnaker Tower, Waterfront restaurants, Cinema, The Vulcan |
| Southsea | Seaside resort area known for its pebbly beach, vibrant atmosphere, and cultural attractions. Attracts families and beachgoers looking for relaxation and fun. | Southsea Common, Clarence Pier, South Parade Pier, Southsea Skatepark, The D-Day Story |
| Portsmouth City Centre | The commercial heart of Portsmouth with shops, restaurants, and nightlife. Attractive to both tourists and business travelers due to its accessibility and amenities. | Cascades Shopping Centre, Guildhall, Portsmouth Cultural Trust, Restaurants and bars, The Kings Theatre |
| Fratton | A residential area that offers affordable accommodations and has good transport links to the city center. Increasingly popular with visitors looking for budget-friendly stays. | Fratton Park, Local pubs, Transport links, Close to city center, Community parks |
| Anchorage Park | A quieter, family-oriented neighborhood with parks and recreational opportunities. Great for visitors looking for a peaceful stay with local amenities. | Anchorage Park, Local parks, Good public transport, Family-friendly facilities, Nearby schools |
| Cosham | Suburban area with a mix of residential and commercial spaces, accessing historical sites. Attractive for those visiting family or exploring the outskirts of Portsmouth. | Portsmouth Park, Cosham Shopping Centre, Transport links to city center, Local neighborhood cafes, Nearby parks |
| Port Solent | Waterfront development known for its marina, restaurants, and leisure activities. Ideal for visitors looking for a mix of relaxation and dining by the water. | Port Solent Marina, Restaurants, Water sports, Cinema, Walking paths |
Understanding Airbnb License Requirements & STR Laws in Portsmouth (2025)
While Portsmouth, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portsmouth to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Portsmouth (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portsmouthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Central & Cozy Ground Floor Studios
Entire Place • 1 bedroom
Character Victorian townhouse - conservation area
Entire Place • 4 bedrooms
Ashbys Fun Celebration Venue & Spa hire sleeps 30
Entire Place • 9 bedrooms
Eastern Parade
Entire Place • 7 bedrooms
Stunning 360 sea & city views 5 bed listed home
Entire Place • 4 bedrooms
Modern Apartment with Free Off-Road Parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portsmouth (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portsmouth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Places To Be | 23 | $472,294 | 1296 | 4.62/5.0 |
| Open Mind Property | 24 | $379,496 | 158 | 4.31/5.0 |
| Charlotte | 10 | $351,144 | 731 | 4.84/5.0 |
| Jane | 9 | $318,760 | 668 | 4.87/5.0 |
| Colin | 11 | $318,721 | 560 | 4.81/5.0 |
| Jacob | 9 | $277,879 | 393 | 4.69/5.0 |
| Jay | 20 | $215,209 | 212 | 4.41/5.0 |
| Mark | 7 | $189,885 | 1063 | 4.83/5.0 |
| Carrie-Anne | 13 | $183,844 | 130 | 4.79/5.0 |
| Igor | 10 | $180,252 | 1268 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portsmouth.
Dive Deeper: Advanced Portsmouth STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portsmouth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortsmouth Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portsmouth
- The Portsmouth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69% of the 665 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Portsmouth, Apartment/Condo properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 39.2% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Portsmouth Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portsmouth
- The dominant room capacity in Portsmouth is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.0% of the active Airbnb listings in Portsmouth, indicating a high concentration in these sizes.
Portsmouth Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portsmouth
- The most common guest capacity trend in Portsmouth vacation rentals is listings accommodating 2 guests (22.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Portsmouth STR market, accounting for 42.1% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portsmouth.
- On average, properties in Portsmouth are equipped to host 3.4 guests.
Portsmouth Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portsmouth
- The most common availability pattern in Portsmouth falls within the 271-366 days range, representing 51.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Portsmouth (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portsmouth Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
225 listings
35.4% of total
2 Nights
208 listings
32.7% of total
3 Nights
25 listings
3.9% of total
4-6 Nights
30 listings
4.7% of total
7-29 Nights
41 listings
6.4% of total
30+ Nights
107 listings
16.8% of total
Key Insights
- The most prevalent minimum stay requirement in Portsmouth is 1 Night, adopted by 35.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Portsmouth Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.8%) caters to monthly stays (30+ nights) in Portsmouth, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.4% of Portsmouth hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portsmouth.
Portsmouth Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.3% of total
Super Strict 60 Days
1 listings
0.2% of total
Refundable
3 listings
0.5% of total
Flexible
146 listings
24.1% of total
Moderate
213 listings
35.1% of total
Firm
110 listings
18.1% of total
Strict
132 listings
21.7% of total
Cancellation Policy Insights for Portsmouth
- The prevailing Airbnb cancellation policy trend in Portsmouth is Moderate, used by 35.1% of listings.
- There's a relatively balanced mix between guest-friendly (59.2%) and stricter (39.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.1% market standard in Portsmouth.
- Regularly review your cancellation policy against competitors and market demand shifts in Portsmouth.
Portsmouth STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portsmouth
- The overall average booking lead time for vacation rentals in Portsmouth is 40 days.
- Guests book furthest in advance for stays during August (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Portsmouth.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Portsmouth averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portsmouth (2025)
Amenity Prevalence
Amenity Insights for Portsmouth
- Essential amenities in Portsmouth that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portsmouth: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portsmouth to stay competitive.
Portsmouth Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portsmouth
- The typical guest profile for Airbnb in Portsmouth consists of primarily domestic travelers (78%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.0% of guests.
- Key international markets include United Kingdom (78%) and United States (4.6%).
- Top languages spoken are English (60.2%) followed by French (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portsmouth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| Winsham | 11 | $5,299 | $507.01 | 45% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Dinton | 11 | $4,616 | $250.27 | 58% |
| Oldland Common | 13 | $4,517 | $372.05 | 41% |