Lancashire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Lancashire in 2025? Explore comprehensive Airbnb analytics for Lancashire, England, United Kingdom to uncover income potential. This 2025 STR market report for Lancashire, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Lancashire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lancashire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lancashire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lancashire (2025)
Understanding the monthly revenue variations for Airbnb listings in Lancashire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lancashire is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lancashire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,618+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,806 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,720 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,137, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lancashire
Lancashire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lancashire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lancashire:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lancashire
Average Daily Rate (ADR) Airbnb Trends in Lancashire (2025)
Effective short term rental pricing strategy in Lancashire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lancashire typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $326+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $248 or more.
- Typical properties (Median) charge around $172 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Lancashire
Get Live Lancashire Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Lancashire (2025)
Peak Season (July, August, June)
- Revenue averages $3,013 per month
- Occupancy rates average 47.8%
- Daily rates average $205
Shoulder Season
- Revenue averages $2,196 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $192
Low Season (January, March, May)
- Revenue drops to average $1,136 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $211
Seasonality Insights for Lancashire
- The Airbnb seasonality in Lancashire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lancashire's highest earning potential, with monthly revenues capable of climbing to $3,134, occupancy reaching a high of 66.7%, and ADRs peaking at $226.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $768, occupancy could drop to 12.4%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lancashire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lancashire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lancashire (2025)
Exploring the top neighborhoods for short-term rentals in Lancashire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Blackpool | Famous seaside resort known for its amusement parks, entertainment venues, and iconic Blackpool Tower. A prime location for tourists during summer and events throughout the year. | Blackpool Pleasure Beach, Blackpool Tower, Sandcastle Waterpark, The Big One, Blackpool Illuminations, Blackpool Zoo |
| Lancaster | Historic city with a rich heritage and thriving arts scene. Popular among tourists for its castle, museums, and university atmosphere. | Lancaster Castle, The Priory Church of St. Mary, Lancaster Maritime Museum, Williamson Park, Ashton Memorial, Lancaster University |
| Lytham St Annes | Charming coastal town known for its beautiful beaches and picturesque gardens. Attracts families and couples looking for a peaceful retreat. | Lytham Green, Lytham Windmill, Fairhaven Lake, Lytham Hall, St Annes Pier, The Promenade |
| Morecambe | Seaside resort town with stunning views of Morecambe Bay. Known for its unique art installations and vibrant community events. | Morecambe Beach, Eric Morecambe Statue, The Platform, Morecambe Winter Gardens, Happy Mount Park, Morecambe Bay Walk |
| Clitheroe | Historic market town in the heart of the Ribble Valley, surrounded by beautiful countryside. Popular for its food scene and local pubs. | Clitheroe Castle, Clitheroe Food Festival, The Bowland Brewery, Ribble Valley, Lanshaw Delph, Stonyhurst College |
| Burnley | Growing town with a rich industrial heritage and beautiful parks. Attractive for renters needing affordable accommodation near Manchester. | Towneley Hall, Burnley Mechanics, Queen's Park, The Weavers' Triangle, Gawthorpe Hall, Burnley Football Club |
| Accrington | Industrial town with a strong community vibe. It serves as a hub for industrial and business travelers, offering affordable stays. | Accrington Market, Oswaldtwistle Mills, Accrington Stanley Football Club, The Livingstone Park, Haworth Art Gallery, The Accrington Pals Memorial |
| Ormskirk | Market town known for its historic charm and proximity to Liverpool. Attractive for both tourists and local visitors. | Ormskirk Market, Ormskirk Clock Tower, Precinct Shopping Centre, Burscough Wharf, Chaffers' Barrow, The Old School House |
Understanding Airbnb License Requirements & STR Laws in Lancashire (2025)
While Lancashire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lancashire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lancashire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lancashirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Bed in Carnforth (oc-s31763)
Entire Place • 2 bedrooms
Dove Nest Cottage
Entire Place • 2 bedrooms
Nelson House
Entire Place • 3 bedrooms
The Cottage at Peers Clough Farm
Entire Place • 2 bedrooms
Lytham House Retreat - Free Parking Pet Friendly
Entire Place • 4 bedrooms
Lytham Christal Retreat | Garden | Drive | Sleep 8
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lancashire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lancashire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 6 | $108,361 | 13 | 4.67/5.0 |
| Donna | 3 | $61,593 | 31 | 4.84/5.0 |
| Jonathan | 2 | $42,703 | 10 | 5.00/5.0 |
| Original Cottages Kent & Susse | 1 | $36,198 | 2 | Not Rated |
| Joanne | 1 | $33,788 | 131 | 4.98/5.0 |
| Sasco | 1 | $29,242 | 7 | 4.71/5.0 |
| Serviced Accommodation Co. Lt | 1 | $25,523 | 36 | 4.78/5.0 |
| Sarah | 1 | $22,575 | 19 | 5.00/5.0 |
| Andrew Thomas | 1 | $19,248 | 8 | 5.00/5.0 |
| BayStay | 2 | $17,268 | 15 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lancashire.
Dive Deeper: Advanced Lancashire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lancashire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLancashire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lancashire
- The Lancashire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lancashire, House properties are the most common (72.5%), reflecting the local real estate landscape.
- Houses represent a significant 72.5% portion, catering likely to families or larger groups.
Lancashire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lancashire
- The dominant room capacity in Lancashire is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.5% of the active Airbnb listings in Lancashire, indicating a high concentration in these sizes.
- A significant 32.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lancashire.
Lancashire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lancashire
- The most common guest capacity trend in Lancashire vacation rentals is listings accommodating 6 guests (22.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Lancashire STR market, accounting for 42.5% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lancashire.
- On average, properties in Lancashire are equipped to host 4.1 guests.
Lancashire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lancashire
- The most common availability pattern in Lancashire falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lancashire (60%), reflecting common guest stay durations or potential owner blocking patterns.
Lancashire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
42.5% of total
2 Nights
7 listings
17.5% of total
3 Nights
1 listings
2.5% of total
4-6 Nights
3 listings
7.5% of total
30+ Nights
12 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Lancashire is 1 Night, adopted by 42.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Lancashire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.5% of Lancashire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lancashire.
Lancashire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
10 listings
25% of total
Flexible
15 listings
37.5% of total
Moderate
6 listings
15% of total
Firm
5 listings
12.5% of total
Strict
4 listings
10% of total
Cancellation Policy Insights for Lancashire
- The prevailing Airbnb cancellation policy trend in Lancashire is Flexible, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.5%) and stricter (22.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in Lancashire.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lancashire.
Lancashire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lancashire
- The overall average booking lead time for vacation rentals in Lancashire is 24 days.
- Guests book furthest in advance for stays during December (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Lancashire.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Lancashire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lancashire (2025)
Amenity Prevalence
Amenity Insights for Lancashire
- Essential amenities in Lancashire that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lancashire: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lancashire to stay competitive.
Lancashire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lancashire
- The typical guest profile for Airbnb in Lancashire consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United Kingdom (88.4%) and Germany (2%).
- Top languages spoken are English (57.7%) followed by French (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lancashire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bont-dolgadfan | 10 | $5,982 | $294.35 | 62% |
| Buttermere | 13 | $5,506 | $443.04 | 53% |
| Llanbedr Dyffryn Clwyd | 10 | $4,854 | $473.03 | 33% |
| Bishop Monkton | 12 | $4,681 | $351.73 | 50% |
| Kettlewell | 17 | $4,420 | $442.30 | 44% |
| Rowen | 26 | $4,418 | $385.20 | 46% |
| Burneside | 10 | $4,414 | $336.06 | 54% |
| Tollerton | 11 | $4,334 | $290.67 | 54% |
| Grinton | 12 | $4,325 | $343.90 | 47% |
| Bowness-on-Windermere | 352 | $4,308 | $363.83 | 46% |