Merseyside Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Merseyside in 2025? Explore comprehensive Airbnb analytics for Merseyside, England, United Kingdom to uncover income potential. This 2025 STR market report for Merseyside, based on AirROI data from December 2024 to November 2025, reveals key trends in the market of 214 active listings.
Whether you're considering an Airbnb investment in Merseyside, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merseyside Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merseyside Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merseyside (2025)
Understanding the monthly revenue variations for Airbnb listings in Merseyside is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merseyside is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merseyside across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,064+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,723 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,637 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $808, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merseyside
Merseyside Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merseyside STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merseyside:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merseyside
Average Daily Rate (ADR) Airbnb Trends in Merseyside (2025)
Effective short term rental pricing strategy in Merseyside involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merseyside typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $305+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Merseyside
Get Live Merseyside Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Merseyside (2025)
Peak Season (October, September, August)
- Revenue averages $2,470 per month
- Occupancy rates average 40.5%
- Daily rates average $179
Shoulder Season
- Revenue averages $1,203 per month
- Occupancy maintains around 20.7%
- Daily rates hold near $192
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $195
Seasonality Insights for Merseyside
- The Airbnb seasonality in Merseyside shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merseyside's highest earning potential, with monthly revenues capable of climbing to $2,551, occupancy reaching a high of 41.9%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $176.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merseyside.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merseyside seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merseyside (2025)
Exploring the top neighborhoods for short-term rentals in Merseyside? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Liverpool City Centre | Vibrant urban hub filled with shops, restaurants, and cultural attractions. A prime destination for tourists wanting to explore Liverpool's renowned music scene and history. | Royal Albert Dock, The Beatles Story, Liverpool ONE shopping mall, Liverpool Cathedral, Museum of Liverpool, Echo Arena |
| Southport | Charming seaside town known for its beautiful beaches and Victorian architecture. It's a popular destination for families and those seeking a relaxing getaway. | Southport Pier, Sand Dunes, Lord Street shopping district, Southport Botanical Gardens, Splash World water park, Southport Theatre and Convention Centre |
| Wirral Peninsula | Offers a mix of countryside and coastal experiences. It attracts visitors interested in outdoor activities and local culture. | Hilbre Island, Wirral Country Park, Port Sunlight Village, Eastham Country Park, Thurstaston Beach, West Kirby Marine Lake |
| Chester | Historic city known for its Roman walls and Tudor-style buildings. A short trip from Merseyside, making it a popular day trip destination. | Chester City Walls, Chester Zoo, Chester Cathedral, The Rows shopping galleries, River Dee, Grosvenor Park |
| Formby | Ideal for nature lovers, known for its sandy beach and pine woods. It attracts visitors who appreciate outdoor leisure activities. | Formby Beach, Formby Pinewoods, National Trust Formby, Red Squirrels, Golf courses, Local Nature Reserves |
| St Helens | An industrial town with rich heritage, offering affordable accommodation options close to Liverpool and Manchester. Attracts workers and families. | Saint Helens Central Library, World of Glass, Theatre Royal, The Dream, Mersea Island, St Helens Rugby League |
| Birkenhead | Offers a blend of historical sites and modern developments, close to Liverpool and with excellent public transport links. | Birkenhead Park, Crofton House, The Wirral Transport Museum, Floral Pavilion, Hamilton Square, Birkenhead Priory |
| New Brighton | Popular seaside resort known for its promenade, beach and leisure activities. Great for families and those seeking seaside fun. | New Brighton Beach, Fort Perch Rock, The Marine Lake, The Dips, Adventure Golf, New Brighton Theatre |
Understanding Airbnb License Requirements & STR Laws in Merseyside (2025)
While Merseyside, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merseyside to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merseyside (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merseysidebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Flatzy–City Centre Mansion 2 | Sleeps 22 | 4 Baths
Entire Place • 8 bedrooms
Yellow Submarine Apartments - Sleeps 19
Entire Place • 3 bedrooms
Vintage 3-Bed City Centre Gem + Free Parking
Entire Place • 3 bedrooms
Victorian Flat near Sefton park 5BR- free parking
Entire Place • 5 bedrooms
Yellow Submarine Apartments - Sleeps 18
Entire Place • 3 bedrooms
Flatzy - Prime City Apartment with Free Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merseyside (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merseyside based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Margaret | 19 | $231,026 | 197 | 4.75/5.0 |
| Nikhil At Flatzy Liverpool | 3 | $130,924 | 49 | 4.82/5.0 |
| Helen & Ally | 11 | $119,652 | 105 | 4.26/5.0 |
| Max | 7 | $118,781 | 317 | 4.61/5.0 |
| Irwell Chambers | 15 | $108,193 | 85 | 3.84/5.0 |
| AlohaHosting | 3 | $106,468 | 100 | 4.54/5.0 |
| Host & Stay | 3 | $103,023 | 3 | Not Rated |
| Craig | 4 | $91,644 | 212 | 4.84/5.0 |
| UStay | 6 | $90,674 | 98 | 4.66/5.0 |
| Clinton | 7 | $88,456 | 80 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merseyside.
Dive Deeper: Advanced Merseyside STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merseyside. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerseyside Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merseyside
- The Merseyside Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 214 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merseyside, Apartment/Condo properties are the most common (68.7%), reflecting the local real estate landscape.
- Houses represent a significant 27.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Merseyside Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merseyside
- The dominant room capacity in Merseyside is 2 bedrooms listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.9% of the active Airbnb listings in Merseyside, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merseyside.
Merseyside Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merseyside
- The most common guest capacity trend in Merseyside vacation rentals is listings accommodating 4 guests (28.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Merseyside STR market, accounting for 52.3% of listings.
- 43.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merseyside.
- On average, properties in Merseyside are equipped to host 4.9 guests.
Merseyside Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merseyside
- The most common availability pattern in Merseyside falls within the 271-366 days range, representing 77.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Merseyside (49.5%), reflecting common guest stay durations or potential owner blocking patterns.
Merseyside Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
78 listings
36.4% of total
2 Nights
55 listings
25.7% of total
4-6 Nights
10 listings
4.7% of total
7-29 Nights
7 listings
3.3% of total
30+ Nights
64 listings
29.9% of total
Key Insights
- The most prevalent minimum stay requirement in Merseyside is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.1%) of the Merseyside Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (29.9%) caters to monthly stays (30+ nights) in Merseyside, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of Merseyside hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merseyside.
Merseyside Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
3.7% of total
Limited
3 listings
1.4% of total
Super Strict 60 Days
2 listings
0.9% of total
Flexible
50 listings
23.4% of total
Moderate
53 listings
24.8% of total
Firm
71 listings
33.2% of total
Strict
27 listings
12.6% of total
Cancellation Policy Insights for Merseyside
- The prevailing Airbnb cancellation policy trend in Merseyside is Firm, used by 33.2% of listings.
- There's a relatively balanced mix between guest-friendly (48.2%) and stricter (45.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.2% market standard in Merseyside.
- Using a Strict policy might deter some guests, as only 12.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Merseyside.
Merseyside STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merseyside
- The overall average booking lead time for vacation rentals in Merseyside is 24 days.
- Guests book furthest in advance for stays during November (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (38 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Merseyside.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Merseyside averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merseyside (2025)
Amenity Prevalence
Amenity Insights for Merseyside
- Essential amenities in Merseyside that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merseyside: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merseyside to stay competitive.
Merseyside Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merseyside
- The typical guest profile for Airbnb in Merseyside consists of primarily domestic travelers (70%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 69.9% of guests.
- Key international markets include United Kingdom (69.9%) and United States (5.3%).
- Top languages spoken are English (60.3%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merseyside Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bont-dolgadfan | 10 | $5,982 | $294.35 | 62% |
| Buttermere | 13 | $5,506 | $443.04 | 53% |
| Llanbedr Dyffryn Clwyd | 10 | $4,854 | $473.03 | 33% |
| Bishop Monkton | 12 | $4,681 | $351.73 | 50% |
| Kettlewell | 17 | $4,420 | $442.30 | 44% |
| Rowen | 26 | $4,418 | $385.20 | 46% |
| Burneside | 10 | $4,414 | $336.06 | 54% |
| Tollerton | 11 | $4,334 | $290.67 | 54% |
| Grinton | 12 | $4,325 | $343.90 | 47% |
| Bowness-on-Windermere | 352 | $4,308 | $363.83 | 46% |