Malton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Malton in 2025? Explore comprehensive Airbnb analytics for Malton, England, United Kingdom to uncover income potential. This 2025 STR market report for Malton, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Malton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Malton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$164
The average rental revenue earned for an occupied room per day in Malton.
Occupancy Rate(?)
38.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,134
Typical annual income for an Airbnb listing in Malton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-29.2%
Significant decrease (-29.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Malton.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Malton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Malton (2025)

Understanding the monthly revenue variations for Airbnb listings in Malton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,520+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,819 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,921 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $949, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Malton

Malton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Malton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malton:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Malton

Average Daily Rate (ADR) Airbnb Trends in Malton (2025)

Effective short term rental pricing strategy in Malton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malton typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
  • Typical properties (Median) charge around $134 per night.
  • Entry-level properties (Bottom 25%) earn around $111 per night.

Average Daily Rate (ADR) Trend by Month in Malton

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Airbnb Seasonality Analysis & Trends in Malton (2025)

Peak Season (July, May, August)
  • Revenue averages $2,487 per month
  • Occupancy rates average 51.9%
  • Daily rates average $161
Shoulder Season
  • Revenue averages $2,138 per month
  • Occupancy maintains around 47.8%
  • Daily rates hold near $161
Low Season (January, February, November)
  • Revenue drops to average $1,446 per month
  • Occupancy decreases to average 34.6%
  • Daily rates adjust to average $148

Seasonality Insights for Malton

  • The Airbnb seasonality in Malton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Malton's highest earning potential, with monthly revenues capable of climbing to $2,587, occupancy reaching a high of 56.3%, and ADRs peaking at $187.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,284, occupancy could drop to 33.0%, and ADRs may adjust down to $141.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Malton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Malton (2025)

Exploring the top neighborhoods for short-term rentals in Malton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Malton Town Centre
The heart of Malton with historic architecture, bustling markets, and a vibrant community. Ideal for local experiences and easy access to shops and cafes.
Malton Market, The Milton Rooms, Malton Museum, The Town Trail, Malton Railway Station
Norton-on-Derwent
Adjacent to Malton, this charming village offers a quieter atmosphere with beautiful parks and scenic views, making it appealing for families and travelers seeking relaxation.
Norton Garden, The Old Lodge, Norton Park, The River Derwent
Rillington
A small village with access to picturesque countryside walks and local pubs. Attracts those looking for a peaceful retreat while being close to Malton's amenities.
Rillington Village Hall, Local Pubs, Countryside Walks
Yorkshire Wolds
Area of outstanding natural beauty with rolling hills and tranquil landscapes, great for guests looking for outdoor adventures and stunning views.
Wolds Way, Hovingham Hall, Scampston Hall Gardens
Castle Howard
A grand stately home surrounded by beautiful gardens, attracting history buffs and tourists. Ideal for visitors seeking cultural and historical experiences.
Castle Howard, Gardens and Parkland, Visitor Centre
Eastrington
A charming village that offers a peaceful rural setting but is still a short drive from Malton, perfect for nature lovers and those looking to escape the city.
Local Nature Reserves, Rural Walks, Community Events
Huttons Ambo
A small yet picturesque village that offers scenic views and country walks, suitable for those looking for a quaint and tranquil stay close to nature.
Huttons Ambo Nature Reserve, Village Church, Walking Trails
Duggleby
A lovely village known for its close-knit community and scenic landscapes, making it ideal for guests who seek a truly rural experience.
Countryside Views, Local Produce Markets, Community Events

Understanding Airbnb License Requirements & STR Laws in Malton (2025)

While Malton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Malton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Maltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

2 Chiltern Place Malton-Stylish boutique apartment

2 Chiltern Place Malton-Stylish boutique apartment

Entire Place • 1 bedroom

$38,034
Revenue
76.6%
Occupancy
$136.40
Daily Rate
6 Chiltern Place, Malton - Beautiful apartment

6 Chiltern Place, Malton - Beautiful apartment

Entire Place • 1 bedroom

$36,207
Revenue
72.9%
Occupancy
$135.72
Daily Rate
🤍LUXURY apartment in the heart of Malton🤍#Chiltern

🤍LUXURY apartment in the heart of Malton🤍#Chiltern

Entire Place • 1 bedroom

$35,570
Revenue
69.7%
Occupancy
$134.44
Daily Rate
Stylish apartment in the centre of Malton

Stylish apartment in the centre of Malton

Entire Place • 1 bedroom

$30,600
Revenue
60.5%
Occupancy
$137.62
Daily Rate
Brook Farm Cottage, Old Malton

Brook Farm Cottage, Old Malton

Entire Place • 2 bedrooms

$29,807
Revenue
52.0%
Occupancy
$147.46
Daily Rate
Renovated Malton bungalow with garage & driveway

Renovated Malton bungalow with garage & driveway

Entire Place • 2 bedrooms

$27,697
Revenue
71.4%
Occupancy
$106.56
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Malton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Malton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Diane2$74,2414544.98/5.0
Andrew5$41,3081294.47/5.0
Francesca1$35,5701654.94/5.0
Patsy1$30,6001284.96/5.0
Annie1$29,8071584.96/5.0
Rebecca1$27,6972434.91/5.0
Darren1$27,041554.80/5.0
Cottages1$18,67045.00/5.0
Tom1$16,3831234.98/5.0
Welcome Lets1$14,277144.57/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malton.

Dive Deeper: Advanced Malton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Malton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Malton

  • The Malton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Malton, House properties are the most common (47.4%), reflecting the local real estate landscape.
  • Houses represent a significant 47.4% portion, catering likely to families or larger groups.

Malton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Malton

  • The dominant room capacity in Malton is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 89.4% of the active Airbnb listings in Malton, indicating a high concentration in these sizes.
  • With over half the market (52.6%) consisting of studios or 1-bedroom units, Malton is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (5.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Malton.

Malton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Malton

  • The most common guest capacity trend in Malton vacation rentals is listings accommodating 2 guests (52.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Malton STR market, accounting for 84.2% of listings.
  • A significant 52.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Malton.
  • On average, properties in Malton are equipped to host 2.6 guests.

Malton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Malton

  • The most common availability pattern in Malton falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Malton (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Malton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (44.4%)

1 Night

8 listings

44.4% of total

2 Nights (11.1%)

2 Nights

2 listings

11.1% of total

30+ Nights (44.4%)

30+ Nights

8 listings

44.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Malton is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (44.4%) caters to monthly stays (30+ nights) in Malton, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 44.4% of Malton hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 44.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malton.

Malton Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable (10.5%)

Non-refundable

2 listings

10.5% of total

Refundable (15.8%)

Refundable

3 listings

15.8% of total

Super Strict 60 Days (26.3%)

Super Strict 60 Days

5 listings

26.3% of total

Flexible (10.5%)

Flexible

2 listings

10.5% of total

Moderate (15.8%)

Moderate

3 listings

15.8% of total

Firm (21.1%)

Firm

4 listings

21.1% of total

Cancellation Policy Insights for Malton

  • The prevailing Airbnb cancellation policy trend in Malton is Super Strict 60 Days, used by 26.3% of listings.
  • There's a relatively balanced mix between guest-friendly (26.3%) and stricter (21.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 60 Days policy to align with the 26.3% market standard in Malton.
  • Regularly review your cancellation policy against competitors and market demand shifts in Malton.

Malton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Malton

  • The overall average booking lead time for vacation rentals in Malton is 50 days.
  • Guests book furthest in advance for stays during May (average 90 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (61 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Malton.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
  • Monitor your own booking lead times against these Malton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Malton (2025)

Amenity data is currently unavailable for Malton.

Malton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Malton

  • The typical guest profile for Airbnb in Malton consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 91.6% of guests.
  • Key international markets include United Kingdom (91.6%) and United States (2.5%).
  • Top languages spoken are English (73.5%) followed by Spanish (6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Malton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grinton14$4,879$341.8948%
Appleby10$4,764$357.5044%
Bishop Monkton11$4,759$304.9151%
Ellingham11$4,329$276.6363%
Escrick12$3,827$332.0443%
Holy Island13$3,698$275.7957%
Stamford Bridge15$3,676$364.6335%
High Newton by the Sea20$3,455$449.0236%
Blubberhouses11$3,419$377.0239%
Brandesburton14$3,353$318.8438%

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