Pickering Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Pickering in 2025? Explore comprehensive Airbnb analytics for Pickering, England, United Kingdom to uncover income potential. This 2025 STR market report for Pickering, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 107 active listings.
Whether you're considering an Airbnb investment in Pickering, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pickering Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pickering Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pickering (2025)
Understanding the monthly revenue variations for Airbnb listings in Pickering is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pickering is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pickering across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,704+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,809 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,391 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,201, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pickering
Pickering Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pickering STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pickering:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pickering
Average Daily Rate (ADR) Airbnb Trends in Pickering (2025)
Effective short term rental pricing strategy in Pickering involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pickering typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $550+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $334 or more.
- Typical properties (Median) charge around $202 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Pickering
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Airbnb Seasonality Analysis & Trends in Pickering (2025)
Peak Season (August, July, September)
- Revenue averages $3,647 per month
- Occupancy rates average 54.5%
- Daily rates average $324
Shoulder Season
- Revenue averages $2,977 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $293
Low Season (January, February, November)
- Revenue drops to average $2,118 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $278
Seasonality Insights for Pickering
- The Airbnb seasonality in Pickering shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pickering's highest earning potential, with monthly revenues capable of climbing to $4,273, occupancy reaching a high of 56.7%, and ADRs peaking at $334.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,903, occupancy could drop to 30.1%, and ADRs may adjust down to $253.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pickering.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pickering seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pickering (2025)
Exploring the top neighborhoods for short-term rentals in Pickering? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Durham Road | Close proximity to local amenities and easy transport links to Toronto and the surrounding region. Ideal for visitors looking for a suburban experience with access to the city. | Durham Road Park, Pickering Town Centre, Raymerville Park, Pickering Museum Village, Civic Complex |
| Frenchman's Bay | Beautiful waterfront area that attracts tourists for its scenic views and recreational activities. Offers a mix of beaches and parks for a relaxing stay. | Frenchman's Bay Marina, Bay Ridges Waterfront Trail, Michael O'Connor Park, Petticoat Creek Conservation Area, Woodlands Beach |
| Petticoat Creek | Family-friendly area with green spaces and riverside trails. Suitable for visitors who enjoy outdoor activities and nature. | Petticoat Creek Conservation Area, Petticoat Creek Park, Eagle Ridge Park, Greenwood Park, Rosebank Park |
| Ajax/Pickering Border | A thriving community with amenities and attractions that cater to various types of travelers, from families to solo adventurers. | Ajax Waterfront, Lynde Shores Conservation Area, Veteran's Park, Ajax Downs, Heads & Tails Fish Shack |
| Rouge National Urban Park | A vast urban park that offers nature trails and outdoor activities. Perfect for nature enthusiasts seeking a tranquil environment near the city. | Rouge Beach, Rouge Valley Trail, Bob Hunter Memorial Park, Caroline's Park, Meadowvale Conservation Area |
| Pickering Village | Historic district that offers a blend of charming architecture and local shops. A cozy spot for visitors to experience local culture. | Pickering Village Museum, Old Town Hall, Pickering Village Shops, Café Mongoose, The King’s Plate |
| Markham Road | Accessibility to public transport and major highways makes this area attractive for travelers needing to commute. Busy shopping areas make it popular for guests. | Markham Road Shopping District, Durham College, Centennial College, Humber College, Markham Road Park |
| Lake Ontario | Scenic views of Lake Ontario, offering opportunities for fishing, boating, and relaxation. This area is great for vacationers seeking lakeside enjoyment. | Lake Ontario Park, Beachfront Trail, Frenchman's Bay Beach, Beachfront Cottage Rentals, Walking Trails along the Lake |
Understanding Airbnb License Requirements & STR Laws in Pickering (2025)
While Pickering, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pickering to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Pickering (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pickeringbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Celebration stay for Hen’s & families- hot tub
Entire Place • 4 bedrooms
3 Railway Cottage Pickering , Hot Tub, Pets all'd
Entire Place • 2 bedrooms
Exceptional Goathland House, West View Mews
Entire Place • 3 bedrooms
Exceptional Grosmont Cottage, West View Mews
Entire Place • 2 bedrooms
Boutique log cabin with spectacular moorland views
Entire Place • 2 bedrooms
Charming farm based cottage with hot tub/sauna
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pickering (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pickering based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 15 | $280,013 | 54 | 4.86/5.0 |
| Kirsty Elizabeth | 3 | $235,282 | 96 | 4.82/5.0 |
| Dale | 8 | $213,795 | 187 | 4.64/5.0 |
| Michael | 1 | $110,981 | 15 | 5.00/5.0 |
| Karen | 2 | $106,137 | 234 | 4.94/5.0 |
| Jenny | 1 | $98,949 | 139 | 4.92/5.0 |
| High Oaks | 14 | $79,120 | 140 | 4.96/5.0 |
| Liam | 4 | $75,990 | 23 | 4.94/5.0 |
| Maria | 1 | $65,269 | 110 | 4.98/5.0 |
| Victoria | 1 | $63,271 | 134 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pickering.
Dive Deeper: Advanced Pickering STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pickering. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPickering Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pickering
- The Pickering Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 107 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pickering, House properties are the most common (78.5%), reflecting the local real estate landscape.
- Houses represent a significant 78.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 2.8%) offer potential for unique stay experiences.
Pickering Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pickering
- The dominant room capacity in Pickering is 2 bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 66.3% of the active Airbnb listings in Pickering, indicating a high concentration in these sizes.
- A significant 43.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pickering.
Pickering Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pickering
- The most common guest capacity trend in Pickering vacation rentals is listings accommodating 4 guests (33.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Pickering STR market, accounting for 54.2% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pickering.
- On average, properties in Pickering are equipped to host 4.7 guests.
Pickering Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pickering
- The most common availability pattern in Pickering falls within the 271-366 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pickering (24.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pickering Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
35.9% of total
2 Nights
18 listings
17.5% of total
3 Nights
11 listings
10.7% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
2 listings
1.9% of total
30+ Nights
34 listings
33% of total
Key Insights
- The most prevalent minimum stay requirement in Pickering is 1 Night, adopted by 35.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (33%) caters to monthly stays (30+ nights) in Pickering, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.9% of Pickering hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 33% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pickering.
Pickering Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
24 listings
25.3% of total
Flexible
9 listings
9.5% of total
Moderate
15 listings
15.8% of total
Firm
31 listings
32.6% of total
Strict
16 listings
16.8% of total
Cancellation Policy Insights for Pickering
- The prevailing Airbnb cancellation policy trend in Pickering is Firm, used by 32.6% of listings.
- There's a relatively balanced mix between guest-friendly (25.3%) and stricter (49.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.6% market standard in Pickering.
- Regularly review your cancellation policy against competitors and market demand shifts in Pickering.
Pickering STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pickering
- The overall average booking lead time for vacation rentals in Pickering is 64 days.
- Guests book furthest in advance for stays during June (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Pickering.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Pickering averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pickering (2025)
Amenity Prevalence
Amenity Insights for Pickering
- Essential amenities in Pickering that guests expect include: Heating, Smoke alarm, TV, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hangers, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pickering: Heating, Smoke alarm, TV, Kitchen, Wifi.
- Prioritize adding missing essentials: TV, Kitchen, Wifi.
- Consider adding popular differentiators like Bed linens or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pickering to stay competitive.
Pickering Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pickering
- The typical guest profile for Airbnb in Pickering consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United Kingdom (94.3%) and United States (1.6%).
- Top languages spoken are English (86.8%) followed by French (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pickering Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 13 | $5,067 | $361.00 | 51% |
| Appleby | 10 | $5,005 | $366.90 | 45% |
| Bishop Monkton | 12 | $4,137 | $340.57 | 48% |
| Stamford Bridge | 13 | $4,069 | $404.46 | 34% |
| Escrick | 10 | $3,981 | $333.82 | 45% |
| Southburn | 18 | $3,739 | $232.51 | 43% |
| Catterick | 10 | $3,409 | $524.38 | 33% |
| Ravensworth | 10 | $3,291 | $204.78 | 52% |
| Ellingham | 15 | $3,264 | $296.59 | 50% |
| Lythe | 37 | $3,229 | $324.59 | 43% |