Top 30 Best Places in Scotland, United Kingdom to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Scotland, United Kingdom‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Scotland, United Kingdom. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Scotland, United Kingdom for 2025.

Top Short-Term Rental Markets in Scotland, United Kingdom

Rank:#1Market:City of EdinburghCountry:United KingdomProperties:4,546Monthly Revenue:$4185.94Daily Rate (ADR):$282.48Occupancy:58.91%Regulation:Low
Rank:#2Market:GlasgowCountry:United KingdomProperties:1,448Monthly Revenue:$2095.24Daily Rate (ADR):$195.07Occupancy:49.70%Regulation:Low
Rank:#3Market:InvernessCountry:United KingdomProperties:880Monthly Revenue:$2738.94Daily Rate (ADR):$208.54Occupancy:51.63%Regulation:Low
Rank:#4Market:Aberdeen CityCountry:United KingdomProperties:572Monthly Revenue:$1286.22Daily Rate (ADR):$142.64Occupancy:41.37%Regulation:Low
Rank:#5Market:St AndrewsCountry:United KingdomProperties:387Monthly Revenue:$3453.30Daily Rate (ADR):$380.29Occupancy:47.79%Regulation:Low
Rank:#6Market:ObanCountry:United KingdomProperties:306Monthly Revenue:$2435.18Daily Rate (ADR):$209.03Occupancy:48.83%Regulation:Low
Rank:#7Market:DundeeCountry:United KingdomProperties:254Monthly Revenue:$1804.71Daily Rate (ADR):$169.23Occupancy:45.80%Regulation:Low
Rank:#8Market:Fort WilliamCountry:United KingdomProperties:227Monthly Revenue:$3199.49Daily Rate (ADR):$221.59Occupancy:53.87%Regulation:Low
Rank:#9Market:AviemoreCountry:United KingdomProperties:217Monthly Revenue:$3204.78Daily Rate (ADR):$252.20Occupancy:49.77%Regulation:Low
Rank:#10Market:PortreeCountry:United KingdomProperties:201Monthly Revenue:$4256.88Daily Rate (ADR):$273.78Occupancy:58.83%Regulation:Low
Rank:#11Market:Highland CouncilCountry:United KingdomProperties:195Monthly Revenue:$2691.06Daily Rate (ADR):$270.99Occupancy:46.32%Regulation:Low
Rank:#12Market:StirlingCountry:United KingdomProperties:190Monthly Revenue:$2733.09Daily Rate (ADR):$227.56Occupancy:52.41%Regulation:Low
Rank:#13Market:Fort AugustusCountry:United KingdomProperties:148Monthly Revenue:$3223.59Daily Rate (ADR):$377.59Occupancy:39.98%Regulation:Low
Rank:#14Market:PerthCountry:United KingdomProperties:135Monthly Revenue:$1976.39Daily Rate (ADR):$197.53Occupancy:45.45%Regulation:Low
Rank:#15Market:KirkwallCountry:United KingdomProperties:122Monthly Revenue:$2148.82Daily Rate (ADR):$175.18Occupancy:54.17%Regulation:Low
Rank:#16Market:AyrCountry:United KingdomProperties:118Monthly Revenue:$1815.90Daily Rate (ADR):$195.43Occupancy:43.04%Regulation:Low
Rank:#17Market:North BerwickCountry:United KingdomProperties:116Monthly Revenue:$3523.73Daily Rate (ADR):$375.16Occupancy:45.26%Regulation:Low
Rank:#18Market:NairnCountry:United KingdomProperties:96Monthly Revenue:$2132.31Daily Rate (ADR):$188.06Occupancy:53.01%Regulation:Low
Rank:#19Market:BroadfordCountry:United KingdomProperties:94Monthly Revenue:$3522.53Daily Rate (ADR):$249.69Occupancy:56.28%Regulation:Low
Rank:#20Market:PaisleyCountry:United KingdomProperties:93Monthly Revenue:$1468.64Daily Rate (ADR):$148.72Occupancy:44.22%Regulation:Low
Rank:#21Market:DunfermlineCountry:United KingdomProperties:90Monthly Revenue:$2063.17Daily Rate (ADR):$174.80Occupancy:46.99%Regulation:Low
Rank:#22Market:LerwickCountry:United KingdomProperties:86Monthly Revenue:$2174.39Daily Rate (ADR):$169.84Occupancy:51.84%Regulation:Low
Rank:#23Market:Cockenzie and Port SetonCountry:United KingdomProperties:85Monthly Revenue:$2315.62Daily Rate (ADR):$206.51Occupancy:48.62%Regulation:Low
Rank:#24Market:PitlochryCountry:United KingdomProperties:84Monthly Revenue:$2301.19Daily Rate (ADR):$212.15Occupancy:45.57%Regulation:Low
Rank:#25Market:Blairgowrie and RattrayCountry:United KingdomProperties:82Monthly Revenue:$2448.36Daily Rate (ADR):$229.71Occupancy:44.05%Regulation:Low
Rank:#26Market:CrailCountry:United KingdomProperties:80Monthly Revenue:$2561.73Daily Rate (ADR):$324.93Occupancy:38.99%Regulation:Low
Rank:#27Market:Dumfries and GallowayCountry:United KingdomProperties:78Monthly Revenue:$2091.20Daily Rate (ADR):$275.55Occupancy:38.57%Regulation:Low
Rank:#28Market:TroonCountry:United KingdomProperties:78Monthly Revenue:$2167.86Daily Rate (ADR):$261.23Occupancy:48.20%Regulation:Low
Rank:#29Market:WickCountry:United KingdomProperties:78Monthly Revenue:$1487.21Daily Rate (ADR):$148.98Occupancy:43.43%Regulation:Low
Rank:#30Market:LargsCountry:United KingdomProperties:76Monthly Revenue:$1546.44Daily Rate (ADR):$146.72Occupancy:46.82%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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Discover Market Insights

All Markets in Scotland, United Kingdom

Aberdeen CityAberdeenshireAberfeldyAberfoyleAberlourAboyneAirdrieAllowayAlnessAlythAnnanAnstrutherApplecrossArbroathArdbegArdenArgyll and Bute CouncilArisaigArrocharAuchterarderAviemoreAvochAyrBallachulishBallantraeBallaterBallochBalmacaraBalmahaBalnainBalquhidderBanavieBanchoryBanffBathgateBeaulyBernisdaleBirnamBlairgowrie and RattrayBoat of GartenBorveBowmoreBraemarBreakishBridgendBroadfordBrodickBroraBuckieBurntislandCallanderCampbeltownCannichCaolCarbostCarnoustieCarrbridgeCastle DouglasCellardykeCharlestonCity of EdinburghCoatbridgeCockenzie and Port SetonColdinghamComrieConnelCorpachCorranCrailCreetownCrianlarichCrieffCroftamieCullenCuparDalavichDalbeattieDalgety BayDaliburghDingwallDollarDornieDornochDrumnadrochitDrymenDufftownDuffusDumbartonDumfriesDumfries and GallowayDunbarDunblaneDundeeDunfermlineDunoonDunsDunveganDurnessEast KilbrideEast LintonEdinbaneElginElgolElie and EarlsferryEvantonEyemouthFalkirkFalklandFearnanFifeFindhornFionnphortForfarForresFort AugustusFort WilliamFortroseFoyersGalashielsGardenstownGatehouse of FleetGirvanGlasgowGlenachulishGlencoeGlendaleGlenelgGourockGrantown-on-SpeyGreenockGullaneHawickHelensburghHighlandHighland CouncilHuntlyInnerleithenInverarayInvergordonInverkeithingInvernessInverroyInverurieIsle of WhithornJedburghJohn o' GroatsJohnshavenKelsoKeltyKentallenKilchoanKillinKilmaluagKilmarnockKilmelfordKiltarlityKinghornKingsbarnsKingussieKinloch RannochKinlochlevenKinrossKippfordKirkcaldyKirkcudbrightKirkmichaelKirkwallKirriemuirKyle of LochalshKyleakinLairgLamlashLargsLerwickLewistonLinlithgowLivingstonLochcarronLochearnheadLochgoilheadLochinverLochysideLossiemouthLower LargoLussMallaigMayboleMelroseMillportMilngavieMiltonMoffatMontroseMorarMorayMoscowMusselburghNa h-Eileanan an IarNairnNethy BridgeNew GallowayNewburghNewton StewartNewtonmoreNorth BallachulishNorth BerwickObanOnichOrkneyPaisleyPeeblesPerthPerth and KinrossPeterheadPitlochryPittenweemPlocktonPort CharlottePort EllenPortmahomackPortnalongPortpatrickPortreePrestwickRoagRosythRothesayRoybridgeRutherglenSalenSandhavenSandyhillsScallowaySconserScottish BordersShieldaigSouthernessSpean BridgeSt AndrewsSt Margaret's HopeSt MonansStaffinStirlingStonehavenStornowayStrachurStraitonStranraerStrathpefferStromnessTainTarbertTaynuiltThornhillThursoTighnabruaichTobermoryTomintoulTroonUigUllapoolWest KilbrideWhiting BayWickWigtown