South Norfolk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in South Norfolk in 2025? Explore comprehensive Airbnb analytics for South Norfolk, England, United Kingdom to uncover income potential. This 2025 STR market report for South Norfolk, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 482 active listings.
Whether you're considering an Airbnb investment in South Norfolk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Norfolk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Norfolk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Norfolk (2025)
Understanding the monthly revenue variations for Airbnb listings in South Norfolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Norfolk is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Norfolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,605+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,064 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,681 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $827, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Norfolk
South Norfolk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Norfolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Norfolk:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Norfolk
Average Daily Rate (ADR) Airbnb Trends in South Norfolk (2025)
Effective short term rental pricing strategy in South Norfolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Norfolk typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $470+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in South Norfolk
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Airbnb Seasonality Analysis & Trends in South Norfolk (2025)
Peak Season (August, April, May)
- Revenue averages $3,302 per month
- Occupancy rates average 45.3%
- Daily rates average $245
Shoulder Season
- Revenue averages $2,830 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $231
Low Season (January, February, June)
- Revenue drops to average $2,309 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $232
Seasonality Insights for South Norfolk
- The Airbnb seasonality in South Norfolk shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Norfolk's highest earning potential, with monthly revenues capable of climbing to $3,804, occupancy reaching a high of 56.1%, and ADRs peaking at $256.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,209, occupancy could drop to 33.5%, and ADRs may adjust down to $227.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Norfolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Norfolk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Norfolk (2025)
Exploring the top neighborhoods for short-term rentals in South Norfolk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Diss | A charming market town with beautiful parks and a scenic mere, popular among both tourists and business travelers. The town's rich history and numerous amenities make it a great choice for Airbnb hosting. | Diss Mere, Diss Museum, St Mary's Church, Brockford Railway Siding, Bressingham Steam Museum |
| Harleston | A quaint market town at the junction of the A143 and A144 roads. Known for its local shops and friendly community, it's attractive for guests looking for a peaceful stay in the countryside. | Harleston Public Gardens, St John the Baptist Church, The Old Grammar School, Diss and Harleston Railway |
| Wymondham | A historic market town with notable attractions and easy transport links to Norwich. Ideal for visitors wanting to explore the Norfolk countryside while having urban amenities close by. | Wymondham Abbey, Wymondham Heritage Museum, Norfolk Broads, Wymondham Railway Station |
| Long Stratton | A small town with a pleasant community atmosphere and access to the beautiful Norfolk countryside. A perfect getaway spot for guests looking to explore rural England. | Long Stratton Church, Pleasant Parks, Local pubs and dining options, Walking trails |
| Attleborough | A lively market town close to Norwich that attracts business and leisure travelers alike. Offers a variety of shops and local events throughout the year. | Attleborough Museum, Queens Square, St Mary's Church, Railway Station, Nearby countryside walks |
| Banham | Home to the famous Banham Zoo, this small village attracts families and wildlife enthusiasts. A great destination for unique family experiences. | Banham Zoo, Banham Church, Local farms and parks |
| Pulham Market | A picturesque village known for its historical architecture, making it a charming location for those looking to experience traditional English village life. | St Mary’s Church, Blyth Hall, Countryside walks, Local wildlife |
| Necton | A friendly village offering tranquility and beautiful rural scenery, ideal for guests looking to escape the busy city life and explore the natural beauty of Norfolk. | Necton Village Green, Historical landmarks, Nearby nature reserves |
Understanding Airbnb License Requirements & STR Laws in South Norfolk (2025)
While South Norfolk, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Norfolk to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in South Norfolk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Norfolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 10 Bed Oak beamed Country House
Entire Place • 10 bedrooms
Stunning House Sleeps 18, Hot Tub, Pool and Tennis
Entire Place • 9 bedrooms
Large Manor House with Pool, Hot Tub & Gardens
Entire Place • 10 bedrooms
Stubbs House Country Manor Norfolk Broads
Entire Place • 10 bedrooms
Quirky family home, three annexes + hot tub
Entire Place • 7 bedrooms
Lavish Tudor Estate & Gardens - Sleeps 25!
Entire Place • 13 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Norfolk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Norfolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 29 | $1,113,305 | 230 | 4.80/5.0 |
| Norfolk Cottages | 12 | $543,478 | 29 | 4.79/5.0 |
| Zeenath | 3 | $414,327 | 109 | 4.41/5.0 |
| Joe | 6 | $382,408 | 750 | 4.73/5.0 |
| Host #17955831 | 1 | $328,610 | 24 | 4.83/5.0 |
| Sam | 3 | $325,140 | 80 | 4.97/5.0 |
| Curated Property | 1 | $318,312 | 2 | N/A/5.0 |
| Curated | 2 | $269,465 | 15 | 4.90/5.0 |
| Host & Stay | 3 | $251,991 | 59 | 4.82/5.0 |
| Debbie | 5 | $248,560 | 403 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Norfolk.
Dive Deeper: Advanced South Norfolk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Norfolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Norfolk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Norfolk
- The South Norfolk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.7% of the 482 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Norfolk, House properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 54.6% portion, catering likely to families or larger groups.
- The presence of 12.4% Hotel/Boutique listings indicates integration with traditional hospitality.
South Norfolk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Norfolk
- The dominant room capacity in South Norfolk is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.3% of the active Airbnb listings in South Norfolk, indicating a high concentration in these sizes.
- A significant 22.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in South Norfolk.
South Norfolk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Norfolk
- The most common guest capacity trend in South Norfolk vacation rentals is listings accommodating 2 guests (34.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the South Norfolk STR market, accounting for 58.7% of listings.
- 21.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Norfolk.
- On average, properties in South Norfolk are equipped to host 3.5 guests.
South Norfolk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Norfolk
- The most common availability pattern in South Norfolk falls within the 271-366 days range, representing 47.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Norfolk (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Norfolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
141 listings
29.9% of total
2 Nights
142 listings
30.1% of total
3 Nights
56 listings
11.9% of total
4-6 Nights
12 listings
2.5% of total
7-29 Nights
10 listings
2.1% of total
30+ Nights
110 listings
23.4% of total
Key Insights
- The most prevalent minimum stay requirement in South Norfolk is 2 Nights, adopted by 30.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.4%) caters to monthly stays (30+ nights) in South Norfolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.1% of South Norfolk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Norfolk.
South Norfolk Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
4 listings
0.9% of total
Super Strict 30 Days
3 listings
0.7% of total
Refundable
2 listings
0.5% of total
Super Strict 60 Days
41 listings
9.4% of total
Flexible
115 listings
26.5% of total
Moderate
124 listings
28.6% of total
Firm
70 listings
16.1% of total
Strict
75 listings
17.3% of total
Cancellation Policy Insights for South Norfolk
- The prevailing Airbnb cancellation policy trend in South Norfolk is Moderate, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (55.1%) and stricter (33.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.6% market standard in South Norfolk.
- Regularly review your cancellation policy against competitors and market demand shifts in South Norfolk.
South Norfolk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Norfolk
- The overall average booking lead time for vacation rentals in South Norfolk is 54 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in South Norfolk.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these South Norfolk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Norfolk (2025)
Amenity Prevalence
Amenity Insights for South Norfolk
- Essential amenities in South Norfolk that guests expect include: Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Norfolk: Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Heating, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Norfolk to stay competitive.
South Norfolk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Norfolk
- The typical guest profile for Airbnb in South Norfolk consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United Kingdom (94%) and United States (1.4%).
- Top languages spoken are English (73%) followed by French (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Norfolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $2,882 | $219.23 | 52% |
| Sevenoaks | 169 | $2,728 | $268.44 | 43% |
| Koekelare | 12 | $2,572 | $279.17 | 37% |
| Uttlesford | 241 | $2,271 | $228.95 | 45% |
| Braintree | 181 | $2,268 | $257.17 | 38% |
| King's Lynn and West Norfolk | 1,199 | $2,231 | $273.55 | 41% |
| Diksmuide | 49 | $2,201 | $262.33 | 35% |
| North Norfolk | 2,429 | $2,140 | $292.20 | 39% |
| Canterbury | 1,158 | $2,128 | $220.08 | 44% |
| Tunbridge Wells | 370 | $2,113 | $239.34 | 43% |