Sherborne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Sherborne in 2025? Explore comprehensive Airbnb analytics for Sherborne, England, United Kingdom to uncover income potential. This 2025 STR market report for Sherborne, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Sherborne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sherborne Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sherborne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sherborne (2025)
Understanding the monthly revenue variations for Airbnb listings in Sherborne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sherborne is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sherborne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,087+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,740 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,294 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,186, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sherborne
Sherborne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sherborne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sherborne:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sherborne
Average Daily Rate (ADR) Airbnb Trends in Sherborne (2025)
Effective short term rental pricing strategy in Sherborne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sherborne typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $282+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Sherborne
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Airbnb Seasonality Analysis & Trends in Sherborne (2025)
Peak Season (August, July, September)
- Revenue averages $3,326 per month
- Occupancy rates average 61.9%
- Daily rates average $183
Shoulder Season
- Revenue averages $2,671 per month
- Occupancy maintains around 49.7%
- Daily rates hold near $174
Low Season (January, February, November)
- Revenue drops to average $2,225 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $169
Seasonality Insights for Sherborne
- The Airbnb seasonality in Sherborne shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sherborne's highest earning potential, with monthly revenues capable of climbing to $3,580, occupancy reaching a high of 64.6%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,014, occupancy could drop to 36.4%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sherborne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sherborne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sherborne (2025)
Exploring the top neighborhoods for short-term rentals in Sherborne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cranborne Chase | A designated Area of Outstanding Natural Beauty, perfect for nature lovers and outdoor enthusiasts. It draws visitors seeking hiking, wildlife and picturesque landscapes. | Bokerley Dyke, Cranborne Chase AONB, Pentridge, Alderholt Mill, Gold Hill Museum |
| Sherborne Abbey | A historic site with stunning architecture, attracting visitors interested in history and culture. Provides a serene environment for travelers looking for peace and heritage. | Sherborne Abbey, Sherborne Old Castle, Sherborne Museum, Rugby School, Sherborne House |
| Sherborne Town Centre | The heart of Sherborne offers quaint shops, cafes, and access to major attractions, making it popular among tourists visiting the area. | Cheap Street, Sherborne Castle Gardens, The Terrace, Local eateries, Shopping boutiques |
| Yeovil | A nearby town with good transport links and a range of amenities. Attracts both business travelers and tourists alike, serving as a base for exploring the surrounding area. | Yeovil Country Park, Museum of South Somerset, The Octagon Theatre, Yeovil Town Football Club, Hollywood Bowl |
| Gillingham | A historic market town with a vibrant local community, ideal for travelers interested in local culture and history. Close enough for easy access to Sherborne. | Gillingham Museum, The White Hart, St. Mary the Virgin Church, Spire Hill, Gillingham Town Centre |
| Castle Cary | A picturesque market town known for its beautiful architecture and cultural heritage. Attracts visitors looking for a peaceful countryside experience. | Castle Cary Town Hall, The Market House, The Gallery at Caryford, Shapwick Heath National Nature Reserve, Local artisan shops |
| Stalbridge | A small town with charm, providing a quiet retreat while being in proximity to larger towns and attractions. It's popular with families and those seeking tranquility. | Stalbridge Mill, Stalbridge Park, Local farms, River Stour, Surrounding countryside |
| Dorchester | Known for its Roman history and as the capital of Dorset, it has a rich cultural scene and attracts history buffs and tourists interested in heritage. | Dorset County Museum, Maiden Castle, Thomas Hardy's Cottage, Dorchester Market, The Keep Military Museum |
Understanding Airbnb License Requirements & STR Laws in Sherborne (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Sherborne. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sherborne to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Sherborne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sherbornebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Period Cottage in Ancient Abbey Town
Entire Place • 3 bedrooms
The Grey Lodge in Sherborne
Entire Place • 4 bedrooms
Quaker Cottage
Entire Place • 2 bedrooms
Beautiful Ground Floor Luxury Apartment
Entire Place • 1 bedroom
Period terraced cottage with garden.
Entire Place • 2 bedrooms
Cosy Sherborne Cottage with Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sherborne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sherborne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 1 | $91,304 | 24 | 5.00/5.0 |
| Bob | 1 | $56,615 | 11 | 4.82/5.0 |
| James | 1 | $48,754 | 136 | 4.90/5.0 |
| Sarah & Tony | 1 | $45,258 | 101 | 4.97/5.0 |
| Amelia | 1 | $43,620 | 229 | 4.86/5.0 |
| Wendy | 1 | $40,315 | 117 | 4.96/5.0 |
| Cassie | 1 | $39,705 | 14 | 4.86/5.0 |
| Nicky | 2 | $38,971 | 162 | 4.84/5.0 |
| Joseph | 1 | $38,552 | 38 | 5.00/5.0 |
| Charlotte | 1 | $34,698 | 23 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sherborne.
Dive Deeper: Advanced Sherborne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sherborne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSherborne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sherborne
- The Sherborne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sherborne, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 6.6%) offer potential for unique stay experiences.
Sherborne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sherborne
- The dominant room capacity in Sherborne is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 80.0% of the active Airbnb listings in Sherborne, indicating a high concentration in these sizes.
Sherborne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sherborne
- The most common guest capacity trend in Sherborne vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sherborne STR market, accounting for 63.3% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sherborne.
- On average, properties in Sherborne are equipped to host 3.6 guests.
Sherborne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sherborne
- The most common availability pattern in Sherborne falls within the 271-366 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sherborne (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sherborne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
13.3% of total
2 Nights
17 listings
56.7% of total
3 Nights
3 listings
10% of total
4-6 Nights
2 listings
6.7% of total
7-29 Nights
1 listings
3.3% of total
30+ Nights
3 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Sherborne is 2 Nights, adopted by 56.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Sherborne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 56.7% of Sherborne hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- A 2-night minimum appears standard (56.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sherborne.
Sherborne Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
26.7% of total
Moderate
9 listings
30% of total
Firm
8 listings
26.7% of total
Strict
5 listings
16.7% of total
Cancellation Policy Insights for Sherborne
- The prevailing Airbnb cancellation policy trend in Sherborne is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Sherborne.
- Regularly review your cancellation policy against competitors and market demand shifts in Sherborne.
Sherborne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sherborne
- The overall average booking lead time for vacation rentals in Sherborne is 50 days.
- Guests book furthest in advance for stays during June (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Sherborne.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Sherborne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sherborne (2025)
Amenity Prevalence
Amenity Insights for Sherborne
- Essential amenities in Sherborne that guests expect include: Wifi, Heating, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sherborne: Wifi, Heating, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Hot water, Smoke alarm.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sherborne to stay competitive.
Sherborne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sherborne
- The typical guest profile for Airbnb in Sherborne consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.8% of guests.
- Key international markets include United Kingdom (81.8%) and United States (5.9%).
- Top languages spoken are English (61.3%) followed by French (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sherborne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| Winsham | 11 | $5,299 | $507.01 | 45% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Dinton | 11 | $4,616 | $250.27 | 58% |
| Oldland Common | 13 | $4,517 | $372.05 | 41% |
| Binegar | 10 | $4,514 | $267.41 | 58% |
| Freshford | 13 | $4,415 | $283.05 | 50% |