Slough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Slough in 2025? Explore comprehensive Airbnb analytics for Slough, England, United Kingdom to uncover income potential. This 2025 STR market report for Slough, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 240 active listings.
Whether you're considering an Airbnb investment in Slough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Slough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Slough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Slough (2025)
Understanding the monthly revenue variations for Airbnb listings in Slough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Slough is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Slough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,967+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,079 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,617 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $702, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Slough
Slough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Slough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Slough:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Slough
Average Daily Rate (ADR) Airbnb Trends in Slough (2025)
Effective short term rental pricing strategy in Slough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Slough typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Slough
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Airbnb Seasonality Analysis & Trends in Slough (2025)
Peak Season (August, July, September)
- Revenue averages $2,873 per month
- Occupancy rates average 51.0%
- Daily rates average $165
Shoulder Season
- Revenue averages $2,218 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $180
Low Season (January, February, November)
- Revenue drops to average $1,687 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $166
Seasonality Insights for Slough
- The Airbnb seasonality in Slough shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Slough's highest earning potential, with monthly revenues capable of climbing to $3,156, occupancy reaching a high of 54.0%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,527, occupancy could drop to 32.0%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Slough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Slough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Slough (2025)
Exploring the top neighborhoods for short-term rentals in Slough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Langley | A suburb of Slough with easy access to the M4 motorway and close proximity to Heathrow Airport. Ideal for travelers looking for convenience and affordability. | Langley Park, St. Mary's Church, Heathrow Airport nearby, Langley Railway Station |
| Slough Town Centre | The bustling heart of Slough, offering shopping, dining, and entertainment options. Attractive for both business and leisure travelers. | The Observatory Shopping Centre, Salt Hill Park, Slough Museum, Cultural events and festivals |
| Burnham | A charming village just south of Slough, known for its residential appeal and proximity to the River Thames. Great for those seeking a quieter stay while being close to the city. | Burnham Beeches, The River Thames, Burnham Park, Local pubs and restaurants |
| Dedworth | A residential area with a community feel, offering good transport links to Windsor and central Slough. Appeals to families and those seeking a peaceful environment. | Windsor Great Park, Local schools and parks, Dedworth Community Centre |
| Chalvey | A diverse neighborhood offering affordable accommodations and easy access to Slough town centre. Popular among budget travelers and those looking for local experiences. | Chalvey Community Centre, Churches and local shops, Transport links to nearby areas |
| Cippenham | A suburban area with residential developments, offering a mix of amenities and parks. Attractive for families and visitors looking for a neighborhood experience. | Cippenham Park, Local schools and amenities, Close to Slough station |
| Salthill | A locality offering residential properties and proximity to Slough town. Suitable for longer stays and those looking for a homely feel. | Salthill Park, Nearby shops and services, Good transport links |
| Wexham | A semi-rural area with a mix of residential and countryside living. Attracts visitors looking for peace while remaining close to urban amenities. | Wexham Park Hospital, Surrounding parkland, Local village shops |
Understanding Airbnb License Requirements & STR Laws in Slough (2025)
While Slough, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Slough to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Slough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sloughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Turtle & Rabbit
Entire Place • 8 bedrooms
Turtle Corner, Superb House - by Hostly
Entire Place • 4 bedrooms
Foxherne 5BDR 3BA Serviced House 17 with Parking
Entire Place • 5 bedrooms
Family & Work Stays w/ 2x Ensuite & Prv Parking 1+
Entire Place • 4 bedrooms
Rabbit Place, Fantastic House - by Hostly
Entire Place • 4 bedrooms
Corporate Stay with Free Parking & Reliable Wi-Fi
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Slough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Slough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hostly | 13 | $669,841 | 959 | 4.64/5.0 |
| Tempstay | 10 | $266,439 | 225 | 4.48/5.0 |
| Rana | 8 | $243,491 | 133 | 4.54/5.0 |
| 360 | 6 | $162,241 | 54 | 4.37/5.0 |
| Livestay | 25 | $142,189 | 169 | 4.32/5.0 |
| Maeve Kingshomeaccommodation.C | 2 | $127,531 | 72 | 4.50/5.0 |
| Tempstay | 4 | $112,399 | 26 | 4.80/5.0 |
| Hanan | 6 | $101,416 | 249 | 4.62/5.0 |
| Shahrzad | 3 | $74,671 | 163 | 4.27/5.0 |
| Victoria | 2 | $74,589 | 278 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Slough.
Dive Deeper: Advanced Slough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Slough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSlough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Slough
- The Slough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.7% of the 240 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Slough, Apartment/Condo properties are the most common (46.3%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- The presence of 5.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.1%) offer potential for unique stay experiences.
Slough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Slough
- The dominant room capacity in Slough is 1 bedroom listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.9% of the active Airbnb listings in Slough, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Slough.
Slough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Slough
- The most common guest capacity trend in Slough vacation rentals is listings accommodating 8+ guests (16.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Slough STR market, accounting for 32.6% of listings.
- 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Slough.
- On average, properties in Slough are equipped to host 3.9 guests.
Slough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Slough
- The most common availability pattern in Slough falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Slough (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Slough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
73 listings
31.7% of total
2 Nights
44 listings
19.1% of total
3 Nights
17 listings
7.4% of total
4-6 Nights
31 listings
13.5% of total
7-29 Nights
21 listings
9.1% of total
30+ Nights
44 listings
19.1% of total
Key Insights
- The most prevalent minimum stay requirement in Slough is 1 Night, adopted by 31.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.1%) caters to monthly stays (30+ nights) in Slough, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.7% of Slough hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Slough.
Slough Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.9% of total
Flexible
47 listings
21.1% of total
Moderate
59 listings
26.5% of total
Firm
84 listings
37.7% of total
Strict
31 listings
13.9% of total
Cancellation Policy Insights for Slough
- The prevailing Airbnb cancellation policy trend in Slough is Firm, used by 37.7% of listings.
- A majority (51.6%) of hosts in Slough utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.7% market standard in Slough.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Slough.
Slough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Slough
- The overall average booking lead time for vacation rentals in Slough is 21 days.
- Guests book furthest in advance for stays during June (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Slough.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Slough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Slough (2025)
Amenity data is currently unavailable for Slough.
Slough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Slough
- The typical guest profile for Airbnb in Slough consists of primarily domestic travelers (70%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 70.4% of guests.
- Key international markets include United Kingdom (70.4%) and United States (8.8%).
- Top languages spoken are English (60.9%) followed by Spanish (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Slough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $7,270 | $648.51 | 40% |
| City of Westminster | 1,626 | $5,508 | $484.35 | 51% |
| Lambourn | 13 | $5,330 | $650.25 | 28% |
| Kintbury | 10 | $4,970 | $260.66 | 55% |
| Dinton | 12 | $4,397 | $279.11 | 56% |
| Wraysbury | 16 | $4,384 | $354.74 | 48% |
| Alderbury | 21 | $4,266 | $344.08 | 42% |
| Old Windsor | 25 | $4,123 | $360.83 | 51% |
| Furzehill | 11 | $3,920 | $260.54 | 48% |
| Flore | 13 | $3,895 | $338.86 | 36% |