Southampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Southampton in 2025? Explore comprehensive Airbnb analytics for Southampton, England, United Kingdom to uncover income potential. This 2025 STR market report for Southampton, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 683 active listings.
Whether you're considering an Airbnb investment in Southampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Southampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southampton is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,231+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,582 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,290 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $650, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southampton
Southampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southampton:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southampton
Average Daily Rate (ADR) Airbnb Trends in Southampton (2025)
Effective short term rental pricing strategy in Southampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southampton typically peaks in September and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $997+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Southampton
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Airbnb Seasonality Analysis & Trends in Southampton (2025)
Peak Season (September, August, July)
- Revenue averages $2,302 per month
- Occupancy rates average 52.5%
- Daily rates average $408
Shoulder Season
- Revenue averages $1,854 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $238
Low Season (February, June, November)
- Revenue drops to average $1,595 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $320
Seasonality Insights for Southampton
- The Airbnb seasonality in Southampton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southampton's highest earning potential, with monthly revenues capable of climbing to $2,441, occupancy reaching a high of 56.8%, and ADRs peaking at $409.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,566, occupancy could drop to 35.1%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southampton (2025)
Exploring the top neighborhoods for short-term rentals in Southampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocean Village | A vibrant waterfront area with stunning marina views and a variety of restaurants and bars. Ideal for tourists seeking dining and leisure activities near the water. | Ocean Village Marina, Mayflower Park, SeaCity Museum, Southampton Boat Show, Waterfront restaurants |
| City Centre | The bustling heart of Southampton, offering shopping, dining, and cultural attractions. Popular with visitors for its accessibility to museums and theaters. | Westquay Shopping Centre, Mayflower Theatre, Solent Sky Museum, Oceanography Centre, Southampton Guildhall |
| Hythe | A charming village with ferry access to Southampton, known for its beautiful waterfront and quieter atmosphere. Great for families and couples looking for a relaxing getaway. | Hythe Ferry, Hythe Village, New Forest National Park, The Waterside Park, Local pubs and eateries |
| Portswood | A trendy neighborhood with a lively student population and an array of independent shops and cafes. Attracts younger travelers and those visiting nearby universities. | Portswood High Street, Cafes and restaurants, Civic Centre, The Common, University of Southampton |
| Sholing | A residential area with a mix of local attractions and parks. Offers a quieter stay while still being close to Southampton's main events and gatherings. | Itchen Valley Country Park, Local parks, Sholing Common, Historical sites, Community events |
| Bitterne | A suburb of Southampton that provides local amenities and a friendly neighborhood vibe. Ideal for families looking for a balance between city access and suburban tranquility. | Bitterne Park, Local shops and markets, The Riverside Park, Community centers, Close to transport links |
| Southampton Old Town | Rich in history and character, this area features medieval architecture and notable landmarks. A popular choice for history buffs and tourists exploring Southampton's heritage. | Tudor House and Garden, Southampton Town Walls, God's House Tower, Medieval Merchants' House, Local pubs with history |
| Weston Shore | An idyllic coastal area perfect for beach lovers and those wanting scenic walks. Attractive for visitors wanting a seaside escape without leaving the city. | Weston Shore Beach, Common Shore Beach, Parks and nature reserves, Nearby restaurants, Water activities |
Understanding Airbnb License Requirements & STR Laws in Southampton (2025)
While Southampton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Southampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Bugle House
Entire Place • 8 bedrooms
Style & Space - detached home, garden & cabin
Entire Place • 6 bedrooms
Romantic Couples Getaway with a Hot Tub
Entire Place • 2 bedrooms
Stunning Detached House in Bassett
Entire Place • 3 bedrooms
Harbour View - 3 bed with Balcony and Gym
Entire Place • 3 bedrooms
Belmont Retreat by Grandeur Property
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade | 15 | $332,354 | 359 | 4.79/5.0 |
| Nick | 15 | $293,261 | 229 | 4.64/5.0 |
| Henri | 10 | $282,979 | 179 | 4.72/5.0 |
| Charles Hope | 9 | $265,569 | 87 | 4.29/5.0 |
| Leo | 9 | $230,874 | 232 | 4.40/5.0 |
| Paul | 6 | $201,503 | 173 | 4.86/5.0 |
| Agnieszka | 28 | $195,659 | 1664 | 4.55/5.0 |
| Mark | 32 | $192,622 | 248 | 4.06/5.0 |
| Jade | 5 | $171,525 | 202 | 4.79/5.0 |
| Annie-Green Room Stays | 3 | $163,704 | 197 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southampton.
Dive Deeper: Advanced Southampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southampton
- The Southampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.1% of the 683 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Southampton, Apartment/Condo properties are the most common (57.7%), reflecting the local real estate landscape.
- Houses represent a significant 31% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Southampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southampton
- The dominant room capacity in Southampton is 1 bedroom listings, making up 42.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.8% of the active Airbnb listings in Southampton, indicating a high concentration in these sizes.
Southampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southampton
- The most common guest capacity trend in Southampton vacation rentals is listings accommodating 2 guests (26.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Southampton STR market, accounting for 46.7% of listings.
- 18.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southampton.
- On average, properties in Southampton are equipped to host 3.2 guests.
Southampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southampton
- The most common availability pattern in Southampton falls within the 271-366 days range, representing 50.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Southampton (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
221 listings
33.5% of total
2 Nights
175 listings
26.5% of total
3 Nights
41 listings
6.2% of total
4-6 Nights
45 listings
6.8% of total
7-29 Nights
63 listings
9.5% of total
30+ Nights
115 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Southampton is 1 Night, adopted by 33.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Southampton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.5% of Southampton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southampton.
Southampton Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
18 listings
3% of total
Super Strict 60 Days
3 listings
0.5% of total
Super Strict 30 Days
3 listings
0.5% of total
Refundable
14 listings
2.4% of total
Flexible
156 listings
26.3% of total
Moderate
166 listings
28% of total
Firm
104 listings
17.5% of total
Strict
129 listings
21.8% of total
Cancellation Policy Insights for Southampton
- The prevailing Airbnb cancellation policy trend in Southampton is Moderate, used by 28% of listings.
- There's a relatively balanced mix between guest-friendly (54.3%) and stricter (39.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28% market standard in Southampton.
- Regularly review your cancellation policy against competitors and market demand shifts in Southampton.
Southampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southampton
- The overall average booking lead time for vacation rentals in Southampton is 35 days.
- Guests book furthest in advance for stays during June (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Southampton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Southampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southampton (2025)
Amenity Prevalence
Amenity Insights for Southampton
- Essential amenities in Southampton that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southampton: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southampton to stay competitive.
Southampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southampton
- The typical guest profile for Airbnb in Southampton consists of primarily domestic travelers (73%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.4% of guests.
- Key international markets include United Kingdom (73.4%) and United States (7.2%).
- Top languages spoken are English (63.5%) followed by French (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,086 | $633.88 | 42% |
| Englishcombe | 15 | $6,685 | $523.51 | 50% |
| Chew Magna | 16 | $6,360 | $413.61 | 44% |
| Long Sutton | 17 | $5,964 | $404.64 | 44% |
| Lambourn | 12 | $5,662 | $643.69 | 28% |
| Winsham | 11 | $5,299 | $507.01 | 45% |
| City of Westminster | 1,603 | $5,234 | $500.33 | 50% |
| Ashley | 12 | $5,214 | $355.94 | 52% |
| Dinton | 11 | $4,616 | $250.27 | 58% |
| Oldland Common | 13 | $4,517 | $372.05 | 41% |