Milton Keynes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Milton Keynes in 2025? Explore comprehensive Airbnb analytics for Milton Keynes, England, United Kingdom to uncover income potential. This 2025 STR market report for Milton Keynes, based on AirROI data from October 2024 to September 2025, reveals key trends in the market of 516 active listings.
Whether you're considering an Airbnb investment in Milton Keynes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Milton Keynes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Milton Keynes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Milton Keynes (2025)
Understanding the monthly revenue variations for Airbnb listings in Milton Keynes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Milton Keynes is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Milton Keynes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,964+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,524 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,242 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $537, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Milton Keynes
Milton Keynes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Milton Keynes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Milton Keynes:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Milton Keynes
Average Daily Rate (ADR) Airbnb Trends in Milton Keynes (2025)
Effective short term rental pricing strategy in Milton Keynes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Milton Keynes typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Milton Keynes
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Airbnb Seasonality Analysis & Trends in Milton Keynes (2025)
Peak Season (July, June, October)
- Revenue averages $2,117 per month
- Occupancy rates average 41.2%
- Daily rates average $173
Shoulder Season
- Revenue averages $1,733 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $1,512 per month
- Occupancy decreases to average 38.7%
- Daily rates adjust to average $145
Seasonality Insights for Milton Keynes
- The Airbnb seasonality in Milton Keynes shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Milton Keynes's highest earning potential, with monthly revenues capable of climbing to $2,511, occupancy reaching a high of 44.4%, and ADRs peaking at $192.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,485, occupancy could drop to 35.6%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Milton Keynes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Milton Keynes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Milton Keynes (2025)
Exploring the top neighborhoods for short-term rentals in Milton Keynes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Milton Keynes Central | The heart of Milton Keynes, offering easy access to shopping, dining, and transportation. Ideal for tourists and business travelers alike. | Milton Keynes Theatre, The Centre:MK, Midsummer Place, The Hub, Xscape Milton Keynes |
| Bletchley | Rich in history and home to Bletchley Park, the site of WWII codebreaking. Attractive to history buffs and tourists. | Bletchley Park, Bletchley Leisure Centre, The Bletchley Railway Station, The National Museum of Computing |
| Wolverton | A historic town with a quaint atmosphere and rich industrial heritage. Appeals to visitors seeking a unique cultural experience. | Wolverton Railway Works, The Old Bath House, The Grand Union Canal |
| Newport Pagnell | A charming market town with a variety of local shops and eateries, perfect for those looking for a quieter stay. | Newport Pagnell High Street, The Cowper Museum, The Grand Union Canal |
| Stony Stratford | Known for its high street with an array of independent shops, restaurants, and cafés, making it a popular choice among tourists. | Stony Stratford High Street, The Cock Hotel, Tandy's with Cowper's Almshouses, The Roman Theatre |
| Campbell Park | A large public park with beautiful scenery, offering a serene environment close to the city center; great for outdoor lovers. | Campbell Park Pavilion, The Peace Pagoda, Milton Keynes Rose, Walking and cycling paths |
| Snetterton | A suburban area that offers a peaceful residential vibe with easy access to nearby attractions and amenities. | Nearby parks, Local shops and restaurants |
| Wolverton Mill | An upcoming area with modern developments and convenient locations for getting to central Milton Keynes, appealing for both families and young professionals. | Local parks, Modern eateries, Proximity to the city center |
Understanding Airbnb License Requirements & STR Laws in Milton Keynes (2025)
While Milton Keynes, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Milton Keynes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Milton Keynes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Milton Keynesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Finest Retreats | Ttich Manor
Entire Place • 8 bedrooms
The Old School House
Entire Place • 3 bedrooms
4BR Townhouse|Free Parking|LongStays|Contractors
Entire Place • 4 bedrooms
Spacious, Modern Home in MK – Perfect for Groups!
Entire Place • 5 bedrooms
7 Swiftsure - 4 Bedroom Luxury and Spacious Home
Entire Place • 4 bedrooms
Central MK, 3 Bed, Free EV Charging 7kW, Sleeps 7
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Milton Keynes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Milton Keynes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valore Property Services | 23 | $704,259 | 899 | 4.87/5.0 |
| Yoko Property | 39 | $501,927 | 242 | 4.36/5.0 |
| GuestsHouse | 16 | $336,987 | 386 | 4.39/5.0 |
| Afzal | 11 | $300,228 | 660 | 4.76/5.0 |
| Finest Retreats | 1 | $197,510 | 14 | 4.14/5.0 |
| Claire | 6 | $163,856 | 80 | 4.85/5.0 |
| Elegant | 8 | $134,064 | 176 | 4.42/5.0 |
| Adam | 3 | $103,295 | 281 | 4.81/5.0 |
| AV Hughes Properties | 6 | $100,260 | 38 | 4.54/5.0 |
| Aldarton Luxury Homes | 4 | $97,205 | 20 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Milton Keynes.
Dive Deeper: Advanced Milton Keynes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Milton Keynes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMilton Keynes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Milton Keynes
- The Milton Keynes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.8% of the 516 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Milton Keynes, House properties are the most common (51.4%), reflecting the local real estate landscape.
- Houses represent a significant 51.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 7.0%) offer potential for unique stay experiences.
Milton Keynes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Milton Keynes
- The dominant room capacity in Milton Keynes is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.2% of the active Airbnb listings in Milton Keynes, indicating a high concentration in these sizes.
- A significant 23.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Milton Keynes.
Milton Keynes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Milton Keynes
- The most common guest capacity trend in Milton Keynes vacation rentals is listings accommodating 2 guests (20.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Milton Keynes STR market, accounting for 38.1% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Milton Keynes.
- On average, properties in Milton Keynes are equipped to host 3.1 guests.
Milton Keynes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Milton Keynes
- The most common availability pattern in Milton Keynes falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Milton Keynes (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Milton Keynes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
150 listings
29.2% of total
2 Nights
90 listings
17.5% of total
3 Nights
31 listings
6% of total
4-6 Nights
40 listings
7.8% of total
7-29 Nights
100 listings
19.5% of total
30+ Nights
103 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Milton Keynes is 1 Night, adopted by 29.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Milton Keynes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.2% of Milton Keynes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Milton Keynes.
Milton Keynes Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
3 listings
0.6% of total
Refundable
5 listings
1% of total
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
203 listings
40% of total
Moderate
162 listings
32% of total
Firm
58 listings
11.4% of total
Strict
74 listings
14.6% of total
Cancellation Policy Insights for Milton Keynes
- The prevailing Airbnb cancellation policy trend in Milton Keynes is Flexible, used by 40% of listings.
- The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Milton Keynes may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Milton Keynes.
- Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Milton Keynes.
Milton Keynes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Milton Keynes
- The overall average booking lead time for vacation rentals in Milton Keynes is 40 days.
- Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Milton Keynes.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Milton Keynes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Milton Keynes (2025)
Amenity Prevalence
Amenity Insights for Milton Keynes
- Essential amenities in Milton Keynes that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Milton Keynes: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Milton Keynes to stay competitive.
Milton Keynes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Milton Keynes
- The typical guest profile for Airbnb in Milton Keynes consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.8% of guests.
- Key international markets include United Kingdom (84.8%) and United States (2.8%).
- Top languages spoken are English (66.9%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Milton Keynes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,431 | $682.69 | 40% |
| Lambourn | 12 | $6,318 | $674.91 | 32% |
| City of Westminster | 1,558 | $6,000 | $511.37 | 50% |
| Kintbury | 10 | $5,074 | $266.53 | 55% |
| Dinton | 11 | $4,995 | $280.30 | 56% |
| Wraysbury | 17 | $4,981 | $428.28 | 48% |
| Appleby | 10 | $4,923 | $366.62 | 45% |
| Stamford Bridge | 12 | $4,608 | $404.70 | 38% |
| Alderbury | 21 | $4,480 | $353.72 | 46% |
| Shrewton | 14 | $4,401 | $512.87 | 46% |