Cumberland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Cumberland in 2025? Explore comprehensive Airbnb analytics for Cumberland, England, United Kingdom to uncover income potential. This 2025 STR market report for Cumberland, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Cumberland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cumberland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cumberland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cumberland (2025)
Understanding the monthly revenue variations for Airbnb listings in Cumberland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cumberland is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cumberland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,817+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,730 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,735 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,005, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cumberland
Cumberland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cumberland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cumberland:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cumberland
Average Daily Rate (ADR) Airbnb Trends in Cumberland (2025)
Effective short term rental pricing strategy in Cumberland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cumberland typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Cumberland
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Airbnb Seasonality Analysis & Trends in Cumberland (2025)
Peak Season (December, March, April)
- Revenue averages $6,430 per month
- Occupancy rates average 65.2%
- Daily rates average $202
Shoulder Season
- Revenue averages $3,125 per month
- Occupancy maintains around 46.8%
- Daily rates hold near $199
Low Season (January, May, November)
- Revenue drops to average $1,527 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $196
Seasonality Insights for Cumberland
- The Airbnb seasonality in Cumberland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cumberland's highest earning potential, with monthly revenues capable of climbing to $7,549, occupancy reaching a high of 71.0%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,194, occupancy could drop to 16.8%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cumberland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cumberland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cumberland (2025)
Exploring the top neighborhoods for short-term rentals in Cumberland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Carlisle City Centre | The historic and vibrant city centre attracts tourists with its beautiful architecture, shops, and local attractions. Ideal for short-term stays and close to amenities. | Carlisle Castle, Tullie House Museum, Carlisle Cathedral, Crown and Mitre Hotel, The Lanes Shopping Centre |
| Lake District National Park | A UNESCO World Heritage Site known for its stunning scenery, lakes, and hiking opportunities. Perfect for nature lovers and those seeking a retreat in the outdoors. | Lake Windermere, Scafell Pike, Grasmere, Derwentwater, Ullswater, Keswick |
| Solway Coast Area of Outstanding Natural Beauty | A scenic coastal area offering beautiful landscapes and outdoor activities. Great for guests seeking tranquility and nature experiences. | Silloth-on-Solway, Allonby Beach, The Solway Firth, Bowness-on-Solway, Carlisle Marsh |
| Brampton | A charming market town with historic sites and proximity to Hadrian's Wall, appealing to history enthusiasts and walkers. | Talkin Tarn, Hanging Houghton, Lanercost Priory, Hadrian's Wall, Brampton's Heritage Centre |
| Penrith | Known for its accessibility to the Lake District and vibrant local culture. A hub for visitors looking to explore the national park. | Penrith Castle, Brougham Castle, Paterdale, Centre Parcs, Lyulph's Tower |
| Whitehaven | Historic port town with coastal charm, attracting visitors to its harbor and surrounding natural beauty. Great for a seaside experience. | Whitehaven Harbor, The Rum Story, Cumberland Pencil Museum, St. Nicholas's Church, The Beacon Museum |
| Workington | An industrial town with history and access to coastal walks, appealing for budget-conscious travelers and workers. | Workington Hall, The Helena Thompson Museum, Derwent Park Stadium, Workington Beach, The Coastal Path |
| Allerdale | A beautiful district in Cumbria offering scenic landscapes and charm. Great for nature-based tourism and outdoor activities. | Derwentwater, Skiddaw Mountain, Thirlmere, Bassenthwaite Lake, Cockermouth |
Understanding Airbnb License Requirements & STR Laws in Cumberland (2025)
While Cumberland, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cumberland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Cumberland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cumberlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
1 Bed in Eskdale (95105)
Entire Place • 1 bedroom
3 Bed in Keswick (oc-95858)
Entire Place • 3 bedrooms
Seaside, ParkView, Near Lake District and Marina
Entire Place • 4 bedrooms
2 Bed in Ravenglass (95884)
Entire Place • 2 bedrooms
Inglewood Escape, Constantine Pod
Entire Place • 1 bedroom
Brackenhill Cabin
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cumberland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cumberland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lauren | 9 | $104,397 | 48 | 4.70/5.0 |
| Holidaycottages.Co.Uk | 2 | $96,549 | 6 | 5.00/5.0 |
| Holidaycottages.Co.Uk | 1 | $62,620 | 4 | 4.75/5.0 |
| Chani | 1 | $47,869 | 5 | 4.80/5.0 |
| Alexandra | 2 | $36,925 | 8 | 4.90/5.0 |
| Janice | 1 | $33,595 | 17 | 5.00/5.0 |
| Host #149098733 | 1 | $29,144 | 0 | Not Rated |
| Sarah | 1 | $27,502 | 6 | 4.83/5.0 |
| Shelley | 1 | $24,689 | 10 | 5.00/5.0 |
| Lewis | 2 | $24,221 | 25 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cumberland.
Dive Deeper: Advanced Cumberland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cumberland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCumberland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cumberland
- The Cumberland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cumberland, House properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 71.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.6%) offer potential for unique stay experiences.
Cumberland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cumberland
- The dominant room capacity in Cumberland is 2 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.5% of the active Airbnb listings in Cumberland, indicating a high concentration in these sizes.
- A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cumberland.
Cumberland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cumberland
- The most common guest capacity trend in Cumberland vacation rentals is listings accommodating 4 guests (34.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Cumberland STR market, accounting for 55.3% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cumberland.
- On average, properties in Cumberland are equipped to host 4.2 guests.
Cumberland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cumberland
- The most common availability pattern in Cumberland falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cumberland (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
Cumberland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
23.7% of total
2 Nights
7 listings
18.4% of total
3 Nights
2 listings
5.3% of total
4-6 Nights
1 listings
2.6% of total
30+ Nights
19 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Cumberland is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Cumberland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Cumberland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cumberland.
Cumberland Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
5.3% of total
Super Strict 60 Days
4 listings
10.5% of total
Flexible
16 listings
42.1% of total
Moderate
8 listings
21.1% of total
Firm
6 listings
15.8% of total
Strict
2 listings
5.3% of total
Cancellation Policy Insights for Cumberland
- The prevailing Airbnb cancellation policy trend in Cumberland is Flexible, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (21.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.1% market standard in Cumberland.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cumberland.
Cumberland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cumberland
- The overall average booking lead time for vacation rentals in Cumberland is 24 days.
- Guests book furthest in advance for stays during February (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Cumberland.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Cumberland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cumberland (2025)
Amenity Prevalence
Amenity Insights for Cumberland
- Essential amenities in Cumberland that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cumberland: Wifi.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cumberland to stay competitive.
Cumberland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cumberland
- The typical guest profile for Airbnb in Cumberland consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 85.4% of guests.
- Key international markets include United Kingdom (85.4%) and United States (3.2%).
- Top languages spoken are English (64.6%) followed by Chinese (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cumberland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Buttermere | 13 | $5,506 | $443.04 | 53% |
| Dalkeith | 10 | $5,439 | $486.77 | 55% |
| Llanbedr Dyffryn Clwyd | 10 | $4,854 | $473.03 | 33% |
| Langbank | 11 | $4,643 | $398.76 | 52% |
| City of Edinburgh | 4,354 | $4,614 | $299.66 | 59% |
| Kettlewell | 17 | $4,420 | $442.30 | 44% |
| Rowen | 26 | $4,418 | $385.20 | 46% |
| Burneside | 10 | $4,414 | $336.06 | 54% |
| Bull Bay | 13 | $4,391 | $320.62 | 50% |
| Bowness-on-Windermere | 352 | $4,308 | $363.83 | 46% |