Liverpool Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Liverpool in 2025? Explore comprehensive Airbnb analytics for Liverpool, England, United Kingdom to uncover income potential. This 2025 STR market report for Liverpool, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,423 active listings.
Whether you're considering an Airbnb investment in Liverpool, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Liverpool Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Liverpool Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Liverpool (2025)
Understanding the monthly revenue variations for Airbnb listings in Liverpool is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Liverpool is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Liverpool across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,682+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,894 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,575 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $720, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Liverpool
Liverpool Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Liverpool STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Liverpool:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Liverpool
Average Daily Rate (ADR) Airbnb Trends in Liverpool (2025)
Effective short term rental pricing strategy in Liverpool involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Liverpool typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $391+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Liverpool
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Airbnb Seasonality Analysis & Trends in Liverpool (2025)
Peak Season (May, April, August)
- Revenue averages $2,527 per month
- Occupancy rates average 41.5%
- Daily rates average $221
Shoulder Season
- Revenue averages $2,143 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $213
Low Season (January, November, December)
- Revenue drops to average $1,904 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $214
Seasonality Insights for Liverpool
- The Airbnb seasonality in Liverpool shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Liverpool's highest earning potential, with monthly revenues capable of climbing to $2,692, occupancy reaching a high of 44.8%, and ADRs peaking at $226.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,780, occupancy could drop to 33.6%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Liverpool.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Liverpool seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Liverpool (2025)
Exploring the top neighborhoods for short-term rentals in Liverpool? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Baltic Triangle | An up-and-coming creative quarter known for its vibrant arts scene and trendy bars. Attracts young professionals and tourists looking for a unique cultural experience. | Liverpool Biennial, Baltic Centre for Contemporary Art, The Observatory, Cutting Room, Conway Street Park |
| Albert Dock | A historic waterfront area with notable museums and galleries. This picturesque location is perfect for tourists who want to experience Liverpool's maritime heritage. | The Beatles Story, Tate Liverpool, Merseyside Maritime Museum, International Slavery Museum, Albert Dock shops and restaurants |
| City Centre | The bustling heart of Liverpool, offering a mix of shopping, dining, and entertainment. Ideal for business travelers and tourists who want easy access to the city's attractions. | Liverpool ONE, St. George's Hall, The Royal Albert Dock, Walker Art Gallery, Philharmonic Hall |
| Hope Street | A cultural hub between the city centre and the waterfront, it is known for its theatres, restaurants, and proximity to two cathedrals. Great for visitors looking for arts and culture. | Liverpool Cathedral, Metropolitan Cathedral, The Everyman Theatre, Philharmonic Dining Rooms, Victoria Gallery & Museum |
| Lark Lane | A vibrant street known for its independent shops, cafes, and bars, popular with both locals and tourists. Offers a relaxed atmosphere away from the city hustle. | Sefton Park, Lark Lane restaurants and bars, The Allerton Oak, Independent shops |
| Sefton Park | A large park just outside the city centre, known for its beautiful green spaces and boating lake. Attracts families and nature lovers looking for peaceful surroundings. | Sefton Park Palm House, The Fishing Lake, Botanical Gardens, Picnic areas, Walking paths |
| Cains Brewery Village | A trendy venue for food and drink lovers, it's a converted brewery with a lively atmosphere. Attracts a younger crowd looking for a fun night out. | Cains Brewery, Restaurants and bars, Music events, Craft fairs, Street food markets |
| Anfield | Home to Liverpool Football Club, this area attracts football fans from around the world. Ideal for sports enthusiasts looking to experience the excitement of a match. | Anfield Stadium, Liverpool FC Museum, The Shankly Hotel, Various sports bars |
Understanding Airbnb License Requirements & STR Laws in Liverpool (2025)
While Liverpool, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Liverpool to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Liverpool (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Liverpoolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 5 floor City centre Townhouse - sleeps 18
Entire Place • 6 bedrooms
Home Hotels - Home @ Arkles Lane 7 BR House
Entire Place • 7 bedrooms
Huge House - 12 Double Bedrooms Sleeps up to 30ppl
Entire Place • 12 bedrooms
6 Apartments-30 ppl-Stag/Hen/Groups-City Centre
Entire Place • 6 bedrooms
Penthouse with rooftop bar and dj stand, sleeps 21
Entire Place • 2 bedrooms
Super Size Duplex Barge w/cinema room
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Liverpool (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Liverpool based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dale | 111 | $3,807,873 | 6050 | 4.55/5.0 |
| Peter And Team | 39 | $1,201,628 | 1463 | 4.61/5.0 |
| UStay | 33 | $1,005,945 | 1222 | 4.42/5.0 |
| Air Host And Stay | 31 | $690,514 | 517 | 4.65/5.0 |
| Michael | 11 | $663,684 | 377 | 4.59/5.0 |
| Carl | 14 | $650,696 | 1617 | 4.76/5.0 |
| Callum | 17 | $641,486 | 658 | 4.93/5.0 |
| Nikhil At Flatzy Liverpool | 13 | $569,841 | 1126 | 4.81/5.0 |
| Golding Estates | 8 | $539,608 | 574 | 4.77/5.0 |
| Hinkley Homes | 22 | $498,382 | 114 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Liverpool.
Dive Deeper: Advanced Liverpool STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Liverpool. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLiverpool Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Liverpool
- The Liverpool Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.6% of the 2,423 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Liverpool, Apartment/Condo properties are the most common (54%), reflecting the local real estate landscape.
- Houses represent a significant 39.6% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 0.9%) offer potential for unique stay experiences.
Liverpool Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Liverpool
- The dominant room capacity in Liverpool is 1 bedroom listings, making up 33.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Liverpool, indicating a high concentration in these sizes.
- A significant 23.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Liverpool.
Liverpool Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Liverpool
- The most common guest capacity trend in Liverpool vacation rentals is listings accommodating 8+ guests (20.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Liverpool STR market, accounting for 39.2% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Liverpool.
- On average, properties in Liverpool are equipped to host 4.2 guests.
Liverpool Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Liverpool
- The most common availability pattern in Liverpool falls within the 271-366 days range, representing 50.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Liverpool (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Liverpool Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
883 listings
38.5% of total
2 Nights
495 listings
21.6% of total
3 Nights
69 listings
3% of total
4-6 Nights
114 listings
5% of total
7-29 Nights
180 listings
7.9% of total
30+ Nights
551 listings
24% of total
Key Insights
- The most prevalent minimum stay requirement in Liverpool is 1 Night, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.1%) of the Liverpool Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24%) caters to monthly stays (30+ nights) in Liverpool, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.5% of Liverpool hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Liverpool.
Liverpool Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
6 listings
0.3% of total
Super Strict 30 Days
64 listings
3% of total
Refundable
7 listings
0.3% of total
Super Strict 60 Days
26 listings
1.2% of total
Flexible
495 listings
23.5% of total
Moderate
568 listings
27% of total
Firm
441 listings
21% of total
Strict
495 listings
23.5% of total
Cancellation Policy Insights for Liverpool
- The prevailing Airbnb cancellation policy trend in Liverpool is Moderate, used by 27% of listings.
- There's a relatively balanced mix between guest-friendly (50.5%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27% market standard in Liverpool.
- Regularly review your cancellation policy against competitors and market demand shifts in Liverpool.
Liverpool STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Liverpool
- The overall average booking lead time for vacation rentals in Liverpool is 44 days.
- Guests book furthest in advance for stays during June (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Liverpool.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Liverpool averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Liverpool (2025)
Amenity Prevalence
Amenity Insights for Liverpool
- Essential amenities in Liverpool that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Liverpool: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Liverpool to stay competitive.
Liverpool Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Liverpool
- The typical guest profile for Airbnb in Liverpool consists of primarily domestic travelers (68%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 67.7% of guests.
- Key international markets include United Kingdom (67.7%) and United States (7.3%).
- Top languages spoken are English (59.8%) followed by Spanish (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Liverpool Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chirbury | 14 | $5,230 | $735.87 | 45% |
| Grinton | 13 | $5,067 | $361.00 | 51% |
| Woolhope | 11 | $4,986 | $592.14 | 29% |
| Crosthwaite | 11 | $4,760 | $392.99 | 54% |
| Cark | 13 | $4,492 | $861.23 | 28% |
| Bishop Monkton | 12 | $4,137 | $340.57 | 48% |
| Waverton | 17 | $4,122 | $465.29 | 31% |
| Cradley | 15 | $4,055 | $390.72 | 42% |
| Allithwaite | 19 | $4,025 | $256.57 | 59% |
| Craven Arms | 11 | $4,016 | $286.60 | 46% |