Chester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Chester in 2025? Explore comprehensive Airbnb analytics for Chester, England, United Kingdom to uncover income potential. This 2025 STR market report for Chester, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 545 active listings.
Whether you're considering an Airbnb investment in Chester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chester (2025)
Understanding the monthly revenue variations for Airbnb listings in Chester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chester is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,636+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,948 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,486 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,355, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chester
Chester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chester:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chester
Average Daily Rate (ADR) Airbnb Trends in Chester (2025)
Effective short term rental pricing strategy in Chester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chester typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Chester
Get Live Chester Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Chester (2025)
Peak Season (May, August, June)
- Revenue averages $3,645 per month
- Occupancy rates average 53.7%
- Daily rates average $188
Shoulder Season
- Revenue averages $3,151 per month
- Occupancy maintains around 52.6%
- Daily rates hold near $186
Low Season (January, February, March)
- Revenue drops to average $2,233 per month
- Occupancy decreases to average 43.3%
- Daily rates adjust to average $180
Seasonality Insights for Chester
- The Airbnb seasonality in Chester shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chester's highest earning potential, with monthly revenues capable of climbing to $3,856, occupancy reaching a high of 60.2%, and ADRs peaking at $201.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,086, occupancy could drop to 38.9%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chester (2025)
Exploring the top neighborhoods for short-term rentals in Chester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Chester, offering historical landmarks, shopping, and dining. Ideal for tourists wishing to explore Chester's rich heritage and vibrant atmosphere. | Chester Cathedral, Chester Zoo, The Rows, Eastgate Clock, River Dee |
| Hoole | A trendy, vibrant suburb known for its independent shops and restaurants. Popular among visitors looking for a local experience with quick access to the city centre. | Hoole Village, Various boutique shops and restaurants, Chester Railway Station |
| Handbridge | Scenic riverside area with beautiful views of the River Dee. Great for those interested in peaceful walks and exploring nature while being close to the city. | City Walls, River Dee Walks, Groves |
| Broughton | A mix of urban and rural life, appealing for those who want convenient shopping and access to Chester while being able to retreat to a quieter environment. | Broughton Shopping Park, Local parks and open spaces |
| Upton | A residential area that offers a quieter stay away from the buzz of the city, but still a short drive to Chester. Suitable for families and long-term stays. | Local parks, Chester Golf Club |
| Christleton | A picturesque village with charming cottages and countryside views. Ideal for those looking to escape to a tranquil setting not far from Chester. | Christleton Village Green, Historic church, Walking trails |
| Mollington | A charming village located just outside Chester, great for those wanting a countryside experience with easy access to the city. | Mollington Hall Hotel, Rural scenery, Walking paths |
| Saltney | An expanding area close to the Welsh border, popular among families and those seeking more spacious accommodations while still being near Chester. | Local parks, River Dee access |
Understanding Airbnb License Requirements & STR Laws in Chester (2025)
While Chester, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chester to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Chester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Gathering On The Rows - Chester City Centre
Entire Place • 10 bedrooms
Stunning Luxury 5 Bed Barn Conversion near Chester
Entire Place • 5 bedrooms
The Tudor Gathering Chester - City Centre
Entire Place • 7 bedrooms
Mia's Place - 4 apartments in 1
Entire Place • 8 bedrooms
Beautiful BIG House Chester Centre by PureStay
Entire Place • 5 bedrooms
Large Victorian House in Chester
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dan | 21 | $1,326,562 | 711 | 4.65/5.0 |
| Hygge Homes | 22 | $798,383 | 1308 | 4.65/5.0 |
| Noki | 30 | $675,162 | 841 | 4.13/5.0 |
| 53 Degrees Property | 21 | $673,995 | 463 | 4.68/5.0 |
| Eastgate Living | 25 | $496,876 | 1291 | 4.31/5.0 |
| Katie | 8 | $467,696 | 1178 | 4.76/5.0 |
| Amy | 8 | $349,665 | 374 | 4.63/5.0 |
| Thomas | 6 | $318,135 | 132 | 4.72/5.0 |
| Chris & Sian | 3 | $257,014 | 374 | 4.94/5.0 |
| Caroline | 1 | $231,503 | 127 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chester.
Dive Deeper: Advanced Chester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chester
- The Chester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.9% of the 545 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chester, House properties are the most common (47.3%), reflecting the local real estate landscape.
- Houses represent a significant 47.3% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Chester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chester
- The dominant room capacity in Chester is 1 bedroom listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Chester, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chester.
Chester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chester
- The most common guest capacity trend in Chester vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Chester STR market, accounting for 53.2% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chester.
- On average, properties in Chester are equipped to host 4.0 guests.
Chester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chester
- The most common availability pattern in Chester falls within the 181-270 days range, representing 32.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Chester (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
167 listings
32.6% of total
2 Nights
220 listings
42.9% of total
3 Nights
34 listings
6.6% of total
4-6 Nights
20 listings
3.9% of total
7-29 Nights
17 listings
3.3% of total
30+ Nights
55 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Chester is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.5%) of the Chester Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Chester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Chester hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chester.
Chester Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.6% of total
Non-refundable
5 listings
1.1% of total
Super Strict 60 Days
2 listings
0.4% of total
Refundable
3 listings
0.6% of total
Flexible
125 listings
26.7% of total
Moderate
120 listings
25.6% of total
Firm
89 listings
19% of total
Strict
122 listings
26% of total
Cancellation Policy Insights for Chester
- The prevailing Airbnb cancellation policy trend in Chester is Flexible, used by 26.7% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 26.7% market standard in Chester.
- Regularly review your cancellation policy against competitors and market demand shifts in Chester.
Chester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chester
- The overall average booking lead time for vacation rentals in Chester is 49 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Chester.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Chester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chester (2025)
Amenity Prevalence
Amenity Insights for Chester
- Essential amenities in Chester that guests expect include: Wifi, TV, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chester: Wifi, TV, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, TV, Heating, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chester to stay competitive.
Chester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chester
- The typical guest profile for Airbnb in Chester consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.8% of guests.
- Key international markets include United Kingdom (84.8%) and United States (4.4%).
- Top languages spoken are English (71.8%) followed by French (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |