Gloucestershire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Gloucestershire in 2025? Explore comprehensive Airbnb analytics for Gloucestershire, England, United Kingdom to uncover income potential. This 2025 STR market report for Gloucestershire, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 101 active listings.
Whether you're considering an Airbnb investment in Gloucestershire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gloucestershire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gloucestershire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gloucestershire (2025)
Understanding the monthly revenue variations for Airbnb listings in Gloucestershire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gloucestershire is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gloucestershire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,374+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,002 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,436 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,294, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gloucestershire
Gloucestershire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gloucestershire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gloucestershire:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gloucestershire
Average Daily Rate (ADR) Airbnb Trends in Gloucestershire (2025)
Effective short term rental pricing strategy in Gloucestershire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gloucestershire typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $521+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $303 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Gloucestershire
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Airbnb Seasonality Analysis & Trends in Gloucestershire (2025)
Peak Season (August, June, July)
- Revenue averages $4,009 per month
- Occupancy rates average 52.2%
- Daily rates average $276
Shoulder Season
- Revenue averages $1,687 per month
- Occupancy maintains around 23.3%
- Daily rates hold near $262
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $268
Seasonality Insights for Gloucestershire
- The Airbnb seasonality in Gloucestershire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gloucestershire's highest earning potential, with monthly revenues capable of climbing to $4,402, occupancy reaching a high of 56.8%, and ADRs peaking at $295.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $253.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gloucestershire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gloucestershire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gloucestershire (2025)
Exploring the top neighborhoods for short-term rentals in Gloucestershire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cheltenham | A vibrant spa town known for its festivals, boutique shopping, and beautiful Regency architecture. Popular among tourists for its cultural events and proximity to the Cotswolds. | Cheltenham Racecourse, Montpellier Gardens, The Everyman Theatre, Pittville Park, The Wilson Art Gallery |
| Gloucester | An ancient city with a rich history and stunning architecture, Gloucester is gaining popularity for its historic sites and rejuvenated waterfront area. | Gloucester Cathedral, National Waterways Museum, Gloucester Docks, Kingsholm Stadium, Gloucester Quays Shopping Outlet |
| Stroud | Known for its stunning countryside and artistic community, Stroud is popular with eco-tourists and those seeking a peaceful retreat close to nature. | Stroud Farmers' Market, Rodborough Common, Stroud Valleys, Woodchester Mansion, Cotswold Way |
| Cirencester | Often referred to as the 'capital of the Cotswolds', Cirencester is rich in Roman history and serves as a gateway to exploring the Cotswolds. | Cirencester Amphitheatre, Corinium Museum, Cirencester Park, Church of St John the Baptist, The Abbey Grounds |
| Tewkesbury | Famous for its medieval architecture and beautiful riverside setting, Tewkesbury attracts visitors with its fascinating history and charming old town. | Tewkesbury Abbey, The Old Baptist Chapel, Tewkesbury Battlefield, The Mythe Bridge, Gander Lane |
| Bourton-on-the-Water | A picturesque village often referred to as the 'Venice of the Cotswolds', known for its scenic beauty and traditional charm. | The Model Village, Birdland Park & Gardens, Bourton Crafts, The Cotswold Motoring Museum, Lower Slaughter |
| Stow-on-the-Wold | A popular market town with a rich history and beautiful Cotswold stone buildings, ideal for tourists looking for quaint shops and local cafes. | Stow Market Square, The Old Stocks, St. Edward's Church, Cotswold Cheese Company, Batsford Arboretum |
| Moreton-in-Marsh | A charming market town known for its role as a gateway to the Cotswolds, attracting visitors with its historic streets and local market. | Moreton-in-Marsh Market, Cotswold Heritage Centre, Batsford Arboretum, Sezincote House and Garden, Blockley |
Understanding Airbnb License Requirements & STR Laws in Gloucestershire (2025)
While Gloucestershire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gloucestershire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gloucestershire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gloucestershirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Campden Barn - Exclusive Home with Hot Tub
Entire Place • 4 bedrooms
Harrier Lodge | Lakeside, Spa, Hot Tub, Family Fun
Entire Place • 4 bedrooms
Luxurious House, Lodge & Garden, Private Parking
Entire Place • 5 bedrooms
Huckleberry Hot Tub Lodge
Entire Place • 3 bedrooms
48 Spring Lake, 3 Bed Lakeside Lodge
Entire Place • 3 bedrooms
The Atelier – A Stylish Cheltenham Hideaway for 4
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gloucestershire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gloucestershire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Be. Here. | 3 | $159,598 | 45 | 4.82/5.0 |
| Red Kite Stays | 4 | $101,306 | 77 | 4.84/5.0 |
| We Stay | 1 | $95,618 | 21 | 4.95/5.0 |
| Phil | 4 | $91,350 | 85 | 4.80/5.0 |
| My Property Host | 5 | $83,775 | 49 | 4.57/5.0 |
| Tomas And Zuzana | 2 | $66,606 | 13 | 5.00/5.0 |
| StayCotswold | 5 | $66,438 | 27 | 4.79/5.0 |
| Cottages | 4 | $59,784 | 24 | 4.86/5.0 |
| William | 1 | $57,340 | 1 | Not Rated |
| Stay On The Lakes | 1 | $55,743 | 16 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gloucestershire.
Dive Deeper: Advanced Gloucestershire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gloucestershire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGloucestershire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gloucestershire
- The Gloucestershire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.1% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gloucestershire, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays (combined 4.0%) offer potential for unique stay experiences.
Gloucestershire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gloucestershire
- The dominant room capacity in Gloucestershire is 1 bedroom listings, making up 30.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Gloucestershire, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gloucestershire.
Gloucestershire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gloucestershire
- The most common guest capacity trend in Gloucestershire vacation rentals is listings accommodating 4 guests (30.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Gloucestershire STR market, accounting for 53.5% of listings.
- 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gloucestershire.
- On average, properties in Gloucestershire are equipped to host 4.0 guests.
Gloucestershire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gloucestershire
- The most common availability pattern in Gloucestershire falls within the 271-366 days range, representing 60.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gloucestershire (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
Gloucestershire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
14.9% of total
2 Nights
47 listings
46.5% of total
3 Nights
1 listings
1% of total
4-6 Nights
3 listings
3% of total
7-29 Nights
7 listings
6.9% of total
30+ Nights
28 listings
27.7% of total
Key Insights
- The most prevalent minimum stay requirement in Gloucestershire is 2 Nights, adopted by 46.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.4%) of the Gloucestershire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.7%) caters to monthly stays (30+ nights) in Gloucestershire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.5% of Gloucestershire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.9% currently do.
- A 2-night minimum appears standard (46.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gloucestershire.
Gloucestershire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
5% of total
Non-refundable
1 listings
1% of total
Super Strict 60 Days
10 listings
9.9% of total
Refundable
1 listings
1% of total
Flexible
19 listings
18.8% of total
Moderate
32 listings
31.7% of total
Firm
19 listings
18.8% of total
Strict
14 listings
13.9% of total
Cancellation Policy Insights for Gloucestershire
- The prevailing Airbnb cancellation policy trend in Gloucestershire is Moderate, used by 31.7% of listings.
- There's a relatively balanced mix between guest-friendly (50.5%) and stricter (32.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.7% market standard in Gloucestershire.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gloucestershire.
Gloucestershire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gloucestershire
- The overall average booking lead time for vacation rentals in Gloucestershire is 25 days.
- Guests book furthest in advance for stays during November (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Gloucestershire.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Gloucestershire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gloucestershire (2025)
Amenity Prevalence
Amenity Insights for Gloucestershire
- Essential amenities in Gloucestershire that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gloucestershire: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gloucestershire to stay competitive.
Gloucestershire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gloucestershire
- The typical guest profile for Airbnb in Gloucestershire consists of primarily domestic travelers (77%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 76.5% of guests.
- Key international markets include United Kingdom (76.5%) and United States (4.8%).
- Top languages spoken are English (61%) followed by French (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gloucestershire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,347 | $432.78 | 45% |
| Englishcombe | 15 | $6,585 | $523.86 | 53% |
| Long Sutton | 17 | $6,208 | $412.77 | 43% |
| Lambourn | 12 | $6,079 | $683.58 | 30% |
| Bont-dolgadfan | 10 | $5,982 | $294.35 | 62% |
| Southerndown | 14 | $5,436 | $411.88 | 47% |
| Ashley | 13 | $5,387 | $362.18 | 55% |
| Freshford | 12 | $5,125 | $309.55 | 56% |
| Grosmont | 11 | $5,059 | $468.70 | 54% |
| Dinton | 11 | $5,038 | $289.00 | 52% |