Knutsford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Knutsford in 2025? Explore comprehensive Airbnb analytics for Knutsford, England, United Kingdom to uncover income potential. This 2025 STR market report for Knutsford, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Knutsford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Knutsford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Knutsford Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$170
The average rental revenue earned for an occupied room per day in Knutsford.
Occupancy Rate(?)
49.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,088
Typical annual income for an Airbnb listing in Knutsford. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.0%
Significant decrease (-15.0%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Knutsford.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Knutsford.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Knutsford (2025)

Understanding the monthly revenue variations for Airbnb listings in Knutsford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Knutsford is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Knutsford across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,566+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,657 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,223 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,331, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Knutsford

Knutsford Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Knutsford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Knutsford:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 52%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Knutsford

Average Daily Rate (ADR) Airbnb Trends in Knutsford (2025)

Effective short term rental pricing strategy in Knutsford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Knutsford typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $226+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
  • Typical properties (Median) charge around $165 per night.
  • Entry-level properties (Bottom 25%) earn around $120 per night.

Average Daily Rate (ADR) Trend by Month in Knutsford

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Airbnb Seasonality Analysis & Trends in Knutsford (2025)

Peak Season (May, April, June)
  • Revenue averages $3,575 per month
  • Occupancy rates average 56.1%
  • Daily rates average $226
Shoulder Season
  • Revenue averages $2,777 per month
  • Occupancy maintains around 54.9%
  • Daily rates hold near $169
Low Season (September, October, November)
  • Revenue drops to average $2,173 per month
  • Occupancy decreases to average 43.1%
  • Daily rates adjust to average $153

Seasonality Insights for Knutsford

  • The Airbnb seasonality in Knutsford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Knutsford's highest earning potential, with monthly revenues capable of climbing to $3,979, occupancy reaching a high of 68.0%, and ADRs peaking at $231.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,886, occupancy could drop to 34.3%, and ADRs may adjust down to $151.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Knutsford.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Knutsford seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Knutsford (2025)

Exploring the top neighborhoods for short-term rentals in Knutsford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Knutsford Town Centre
The heart of Knutsford with charming streets, cafes, and shops. Ideal for visitors wanting to experience local culture and convenience near attractions.
Tatton Park, Knutsford Heritage Centre, Knutsford town square, Shaws Gallery, The Royal George Pub
Tatton Park
A stunning historic estate offering beautiful gardens and a deer park. Popular for outdoor activities and events, making it a great destination for families.
Tatton Park Gardens, Tatton Mere, Deer Park, The Old Hall, Farm Shop
Mere
A picturesque village close to Knutsford, known for its scenic countryside and affluent residents. Attracts visitors looking for a peaceful retreat.
Mere Golf Club, Mere Lake, The Church of St. Mary, The Mere Restaurant, Mere Barber Shop
High Legh
A quiet village offering a rural escape while still being accessible to Knutsford. Great for those seeking tranquility and nature nearby.
High Legh Village Hall, High Legh Park, Local trails, Warrington Golf Club
Over Tabley
A lovely rural area with picturesque countryside views, perfect for guests who prefer a serene environment away from the bustle.
Tabley House, St. Peter's Church, Local walking paths, Nearby farmland
Toft
A delightful village known for its community spirit and beautiful surroundings. Perfect for short stays for those looking to explore the Cheshire countryside.
Toft Cricket Club, Local parks, Cheshire countryside, St. John's Church
Cranage
A village that offers a blend of rural charm and accessibility to nearby towns, making it appealing for tourists exploring the greater area.
Cranage Hall, Local walking trails, Rural countryside, Nearby attractions in Knutsford
Knutsford Heath
A beautiful park area perfect for outdoor activities, relaxation, and family visits, making it an attractive spot for nature lovers.
Knutsford Heath Park, Play area for children, Local wildlife, Walking paths, Scenic picnic spots

Understanding Airbnb License Requirements & STR Laws in Knutsford (2025)

While Knutsford, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Knutsford to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Knutsford (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Knutsfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Stables, Yew Tree Cottage, Knutsford

The Stables, Yew Tree Cottage, Knutsford

Entire Place • 2 bedrooms

$68,089
Revenue
78.8%
Occupancy
$196.69
Daily Rate
Beautiful interior designed, Edwardian terrace

Beautiful interior designed, Edwardian terrace

Entire Place • 2 bedrooms

$63,435
Revenue
89.6%
Occupancy
$184.95
Daily Rate
Central Knutsford

Central Knutsford

Entire Place • 3 bedrooms

$58,191
Revenue
84.0%
Occupancy
$206.43
Daily Rate
Owl's Rest - 2 bedroom self contained apartment

Owl's Rest - 2 bedroom self contained apartment

Entire Place • 2 bedrooms

$47,060
Revenue
80.3%
Occupancy
$157.19
Daily Rate
Knutsford Boutique Hideaway

Knutsford Boutique Hideaway

Entire Place • 1 bedroom

$33,985
Revenue
57.9%
Occupancy
$237.62
Daily Rate
Luxury Coach house next to woodland in Knutsford

Luxury Coach house next to woodland in Knutsford

Entire Place • 1 bedroom

$30,798
Revenue
57.5%
Occupancy
$147.50
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Knutsford (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Knutsford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Christopher1$68,0891424.96/5.0
Kathryn5$66,724614.88/5.0
Philip James1$63,435794.97/5.0
Peter1$58,191814.93/5.0
Emma1$47,0603144.95/5.0
Natasha1$33,985115.00/5.0
Paddy And Jess1$30,7982684.95/5.0
Dan1$28,341344.97/5.0
Gill1$25,175454.67/5.0
Ally1$25,0098004.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Knutsford.

Dive Deeper: Advanced Knutsford STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Knutsford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Knutsford Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Knutsford

  • The Knutsford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Knutsford, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 3.6%) offer potential for unique stay experiences.

Knutsford Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Knutsford

  • The dominant room capacity in Knutsford is 2 bedrooms listings, making up 39.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 75.0% of the active Airbnb listings in Knutsford, indicating a high concentration in these sizes.

Knutsford Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Knutsford

  • The most common guest capacity trend in Knutsford vacation rentals is listings accommodating 4 guests (35.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Knutsford STR market, accounting for 67.8% of listings.
  • 17.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Knutsford.
  • On average, properties in Knutsford are equipped to host 3.5 guests.

Knutsford Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Knutsford

  • The most common availability pattern in Knutsford falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Knutsford (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Knutsford Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (52%)

1 Night

13 listings

52% of total

2 Nights (16%)

2 Nights

4 listings

16% of total

7-29 Nights (12%)

7-29 Nights

3 listings

12% of total

30+ Nights (20%)

30+ Nights

5 listings

20% of total

Key Insights

  • The most prevalent minimum stay requirement in Knutsford is 1 Night, adopted by 52% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (68.0%) of the Knutsford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20%) caters to monthly stays (30+ nights) in Knutsford, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 52% of Knutsford hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Knutsford.

Knutsford Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (55.6%)

Flexible

15 listings

55.6% of total

Moderate (22.2%)

Moderate

6 listings

22.2% of total

Firm (7.4%)

Firm

2 listings

7.4% of total

Strict (14.8%)

Strict

4 listings

14.8% of total

Cancellation Policy Insights for Knutsford

  • The prevailing Airbnb cancellation policy trend in Knutsford is Flexible, used by 55.6% of listings.
  • The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Knutsford may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 55.6% market standard in Knutsford.
  • Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Knutsford.

Knutsford STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Knutsford

  • The overall average booking lead time for vacation rentals in Knutsford is 45 days.
  • Guests book furthest in advance for stays during September (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 40 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (63 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Knutsford.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Knutsford averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Knutsford (2025)

Amenity data is currently unavailable for Knutsford.

Knutsford Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Knutsford

  • The typical guest profile for Airbnb in Knutsford consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 89.5% of guests.
  • Key international markets include United Kingdom (89.5%) and United States (3.9%).
  • Top languages spoken are English (77.6%) followed by French (7.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Knutsford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Llanbedr Dyffryn Clwyd10$4,895$428.6430%
Grinton14$4,879$341.8948%
Bishop Monkton11$4,759$304.9151%
Crosthwaite11$4,745$394.7753%
Waverton19$4,580$527.8030%
Hayton15$4,067$239.1056%
Staveley-in-Cartmel24$3,943$355.4446%
Llanyblodwel11$3,910$290.0146%
Flore13$3,895$338.8636%
Abbeycwmhir12$3,890$280.6947%

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