Westmorland and Furness Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Westmorland and Furness in 2025? Explore comprehensive Airbnb analytics for Westmorland and Furness, England, United Kingdom to uncover income potential. This 2025 STR market report for Westmorland and Furness, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Westmorland and Furness, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Westmorland and Furness Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Westmorland and Furness Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Westmorland and Furness (2025)
Understanding the monthly revenue variations for Airbnb listings in Westmorland and Furness is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westmorland and Furness is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westmorland and Furness across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,144+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,095 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,079 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,584, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westmorland and Furness
Westmorland and Furness Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Westmorland and Furness STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westmorland and Furness:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westmorland and Furness
Average Daily Rate (ADR) Airbnb Trends in Westmorland and Furness (2025)
Effective short term rental pricing strategy in Westmorland and Furness involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westmorland and Furness typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $267 or more.
- Typical properties (Median) charge around $202 per night.
- Entry-level properties (Bottom 25%) earn around $142 per night.
Average Daily Rate (ADR) Trend by Month in Westmorland and Furness
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Airbnb Seasonality Analysis & Trends in Westmorland and Furness (2025)
Peak Season (February, March, April)
- Revenue averages $5,781 per month
- Occupancy rates average 52.9%
- Daily rates average $255
Shoulder Season
- Revenue averages $4,160 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $251
Low Season (May, October, November)
- Revenue drops to average $2,281 per month
- Occupancy decreases to average 29.0%
- Daily rates adjust to average $234
Seasonality Insights for Westmorland and Furness
- The Airbnb seasonality in Westmorland and Furness shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Westmorland and Furness's highest earning potential, with monthly revenues capable of climbing to $5,955, occupancy reaching a high of 57.1%, and ADRs peaking at $272.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,638, occupancy could drop to 16.3%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westmorland and Furness.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Westmorland and Furness seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Westmorland and Furness (2025)
Exploring the top neighborhoods for short-term rentals in Westmorland and Furness? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ambleside | A popular tourist destination known for its stunning lakes and mountains, Ambleside attracts visitors seeking outdoor activities such as hiking and boating in Lake Windermere and the surrounding areas. | Lake Windermere, Rydal Water, Ambleside Roman Fort, Dove Cottage, Stock Ghyll Force, Mountains of the Lake District |
| Bowness-on-Windermere | Located on the shores of Lake Windermere, this charming town features beautiful lake views, boating activities, and a variety of shops and restaurants, making it a favorite among tourists. | Lake Windermere, The World of Beatrix Potter Attraction, Bowness Bay, Windermere Jetty Museum, Blackwell Arts & Crafts House, Cruise on Lake Windermere |
| Kendal | Known as the 'Gateway to the Lakes', Kendal is a historic market town with cultural attractions and easy access to the Lake District, appealing to a variety of tourists and business travelers alike. | Kendal Castle, Abbot Hall Art Gallery, Kendal Museum, The Quaker Tapestry, Brewery Arts Centre, Cultural Events |
| Grange-over-Sands | A picturesque coastal town renowned for its mild climate and beautiful gardens. Ideal for guests looking for a relaxing seaside retreat with stunning views of Morecambe Bay. | Grange-over-Sands Promenade, The Ornamental Gardens, Morecambe Bay, Flookburgh, Local Cafes and Shops, Fell walking opportunities |
| Coniston | Famous for its stunning lake and surrounding hills, Coniston is great for those interested in outdoor pursuits. The area attracts visitors year-round, especially during the summer for water sports. | Coniston Water, The Old Man of Coniston, Brantwood House, Outdoor activities center, Boating and kayaking, Walking trails |
| South Lakes Safari Zoo | A unique attraction that combines a safari experience with a zoo; visitors can stay nearby to enjoy nature, wildlife, and fun family activities in a unique setting. | South Lakes Safari Zoo, Animal Encounters, Adventure Playground, Nature Trails, Family-friendly Activities |
| Furness Abbey | A historical site with beautiful ruins, Furness Abbey attracts history enthusiasts and visitors interested in the area's rich heritage. | Furness Abbey ruins, Historical exhibitions, Nature walks, Local heritage trails, Scenic views of the surrounding area |
| Ulverston | A charming market town known for its cultural festivals and events, Ulverston is the birthplace of Stan Laurel and attracts visitors for its quirky attractions and local theater. | Laurel and Hardy Museum, Ulverston Canal, Sir John Barrow Monument, Local Markets and Festivals, Manjushri Kadampa Meditation Centre |
Understanding Airbnb License Requirements & STR Laws in Westmorland and Furness (2025)
While Westmorland and Furness, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Westmorland and Furness to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Westmorland and Furness (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westmorland and Furnessbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4 Bed in North Stainmore (92503)
Entire Place • 4 bedrooms
The Barn - Stylish Retreat in Coniston!
Entire Place • 5 bedrooms
Cosy Cottage • Pet-Friendly • Free Wi-Fi • Garden
Entire Place • 5 bedrooms
Howgill Hideaway's Orchard Cabin
Entire Place • 1 bedroom
Thomas Fold Cottage excluding adjoining apartment
Entire Place • 3 bedrooms
2 Bed in Windermere (oc-m31843)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Westmorland and Furness (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Westmorland and Furness based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Original Cottages - Lake Distr | 4 | $170,846 | 13 | 4.50/5.0 |
| Holidaycottages.Co.Uk | 1 | $128,239 | 13 | 4.77/5.0 |
| Retreats & Hideaways | 1 | $93,833 | 15 | 4.93/5.0 |
| George | 2 | $78,688 | 4 | Not Rated |
| Na'Ím Anis | 1 | $77,227 | 7 | 5.00/5.0 |
| LetMe STAY | 2 | $75,273 | 49 | 4.96/5.0 |
| Cottages | 3 | $70,197 | 15 | 4.57/5.0 |
| Howgills | 1 | $68,442 | 62 | 4.98/5.0 |
| TheINVITED.UK | 7 | $56,299 | 49 | 4.57/5.0 |
| Ambleside | 2 | $50,459 | 3 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westmorland and Furness.
Dive Deeper: Advanced Westmorland and Furness STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westmorland and Furness. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWestmorland and Furness Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westmorland and Furness
- The Westmorland and Furness Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Westmorland and Furness, House properties are the most common (45.8%), reflecting the local real estate landscape.
- Houses represent a significant 45.8% portion, catering likely to families or larger groups.
- The presence of 13.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.2%) offer potential for unique stay experiences.
Westmorland and Furness Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westmorland and Furness
- The dominant room capacity in Westmorland and Furness is 1 bedroom listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.3% of the active Airbnb listings in Westmorland and Furness, indicating a high concentration in these sizes.
- A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Westmorland and Furness.
Westmorland and Furness Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westmorland and Furness
- The most common guest capacity trend in Westmorland and Furness vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Westmorland and Furness STR market, accounting for 48.6% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Westmorland and Furness.
- On average, properties in Westmorland and Furness are equipped to host 3.6 guests.
Westmorland and Furness Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westmorland and Furness
- The most common availability pattern in Westmorland and Furness falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Westmorland and Furness (52.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Westmorland and Furness Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
36.1% of total
2 Nights
17 listings
23.6% of total
3 Nights
3 listings
4.2% of total
30+ Nights
26 listings
36.1% of total
Key Insights
- The most prevalent minimum stay requirement in Westmorland and Furness is 1 Night, adopted by 36.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (36.1%) caters to monthly stays (30+ nights) in Westmorland and Furness, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.1% of Westmorland and Furness hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westmorland and Furness.
Westmorland and Furness Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
4.2% of total
Super Strict 60 Days
15 listings
20.8% of total
Flexible
18 listings
25% of total
Moderate
17 listings
23.6% of total
Firm
13 listings
18.1% of total
Strict
6 listings
8.3% of total
Cancellation Policy Insights for Westmorland and Furness
- The prevailing Airbnb cancellation policy trend in Westmorland and Furness is Flexible, used by 25% of listings.
- There's a relatively balanced mix between guest-friendly (48.6%) and stricter (26.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 25% market standard in Westmorland and Furness.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Westmorland and Furness.
Westmorland and Furness STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Westmorland and Furness
- The overall average booking lead time for vacation rentals in Westmorland and Furness is 25 days.
- Guests book furthest in advance for stays during March (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (35 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Westmorland and Furness.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Westmorland and Furness averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Westmorland and Furness (2025)
Amenity Prevalence
Amenity Insights for Westmorland and Furness
- Essential amenities in Westmorland and Furness that guests expect include: Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westmorland and Furness: Smoke alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, TV.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westmorland and Furness to stay competitive.
Westmorland and Furness Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Westmorland and Furness
- The typical guest profile for Airbnb in Westmorland and Furness consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 89.6% of guests.
- Key international markets include United Kingdom (89.6%) and United States (3.8%).
- Top languages spoken are English (69.5%) followed by German (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Westmorland and Furness Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buttermere | 13 | $5,506 | $443.04 | 53% |
| Dalkeith | 10 | $5,439 | $486.77 | 55% |
| Ellingham | 11 | $4,905 | $328.22 | 53% |
| Llanbedr Dyffryn Clwyd | 10 | $4,854 | $473.03 | 33% |
| Bishop Monkton | 12 | $4,681 | $351.73 | 50% |
| City of Edinburgh | 4,354 | $4,614 | $299.66 | 59% |
| Kettlewell | 17 | $4,420 | $442.30 | 44% |
| Rowen | 26 | $4,418 | $385.20 | 46% |
| Burneside | 10 | $4,414 | $336.06 | 54% |
| Tollerton | 11 | $4,334 | $290.67 | 54% |