North Devon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in North Devon in 2025? Explore comprehensive Airbnb analytics for North Devon, England, United Kingdom to uncover income potential. This 2025 STR market report for North Devon, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,240 active listings.
Whether you're considering an Airbnb investment in North Devon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Devon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key North Devon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in North Devon (2025)
Understanding the monthly revenue variations for Airbnb listings in North Devon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Devon is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Devon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,517+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,774 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,118 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in North Devon
North Devon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the North Devon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Devon:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in North Devon
Average Daily Rate (ADR) Airbnb Trends in North Devon (2025)
Effective short term rental pricing strategy in North Devon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Devon typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $548+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $342 or more.
- Typical properties (Median) charge around $206 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in North Devon
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Airbnb Seasonality Analysis & Trends in North Devon (2025)
Peak Season (August, July, May)
- Revenue averages $4,193 per month
- Occupancy rates average 49.0%
- Daily rates average $297
Shoulder Season
- Revenue averages $3,026 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $276
Low Season (January, February, November)
- Revenue drops to average $2,220 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $273
Seasonality Insights for North Devon
- The Airbnb seasonality in North Devon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases North Devon's highest earning potential, with monthly revenues capable of climbing to $5,006, occupancy reaching a high of 61.2%, and ADRs peaking at $331.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,959, occupancy could drop to 25.2%, and ADRs may adjust down to $259.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Devon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these North Devon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in North Devon (2025)
Exploring the top neighborhoods for short-term rentals in North Devon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Croyde Bay | A popular surfing destination known for its beautiful beach and vibrant village atmosphere. Attracts tourists looking for coastal activities, surf lessons, and scenic views. | Croyde Beach, The Thatch, Croyde Bay Surf Club, Baggy Point, North Devon Surf School |
| Westward Ho! | Famous for its long sandy beach and family-friendly attractions. Ideal for tourists looking for a seaside holiday with various activities. | Westward Ho! Beach, Northam Burrows Country Park, Royal North Devon Golf Club, The Big Sheep, Surfing lessons |
| Ilfracombe | A charming coastal town known for its picturesque harbor and access to the stunning coastline. Popular with families and couples seeking a romantic getaway. | Ilfracombe Harbour, The Tunnels Beaches, Verity Statue, Damien Hirst's Gallery, North Devon Maritime Museum |
| Lynton and Lynmouth | Famed for their dramatic cliffs and the unique cliff railway, this area attracts nature lovers and hikers looking to explore Exmoor National Park. | Lynton and Lynmouth Cliff Railway, Exmoor National Park, Valley of Rocks, Lynmouth Beach, Watermouth Castle |
| Barnstaple | The largest town in North Devon, offering a mix of history and modern amenities. Great for visitors seeking both culture and convenience. | Barnstaple Pannier Market, The Museum of Barnstaple and North Devon, Tarka Trail, NDM Arts, Borough Gardens |
| Appledore | A charming fishing village with narrow streets and a rich maritime history. Attracts visitors interested in quaint village life and local culture. | Appledore's Quay, Cliff Top Walks, The Royal Appledore Shipbuilders, Instow Beach, Appledore Maritime Museum |
| South Molton | A historic market town known for its traditional markets and nearby countryside. Appeals to those looking for a peaceful retreat and rural experience. | South Molton Pannier Market, Quince Honey Farm, South Molton Railway Station, Exmoor National Park nearby |
| Bideford | A historic town on the River Torridge, popular for its waterfront and local shops. Good for travelers looking for a base to explore surrounding areas. | Bideford Quay, Bideford Longbridge, Tapeley Park, Northam Burrows Country Park, Bideford’s Historic Market |
Understanding Airbnb License Requirements & STR Laws in North Devon (2025)
While North Devon, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Devon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in North Devon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in North Devonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NEW Peaceful Retreat, North Devon with Hot Tub
Entire Place • 8 bedrooms
Large Luxury Beach House with Amazing Sea Views
Entire Place • 6 bedrooms
Spacious Georgian Farmhouse and garden, Ilfracombe
Entire Place • 8 bedrooms
Westwell Hall
Entire Place • 14 bedrooms
Luxury Modern Barn Conversion Exmoor National Park
Entire Place • 8 bedrooms
Beautiful Detached Seaside Villa, Great Views
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in North Devon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in North Devon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marsdens Devon Cottages | 173 | $4,811,108 | 663 | 4.72/5.0 |
| Cottages | 75 | $2,716,069 | 484 | 4.75/5.0 |
| Ocean | 44 | $1,960,774 | 407 | 4.75/5.0 |
| Croyde Holidays | 15 | $1,006,050 | 268 | 4.82/5.0 |
| TJS Properties | 35 | $914,897 | 471 | 4.59/5.0 |
| Sam | 24 | $761,744 | 353 | 4.90/5.0 |
| Chris | 27 | $638,747 | 62 | 4.77/5.0 |
| Justin | 3 | $594,172 | 668 | 4.96/5.0 |
| Sarah | 19 | $504,897 | 586 | 4.90/5.0 |
| William | 9 | $462,402 | 644 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Devon.
Dive Deeper: Advanced North Devon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Devon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorth Devon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for North Devon
- The North Devon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 2,240 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in North Devon, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 10.8%) offer potential for unique stay experiences.
North Devon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for North Devon
- The dominant room capacity in North Devon is 2 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.4% of the active Airbnb listings in North Devon, indicating a high concentration in these sizes.
- A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Devon.
North Devon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for North Devon
- The most common guest capacity trend in North Devon vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the North Devon STR market, accounting for 48.3% of listings.
- 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Devon.
- On average, properties in North Devon are equipped to host 4.6 guests.
North Devon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for North Devon
- The most common availability pattern in North Devon falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in North Devon (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
North Devon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
374 listings
17.2% of total
2 Nights
620 listings
28.5% of total
3 Nights
329 listings
15.1% of total
4-6 Nights
112 listings
5.2% of total
7-29 Nights
69 listings
3.2% of total
30+ Nights
668 listings
30.8% of total
Key Insights
- The most prevalent minimum stay requirement in North Devon is 30+ Nights, adopted by 30.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.8%) caters to monthly stays (30+ nights) in North Devon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.8% of North Devon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Devon.
North Devon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
48 listings
2.4% of total
Refundable
6 listings
0.3% of total
Super Strict 60 Days
503 listings
24.7% of total
Non-refundable
9 listings
0.4% of total
Flexible
222 listings
10.9% of total
Moderate
310 listings
15.2% of total
Firm
454 listings
22.3% of total
Strict
481 listings
23.7% of total
Cancellation Policy Insights for North Devon
- The prevailing Airbnb cancellation policy trend in North Devon is Super Strict 60 Days, used by 24.7% of listings.
- There's a relatively balanced mix between guest-friendly (26.1%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 24.7% market standard in North Devon.
- Regularly review your cancellation policy against competitors and market demand shifts in North Devon.
North Devon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for North Devon
- The overall average booking lead time for vacation rentals in North Devon is 65 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in North Devon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these North Devon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in North Devon (2025)
Amenity Prevalence
Amenity Insights for North Devon
- Essential amenities in North Devon that guests expect include: Heating, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for North Devon: Heating, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Heating, Smoke alarm, Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in North Devon to stay competitive.
North Devon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for North Devon
- The typical guest profile for Airbnb in North Devon consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United Kingdom (92.9%) and United States (1.3%).
- Top languages spoken are English (71.7%) followed by French (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the North Devon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chirbury | 14 | $5,230 | $735.87 | 45% |
| Angle | 13 | $4,736 | $388.09 | 42% |
| Llanrhidian | 16 | $4,549 | $389.81 | 53% |
| Crai | 24 | $4,358 | $381.23 | 45% |
| Trenance | 22 | $4,110 | $499.73 | 44% |
| Abbeycwmhir | 11 | $3,987 | $255.01 | 48% |
| Redberth | 31 | $3,805 | $237.82 | 55% |
| Montgomery | 10 | $3,729 | $268.47 | 51% |
| Milverton | 10 | $3,729 | $350.77 | 41% |
| Llantrisant | 15 | $3,722 | $276.67 | 43% |